In this episode, we have Alan Blackford, the COO/Co-Owner of PNW Brands, as our guest. Alan is an experienced entrepreneur with expertise in retail, technology, and e-commerce. He shares insights on leveraging micro-categories for building your brand on Amazon. Discover strategies to gain a competitive edge, optimize listings, and boost sales. Don't miss this opportunity to learn from an industry expert and take your Amazon selling journey to new heights.Takeaways:Instead of just selling random items for profit, aim to provide an entire solution to the customer's needs within the micro category. This involves understanding the category, conducting research, and creating innovative products that may not currently exist in the market.Analyze the monthly sales of the top 5 to 10 sellers in a micro category. Consider whether you would be satisfied with similar sales numbers for your product. This can give you an idea of the market potential and competition in that category.Don't be afraid of smaller markets. Instead, focus on finding micro categories where you can dominate by launching multiple products. By being a top seller in a niche market, you can achieve significant sales and success.In small categories, you can afford to target head terms that you couldn't afford in major categories and the conversion rates in micro categories are often higher than in big categories.Quote of the Show:If you look at the Top 5 in a micro category and study their packaging, you can spot opportunities. If they look like they were developed in 1980s or 90s, that is the category we would like to go into.Links:LinkedIn - https://www.linkedin.com/in/alanblackford/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Chelsea Cohen. She is an Amazon inventory management expert and the co-founder & CEO of SoStocked.com, an Amazon inventory management software. Chelsea’s also an Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, 7-Figure Sellers Summit, Seller Events & the Prosper Show & Amazing Summit stages, among others.SoStocked is fully customizable and fully understandable so that you can trust the numbers, fine-tune your forecasts, and finally ditch your spreadsheets. In today’s episode, she discusses avoiding stock-outs and forecasting inventory.Takeaways:Min-max restocking involves setting minimum and maximum inventory levels and always staying within that range. The ideal inventory turnover for Amazon sellers is typically between 30 to 60 days. Maintaining a good inventory level is important for factors like maintaining high IPI (Inventory Performance Index) scores, avoiding high storage rates, and maintaining a good sell-through rate. Geo ranking is a factor that considers inventory dispersion throughout the country. Having enough inventory is important to maintain good rankings and supply two-day prime delivery. It's advisable not to go below a 30-day minimum inventory level to account for potential issues with Amazon's inventory checking and to avoid negative effects on geo ranking. Examining the size and weight of products is essential for reducing fees. Understanding Amazon's fee structure, including dimensional weight, can help optimize packaging and reduce expenses.Packaging plays a crucial role in creating the perception of luxury and value for a product. Elaborate and unique packaging can enhance the perceived worth of a product.Quote of the Show:By adding an additional sales increase as a percentage to your projections for a group of SKUs for a PPC campaign you plan to run, coupon codes or lightning deals, you can be prepared to be in stock at all times. Links:Connect with Chelsea Cohen: https://www.sostocked.com/connect Website: https://www.sostocked.com/ Facebook: https://www.facebook.com/SoStocked YouTube: https://www.youtube.com/channel/UCPcFflXM9NHbeXMIOpaexfA Instagram: https://www.instagram.com/sostocked/ LinkedIn: https://www.linkedin.com/company/64989371/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Daniel Tejada. He is the Co-founder of Straight Up Growth, a renowned full-service Amazon agency dedicated to propelling e-commerce brands to new heights. With an impressive seven-year track record in the Amazon ads game, Daniel's expertise has helped generate over a staggering $1.5 billion in sales on the platform. His unwavering passion for driving brand growth on Amazon led him to establish Straight Up Growth, a company solely focused on helping businesses thrive in the competitive Amazon marketplace. In today’s episode, he discusses planning for growth with a forecasting model.Takeaways:Conduct competitive analysis: Before launching a product, it's important to research and analyze the competition in the specific category. Tools like Jungle Scout or Helium 10 can provide sales estimates and insights into market size.Optimize listing for success: A strong listing with high conversion rates is vital. Optimize product photos by including unique selling points (USPs) as text overlays. Utilize A+ content and videos to enhance the listing and improve conversion rates.Monitoring unit session percentages (Conversion rate) and comparing them to category averages can indicate potential issues with the listing that need to be addressed.Allocate ad spend strategically: Advertising spending is essential for improving organic rankings. Optimizing advertising campaigns and allocating the budget effectively will help increase organic visibility and drive sales.Organic sales on Amazon are driven by two main factors: relevancy score and competitiveness of search terms.Driving external traffic to Amazon can