Amazon Legends Podcast

In this week's podcast, we explore strategies for winning sales in the competitive landscape of Amazon. Our guest, Kevin Gawronski, Founder of Gawronski Food & Beverage, shares insights from working with Food & Beverage + CPG brands. As a paid media agency, they specialize in optimizing Amazon, Retailer, and Direct to Consumer media to drive revenue. Kevin discusses market dynamics, competitive analysis, and developing a unique selling proposition. With Amazon's significance in driving revenue, he emphasizes the importance of optimizing listings, managing reviews, and effective marketing. Join us for expert tips and strategies to excel as an Amazon seller. Takeaways:Understanding Market Dynamics: Recognize the importance of understanding market dynamics to successfully compete on platforms like Amazon.  Competitive Analysis: Conduct thorough competitive analysis to identify gaps and opportunities within the market.  Unique Selling Proposition (USP): Develop a unique selling proposition that sets your brand apart from competitors and resonates with customers.  Value Proposition: Clearly communicate your brand's value proposition to potential customers to attract their attention and differentiate yourself from competitors.  Customer-Centric Approach: Adopt a customer-centric approach to product development and marketing to meet the needs and preferences of your target audience effectively.  Optimization for Amazon: Optimize your product listings on Amazon by focusing on keywords, product descriptions, and images to improve visibility and conversion rates. Review Management: Manage product reviews effectively to build trust and credibility with potential customers and improve your brand's reputation on Amazon.  Marketing Strategies: Implement various marketing strategies such as social media, content marketing, and influencer partnerships to expand your reach and drive sales.  Adaptability: Be adaptable and willing to adjust your strategies based on changing market conditions and customer preferences to maintain a competitive edge.  Transparency and Trust: Emphasize transparency and trust in your interactions with customers to foster long-term relationships and loyalty.  Quote of the Show:Advertising success isn't just about spending dollars. It’s about surpassing averages. Manual campaigns test our hypotheses, while auto campaigns rely on algorithms to find profitable paths. Effective advertising means exceeding expectations. Links :Website: gawronskifb.comLinkedIn: https://www.linkedin.com/in/kevin-gawronski/Email: Kevin@gawronskimedia.comWant To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.

Join us on this week's episode of the eCommerce Insights Podcast as we sit down with Brian R Johnson, a seasoned eCommerce expert with a 16-year career focused on empowering Amazon brands. Brian shares invaluable insights from driving over $3.0 Billion in brand sales growth through innovative data-driven strategies. Learn how to leverage data and algorithms to gain a competitive edge in eCommerce, optimize SKU selection, and make data-driven decisions. Drawing inspiration from visionary creators like George Lucas and Gene Roddenberry, Brian emphasizes the importance of strategic vision and adaptability in staying ahead of the curve. Whether you're an established Amazon seller or an aspiring eCommerce entrepreneur, this episode provides actionable insights to elevate your game and thrive amidst fierce competition. Tune in now for expert tips on beating the competition with data and algorithms! Don't forget to like, share, and subscribe for more eCommerce tips and expert interviews! Let's conquer the eCommerce landscape together!Takeaways:Multi-Channel Approach: The plan is to adopt a multichannel, multi-marketplace strategy. Sellers are looking to expand beyond just the U.S. Amazon marketplace, indicating a broader market approach.Preference for Seller Central: Sellers prefer Seller Central over Vendor Central due to better reporting capabilities. This implies that having access to detailed data and analytics is crucial for decision-making and staying competitive.SKU Optimization: Sellers recommend having at least 10 SKUs selling within the same or similar subcategories for the best results. This suggests that optimizing SKU selection within specific niches can enhance competitiveness.Data-Driven Decision Making: Leveraging data and analytics for decision-making is emphasized. Sellers discuss the importance of situational analysis and week-to-week comparisons to understand market changes and competitor strategies.Continuous Improvement: Sellers emphasize the importance of continuously tweaking product details based on data insights. This includes monitoring changes in pricing, titles, and other factors to stay competitive. George Lucas Analogy: The discussion touches upon the success of George Lucas in building a franchise from nothing, highlighting the power of vision and execution. This analogy underscores the importance of strategic vision and effective execution in the competitive landscape. Quote of the Show:Understanding the intricacies of data allows us to uncover unexpected patterns, revealing the weighted factors crucial for each subcategory. With this insight, we empower our users to focus where it matters most. Links :https://www.linkedin.com/in/brianrjohnsonppc/ https://www.deepm.ai/Want To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.

