Alt Marketing School
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© 2025 Alt Marketing School
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Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.
300 Episodes
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Meet Maxwell Nee, Chief Revenue Officer at ScoreApp, as he walks you through Scorecard Marketing - a clever way to mix quizzes with data to get quality leads. Maxwell breaks down the psychology of warm leads, shows you how to ask questions that get results, and explains how using personalised insights can boost your marketing game. You'll learn how to build lead-generation tools that actually work and drive up those conversion rates, whether you're running solo or managing a small team. ABOUT...
Join us for a down-to-earth chat with Mercy Abel, a marketer who's passionate about values-driven work. She'll share her journey of staying true to her values while navigating the marketing world. From her work with Unlocked to her experiences with mentorship, Mercy opens up about making choices that feel right both personally and professionally. Whether you're new to marketing or looking to reconnect with what matters most to you, this session will help you think about how to bring your auth...
James Gill shares practical steps to reduce the environmental impact of your marketing, without sacrificing performance. A grounded take on sustainability that actually works. Whether you're just starting out or looking to refine your sustainable approach, this episode will give you real, actionable ideas you can start using today. 🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator. 🎓 Grab your free taster class at: amschool.click/accelerator ABOUT OUR TEACHER...
Join our email marketing deep dive: click here In this bonus episode, Fab chats about email marketing and how it's changing in 2025. We’ walk you through common mistakes to avoid and why email is still such a valuable channel for your business. You'll learn practical tactics like micro-segmentation, focused newsletters, and working with creators to make your emails more effective. RESOURCES ✍️ Deep dive session: click here All-access pass: click here Support the show CONNECT ...
What does accessible marketing actually look like in practice? Tania Gerard breaks it down — sharing how to create campaigns that include neurodiverse audiences and reflect the full spectrum of human experience. 🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator. 🎓 Get a free taster class at: amschool.click/accelerator ABOUT OUR TEACHER 💛 Tania Gerard is an accessible marketing consultant, neurodiversity trainer, and founder of Tania Gerard Digital UK. With he...
Let's dive into the world of business funding with Fran Spooner. She walks us through everything from bootstrapping to angel investors, venture capital, crowdfunding, and loans. Whether you're thinking about getting external funding or growing your business on your own, Fran offers a straightforward guide to help you understand your options, evaluate what's best for you, and avoid common pitfalls. Ready to make smart decisions about funding your business? This episode will give you the insigh...
Event strategist and talent connector Lauralee Whyte shares her frameworks for building inclusive, values-led networks, and why visibility means nothing without belonging. Learn how to build diverse, inclusive networks that go beyond tokenism. 🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator. 🎓 Explore the full experience and access a free taster class at: amschool.click/accelerator ABOUT OUR TEACHER 💛 For nearly a decade, Lauralee has been at the heart of b...
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this final snippet, Shannon Matson, CEO of Social Bungalow, shares practical strategies for scaling marketing businesses. She talks about why systems and processes matter, how to delegate effectively, and ways to create a better environment for your clients. ABOUT OUR TEACHER Shannon Matson is the CEO and Founder of The Social Bungalow, an education and strategy...
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this throwback snippet, Dan Nelken talks about how important structure is for being creative, especially when writing copy. He shows us how using prompts and techniques can help you get past that dreaded blank page and boost your creativity. ABOUT OUR TEACHER Dan Nelken is the author of the international best-selling book "A Self-Help Guide for Copywriters," which...
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this episode, Fab brings back a snippet from her chat with Ange Lyons about brand associations and why cultural sensitivity matters so much in marketing today. The conversation gets into how thoughtful branding helps build trust and credibility - something every marketer needs to understand. ABOUT OUR TEACHER Angela Lyons is a brand and marketing graphic designer ...
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this short throwback, Fab chats with Joe Burns, head of strategy at Quality Meets Creative. They talk about strategies that actually make a difference - ones that transform organisations, shake up competitive landscapes, and improve consumer experiences. Joe encourages marketers to question the status quo and try new approaches rather than just following the crowd...
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this throwback, Fab and Nick chat about brand voice, highlighting how authenticity and humour can help you connect with your audience. They look at how brands can show their personality through tone and messaging, with plenty of real-world examples to make it clear. ABOUT OUR TEACHER Nick Parker is a writer and brand voice expert who helps brands find their unique...
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this short episode, Bethan Wright breaks down why SOPs (Standard Operating Procedures) are so crucial for social media managers. She explains how they help you scale your business and keep your client experience consistent across the board. She also dives into how templates can streamline your workflow and free up your schedule. ABOUT OUR TEACHER Bethan Wright is ...
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ This short episode taken from our conversation with Yuval Ackerman dives into ethical email marketing and why segmenting your audience really matters. You'll get practical tips to level up your marketing and build stronger connections with your subscribers. Plus, we'll point you toward some helpful resources to sharpen your skills along the way. ABOUT OUR TEACHER Yuv...
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this episode, we're kicking off a series of short episodes all about effective marketing strategies, with a special focus on TikTok. We chat about practical growth strategies, how to create content that resonates, and why paying attention to your analytics really matters for TikTok success. ABOUT OUR TEACHER Penny Walker (@BarBrusa_Social) specialises in tea...
Join Michelle Boland, MBA, as she shares her insights on being a generalist marketer in today's fast-paced world. From her time in agencies to leading big marketing teams, Michelle breaks down why being versatile matters - even when everyone's talking about specialising. ABOUT YOUR TEACHER With over 20 years broad marketing experience, Michelle is the marketing muscle needed to grow any business. With B2B, B2C and D2C experience all in her back pocket, her creativity is only...
Wondering why marketing feels more overwhelming than ever? You’re not alone. In this episode, Fab, Becca, Emma, and Lea unpack the new challenges facing marketers—from unrealistic job expectations to the emotional toll of constant “doing.” They also reveal how communication and setting boundaries can make all the difference. Tune in for actionable tips and refreshingly honest stories every marketer needs to hear. ABOUT YOUR CO-HOST Becca Holloway is an award-winning social media consultant wi...
We’re shining the spotlight on Ruth Lee, Senior Director at Citypress, as we dive into the strategies, and lessons from her career. In this episode, Ruth shares her journey from graduate hire to senior leadership, her approach to integrating purpose into campaigns, and her secrets to building cohesive teams that thrive. Ruth will be back with a workshop for Summer School 🏫 If you haven’t already, join us for a full Summer of free recorded classes - grab your free ticket ABOUT YOUR TEACHER Rut...
Dive into the world of digital marketing with Charlie Terry from CEEK Marketing. Discover how his journey from hospitality to founding multiple agencies shaped his approach to omnichannel campaigns, client management, and agency growth. Fab and Charlie discuss the evolution of marketing, the importance of diverse skill sets in agencies, and the challenges of growing a marketing agency. ABOUT YOUR TEACHER Charlie Terry, is the founder of multiple London-based companies, including CEEK Ma...
In this episode, Fab sits down with Amy Cook, founder of Mango and Wild, to demystify all things paid advertising. Whether you're a total ads newbie or want to sharpen your PPC skills, they cover everything from budget-friendly campaign tips to busting common advertising myths. Amy shares her no-nonsense approach to making ads and SEO more accessible, practical, and fun! Tune in for straight-talking insights, relatable stories (pregnancy pillow ads, anyone?), and actionable advice to help you...
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