In this episode, I sat down with @CrackaLackTV, a music executive, social media maverick, powerhouse videographer, and owner of Crackhouse Studios to uncover the real difference between artists who grow a brand on social media and artists who get ignored.We’re talking All About Social Media from content pillars, personal branding, and the exact moves he used to turn his music hustle into a business empire. Cracka Lack breaks down how he built a career by mastering social media storytelling about his life—and why every artist needs to start thinking bigger if they want to survive the new music industry.If you're tired of dropping content that nobody cares about, and you're ready to build a brand that actually makes people stop, listen, and support—this conversation is non-negotiable.
For the season 3 finale, sat down with @bouncerplaydirty multi-platinum artist manager and expert in artist development, to learn the exact strategies he’s using to break artists on TikTok and YouTube. From his 3-song strategy to scaling from 500 plays to 100,000 Monthly Listeners in just 90 days, this episode is packed with game-changing advice. We also dive into the power of A.I. marketing and how Bouncer’s custom-built software is reshaping how artists grow and monetize their music. Connect with Bouncer: www.thebouncerhub.com https://instagram.com/bouncerplaydirty https://www.tiktok.com/@bouncerplaydirty https://www.youtube.com/@bouncerplaydirty
In this double edged episode, I sat down with Benji Stein an ex-artist manager and co-founder of Playlist Supply and Booking Agent IO to uncover how musicians can turn playlist streams into real-world opportunities and actual gig income. We talked about how Playlist Supply makes discoverability easier than ever by helping artists find the right playlists to grow their audience. But streams aren’t enough—you need to take it a step further. That’s where Booking Agent IO comes in, connecting artists with gigs and opening doors to new fans and fresh income streams worldwide. This episode is packed with actionable insights for artists who want to do more than just get heard. If you’re ready to grow your fanbase, play more shows, and make real money from your music, this one’s for you.
In this episode, I sit down with Clara Cullen, Service Delivery Manager at Help Musicians—a charity dedicated to empowering artists by providing essential music funding for EPs, tours, and groundbreaking creative projects. Clara shares invaluable insights into what separates successful funding applications from those that fall short and reveals the common traps that prevent many artists from unlocking the financial support they need. We uncover the strategies behind crafting a standout music funding application and break down the myths about who qualifies for support. This is a must-watch for any musician looking to turn their creative vision into reality with the right backing from music grants. If you’re serious about taking your music career to the next level and applying for music funding, don’t let confusion or fear of rejection hold you back.
In this powerhouse episode, I sit down with the legendary Wendy Day—a hip-hop consultant and industry trailblazer who has brokered record label deals for icons like Cash Money Records, Master P, Eminem, Twista, and countless others. Wendy has spent decades helping artists dodge predatory label contracts and take control of their earning potential, making her one of the most respected voices in music business strategy. We unpack the common traps hidden in record label deals, why so many artists lose control of their careers, and the essential steps you must take to protect your music and maximise your income. Wendy’s no-nonsense approach to empowering artists is a masterclass in how to take ownership of your career and build long-term wealth in the industry. This is the episode every serious artist needs to hear. If you want to stay in control of your record deal, protect your vision, and get paid what you’re worth, don’t wait—watch now!
In this must-watch episode, I sit down with Kareem Guy, aka Keyz To The Game, a powerhouse in fanbase growth strategy, here to share the exact tactics he uses to turn casual listeners into devoted, paying fans. Kareem’s F.A.S.T. Method (Find, Attract, Switch, Train) is a proven framework that cuts through the noise, showing you how to attract the right fans, build a loyal community, and strategically train them to invest in your music. This isn’t just theory—these are battle-tested strategies that have increase fanbase growth and generated real revenue. Kareem dives deep into each step, revealing why most artists fail to monetise their followers and how you can finally break that cycle. If you’re ready to level up your fan engagement and income, this episode is your blueprint. Watch now—waiting means missing out on the growth you’ve been chasing. Connect with Keyz: Sign up for Fanbase Hero University: Instagram: https://www.instagram.com/keyztothegame/
In this episode, I’m joined by Ryan Glover—a powerhouse in music distribution who oversees the catalogues of hundreds of artists across Spotify, Apple Music, and beyond. With deep expertise in royalty revenue collection, publishing administration, and editorial playlist pitching, Ryan reveals exactly what a top-tier distributor should deliver for you. We examine the crucial differences between percentage-based equity and fixed-fee structures, while also uncovering the hidden fees that may be cutting into your earnings. This conversation offers essential insights into the real value of distribution deals and what to watch for in every music distribution contract. These are the hard truths every artist must know to maximize their revenue and secure their future in streaming when partnering with a music distributor. Don’t miss these critical insights—watch now.