In this week's podcast, join us as we explore Performance Marketing Principles for Success with Tye DeGrange, CEO of Round Barn Labs. Tye shares his journey from direct response work to founding Round Barn Labs, a San Francisco-based growth marketing consultancy. Discover Tye's insights on driving growth and traction for startups through performance marketing strategies. Gain practical advice and strategies for optimizing campaigns, emphasizing direct ROI and delivering value to the right audience. Whether you're a seasoned marketer or just starting out, this episode offers actionable insights for success in performance marketing. Tune in now and unlock the secrets to mastering performance marketing! Takeaways:Freedom to Pursue Passions: Performance marketing provides individuals with the freedom to pursue their passions and interests, rather than adhering to traditional career paths.  Supportive Environment: A supportive environment, including encouragement from parents, plays a crucial role in facilitating career growth and exploration within performance marketing.  Emphasis on Passion and Excitement: Parents and mentors emphasize the importance of pursuing work that one is passionate and excited about, driving individuals to explore fields like history, marketing, and brand connections.  Access to Resources: While resources may be limited initially, individuals within the performance marketing industry often gain access to valuable resources, enabling them to pursue their goals more effectively.  Networking and Mentorship: Performance marketing offers opportunities for networking and mentorship, allowing individuals to learn from experienced professionals and expand their knowledge base.  Cross-disciplinary Skills Development: Engagement in performance marketing fosters the development of cross-disciplinary skills, including marketing, brand management, and customer engagement, which are valuable for Amazon sellers.  Adaptability and Versatility: Individuals in performance marketing learn to be adaptable and versatile, traits that are highly beneficial in the dynamic and competitive landscape of e-commerce, including Amazon selling.  Continuous Learning: Success in performance marketing often requires a commitment to continuous learning and staying updated on emerging trends and technologies, which can directly benefit Amazon sellers.  Quote of the Show:Optimizing for conversion means understanding the warm-up needed for traffic. Whether it's a review page, a listicle, or a detailed description, knowing your audience is key to success. Links :LinkedIn : https://www.linkedin.com/in/tyedegrange/Website : https://www.roundbarnlabs.com/Want To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.

Join us this week as we delve deep into the world of Amazon with Elizabeth Greene, Co-Founder of Junglr, an Amazon Seller Growth Agency. With over 2 million active sellers on Amazon, navigating this crowded marketplace can be daunting, but Elizabeth is here to guide us through the jungle and uncover hidden growth opportunities. Drawing from her experience as a former Amazon seller, Elizabeth simplifies complexity to help sellers achieve eight-figure revenue goals. In this episode, she shares insider tips on the Product Opportunity Explorer Deep Dive, revealing how to identify untapped market segments and capitalize on emerging trends. Whether you're a seasoned seller or just starting out, Elizabeth's approach will inspire you to rethink your strategy and scale your business efficiently. Tune in now and unleash the power of Product Opportunity Explorer Deep Dive with Elizabeth Greene. Subscribe for more actionable insights to thrive in the world of e-commerce! Takeaways:Understanding Product Opportunity: The Product Opportunity Explorer Deep Dive is crucial for Amazon sellers who want to identify potential product opportunities. Research Process: The Deep Dive involves extensive research to find products that are not only profitable but also align with the seller's business goals.  Target Audience: Sellers need to understand their target audience and what products would appeal to them.  Market Analysis: Conducting a thorough market analysis helps in identifying gaps and opportunities within the Amazon marketplace.  Data-Driven Decisions: Using data-driven insights from tools like Product Opportunity Explorer can guide sellers in making informed decisions about product selection and market entry.  Adapting Strategies: Sellers should be willing to adapt their strategies based on market dynamics and changing consumer behavior.  Maximizing Profits: The goal of the Product Opportunity Explorer Deep Dive is to maximize profits by identifying untapped market segments and niches.  Continuous Improvement: Successful sellers continuously refine their product selection process and leverage tools like Product Opportunity Explorer to stay ahead of the competition.  Quote of the Show:Search Query Performance Report - a phenomenal tool that's just as exciting as it is less talked about. It provides valuable first-party data, making it essential for staying ahead in the Amazon trajectory of 2023. Links :Website: https://www.junglr.com/ Linkedin: https://www.linkedin.com/in/elizabeth-greene-junglr/ Facebook: https://www.facebook.com/ElizabethatJunglr/ Youtube: https://www.youtube.com/@Junglr Want To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.

Join us this week as we explore transitioning from an Amazon 1P vendor to a 3P seller with Craig Leslie, a seasoned entrepreneur in the restaurant and consumer goods industries. Craig shares strategic insights and practical advice, from business focus to managing family commitments during change. As the force behind San Diego Coffee and The Bean Coffee Company, his passion for coffee drives his entrepreneurial endeavors. Tune in for actionable tips and real-world experiences, uncovering the secrets to success in Amazon selling. Don't miss this insightful conversation for entrepreneurs!Takeaways:Transition Process: Transitioning from being an Amazon 1P (first-party) vendor to a 3P (third-party) seller involves strategic planning and adjustments in focus. It's not just a matter of changing the selling model but also necessitates shifting priorities and strategies. Prioritization: After selling other companies, the coffee side of the business became the priority, indicating the need to reassess priorities during the transition.Focus and Family: The speaker emphasizes focusing on the core business and family during the transition period, suggesting that maintaining focus and balance is crucial. Future Ventures: While not immediately starting anything new, the speaker acknowledges the possibility of pursuing new ventures down the road, indicating that the transition period might involve a period of consolidation before exploring new opportunities.Quote of the Show:Transitioning from 1P to 3P advertising feels like stepping out of the dark and into the light. With 3P, we finally have visibility into our spending, ACOS, ROAS, TACoS. It's like unlocking a black box and gaining control over our advertising destiny. Links :LinkedIn         The Bean Coffee Company https://www.thebeancoffeecompany.com       Instagram     Facebook      TikTok             Pinterest       Amazon Store        San Diego Coffee Company    https://www.sandiegocoffee.com       Instagram Amazon Store   Want To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.

