Always Be Testing

Role of Thoughtful Attribution in Effective Marketing

2025-01-1332:21

In this episode of Always Be Testing, I talked with my longtime friend and Round Bar Labs COO Mike McElhaney. We explore affiliate influencer marketing, Meta ads, algorithmic machine learning, and B2B lead optimization. Mike highlights leadership traits like low ego, high empathy, and continuous learning, inspired by books like The Captain’s Class and Extreme Ownership. The discussion blends marketing insights, personal anecdotes, and fun topics like family vacations, favorite TV shows, and Giants predictions for 2025—offering practical takeaways for marketers and leaders alike.

#67 The Role of Strategic Partnerships in B2B Tech | Zoe Mackay - Head of Publisher Development - Goloot

2025-01-0639:45

In this episode, Ty DeGrange sits down with Zoe Mackay, the strategic partnerships lead at TechnologyAdvice, to dive deep into the world of B2B tech guidance and affiliate marketing.

#66 Building Gong’s GTM Strategy and the Future of B2B SaaS Marketing | Udi Ledergor, Chief Evangelist and former CMO, Gong

2024-12-1739:19

Udi Ledergor's journey at GONG is a testament to the power of innovative marketing, human-centric strategies, and the importance of experimentation. His insights offer valuable lessons for marketers looking to make a significant impact in the B2B SaaS space.

Austin Tech Week '24 | Market Masters (Marketing & Branding)

2024-12-1044:33

In this episode of the Always Be Testing podcast, Tye DeGrange introduces the show and its focus on growth, performance marketing, customer acquisition, paid media, and affiliate marketing. The episode features a panel discussion on leveraging AI for better marketing results, with insights from industry experts Alexis Contos (CMO of NEA), Cory Treffiletti (CMO of Rembrandt), Jennifer Barkley (VP of Commercial Marketing for Visa), and Tye DeGrange (CEO of Round Barn Labs).

#64 B2B SaaS Marketing Mastery | Aaron Orendorff, VP of Growth at Fermat

2024-12-0448:13

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Tyler CalderHype man & Announcer: John Potito

#63 The Tech Stack for B2B Affiliate Marketing, Tyler Calder, CMO of PartnerStack

2024-11-2641:50

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Tyler CalderHype man & Announcer: John Potito

#62 From Automotive Leader to Bringing Innovation to Marketing Home Services, Famous Rhodes, CMO, Apex Service Partners

2024-11-1833:24

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Famous RhodesHype man & Announcer: John Potito

#61 Growth Loops in Email Marketing, Jake Schonberger, Head of Brand Partnerships, Beehiiv

2024-11-1229:10

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jake SchonbergerHype man & Announcer: John Potito

#60 Effective Leadership in Product Teams, Reagan Fry, Director of Product, Kajabi

2024-10-2841:50

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Reagan FryHype man & Announcer: John Potito

#59 The Art and Science of Performance Marketing, Richie Carreon, VP of Marketing, Levanta

2024-10-1439:04

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Richie CarreonHype man & Announcer: John Potito

#58 Affiliate Marketing Mastery, Cristy Garcia, CMO, Impact.com

2024-10-0131:14

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Cristy GarciaHype man & Announcer: John Potito

#57 From Rap Battles and Emmys to Growing Product Hunt for Consumer Brands, Greg Rollett, Head of Growth, Grommet

2024-09-1635:38

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Greg RollettHype man & Announcer: John Potito

#56 Media Veteran, Emma Mondolino, Head of Marketing, MediaLink, former Twitter, Pinterest, and Nextdoor

2024-09-0935:41

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Emma MondolinoHype man & Announcer: John Potito

#55 Growth Experiments: From Metabolic Health to Performance Marketing, Ben Grynol, Head of Growth, Levels

2024-09-0344:37

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Ben GrynolHype man & Announcer: John Potito

#54 The Power of Existing Customer Referral Programs, Will Fraser, Founder of Sasquatch, Head of Impact Advocate

2024-08-2641:34

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Will FraserHype man & Announcer: John Potito

#53 Todd Crawford, Co-Founder, Impact

2024-08-1939:14

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Todd CrawfordHype man & Announcer: John Potito

#52 Former VP of E-Commerce, OpenFarm, Performance Marketing from startups to HelloFresh, Andrea Barsk-Roberts

2024-08-1334:23

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Andrea Barsk-RobertsHype man & Announcer: John Potito🚨🚨🚨 Let's connect!🚨🚨🚨 Tap here to get started: 👉 https://linktr.ee/tyedegrangeTimestamps:00:06 Introduction01:20 Marketing Journey Begins02:41 HelloFresh: Career Impact05:31 Risk-Taking in Careers08:26 Testing and Feedback Importance10:16 Data vs. Speed in Decisions13:08 Retail vs. Brand Challenges18:08 Innovative Marketing Tactics22:04 Advanced Customer Service Insights25:10 Consumer Mindset Strategy29:01 Health and Wellness Trends33:37 Networking and Future Plans

#51 Product & Growth Advisor, Fareed Mosavat

2024-08-0549:03

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Fareed MosavatHype man & Announcer: John Potito

#50 Fractional CMO Consulting, Advising, Investing in Leading Consumer Brands, Jim Kingsbury

2024-07-2947:44

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jim KingsburyHype man & Announcer: John Potito

#49 Affiliate Marketing in the UK & Beyond, Richard Wright

2024-07-2254:06

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Richard WrightHype man & Announcer: John PotitoTimestamps:00:00 Introduction to Always Be Testing podcast06:46 Ty De Grange welcomes guest Richard Wright15:54 Richard's long-standing relationship with Ty23:40 Richard's entry into the affiliate marketing world32:52 Differences between UK and US markets37:56 Importance of diverse partner mix in affiliate marketing42:19 Richard's thoughts on AI in affiliate marketing46:39 Richard's love for space and guitars52:13 Richard's recommendation: Yamaha THR guitar amp53:17 Richard's LinkedIn presence and closing remarks

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