In this episode, I’m joined by Jazz Jackson, founder of Unearthly Studios and a powerhouse digital strategist at the front lines of the music industry. With expertise spanning influencer campaigns, fan street teams, artist management, and high-impact digital strategy, Jazz breaks down the game-changing moves every serious artist needs to know.Jazz uncovers the power of mailing lists to build real connections with fans, the urgency of SMS marketing to reach your core supporters directly, and how to turn digital interactions into unforgettable real-world moments. If you’re only relying on social media posts to connect with your fans, you’re leaving potential—and money—on the table. Jazz’s insights reveal exactly how to create a fan community that sticks with you for the long haul.This conversation isn’t just advice; it’s a blueprint for artists who want to build a lasting, loyal fanbase and control their own narrative. If you’re ready to turn fans into devoted superfans, this is a must-watch.Watch now and start putting Jazz’s strategies into action—your next level is waiting. Connect with Unearthly Studios:https://unearthlystudios.com/https://www.instagram.com/unearthlystudios/https://x.com/unearthlystudio
Mag Rodriguez, CEO of EVEN, is reshaping how artists make money with a direct to fan strategy that puts the power back into your art. In this conversation, he breaks down how EVEN’s Pay What You Want model empowers you to sell directly to fans, allowing you to pocket more revenue while building an unbreakable bond with your audience. If you’re not already thinking this way, you’re leaving thousands of £ on the table. EVEN isn’t just a platform—it’s a movement that rewards your fans with exclusive content and experiences, ensuring they get much more than just a download. These features create a community around your music that streaming services simply can’t compete with. Mag’s experience managing over 40 acts means he understands what you need to elevate your career—and EVEN gives you the tools to do it. Sign Up For EVEN: https://backstage.even.biz/partners/ayaz
Ex-artist manager and award winning music coach Atlanta Cobb opens up with Ayaz about the difference between their social media teaching methods and the difference between mentoring and coaching. We deep-dived into social media and how Atlanta built her TikTok 70K+ loyal follower community and created her Platinum Artists coaching programme. Connect with Atlanta: https://instagram.com/musicindustrymentor https://www.tiktok.com/@musicindustrymentor -- DOWNLOADS & COACHING -- Access my FREE 6 Week Song Strategy Book + Course https://allabouthelping.gumroad.com/ Work With Ayaz To Become A 100K Hitmaker https://www.allabouthelping.co.uk/the-100k-hitmaker-system ---- LET"S CONNECT ---- 🌍 My website https://www.allabouthelping.co.uk 📸 Instagram - https://instagram.com/socialmediaayaz 📲 TikTok - https://tiktok.com/@socialmediaayaz 🐦 Twitter - https://twitter.com/socialmediaayaz 💼 LinkedIn - https://www.linkedin.com/in/ayaz-aftab-hussain/ -- ABOUT AYAZ-- Hi, my name is Ayaz Aftab Hussain.and my mission is all about helping musicians like you use the power of organic storytelling to to grow your fanbase, scale your streams and income as quick as possible. Join me each week as I interview some of the greatest marketers, music industry CEOs and record label executives to understand complex topics like Sync, Royalties, PR, Ads and more! Plus, I share my own new discoveries for A.I tools, merchandise suppliers, content editing tools that I use to fasttrack my own workflow as a creator that will help you too. Let’s not just dream about going full time as musicians – let's make it happen together! -- SPONSOR MESSAGES -- Switch to DistroKid and unlock a 7% discount! 👉🏾https://www.distrokid.com/vip/allabouthelping Sign up for Symphony OS my #1 Pre-Save Campaigns: https://www.symphonyos.co/?via=allabouthelping Join Opus Clip to save hours of time editing TikTok content: https://www.opus.pro/?via=allabouthelping
I know you’re going to love this conversation all about monetising your music fanbase with Adam Ivy. Please join me for Season 2 Episode 1 of the All About The Music Industry interviews. This season is powered by DistroKid https://www.distrokid.com/vip/allabouthelping Connect with Adam Ivy's channel: https://www.youtube.com/adamivy Meet Adam Ivy, a visionary music marketer and music producer who has taught over 2,400 indie artists worldwide and worked with big names like G-Eazy, ModSun, and Kevin Gates. Adam's music career took an unexpected turn in 2016 when he lost hearing in one ear. But instead of letting it hold him back, Adam saw it as a chance to switch things up and he dove headfirst into the world of digital marketing and brand strategy for artists.