Explore the importance of timing in optimizing TACOS and ACOS on Amazon in this week's podcast episode! Our guest, Zack Cohen, Vice President of Operations + Finance at Ruby Hibiscus, shares expert insights on leveraging timing for maximum advertising impact, strategic product launches, and budget allocation. Learn how to adapt to market trends, utilize historical data, and optimize inventory management to drive efficient TACOS and ACOS, leading to increased profitability. Discover key strategies for understanding the Amazon sales cycle, maximizing advertising impact, leveraging historical data, optimizing inventory management, and staying ahead of the competition. Don't miss out on actionable tips to elevate your e-commerce game! Tune in now! Takeaways:Understanding the Amazon Sales Cycle: Recognizing the stages within the Amazon sales cycle is essential. This includes identifying peak sales periods and planning advertising strategies accordingly.  Maximizing Advertising Impact: Timing advertising campaigns to coincide with peak buying times allows sellers to maximize their advertising impact and reach a larger audience of potential buyers.  Strategic Product Launches: Launching new products during peak sales periods can help generate initial momentum and increase visibility, potentially leading to higher sales and lower advertising costs. Budget Allocation: Allocating advertising budgets strategically based on the Amazon sales cycle can help sellers achieve higher TACOS and lower ACOS by optimizing spending during peak sales periods.  Adapting to Market Trends: Monitoring and adapting advertising strategies based on changing market trends and consumer behavior patterns is crucial for maintaining competitiveness and driving efficient TACOS and ACOS.  Monitoring Performance Metrics: Continuously monitoring performance metrics such as TACOS and ACOS allows sellers to assess the effectiveness of their advertising campaigns and make data-driven adjustments as needed.  Utilizing Historical Data: Leveraging historical sales data and performance metrics can help sellers identify patterns and trends within the Amazon sales cycle, enabling more informed decision-making regarding advertising timing and budget allocation.  Optimizing Inventory Management: Maintaining optimal inventory levels during peak sales periods ensures that sellers can meet customer demand while minimizing storage costs and maximizing profitability.  Strategic Pricing: Adjusting product pricing strategically during peak sales periods can help sellers attract more customers and increase sales velocity, ultimately contributing to improved TACOS and ACOS.  Planning Ahead: Proactively planning advertising campaigns and inventory management strategies based on anticipated changes in the Amazon sales cycle allows sellers to stay ahead of the competition and capitalize on emerging opportunities.  Quote of the Show:In retail, success means having a great product and competitive pricing. It's about finding that balance. But more importantly, it's about building a reputation that keeps customers coming back. That's why starting in retail is crucial – it's about sparking conversations and confidence. Links :LinkedIn: https://www.linkedin.com/in/zachcohen2/Twitter: https://twitter.com/rubyforfunCompany website: https://ruby.fun/

In this week's podcast, we tackle a critical subject that every Amazon seller should be vigilant about: hacking incidents and cybersecurity. Our guest, D. Scott Smith, a seasoned entrepreneur and "Motivational Listener," shares invaluable insights from his extensive experience in leadership roles and various industries. As a speaker, coach, and mentor, Scott sheds light on the importance of cybersecurity for Amazon sellers, drawing from his background in financial services, agriculture, and manufacturing. He is also the creator of the "Independent Planner," an analog calendar tailored for solo entrepreneurs. Join us for essential tips on safeguarding your Amazon seller account and gain inspiration from Scott's motivating journey. Don't miss out on this episode filled with practical advice and personal anecdotes. Tune in now! Takeaways:Hacking Incident Awareness: Sellers should stay informed about potential hacking incidents affecting Amazon seller accounts by actively monitoring industry news and updates.Account Security Measures: Enable two-factor authentication (2FA) for Amazon seller accounts to add an extra layer of security and prevent unauthorized access.Hackers Targeting Seller Funds: Be vigilant and regularly review financial transactions associated with Amazon seller accounts to detect any suspicious activity or unauthorized access.Risk of Account Suspension: Maintain compliance with Amazon’s policies and guidelines to reduce the risk of account suspension, especially in the event of a hacking incident.Steps to Secure Accounts: Regularly review and update account security settings, including passwords and 2FA, to ensure maximum protection against hacking attempts.Collaboration with Amazon: Work closely with Amazon’s support team to address security concerns, report hacking incidents, and implement necessary measures to protect the account Recovery After Hacking: Act swiftly to recover a hacked Amazon seller account by following Amazon’s recommended steps for account recovery, including password reset and security verification processes.Quote of the Show:According to the Small Business Administration, the top reasons for small business failure are poor cash flow and inadequate paperwork. Successful online salespeople understand their customer acquisition costs and the lifetime value of each customer. Links :Website: https://www.dscottsmith.com/Email: scott@dscottsmith.comLinkedIn: https://www.linkedin.com/in/dscottsmith/ Twitter: https://twitter.com/d_scott Instagram: https://www.instagram.com/d.scottsmith/ Amazon Live: https://www.motivationallistener.live/ YouTube: https://www.youtube.com/channel/UCEW7fRgqZ8yWVJAP6xSYImQ/videosPodcast: https://www.dscottsmith.com/podcastFREEZE free offers: http://stopinaction.com/  Publications:Amazon: https://www.amazon.com/D-Scott-Smith/e/B07K77WDPM  Independent Planner: http://independent-planner.com/ 