be effective for brand building and conversion, even with fewer reviews.Quote of the Show:In lieu of existing data for a new launch, what we focus on to build our model is historical averages of conversion rates based on the category to establish our baseline. Links:Personal -LinkedIn: https://www.linkedin.com/in/daniel-tejada-amazonadvertising/Straight Up Growth – LinkedIn: https://www.linkedin.com/company/straightupgrowth/Straight Up Growth – Website: https://straightupgrowth.com/Straight Up Growth – Facebook: https://www.facebook.com/Straight-Up-Growth-110718950521138Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Brent Zahradnik. He is the founder of AMZ Pathfinder, an Amazon advertising management agency. He started the company in the summer of 2015 and it has since worked with hundreds of brands selling in the North American and European Amazon marketplaces. In today’s episode, he discusses building your customer avatar and drive conversions.Takeaways:Optimization is like art and science; the art part is understanding and empathizing with people. And then the science part is the keywords and structured data and flat files.The two sides of the same coin in controlling customer journeys appeal to the right people and exclude the wrong ones.Amazon sellers should consider the overlap between their products and competitors' products and what customers might want.Utilizing the Q&A section can provide valuable information about product features and what customers care about.Understanding the needs and desires of the audience makes it easier to write a listing or come up with photos that address their concerns.Amazon's guidelines and practices are backed by data, such as requiring white backgrounds for product images and pushing bullets down on mobile based on what converts better.Quote of the Show:We are quite interested in what the customer avatar is. This means we are looking to learn who the customers are, what their pain points are, and why they would be interested in our product, line of products, or our catalog. We want to understand that first.  Links:Website - https://www.amzpathfinder.com/Linkedin - https://www.linkedin.com/company/amz-pathfinder/Facebook - https://www.facebook.com/amzpathfinderTwitter - https://twitter.com/amzpathfinderInstagram - https://www.instagram.com/amzpathfinder/Youtube - https://www.youtube.com/c/amzpathfinderSPECIAL OFFER:Free in-depth listing audit for Amazon Legends Audience.Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Phillip D'Orazio. He is the CEO/President of PDMG, an exceptional full-service Amazon agency specializing in assisting manufacturers and brands in establishing and thriving on the Amazon platform. With their expertise in end-to-end Amazon store management, PDMG has successfully facilitated over 500 Amazon engagements and catered to the needs of more than 200 full-serviced managed clients over a span of six years. Phillip D'Orazio's leadership and PDMG's extensive experience make them a trusted and reliable partner for anyone seeking to optimize their presence and sales on Amazon. In today’s episode, he discusses the roadmap to growing sales on Amazon.Takeaways:Inventory management is the foundation of success for an Amazon seller, and not staying in stock can have significant ramifications.Forecasting is critical for an Amazon seller, and it's not enough to do it once a year. They need to stay on top of inventory levels regularly.Video content is important for a brand, as it can be used in advertisements, on the brand store, and on the detail page. Brand stories are also important, as they give the consumer a great idea about the brand and can up the average order value.AI can be used directionally and as a starting point, but it needs to be manipulated and tailored to the customer.The baseline TACoS guidance now is 12 and a half percent for anything that does not repeat purchase or repeat purchases products, supplements, or anything that you're going to buy on a monthly basis the guidance now is between 13 and 16 and a half percent.On Amazon customers buy on price, reviews, and functionality.Quote of the Show:We try to stay in stock for 60 days at all times, especially for the top sellers. We do not cut it close and we constantly send it replenishments to avoid the unforeseeable. Links:Personal – LinkedIn: http://www.linkedin.com/in/phillipdorazioPDMG – Website: https://palmettodigitalmarketinggroup.com/PDMG – LinkedIn: https://www.linkedin.com/company/palmetto-digital-marketing-group/PDMG – YouTube: https://www.youtube.com/channel/UCIQkLArPkIXJo0rti0OLRcg/featuredWays to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Corey Thomas. He has lived in the Amazon ecosystem for the last decade, doing everything from creating a multi-million dollar reseller account to building one of the fastest-growing Amazon direct-import businesses in the world. Seeing the massive opportunities available to companies that can compete effectively in the Amazon marketplace, Corey launched one of the first Amazon Exclusive Agencies in 2016. Today, Corey applies all of his talent and expertise to a broad AMZ Atlas client base in desperate need of hyper-focused Amazon services. Corey earned his MBA from the University of Portland in Portland, OR. In today’s episode, he discusses the importance of your discount strategy.Takeaways:Price carefully: If a brand's online prices get too low, it may be challenging to make the leap to traditional retail.It is crucial for brands to have control over their products and know their customers like a financial institution