Welcome to the grand finale of the All About Helping Podcast Season One! Today, we're diving deep into the world of content creation with the mysterious Anti Prophet, a masked content creator has been making polarising waves across Instagram, TikTok, and YouTube. In this episode, we'll pull back the curtain on Anti Prophet's creative process from the art of hashtag research and scriptwriting to the intricacies of filming and editing. We'll explore the nuts and bolts of their content creation journey. Plus, we'll uncover the secrets that keep his audience coming back for more. Whether you're a musician looking to boost your online presence or just curious about the world of captivating social media content, this episode is packed with insights and practical tips you won't want to miss. As we close out Season 1 of the All About The Music Industry Interview Series, rest assured that we'll be back in 2024 with more inspiring stories and valuable advice to help you navigate the ever-evolving music and entertainment landscape!
Get ready for a thrilling episode All About Music PR with a friend and true industry trailblazer... the one and only Cat Park, the genius behind Ten Letter PR. As a music publicist, Cat's insights around the world of publications and blogs are pure gold for artists wanting to learn more about music PR and hiring a music publicist. Her music PR strategies have paved the way for Ten Letter artists unmatched success and have helped in navigating the ever-changing digital landscape towards streaming and TikTok. 🎤 Together, we'll explore the art of storytelling within your press release and discuss the misconceptions of music PR for artists. Cat's perspective of collaborating with the blogs to build relationships is unmatched and her client list will leave you inspired to take your own music dreams to new heights.
---- INSIDE THIS VIDEO ----- In this enlightening episode, Ayaz sits down with Issac, a renowned music lawyer with a deep passion for all things related to song royalties. We delve deep into the crucial aspects of Performing Rights Organisations (PROs) and the various types of Publishers that play a pivotal role in collecting royalties for artists. Issac demystifies the concept of music publishers and their pivotal role in the royalty collection process. From major publishing companies to smaller independent ones, he elucidates how different publishers offer unique advantages for artists, ensuring they receive the maximum benefits from their creative works. ---- WANT TO WORK WITH AYAZ?---- Attract UNSTOPPABLE Social Media Growth As A "Magnetic Musician" https://www.allabouthelping.co.uk/magnetic-musician-coaching ---- DIY ARTIST RESOURCES ---- Grow 1,00+ Superfans on AUTOPILOT (While You Sleep With My Book https://www.allabouthelping.co.uk/two-types-of-fans-ebook (FREE DOWNLOAD) Build Your Bio With Magnetic Messaging And Start Attracting Your Perfect Fans In 7 Steps: https://www.allabouthelping.co.uk/power-up-your-profile ---- CONNECT WITH US ---- 🌍 My website https://www.allabouthelping.co.uk 📸 Instagram - https://instagram.com/socialmediaayaz 📲 TikTok - https://tiktok.com/@socialmediaayaz 🐦 Twitter - https://twitter.com/socialmediaayaz 💼 LinkedIn - https://www.linkedin.com/in/ayaz-aftab-hussain/ ---- ABOUT US ---- All About Helping is a music marketing podcast hosted by Ayaz Aftab Hussain. We help independent musicians, artists managers and record labels (just like you) scale to 100K+ Plays Per Song. In the past 10 years, Ayaz has helped hundreds of rappers, producers, singers and DJs around the world with Facebook Ads, YouTube video promotion, social media content calendars, TikTok challenge planning and more. ---- DISCOUNTS ---- Switch to DistroKid with 7% discount off your membership 👉🏾https://www.distrokid.com/vip/allabouthelping
In this episode All About Managers , we sit down with Ross Wilson, a highly respected music manager with an impressive roster of artists, including Shae's Universe, Jamal Woon, Shadez The Misfit, and Sean Hamilton. Join us as we dive deep into Ross's insights on artist management, including the importance of coachability and communication in the artist-manager relationship. Ross also shares his thoughts on the evolving role of music managers in the industry, arguing that artists need CEOs instead of traditional music managers. Whether you're an aspiring artist or a music industry enthusiast, you won't want to miss the All About The Music Industry Interviews with insightful conversations from the industry's most respected figures.
