It is a subconsious process, but people will judge you by how you look.
There are 3 External Impact Indicators that have to be present in the marketplace for impact to occur.
What is the difference between a true expert and a false one. Don't be taken in by one, but do not become one either.
People do business with people they know like and trust. Are you likeable enough to make an impact?
The marketplace wants you to be reliable it is not interested in excuses.
The marketplace measures you on 3 areas called the External Impact Indicators. If you are missing any one of these, you will not be considered as a credible choice.