to avoid unwanted resellers.Brands should accept the fact that retailers may want to increase their product orders, but they should also be aware of the true demand for their products and not just assume it has grown based on the increase in orders.Stores are there to maximize their revenue per square footage—nothing to do with the product. So if the product is not selling or it's not making enough, They will dump your product.Be cautious about offering steep discounts, especially on Amazon, as it could attract numerous resellers who could hurt your profit margins.To have retailers in your diversified portfolio of wholesale customers, you need to produce a product that has enough value that you can produce at a reasonable cost. You need to be making a 40-60% margin as the brand yourself if you have any hope of breaking into retail.Quote of the Show:Ongoing leaky distribution creates sometimes hidden but permanent challenges that brands have to be thoughtful about their distributor partners because it hurts everyone by driving the price of the product down.Links:Email: corey@amzatlas.comPersonal -  LinkedIn: https://www.linkedin.com/in/corey-thomas-249b7564/Company - Website: https://www.amzatlas.com/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Brian Johnson. He has served as a leader in online advertising and conversion rate strategy for nearly two decades. A trusted partner to tens of thousands of brands across the globe, Brian’s work has earned him a reputation as a disruptive force in a world brimming with new and interesting challenges.Through his advertising agency, CANOPY Management, as well as his highly successful Amazon advertising consultancy, community, training and software - Brian has helped over 20,000 brands grow $1B in Amazon Sales using his exclusive Seed-to-Forest system - which leverages the latest advertising practices and strategies. The results his products and services deliver continue to put him in high demand with companies both large and small around the world. In today’s episode, he discusses standing out and capturing attention with your listing.Takeaways:Processes are essential, and having processes in place can help businesses grow on Amazon. Differentiate your product by offering something special that hooks the attention of shoppers and compels them to choose your product over others. Reward shoppers by providing them with answers to the benefits of your product. This will convince them that your product is the one they were hoping to find when they first saw it. Amazon has a concept called "share," which determines how much of the total search you can capture. There are factors that contribute to your share of visibility, including relevance to the search term and optimized product listing. Amazon's ad auction focuses primarily on relevance and looks to match the content of the product listing with what the shopper is searching for. Organic and paid search results are interconnected, and your bid for paid advertising is just one factor that determines where your ad appears in search results.Use specific keywords and target audience information in your listings to increase click-through and conversion rates. Avoid lazy mistakes such as keyword stuffing and not catering to your target audience.Quote of the Show:The visibility of your listing will get your product seen in the first  place. From there, we will be able to lure the shopper into your product detail page. Links:Personal – LinkedIn: https://www.linkedin.com/in/brianrjohnsonppc/ Personal – Website: https://brianrjohnson.com/ Personal – Facebook: https://www.facebook.com/BrianRJohnsonAmazon/ Personal – Twitter: https://twitter.com/BrianRJohnson Canopy Management – Website: https://canopymanagement.com/ Canopy Management – LinkedIn: https://www.linkedin.com/company/canopy-management-llc/Ways to tune in:Apple PodcastiHeart RadioSpotifyYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Dan Meszaros. He is the founder of Skale Strategy, a seasoned e-commerce expert with a proven track record of helping brands explode their revenue channels. He specializes in mastering Amazon and other online marketplaces to bring explosive growth to his client's businesses. Whether optimizing Amazon accounts or diversifying revenue channels, Dan and his team at Skale Strategy are committed to delivering exceptional results for their clients. In today’s episode, he discusses maximizing your Google AdWords traffic conversion.Takeaways:There is a relatively good-sized subset of the American consumer that searches for products on Amazon through Google and their purchase intent is high. External traffic makes part of Amazon’s A 12 algorithm. Using 2 stage URL method to rank for keywords on Amazon is listed as a black hat tactic under the rank manipulation policies. Amazon sees the traffic from an affiliate differently than it sees traffic from a brand attribution. When you do social media promotion through UGC it is crucial to drive traffic through an affiliate like instead of a brand attribution link. So this way it will not affect your conversion rate and your organic rank. When choosing an influencer to promote your product most important factor to look at is their engagement rate.Never have less than 45 to 50 days of inventory on Amazon fulfillment centers.Quote of the Show:I like to less at the number of an influencer’s followers but more at their engagement rate. I like to look for influencers with a good engagement rate. Those with a high number of followers tend to end up with followers that become lurkers. They