Join us in this week's episode as we sit down with Stephen, an Amazon Ads strategist and the mastermind behind AdLabs. Discover expert insights on effectively managing Amazon keyword advertising, even with low or no historical data. Stephen's passion for numbers and frustration with the lack of efficient PPC tools led him to create AdLabs in 2024, a game-changing solution for bid optimization. Gain valuable strategies, from starting with small bids and broad keywords to refining targeting based on performance metrics. Whether you're a seasoned seller or just starting on Amazon, Stephen's tips will elevate your advertising game. Connect with Stephen on LinkedIn and explore adlabs.app for innovative advertising solutions. Listen now for actionable advice and subscribe to stay updated on top industry insights! Takeaways :Start with Small Bids and Broad Keywords: Begin with smaller bids and broader keywords, especially if you have limited historical data. Gradually Increase Bids and Target More Specific Keywords: Increase bids and target more specific keywords as you gather more data and gain insights. Leverage Bid Adjustments Based on Performance: Adjust bids based on keyword performance, allocating more budget to better-performing keywords. Utilize Match Types Strategically: Experiment with different match types (broad, phrase, exact) to find what works best for your products.Track Performance Metrics: Monitor key performance metrics like ACOS (Advertising Cost of Sales) and adjust strategies accordingly.Segmentation and Optimization: Segment campaigns based on product categories or performance to optimize targeting and budget allocation.Optimize Product Listings: Optimize product listings with relevant keywords to improve organic visibility and advertising effectiveness. Focus on Customer Search Terms: Tailor campaigns based on customer search terms to increase relevancy and performance.Leverage Amazon Attribution: Utilize Amazon Attribution to gain insights into off-Amazon traffic and optimize advertising strategies.Quote of the Show:If a keyword isn't generating sales despite clicks, assess its relevance. If it's not relevant, negate or archive it. For relevant keywords, be cautious when negating, as forgetting can hinder traffic even after adjustments to your product listing. Links :https://adlabs.app/ Special Offer:  Let Stephen know you heard about him on the Amazon Legends podcast to get a free upgrade on AdLabs! 

Welcome to this week's episode! Get ready to unlock the secrets of Amazon sales profitability with Todd VanderStelt, a former Amazonian and the Founder of MixShift. With his extensive experience at Amazon from 2010 to 2015 and subsequent ventures in the Amazon agency world, Todd brings a wealth of knowledge on leveraging metrics to grow your sales profitably. Discover how MixShift's innovative SAAS platform simplifies reporting, analytics, and Amazon data analysis, including the groundbreaking Share Center. From optimizing PPC campaigns to understanding what drives your brand's performance on Amazon, Todd shares valuable insights that can revolutionize your approach to e-commerce success. Whether you're an established Amazon seller or an aspiring entrepreneur looking to break into the market, this episode is a must-watch! Tune in to this insightful discussion and take your Amazon sales to new heights! Takeaways :Customer Order Labeling: Every customer order is labeled based on whether it's their first purchase or if they are a repeat customer. This allows for tracking customer acquisition and retention metrics effectively.  Event Analysis: Events like Prime Day with deep discounts can lead to spikes in new customer acquisitions. However, it's crucial to analyze data over time to determine which events successfully convert new customers into repeat customers.  Repeat Customer Measurement: By tracking repeat customers over time, sellers can measure the effectiveness of different events or strategies in converting new customers into loyal, repeat buyers.  Data Segmentation and Insights: Analyzing data in cohorts and segments provides valuable insights into customer behavior and preferences, helping sellers make informed decisions. Evolution of Amazon Ecosystem: The Amazon marketplace has evolved significantly over the years, presenting sellers with new challenges and opportunities for growth.  Quote of the Show: One of the metrics that I would like to see is Customer Lifetime Value. By dissecting CLV over time, separating new versus repeat customer revenue, we gain insights into which products are driving long-term success. Links :MixShift email: hello@mixshift.io  Todd VanderStelt LI Page:  https://www.linkedin.com/in/todd-vanderstelt-284956/  MixShift LI Page: https://www.linkedin.com/company/mixshift  MixShift Website Landing Page: https://mixshift.io/out-of-the-box-amazon-reporting/  Special Offer: MixShift offers a 30-day free trial of the software with no long-term commitments for all users.  For Amazon Legends listeners, reach out to hello@mixshift.io noting #AmazonLegends for a free account audit. And for Agencies & Brands, MixShift offers flexible, in-depth training programs on all things Amazon and Amazon Advertising.Want To Level Up Your Business? Register With Our SponsorsAmazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Welcome to this week's episode featuring Ryan Burgess, Head of Growth at Intentwise, a leading provider of advanced advertising and analytics solutions for Amazon and Walmart ads. With over a decade of experience in Amazon advertising, Ryan shares invaluable insights on search term isolation and optimizing ad campaigns. From his senior roles at Amazon Advertising agencies to founding his own successful agency, Ryan's expertise is unmatched. Join us to discover actionable strategies for enhancing your advertising performance and navigating the ever-evolving e-commerce landscape. Don't miss this engaging discussion with Ryan Burgess! Takeaways :Understanding the Complexity of E-Commerce Industry: The e-commerce industry is complex and involves various elements beyond just selling products. Ancillary companies are emerging within the e-commerce space, offering opportunities beyond direct selling.  Opportunities Beyond Direct Selling: Success in the e-commerce marketplace isn't limited to being a seller. There are opportunities to work with sellers, provide tools, and build tools for sellers, indicating a broader scope for involvement in the industry.  