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All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
211 Episodes
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The final This Week In Fitness of 2025 breaks down the biggest fitness business stories shaping the industry as we head into 2026. Hosted by Krissy Vann, the episode covers how brand strategy, culture, consumer behavior, and GLP-1 medications are influencing the future of fitness. In this episode: -Planet Fitness returns to Times Square for its 11th New Year’s Eve sponsorship, reinforcing its mass-market strategy -Crunch Fitness launches its music-driven “Feel More” campaign, positioning gy...
In this episode of All Things Fitness and Wellness, Krissy Vann sits down with Lee Robinson, VP of Sales at ABC Fitness, to break down gym membership trends, member behavior, and what the data from 2025 reveals about running a successful gym in 2026. The conversation explores why Gen Z gym members now account for nearly half of new gym joins, how their expectations differ from previous generations, and where gym owners may be misreading what this audience values. Lee also explains why gym en...
This week on This Week in Fitness, host Krissy Vann covers the key business stories shaping the fitness and wellness industry as 2025 comes to a close, including: -Noom expanding further into preventive health with microdose GLP-1s, behavioral coaching, and biomarker testing -Weight Watchers launching a redesigned platform that integrates GLP-1 prescribing, nutrition, coaching, fitness content, and community -ABC Fitness Wellness Watch Q4 2025, with new data on joins, cancellations, engage...
In this episode of All Things Fitness and Wellness, Krissy Vann sits down with Ntiedo Etuk, Founder and CEO of FitGrid, to unpack how boutique fitness is being evaluated today and what needs to change as the industry heads into 2026. The conversation explores the growing push for standardized, cross-platform KPIs, why fragmented data has become a challenge for operators and investors alike, and how the lack of shared benchmarks impacts valuations, diligence timelines, and strategic decision-...
Welcome to This Week in Fitness by ATFW your five-minute rundown of the biggest developments shaping the global fitness industry. Hosted by Krissy Vann, this week’s episode covers expansion moves, training behavior insights, hybrid performance science, GLP-1 trends, and new global health policy. In this episode: • Panobianco Academia brings former Planet Fitness CEO Chris Rondeau onto its board as the Brazilian franchisor targets 600 clubs in 2026. • Tonal releases its State of Strength Re...
Every January, gyms see the same trend. A surge of motivated joiners followed by a sharp drop-off only weeks later. In this episode, Krissy Vann speaks with Myzone’s Dr Heather McKee, a leading behaviour change specialist, to examine what behaviour science reveals about the January member retention problem and what gym owners can do differently. Dr McKee breaks down where gyms lose the most members in the first 30 to 60 days, the early behavioural signals that predict disengagement, and how ...
On this episode of This Week In Fitness, host Krissy Vann delivers a fast, news-driven breakdown of the major developments shaping the global fitness and wellness sector. Designed for industry leaders, operators and decision-makers, this week’s roundup covers equipment innovation, franchising disruption, community engagement, hospitality investment and the future of wellness travel. In today’s headlines: • Matrix Fitness responds to record strength-training demand with a new Magnum Plate-Load...
What advocacy priorities will shape the fitness industry in 2026? In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Zach Weston, Executive Director of the Fitness Industry Council of Canada (FIC), the national nonprofit representing roughly 7,000 facilities and seven million members across the country. While today’s conversation spotlights Canada, the themes reflect the globalpressures facing every operator, policymaker, and industry leader. From preventive ...
This Week In Fitness delivers your executive-level briefing on the biggest moves shaping the global fitness industry — all in under five minutes. Each episode breaks down the trends, company strategies, policy shifts and innovation stories influencing operators, investors, and decision-makers across the sector. This week’s roundup covers major developments across performance training, connected fitness, wellness, policy, and women’s health technology — with notable updates from HYROX, Oranget...
Welcome to This Week In Fitness, where host Krissy Vann breaks down the biggest fitness business headlines all in under five minutes. Each week, we cover the stories shaping the global fitness and wellness industry, from earnings and expansions to innovation and tech. Designed for executives, operators, and decision-makers, This Week In Fitness delivers quick, credible, and data-driven insights to keep your fitness business in shape. In this episode: -Peloton Recall -Planet Fitness Price Mov...