like to watch the influencer from a distance rather than engage with what they recommend. Links:Personal – LinkedIn: https://www.linkedin.com/in/dan-meszaros-8275296a/ Personal – Twitter: https://twitter.com/dan_mesz Skale Strategy – Website: https://skalestrategy.com/Skale Strategy – LinkedIn: https://www.linkedin.com/company/skalestrategy/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Darby Brennan. He is a highly experienced C-Suite Influencer and IT Transformation Program Manager who specializes in finance and process transformation to help organizations achieve high growth and scale. He has a track record of leading successful ERP initiatives and Financial Transformation initiatives through crisis, ambiguity, and cross-functional teams in both hierarchical and matrix environments. He has also delivered game-changing capabilities to his previous companies such as Pacific Gas & Electric Company and Kaiser Permanente. Darby has helped start-ups make financial processes and software implementations to build the foundation for future scale. Currently, he is the Vice President of Finance and Enterprise Technologies at Branded, and e-commerce aggregator start-up, where he has led the implementation of their ERP platform while onboarding acquisitions and building a technology operations framework to support Branded's growth and future scale. In today’s episode, he discusses managing and pushing growth by numbers.Takeaways:Financial maturity is crucial when you want to grow your business and bring in investors or borrow money. This is important because even if you approach a family member for investment, they will expect you to have financial maturity. Accrual basis accounting is preferred over cash basis accounting because it provides a more accurate financial picture by accounting for all transactions that occur during a given period. On the other hand, cash basis accounting only accounts for income or expenses for the current day. It is important to ensure that financial statements accurately reflect what happened during a given period, even if adjustments are necessary. The seller needs to understand the average GMV and net per transaction to make informed decisions. The biggest challenge of selling online is demand planning. If you run out of inventory, you're dead in the water. Calculating accurately how much to carry in stock is the hardest part of the operation. Amazon sellers need to focus not just on driving sales, but also on profitability and cash flow to ensure the long-term success of their businesses. If you don't know how to plan for your inventory, you will do one of two things - buy too much or too little. If you buy too little, you're losing sales, and if you buy too much, you're going to strangle the company with the cash resources because it's going to be time to pay for it before you've sold the whole thing.Quote of the Show:What does financial literacy look like as a seller? You can read a financial statement, you can look at the numbers and read the story the numbers are telling you. Percentages are the language that the story is most often told, percentages turn into KPIs and we can then start to have fun with those numbers. Links:Personal - LinkedIn: https://www.linkedin.com/in/darbybrennan/ Branded – Linkedin: https://www.linkedin.com/company/joinbranded/ Branded – Website: https://joinbranded.com/Ways to tune in:Apple PodcastSpotifyYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Lauren Gonzales. She is an award-winning designer and creative director. She has worked in the creative industries for over 13 years with a background in illustration, design, and animation. After working in-house as a Creative Director for 6 years, Lauren set out on her own, building a design business from scratch with a strong focus on brand identity and package design for Amazon sellers. Her studio has since had the opportunity to work with hundreds of e-commerce clients, including Disney, helping increase conversions by creating brand recognition and customer loyalty. In today’s episode, she discusses telling your brand story, the right way.Takeaways:A brand story is crucial to a brand's communication, why it started, its goals, its purpose, and how it all intertwines to solve the customer's problems.Define your primary and secondary audiences: It is important to define who your primary and secondary audiences are. For example, if you are selling toys for kids, your primary audience would be parents, and your secondary audience could be grandparents or schools.Your audience definition should inform your marketing strategies, such as where and how you advertise your product.Diversity is important in advertising, but it should not be overdone. The appeal should be diverse, but not limited to one segment of society.The best way to utilize Premium A-plus is to represent your story in the modules. Have one main communication for each module and do not pack everything in the world into every single module.Comparison charts are important, and sellers need to define their values to stand out in the comparison charts when competing with cheaper products.Quote of the Show:The points not to repeat in A+ are the photos themselves but you can repeat things that are important to your audience. The best way to find them is to look at your competitors’ reviews. Look at the bad reviews and look at the good reviews and see what people say they like or do not like. They will tell you the pain points and emphasize how you solve them. Special offer for Amazon Legends Listeners:Free Amazon listing and brand