Technological Curiosity and Engineering Background: Early interest in technology or engineering, including dismantling and reassembling electronics like radios and CD players, can lead to a career driven by curiosity about how things work.  Curiosity and Problem-Solving Skills: Curiosity is a natural trait leading to understanding how and why things work, driving career choices and problem-solving skills. The importance of asking "why" repeatedly to get to the root cause of issues. Importance of Data Analysis: Mention of looking into the numbers and how they are related, highlighting the significance of data analysis in decision-making.  Networking and Collaboration: Encouragement for listeners to connect via LinkedIn or email to share experiences, insights, and potentially collaborate in the Amazon advertising space.  Continuous Learning and Improvement: The conversation fosters a sense of continuous learning and improvement, with the hosts expressing interest in hearing from listeners and continuing engaging discussions in future episodes.  Quote of the Show:Think of Amazon advertising like a triangle: sales growth, efficiency, and time. You can only prioritize two at once. Quick efficiency may sacrifice growth, and vice versa. Your choice shapes your campaign strategy for the long haul. Links :https://www.linkedin.com/in/ryan-burgess/https://www.linkedin.com/company/intentwisehttps://www.intentwise.comWant To Level Up Your Business? Register With Our SponsorsAmazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Welcome to this week's podcast episode where we discuss the importance of diversifying off Amazon paid marketing channels with guest Jake Madoff, a seasoned full-stack growth marketing leader. With expertise in growth marketing strategy, paid social, paid search, SEO, and CRO, Jake has a rich background, having led growth at multi-million dollar startups and founded three of his own. Over his 8-year freelance career, he has collaborated with over 100 brands, optimizing and scaling their paid media campaigns, improving funnel conversion rates, and diversifying their marketing mix across various channels. Join us as we explore actionable strategies and expert insights to empower your marketing efforts beyond Amazon. Tune in now for valuable tips and real-world examples from a seasoned industry expert. Don't miss out on this opportunity to elevate your marketing game! Takeaways :Importance of Diversification: The speaker emphasizes the significance of diversifying marketing efforts beyond Amazon, indicating that relying solely on Amazon for sales may not be sufficient for sustained growth. Experience with Off-Amazon Channels: The speaker shares their experience of transitioning from primarily focusing on Amazon to exploring and working with different marketing channels outside of Amazon, such as Google and Facebook.Growth Marketing Expertise: The speaker mentions their background and expertise in growth marketing, indicating a broader understanding of marketing strategies beyond Amazon. Freelance Work with Other Companies: The speaker has engaged in freelance work and contract gigs with various companies across different industries, suggesting a diverse experience in marketing beyond Amazon.Pattern Recognition and Analytics: The speaker highlights the importance of pattern recognition and analytics in marketing strategies, indicating a data-driven approach that can be applied across different platforms. Automated Trading Systems: The speaker expresses an interest in building automated trading systems, showcasing a technical inclination and willingness to explore diverse marketing avenues.Quote of the Show:Start with Google shopping ads by setting up a Google Merchant Center account, your catalog like Amazon. Upload product details and connect it to Google Ads for search shopping or performance max. Gauge traffic and conversions effectively for a successful Google Ads strategy. Links :Website: https://jakemadoff.io/ LinkedIn: https://www.linkedin.com/in/jake-madoff-8a191070/Special Offer: Get started by filling out the form on JakeMadoff.io for a free growth marketing consultation. Want To Level Up Your Business? Register With Our SponsorsAmazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Welcome to this week's podcast episode on "Strategies for Expanding Your Keyword Pool"! Our guest, Faith Denniston, is an Amazon expert with over 7 years of experience at My Amazon Guy. Join Faith as she shares actionable tips for navigating Amazon's dynamic landscape, understanding Best Sellers Rank (BSR), and leveraging data-driven strategies to drive orders and improve organic traffic. With her passion for SEO and PPC, Faith empowers sellers to thrive in the competitive Amazon marketplace. Subscribe now for valuable insights and strategies to elevate your Amazon business! Takeaways :Understanding BSR (Best Sellers Rank): BSR is crucial for driving organic traffic on Amazon. When the BSR spikes, it indicates increased organic traffic, while a decrease in BSR means less organic traffic.Driving Orders to Improve BSR: The key strategy is to drive as many orders as possible to improve BSR, which in turn drives organic traffic. Keyword Ranking and Conversion: While focusing on driving orders is crucial, ranking on keywords is still important because it leads to better conversion rates. Analyzing Search Query Performance: Analyzing search query performance data is essential for understanding the effectiveness of advertising efforts.Data-Driven Decision Making: Utilize data to make informed decisions and optimize advertising efforts effectively.Actionable Insights: The podcast emphasizes actionable insights that sellers can apply immediately to improve their Amazon business.Direct Contact: The speaker provides their contact information, including LinkedIn and email, for further discussions or consultations regarding Amazon strategies.Coaching Opportunities: Sellers can explore coaching opportunities for one-on-one sessions to improve their Amazon selling strategies.Quote of the Show:Experimenting with both broad and phrase match simultaneously allows for a comprehensive comparison of campaigns, helping marketers refine their strategies based on the dynamic insights gained from both approaches. Links :LinkedIn: https://www.linkedin.com/in/faithdenniston/ YouTube: https://www.youtube.com/@MyAmazonGuy Want To Level Up Your Business? Register With Our SponsorsAmazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