---- INSIDE THIS VIDEO ----- Prepare to embark on a thrilling journey as we dive deep into the world of music label song release strategies with the incredible @AmberHorsburgh1 . In this inspiring episode, Amber the former Senior Vice President of Strategy at Downtown Records, Atlantic Records, and MTV, uncovers the enigmatic secrets behind successful label release strategies in 2023. Brace yourself as she unveils a meticulously crafted blueprint called the PRAISEU Method that tackles the 7 crucial pillars of a foolproof song release strategy including Press, Radio, Influencers, and Playlists! As the rollout unfolds, Amber unpacks lesser-known techniques, untold stories, and hidden gems that only a true industry insider can reveal about the mindset of working with artists to promote a single before release. So, whether you're an aspiring musician, on the cusp of being signed to a label or a seasoned veteran looking to stay ahead of the game and pattern up your song release strategy, this is an episode you simply cannot afford to miss. Tune in now and join us on this thrilling adventure to unravel the secrets of song release strategy with the remarkable Amber Horsburgh. If you love this episode, Subscribe to our channel and hit the notification bell so you never miss a future episode! Get ready to embark on a journey that will transform the way how to promote a single forever!
All About Ads
Welcome to this exciting debut episode to kick off the All About The Music Industry interview series. Each episode showcases Ayaz speaking with an expert in their field from Artist Managers, Music Lawyers and Record Label Owners. If you've ever YouTubed searched "music marketing" you'll know Brandman Sean as one of the OGs of the game who has worke with some of the biggest names in the industry including Macy Gray, 24KGoldn, Trap Beckham, Nic D and many more. Plus, through the Brandman Network and ContraBrand Agency, he has taught thousands of musicians to level up their song rollout planning. During this interview, we'll be discussing the crucial differences between music branding and marketing, and why BOTH are essential for building a successful music career. We'll be delving into the importance of crafting a unique brand identity as an artist and how it can set you apart from the competition. Brandman Sean will also reveal his tips on how to effectively promote your music and build a strong fan base, regardless of your budget or resources. Through this conversation, you'll gain a deeper understanding of the music industry and how you can thrive within it. You'll walk away feeling inspired and motivated to take your music career to the next level.So sit back, relax, and get ready to learn from one of the best in the business. Join us as we explore the fascinating world of music branding and marketing with Brandman Sean.
In this episode, I sat down with Rap Juggernais ut @rapjuggernaut music marketing strategist and host of The Cheat Code and Uncut Game Podcast—to break down the infrastructure artists need to truly scale their music careers.We go deep into how to properly tag and optimize your song metadata, claim your artist profiles across platforms, and set up SEO-friendly systems that make your music discoverable long after release day. This isn’t about chasing trends—it’s about building a digital foundation that gives you control over your brand, your fan journey, and your income.Kingpin also shares powerful insights on why artists must treat their social media like landing pages, where every link, post, and profile connects fans back to your music with purpose.If you’re still uploading music without thinking about search, data, or fan flow—you’re leaving opportunities (and money) on the table.🔥 Don’t miss this one—watch now and future-proof your music business.🎧 Get in touch with Rap Juggernaut:Website: www.artrevsol.comInstagram: @rapjuggernautYouTube:
In this episode, I sat down with Ryan Schmidt—a respected music lawyer and singer/songwriter—to break down the legal side of the music business that most artists avoid until it’s too late.We’re talking mechanical royalties, publishing splits, and what really goes down in disputes between independent artists and major labels. Ryan’s been in the trenches, protecting artists’ rights, and he’s not here to sugarcoat anything.If you don’t understand how your royalties are calculated, who’s entitled to what, or what terms you’re actually signing—this episode is mandatory. Don’t wait until you’re stuck in a bad deal to start caring about music law.