review by writing to: support@principiumstudio.com or visiting the website and submitting a form through there: principiumstudio.com Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Vanessa Hung. She is a problem solver of the unsexy stuff of Amazon. She began transforming Amazon's businesses in 2017. As the founder and CEO of Online Seller Solutions, she has helped many sellers free themselves from the pain of dealing with and managing their Seller Central accounts. She is a public speaker, and her passion is sharing knowledge about strategies, trends, and tips on starting, scaling, and transforming eCommerce businesses, specifically Amazon. Also, she is part of Carbon 6 as a Community Ambassador, where she helps and builds a community of sellers through education about eCommerce. For her, every day is a learning day. In today’s episode, she discusses how to use your IDQ score to drive organic sales.Takeaways:Sellers often focus only on the front end of their listings, such as the title, bullets, and pictures, and neglect the backend attributes that Amazon provides. The backend attributes are in a flat-file format and can be updated by sellers to optimize their listings.You cannot change the category through flat files because Amazon will change it even if you provide a different category using flat files.Once an ASIN is created and approved, the subcategory doesn't matter as much as the keywords associated with the listing and the ranking of those keywords.You do not need to put repeat keywords and misspellings in the back end now because Amazon's algorithm is evolved to mix and match the keywords.Long paragraphs or bullet points are less likely to be read, so focus on shorter and more to-the-point information. People tend to read text within pictures and infographics so, use those to convey information.Amazon sellers should be aware that competitors can hijack their listing by using flat files, which can lead to the suspension of the listing if restricted keywords are added. Therefore, sellers should fill in as much information as possible in their category report, keep it updated, and monitor their listings for any unauthorized changes.Quote of the Show:We have something called the IDQ Score. It is an internal metric on a scale of 0 to 100 on Amazon that enables the algorithm to rank you and index you for keywords.  You will get 80 fairly easily but how much you do with the remaining 20 is the most important that will get your listing more exposure.Links:hello@onlinesellersolutions.comhttps://www.onlinesellersolutions.com/https://www.facebook.com/itsvanessahunghttps://www.instagram.com/itsvanessahung/https://www.linkedin.com/in/vanessaamazonproblemsolver/Ways to tune in:Apple PodcastiHeart RadioSpotifyStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Jana Krekic. She is a well-known eCommerce expert and entrepreneur, specializing in Amazon sales and international market expansion. She is the founder and CEO of YLT Translations, a company that provides professional translation services specifically for Amazon sellers looking to expand their businesses globally.She has extensive experience in the eCommerce industry, and her expertise includes Amazon listing optimization, keyword research, and international business strategy. She is passionate about helping Amazon sellers increase their sales and reach new markets by providing them with tailored solutions to optimize their product listings for international audiences. In today’s episode, she discusses launching your listings on international marketplaces the right way.Takeaways:International marketplaces present an opportunity for expanding a brand's reach and language plays a critical role in optimizing listings for different countries and regions.Keyword research is necessary for each marketplace to optimize listings effectively.Fluffy content that works in one country may not work in another. Adjusting content for each marketplace is crucial.If there are no competitors, it may be best to stay away from that marketplace.Emotional points and consumer mentality should be considered when creating content and choosing search terms.A-plus content can increase conversion rates by 39%, and it's essential to have high-quality, localized A-plus content with images and web text that are engaging and visually appealing.Shoppable images are an excellent way to engage the audience and Increase sales. They are available on the Amazon storefront as a part of the brand store, and brands should use them more often.Delegating tasks is essential for scaling a business. Learning to delegate tasks and trusting others with responsibilities can lead to growth and success.Quote of the Show:Even if you copy/paste your English content from the US marketplace to the UK one, it is not necessarily true that all the keywords will be absolutely the same. There are different choices of words with every locality and different search volumes.  