In this week's episode, "Maximizing Amazon Mobile Benefits," featuring Ryan Flynn, CEO of ExpertCPG Commerce! Join us to learn actionable strategies for boosting sales and optimizing your Amazon presence. Discover valuable insights on: On-the-Go Management, Efficient Order Fulfillment, Performance Metrics, Direct Customer Interaction, Marketing and Promotion, and User-Friendly Interface. Tune in for expert insights! Takeaways :On-the-Go Management: Amazon Mobile allows sellers to conveniently manage their business from anywhere, offering flexibility and accessibility.Real-Time Updates: Sellers receive instant notifications, keeping them informed about sales, inventory, and customer interactions in real time. Efficient Order Management: The app enables sellers to process and fulfill orders promptly, streamlining the order management process. Inventory Control: Sellers can track and manage inventory levels, preventing stockouts and optimizing supply chain management. Direct Customer Interaction: Amazon Mobile facilitates direct communication with customers, fostering positive relationships and improving customer support. Performance Metrics: Access to real-time seller performance metrics aids in evaluating business performance and making informed decisions. Marketing and Promotion: Sellers can create and manage marketing campaigns directly from the app, driving sales and visibility.Quote of the Show:Utilizing swatch images is a game-changer, especially on mobile. We've seen firsthand the impact of using icons like bananas or strawberries; it's much more appealing and user-friendly. Links :LinkedIn: https://www.linkedin.com/in/ryanflynncharmac/ Want To Level Up Your Business? Register With Our SponsorsAmazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

In this week's episode, we delve into effective tactics for Amazon sellers to capitalize on valuable badges like Amazon's Choice and Best Seller distinctions. Our guest, Greg Reniska Sr., offers over 20 years of e-commerce experience, both domestically and internationally. We highlight the significance of badges for visibility and credibility, actionable methods for earning them, and their positive impact on sales. Greg's innovative approach to e-commerce, demonstrated by his success in building branded startup strategies and managing multi-million-dollar corporate seller accounts, sets him apart. Tune in for essential insights and strategies to optimize your Amazon success!Takeaways :Understanding Amazon's Badges: The discussion likely covers various badges or distinctions offered by Amazon to sellers, such as Amazon's Choice, Best Seller, or other labels that indicate product performance or seller reliability.Importance of Badges: The podcast may highlight the significance of earning these badges in terms of increasing visibility, credibility, and ultimately, sales on the Amazon platform.Strategies for Obtaining Badges: Strategies or tactics might be discussed for sellers to improve their chances of earning these badges. This could include optimizing product listings, managing inventory effectively, maintaining high customer satisfaction, and adhering to Amazon's policies and guidelines.Impact on Sales: The podcast may delve into how having these badges can positively impact a seller's sales performance on Amazon, potentially leading to increased conversion rates and higher rankings in search results.Long-Term Strategy: The discussion may emphasize the importance of viewing badge acquisition as part of a long-term strategy for sustainable growth on the Amazon platform, rather than just a short-term boost.Quote of the Show:Utilizing coupons strategically on items with competitive price margins can significantly boost sales and improve conversion rates for the traffic directed to your listing. It's a powerful tactic that leverages the trifecta of high sales velocity, substantial traffic, and strong conversion rates, ultimately optimizing your overall performance within the marketplace. Links :Website: https://parkerworthington.com/Company Linked-in Page: https://www.linkedin.com/company/parker-worthington-marketing-agency/Company YouTube: https://www.youtube.com/@ParkerWorthingtonSalesGreg's Personal Linked-in: https://www.linkedin.com/in/gregory-reniska-sr-064282182/ Offer:Parker Worthington is offering a limited time special offer for New Selling clients. As an Amazon Legends reference you will receive either your 1st month of services for Free, or receive 3 hours of service work for Free with a 10-hour minimum commitment depending on the service type you select during sign up.Click to avail this offerAmazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

In this week's episode, we're joined by Andrew Bailiff, an e-Commerce expert managing $1M/month in retail media spend across major platforms. Co-Host of That Amazon Ads Podcast and Co-Founder of AdLabs, Andrew shares key strategies for structuring Sponsored Product Campaigns on Amazon. Dive into foundational steps, auto campaign mastery, manual keyword tactics, and product marketing expertise. Discover budget allocation tips, the algorithmic advantage of broader views, and insights on handling branded keywords. Join us as we unravel the secrets to optimizing your Amazon Advertising strategy with Andrew's invaluable expertise. Takeaways :Start with a Foundation: Begin with a foundation of one auto campaign, two manual keyword campaigns (broad and exact), and two product marketing campaigns (expanded and exact).Auto Campaign: Use an auto campaign to gather data and identify relevant keywords. Utilize auto campaigns to discover new keywords and gather insights.Manual Keyword Campaigns: Have two manual campaigns: one for broad match and one for exact match. Broad match helps capture a wider audience and gather more data.Product Marketing Campaigns: Implement two product marketing campaigns, one for expanded product targeting (similar to broad match) and one for exact product targeting. Expanded product targeting is described as the broad match for product targeting.Structure for Control and Optimization: Set up the structure to have precise control over specific keywords and their relationships. Use exact match campaigns to avoid showing ads on a wide array of variations, unlike broader phrase matches.Segmentation