The fitness industry is changing fast. AI adoption, automation, data integration, new CRM capabilities, and member engagement platforms are evolving daily. The biggest risk is not choosing the wrong technology. The biggest risk is indecision. In this MarketFit by ATFW episode presented by Americaneagle.com, host Krissy Vann sits down in Chicago ahead of The Fitness Technology Summit with two industry leaders: Tony Stehn https://www.americaneagle.com Ron Benamor https://dxfactor.com Togethe...
This week’s episode takes us from bold marketing in Dubai to major moves in fitness tech and fresh insights on GLP-1 medications. From one-tonne billboards to billion-dollar data plays, here’s what’s shaping the business of fitness right now. • GymNation makes heavy lifting a marketing strategy with a one-tonne billboard promoting its new Strongman class. • lululemon × NFL debut their first-ever licensed apparel collection across all 32 teams. • Anytime Fitness launches in Dubai, expanding it...
Longevity might be the industry’s favorite buzzword right now, but what does it actually mean for fitness operators? This week’s ATFW Podcast is another Soundbite Session, recorded live at Beyond Activ in Dallas, where we unpack the real business implications of the longevity movement. Joining the conversation are: • Jeff Zwiefel, JZ Consulting | Former President & COO, Life Time • Bob Thomas, Founder & CEO, NEXGEN Scientific • Eric Durak, President & Founder, Medical Health and...
This Week in Fitness is a weekly news show hosted by Krissy Vann, delivering the latest headlines shaping the fitness business in under five minutes. Produced by All Things Fitness & Wellness, it keeps industry leaders informed on innovation, investment, and insight driving the global fitness economy. Krissy Vann crunches the latest fitness business headlines in under 5 minutes. Here is what is making news this week: • Hims & Hers Health launches a new specialty for perimenopause and ...
Coming off the heels of The Fitness Technology Summit, we continue the conversation that is dominating boardrooms and locker rooms alike: artificial intelligence. If you are tired of hearing about AI, you are not alone. But as Fernando Chilvarguer, Chief Information Officer at The Bay Club Company, explains, one day AI will be so deeply woven into how we operate that we will finally stop talking about it. That day is not today. In this episode of All Things Fitness and Wellness, host Krissy V...
Welcome to This Week in Fitness. Where Krissy Vann crunches the latest fitness business headlines all in under five minutes. Stories featured this week: -Kevin Hart invests in AI health app Simple -VASA Fitness strengthens leadership team -WHOOP named to TIME’s Best Inventions list -NASM survey reveals GLP-1 impact on fitness -Oura expands with Ceramic Collection and Health Panels -EGYM opens new U.S. headquarters in Denver -The Fitness Technology Summit hits Chicago Stay fit, stay informe...
Welcome to a special edition of the ATFW Podcast: Executive Fitness Insights from Beyond Activ 2025. In this first Soundbite Session, we took the show on the road to Dallas to capture the quick takes and sharp insights that are driving today’s fitness and wellness conversations. This episode features perspectives from: Adam Zeitsiff, CEO of Dominique Dawes Gymnastics & Ninja AcademyBryan O’Rourke, seasoned CEO and Board DirectorChris Craytor, CEO of ACAC Fitness & Wellness Centers and...
Welcome to This Week in Fitness, the show where we crunch the biggest fitness business headlines in under five minutes. Host Krissy Vann delivers enterprise-level insights on the moves shaping the global fitness, wellness, and activewear industries. Here’s what’s making news this week: Xponential Fitness divests Lindora to Next Health Xponential sharpens its portfolio focus, while Lindora franchisees gain expanded support under a longevity-focused operator. Mindbody releases 2025 State of the...
How can fitness business owners prepare for a capital raise or expand successfully through franchising? In this episode of the All Things Fitness and Wellness (ATFW) Podcast, we dive deep with Albert Ramos — Fractional CFO at Stratego, CEO at ValiSights, and founder of Alchemize House. Albert brings decades of financial and operational expertise, offering step-by-step fundamentals for gym owners, multi-unit operators, and fitness executives who are looking to scale. From what investors expec...
This Week in Fitness brings you the top fitness business headlines in under five minutes, keeping you informed on the latest trends shaping the industry. This week’s stories: -Planet Fitness – Record-breaking 3.7M teens joined the High School Summer Pass program, completing 19M workouts and highlighting Gen Z’s growing engagement with fitness. -GymNation – Wins Tripadvisor’s Travelers’ Choice Award for the third year in a row, ranking in the top 10% of attractions worldwide. -Wellhub – Corpo...
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