Links:https://ylt-translations.comhttps://www.facebook.com/jana.krekic/https://www.linkedin.com/in/jana-krekic-04739227/Special offer for Amazon Legends Listeners: https://ylt-translations.com/amor(AMOR report - 10% off)Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Norman Farrar. He is an entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz, and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential. Presently, he is the host of the popular eCommerce podcast, Lunch with Norm. In today’s episode, he discusses hardly used powerhouse Amazon nuggets.Takeaways:When it comes to making  profit on Amazon, it is all about branding and handling price objection. If your product is good, you can increase the price of the product just by improving a few things like the packaging, adding benefits to your bullet points, creating videos, and comparing your product to your competitors in your video and pictures. You can get your friend to ask a question on the Q&A section of Amazon and answer it with a video, this is a great way to make people engage.You can create a business profile at google my business to direct traffic to your Amazon listing page.Quote of the Show: One of the things people are not using right now is Q &A. They are indexed. Just like a press release, you can have a friend create a question any way you want and answer them with the keywords in there. This is not only not against Amazon TOS but also useful. Links:https://lunchwithnorm.comhttps://www.facebook.com/lunchwithnormhttps://www.youtube.com/c/NormanFarrarhttps://www.instagram.com/normfarrar/https://www.linkedin.com/in/normanfarrar/https://twitter.com/NormFarrarJrTo learn more about defining the right strategy for the right keywords head over to,https://argometrix.com/Defining-The-Right-Strategy-for-The-Right-Keywordshttps://www.youtube.com/watch?v=uDryi39Ipgshttps://www.buzzsprout.com/1835870/12384004Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Shane Barker. He is a highly experienced marketing professional with over two decades of expertise in helping Fortune 500 companies expand their digital presence. He has been recognized as a leading influencer in marketing by esteemed organizations like the Content Marketing Institute and Influence Directory. He has also served as an instructor at UCLA, contributing to developing the university's Influencer Marketing and Personal Branding programs.In recent years, Shane has shifted his focus to e-commerce, particularly on Amazon. His interest in the platform was sparked during a joint effort to increase traffic to product listings, which exposed him to the complexities of the platform. During this time, he discovered that negative reviews were a common pain point for Amazon sellers. In today’s episode, he discusses TOS compliant method to remove negative reviews.Takeaways:When reaching out to Amazon and requesting to remove a review; you must present your case clearly through data.For example, if a buyer buys multiple products from you and leaves one-star reviews for all, you can explain to Amazon the probability of that happening and request to remove that buyer’s account.There are different departments on Amazon you can file your case effectively to remove the review.Most of the time you have to file a second case to get a resolution for a review problem on Amazon.Be aware of the TOS and make sure you are following Amazon’s guidelines in improving your seller performance.Quote of the Show: We are collecting all the reviews that have physical text in them. We do not handle ratings but we go after reviews. Our software looks for text that is in violation of Amazon Terms of Service.Links:Learn More → www.Selletek.com Here's Shane's contact info: shane@selletek.comSPECIAL OFFER: Only for Amazon Legends Listeners (Click on the link below)https://selletek.com/amazonlegends/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Trevin Peterson. He is a serial entrepreneur who has built multiple businesses including an online e-commerce business, a coaching business, a software company, and a real estate business. His primary business is Selling on Amazon which has done over $4 Million. In the last 4 years, Trevin has amassed over 500,000 followers on social media where he teaches others how to build successful Amazon FBA Businesses. In today’s episode, he discusses winning strategies for maximizing reviews.Takeaways:It is easy to find good products to sell on Amazon if you think about Amazon 24/7; ie, when on social media, what’s on your house, and what you order yourself.You can leverage your network of friends and family to source product ideas for selling on Amazon.To verify your product idea, you need to look at your competition, the demand for the product, is there a gap in the market that need to be filled.By analyzing the reviews of a competitor's product, it is easy to create a superior product that outperforms the competition.Enroll in the Vine program, create an FBM listing and deliver the product fast, add a handwritten note and send a gift with your package, get your customers to post a picture on social media and send them a gift for that, using various software to automatically request a review, are some of the methods used to get reviews on Amazon.You can increase your conversion rate by swiping out the images according to different holidays of the year.You can put a comparison chart as one of your pictures to show why your product is better than your competition.Quote of the Show: I do five things, the First one is the Vine Program. If you are brand registered, you can enroll in it. If you have a bad product it is a side note because it would be the fastest way to get hammered because those Vine Reviewer are brutal.Links:Personal - Website: https://trevinpeterson.com/Personal - Instagram: https://www.instagram.com/trevinpeterson/Personal - Linkedin: https://www.linkedin.com/in/trevin-peterson-464800125/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today's episode is Faith Denniston. She is an Amazon expert with over 7 years of experience, an unrelenting thirst for knowledge, and an undeniable love of all things SEO and PPC! A Senior Brand Manager at My Amazon Guy, she helps sellers succeed