for Performance: Consider breaking campaigns into multiple ones based on search volume or core keywords. Opt for segmentation when needed for more targeted control and optimization.Balancing Budgets and Goals: Allocate budgets across different goals and tactics. Balance spending on research efforts versus driving performance efforts.Branded Keywords: For branded keywords, deploy a structure similar to non-branded campaigns with broad and exact variations. Separate branded campaigns based on the level of control and budgetary needs.Quote of the Show:Optimizing ad campaigns starts with single product ad groups. It allows precise control over product-to-keyword relationships, enabling aggressive bids on high-converting items and conservative bids on others. Without this segmentation, you risk wasted spend and miss insights into individual product performance on specific search terms. Single product ad groups provide the precision needed for effective campaign management. Links :AdLabs - https://adlabs.app/ That Amazon Ads Podcast - https://www.youtube.com/@ThatAmazonAdsPodcast Special Promo: Rewrite this from the listeners point of view: Direct them to sign up for the AdLabs waitlist to schedule a complimentary demo call and when it asks "Where did you hear about us?" we will have an option for Amazon Legends Podcast which will qualify them for a free month trial of the bid optimizer. Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Join us this week as we explore "Everything You Wanted to Know About Influencer Marketing" with Jim Fuhs, President of Fuhsion Marketing. With over 30 years of experience blending Marine Corps Leadership with digital marketing, Jim shares unique insights into aligning personal values with business and making data-driven decisions. Dive into discussions on team productivity, time tracking, and the philosophy of positivity in the business world. Jim's mission to revolutionize marketing and dedication to client success make this episode a must-listen. Connect with Jim on LinkedIn, explore Fuhsion Marketing, and elevate your business with actionable strategies. Takeaways :Building Personal Brand: The speaker emphasizes the personal nature of the company, stating that everything about the business is personal, representing who they are.Company Values: The importance of company values is highlighted. Aligning personal values with the business is considered crucial.Money as a Byproduct: While making money is a goal, it's seen as a byproduct of putting one's life on the line to build something meaningful.Personal Approach: The speaker suggests a personal approach to business, where the brand reflects the individual behind it.Fairness and Transparency: Fairness is acknowledged as an essential aspect, with transparency in decisions and actions.Business Decision vs. Personal Feelings: A distinction is made between business decisions, which are numbers-based, and personal values, which contribute to building the company culture.Value of Time Tracking: The speaker shares an example of using time tracking for remote team members, emphasizing its role in productivity and decision-making.Standardization in Policies: The importance of having consistent policies for all team members is stressed, avoiding exceptions that could lead to complications.Quote of the Show:When seeking influencers, focus on those who are already discussing your product on social media. Explore YouTube for unboxing and review videos where individuals genuinely share their thoughts. These influencers aim to inform and help others make informed decisions, contributing to authentic engagement and meaningful connections. Links :https://fuhsionmarketing.liveFB links for the groups to find influencers.https://www.facebook.com/groups/amazonlivecreators https://www.facebook.com/groups/logiecreators Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Join us this week as we uncover crucial tips for Amazon sellers in our latest podcast episode. Our guest, a former Amazonian with a rich background in training Seller Support teams globally, shares insights on overcoming obstacles in the e-commerce giant. Discover strategies for navigating Amazon's competitive landscape, insights into problem-solving, and the transition from Amazon to independent selling. Gain valuable advice on staying informed about Amazon's latest programs and updates, and get actionable tips for business growth. Subscribe now for a concise guide to thriving as an Amazon seller. Takeaways :Experience and Training: Mention of global travel and training opportunities for Amazon seller support agents.Problem Identification: Emphasis on the importance of identifying problems repeatedly to gain flexibility and autonomy.Process Improvements: Overview of Amazon's methodical approach to process improvements and system development.Problem-Solving Approach: Reference to Amazon principles, including earning trust through presenting solutions.Amazon's Approach to Solutions: Description of Amazon's process for developing solutions, starting with a one-pager.Adapting to Stressful Environments: Acknowledgment of Amazon's stressful environment and advice on navigating it.Balancing Workload: Discussion about the challenge of maintaining high standards and continually raising the bar.Mentorship and Foundation: Recognition of the role of mentorship, citing the example of being mentored in construction.Continuous Learning: Personal commitment to ongoing learning and staying updated on Amazon's programs and news.Quote of the Show:In crafting emails to Jeff or Andy, urgency is key. Highlight financial losses in the subject with specific numbers. In the body, showcase your Amazon tenure, revenue, and the issue. If traditional channels fail, escalate to Executive Seller Relations for a swift, personalized solution beyond standard workflows. Links :Linkedin Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

In this week's episode, we delve into the intricacies of e-commerce and Amazon scaling strategies with our guest, Mike Mallazzo. As the co-founder and head of growth at Brandable, Mike brings extensive experience in optimizing unit economics for Amazon and Shopify sellers. Our conversation covers fundamental concepts such as unit economics, key success metrics, and the impact of data-driven decision-making on business growth. Mike emphasizes the importance of flexibility in adapting to the dynamic e-commerce landscape and provides exclusive insights into Brandable's innovative tools for sellers. Tune in to this insightful discussion and level up your Amazon game! Takeaways :Understanding Unit Economics: The discussion emphasizes the critical importance of understanding unit economics for Amazon sellers.Challenges in Scaling: Scaling a business brings challenges, especially for e-commerce and Amazon sellers. It's crucial to address these challenges systematically to achieve sustainable growth.Diving into Metrics: The conversation delves into specific metrics that sellers need to focus on for effective unit economics. Metrics include customer acquisition cost (CAC), lifetime value (LTV), and the impact of repeat purchases.Customer Retention: The importance of customer retention is highlighted, as it significantly impacts the lifetime value of customers.Role of Software: Software tools can play a vital role in optimizing unit economics.A/B testing and personalization tools, when used correctly, can enhance the overall performance of an Amazon business.Data-Driven Decision-Making: Emphasis is placed on the need for data-driven decision-making. Analyzing data and making informed decisions can positively impact unit economics.Flexible Approach: The speaker shares experiences of adapting to changes and being flexible in approach throughout their career. Being nimble and seizing opportunities, rather than strictly adhering to a grand plan, has been a successful strategy.E-commerce Roll-up Space: The speaker discusses entering the e-commerce roll-up space and leveraging internal tools for external software, leading to the formation of a new company.Quote of the Show:Understanding Amazon and Shopify unit economics boils down to contribution margins. On Amazon, after deducting various fees, the contribution margin usually sits between 30% to 50%, crucial for profitable ads. Conversely, Shopify's margin tends to be higher around 3%, offering a different landscape for profit. Links :Brandable  United States of Amazon (my newsletter)  LinkedIn  TwitterAmazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

In this episode, delve into the "Three-Pronged Approach To Product Launch" with Joshua Rawe, Co-Founder of AmpliSell. As a former Amazon seller turned industry expert, Joshua shares invaluable strategies, from mastering product design to fostering a robust company culture. Explore the significance of pride and results, and gain insights into distinguishing busyness from productivity. With practical tips on journaling for continuous improvement, this podcast is your go-to guide for navigating the Amazon marketplace successfully. Takeaways :Product Design and Development: Emphasizes the importance of building a product design that stands out. Discusses the efforts required to get a product on the shelf at major retailers like Walmart.Company Values and Culture: Stresses the significance of company values and culture. Highlights the role of defining values to build a strong company culture.Focus on Pride and Results: Introduces the two key values: "Pride" and "Results." "Pride" encourages doing the job in a way that makes you proud, avoiding defensive statements like "I've done my best." "Results" emphasizes always having something to show for, focusing on productivity and tangible outcomes.Differentiating Between Busyness and Productivity: Differentiates between working hard and getting a lot done.Recommends keeping a daily journal to track accomplishments rather than just feeling busy. Advocates for a mindset shift towards recognizing and valuing tangible results.Daily Journaling for Productivity: Suggests maintaining a daily journal to record tasks and achievements. Gives examples like sending sales emails, educating team members, and creating SOPs (Standard Operating Procedures) as valuable tasks.Continuous Improvement: Encourages continuous improvement by evaluating and adjusting strategies.Quote of the Show:In external traffic, I focus on warm and cold strategies. Warm traffic includes your email list and existing customers. For a new product, like a Bluetooth kettle, redirecting a small portion of this warm traffic to Amazon is an investment. Despite a slight margin sacrifice, it yields long-term sales, better rankings, and reviews – a double whammy for ROI. Links :Website: https://www.amplisell.com/ | LinkedIn: https://www.linkedin.com/company/amplisell/mycompany/?viewAsMember=trueAmazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Join us this week as we dive into the e-commerce realm with Paul Baron, Founder & CEO at Influx Catalysts. With over 7 years of expertise in Influencer Marketing, Paul shares valuable insights into enhancing online presence. Discover the driving forces behind sellers and customers' actions, along with practical tips on user-generated content and traffic generation. Tune in for a concise exploration of e-commerce success! Takeaways :Understanding Failure and Depression: Acknowledge that setbacks and failures are part of the journey. It's crucial not to be consumed by depression but to accept it temporarily.Strategies for Dealing with Tough Times: Embrace the difficult moments without trying to fight depression. Take a break from work during low points; don't force productivity.Learning from Failures: Treat failures as part of the learning process.Keep focused on your mission and move forward despite setbacks.Personal Development and Mission: Have a clear mission and vision for personal and business growth. View failures as opportunities for personal development.Referencing a Historical Figure: Mention of Edgar Cayce, the "sleeping prophet," who used visions to help others. The importance of having a desire to help people.Business Success Amidst Challenges: Overcoming challenges, similar to the sleeping prophet's ability to help despite obstacles. Encouragement to persist through difficulties and continue helping people.Quote of the Show:Influencer marketing is more than cogs in a wheel. It's about creating a lifestyle, not just sales. Social media triggers desires, and understanding the psychology of influence is crucial in this dynamic landscape. Links :Personal – LinkedIn: https://www.linkedin.com/in/jpaulbaron/ Influx Catalyst – Website: https://influxcatalysts.com/ Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!