and grow on Amazon's platform and navigate all of its many challenges. When she's not busy dominating Amazon's ever-changing landscape, you can find her curled up with a good fiction book or hanging out with her trusty sidekick and feline familiar, Annabelle. In today’s episode, she discusses mastering SEO on your Amazon listings.Takeaways:SEO is the foundation for your listing; you can’t index and drive traffic to your listing with PPC unless you have exact search terms in your listing.Using the exact search term will impact your indexing, which impacts your searchability.In order to perform effective keyword research, you should target keywords that receive at least 100 organic searches per month.You should not put your competitor's brand name on your content to get indexed for that search term, but if your listing sells well, Amazon will show your listing when someone searches for your competitor's brand.You can use the Alt Text section to add misspellings and Spanish keywords to your listing to get indexed.When analyzing the search query performance report, if you find keywords with fewer impressions but more clicks and many "add to cart", you can use those keywords to drive sales by increasing your Ad spend.Quote of the Show:SEO Phase 1 is looking at competitor listings, checking out keywords with minimum search volume, and going from there. Phase 2 is removing duplicates from the title, and bullet points and working on the backend terms, where we will be placing Spanish terms, misspellings, or something we would not necessarily want in the front end. Links:LinkedIn: https://www.linkedin.com/in/faithdenniston/YouTube: https://www.youtube.com/@MyAmazonGuyWays to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today's episode is Keith O'Brien. He is the Founder and CEO of Page.One—a full-service Amazon creative agency offering comprehensive Brand and Advertising management, as well as individual creative services designed to increase engagement and conversion. Since 2014, Keith’s companies have worked with thousands of eCommerce businesses, large and small. Keith now leads a team of keyword specialists, copywriters, photographers, creative directors, designers, data geeks, advertising strategists and brand managers to bring Page.One’s solutions to brands looking to scale their Amazon businesses. In today’s episode, he discusses how to use the product opportunity explorer to set strategy.Takeaways:Product opportunity explorer inside Amazon is a great tool for figuring out the size of the marketplace.The product opportunity explorer tool gives you data on year-over-year trends of independent search words, trends of the niche, and click share of all the top sellers in the niche.People usually look for products that elevate their status.Small business badge, climate pledge-friendly badge are easy to get badges that you can get on Amazon.Amazon’s choice badge, best seller badge, and best new release badge are easy-to-get performance-based 3 main badges on Amazon.Depending on the category there are 16 to 60 listings appear on the first page on Amazon for a particular search.If you are at the top couple of positions for a particular search term on Amazon you have to work hard to defend your place like you have to get hijackers off your listing and go after unauthorized resellers.You can use AI tools like Chat GPT to go through your competitor's negative reviews and give solutions through your listing description, pictures, and video.Quote of the Show:First, we divide the catalog into three tiers. Tier 1 is where the money is coming from. Tier 2 is the next round and Tier 3 is the sleeper opportunities. Then we assess the needs of the listings such as best-in-class pictures, content, videos and others. Links:Personal - LinkedIn: https://www.linkedin.com/in/keithbobrien/Page.One - Website: Page.OneContact Info - Phone: 833.467.2431Page.One - LinkedIn: https://www.linkedin.com/company/page-one-agency/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today's episode is Francisco Valadez. He is a Monterrey Tech (ITESM) graduate in Mexico with a Bachelor’s in International Business. He has spent most of his career as an entrepreneur involved in retail, wholesale, and private-label projects. He has led companies from humble beginnings to successful acquisitions. He got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central and has proven his understanding of successful strategies to grow a brand’s online retail presence. In today’s episode, he discusses using the search query performance to increase market share.Takeaways:You can add up to 100 characters in the alt text section of the A+ content images to improve SEO for the A+ content pages.It is recommended to have at least 1500 words in the crawlable part of the A+ content pages.If you can highlight a text from a section that is crawlable by search engines.The brand store meta description on the A+ content pages will be indexed by Google.An Amazon seller should analyze the correlation between clicks, add carts, purchases, and overall impressions, focus on relevant keywords with good conversion rates, and address pricing or image-related issues to increase sales, while also considering the profitability of their impression share strategy.Quote of the Show: First, we want to understand the % share of the impression for a keyword. That means how many times your listing appears for that search term. Then we want to understand how many clicks we are getting from those appearances.   Links:Email  –  My Amazon Guy: francisco@myamazonguy.comLinkedIn – Personal: https://www.linkedin.com/in/franciscojvaladezj/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today's episode is Aaron Singer. He is the Chief Strategy Officer and Chief Legal Officer at BRANDED. Legal, operations, and people executive experience in designing and implementing strategic initiatives across all functions of the business. Expertise in taking companies public through IPO and SPAC transactions, corporate and finance transactions (including M&A, equity financing, debt financing, and turnarounds), organizational management (including the development of initiatives, goals, and performance indicators, HRIS, and training & development), corporate governance, risk management, litigation, QA, and regulatory matters. Proven track record in hybrid roles driving operational execution and creating and preserving value. Effective team leader, negotiator and communicator. In today’s episode, he discusses building a high value challenger brand.Takeaways:A challenger brand is a brand that has the potential to compete with established brands in the market. It is a brand that has a strong brand story and can potentially disrupt the market with its products or services.When looking for brand to acquire the size of the brand is not as important as its staying power and potential for organic growth.When acquiring a brand, it is crucial to conduct a quick but deep diligence process to get a sense of the business and consider standard analysis such as customer acquisition.The initial phase of acquisition discussions focuses on determining if the brand fits the potential buyer's business model and identifying any significant risks, followed by the sharing of term sheets and more in-depth due diligence before legal documents are shared and specifics of the deal are ironed out, with a letter of intent outlining the broader parameters of the deal.A seller should have a vision and awareness about their brand, its challenges, and where they want to go.The profit margins of a company vary depending on the stage of the brand's life cycle and the number of supporters.7% rule or the mehrabian rule says that 7% of the message is carried in words, 38% in tone, and 55% in body language. Therefore, if a person is not seeing the person they are talking to, they can work backward from these percentages. An Amazon seller should keep in mind that video calls are essential for remote team communication to prevent misunderstandings and improve work culture. Quote of the Show:  Challenger brands are brands that compete in spaces that are big areas such as household cleansers, vitamins, supplements, and personal care products that are seeking to compete with large brands that have a set way of doing things and may not be able to turn on a dime to changing perceptions or do product development at our speed. Links: LinkedIn – Personal: https://www.linkedin.com/in/aaron-m-singer/ Branded – Linkedin: https://www.linkedin.com/company/joinbranded/ Branded – Website: https://joinbranded.com/ Ways to tune in:Apple PodcastSpotifyYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Mordechai Hoffmann. He is a seasoned Amazon/e-commerce seller with over a decade of experience in the industry. He is passionate about sharing his wealth of knowledge and experience with others, and has established himself as a respected figure in the field. Currently, he serves as the Director of Red Moose Shoe Care, where he utilizes his expertise to help drive the company's growth and success.In his upcoming talk titled "Leveraging Your Brand Story," Mordechai will share insights on how to develop and communicate a compelling brand story that resonates with customers and drives sales. With his extensive experience in the e-commerce industry, he is well-positioned to offer valuable tips and strategies that can help businesses of all sizes succeed in today's competitive market. If you're looking to take your brand to the next level, Mordechai's talk is not to be missed.Takeaways:Now you can use the brand story section to show customers additional products, upsell products and keep them in your ecosystem.The storefront should be the foundation of any brand on Amazon.Your storefront is like a micro website on the Amazon Platform.The purpose of a storefront is to make customers look at the rest of your products and increase your average order value.You can launch the variations as separate listings and enroll them in the vine program and when you get 30 reviews each you can combine them. This will help you to get more reviews for a listing.You can create variations as single listings, send inventory without publishing, sign up to the vine program, get reviews, combine them, and then publish with those reviews.Now on A+ content pages, the brand story section there are small modules that plug into your storefront.Because of this revamped brand story section, you can give customers a more visual way of browsing your catalog and you are able to increase visitors going to your storefront and increase sales.Quote of the Show: Brand story is there to give more context about the brand and the breadth of the Amazon catalog of the seller. We are using it as a way to show additional products, upsell and keep them in our eco system of our products related to the one they are shopping for.Links:Linkedin – Personal: https://www.linkedin.com/in/mordechai-hoffmann-%F0%9F%AB%8E-a7a25159/Twitter – Personal: https://twitter.com/mordechaihoff  Red Moose USA – Website: redmooseusa.comWays to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to http://argometrix.com/