Architecture Business Club with Jon Clayton

Jon shares practical advice on how to manage when life throws unexpected challenges your way. He discusses the importance of prioritising essential tasks, surrounding yourself with positive people, celebrating small wins, and the value of taking a break when needed. Throughout the episode, Jon draws on his recent personal experiences and offers tips on how to maintain balance and well-being during difficult times. Whether you're a seasoned business owner or just starting out, these insights will help you navigate tough seasons and continue to find success and fulfilment in your architecture business.Episode Highlights00:00 Introduction00:43 Personal Challenges and Coping Strategies01:27 Pause Non-Essentials02:57 Low-Energy Tasks04:18 Spending Time with Lifter Uppers05:51 Finding the Good Stuff06:40 Celebrate Small Wins07:46 Taking Time Off08:33 Be Kind to Yourself09:29 Conclusion and Next Episode TeaserKey TakeawaysPrioritise Essentials and Allow Yourself to PauseWhen facing tough times, focus on what is truly essential in your business and life. It is perfectly acceptable to pause or drop non-essential tasks, lightening your load until you feel ready to pick them up again.Seek Support and Celebrate Small WinsSpend time with supportive people - your “lifter uppers” - who can help boost your spirits. Also, remember to celebrate your achievements, no matter how small, as these moments of progress are important for maintaining motivation.Be Kind to Yourself and Take Breaks When NeededPractise self-compassion and look after your own wellbeing. If you need to take time off, do so without guilt. Tough seasons don’t last forever, and it’s important to take care of yourself to get through them.Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.Next EpisodeNext time, it’s our 100th episode - so I’ve put together something special, with a little help from some friends of the show.

From Award-Winning Homes to Transformative Community Projects - Jon continues his chat with Carl Turner about his journey from traditional residential projects to pioneering public and community-focused developments. Carl shares the pivotal moment of selling his award-winning home to fund Pop Brixton, a transformative community workspace made from shipping containers. This bold move opened new opportunities for Carl's practice, leading to more impactful projects like Peckham Levels and Hackney Bridge. Carl highlights the importance of taking risks, embracing failure, and self-initiating projects to create meaningful architectural work. The discussion also explores the evolving nature of Turner.Works, their future ambitions, and the significance of designing spaces that people can adapt and thrive in.—Today’s GuestCarl Turner is the founder of Turner Works, an architecture and urban design studio specialising in the early activation of sites and the meanwhile use of buildings. Carl has founded and set up several meanwhile projects, including Pop Brixton, Peckham Levels and Ashford Coachworks. The building of his own Brixton home was filmed by Grand Designs, and Carl has gone on to feature on Channel 4's 'Ugly House To Lovely House' as an expert in low-cost, high-impact design.—Episode Highlights00:00 Introduction01:12 The Pop Brixton Project07:58 Expanding Horizons: Peckham Levels and Hackney Bridge09:44 Transforming Turner.Works13:57 Future Aspirations and Stability23:20 Embracing Failure and DIY Ethos29:27 Travel Tales and Final Thoughts—Key TakeawaysTaking risks and learning from failure can lead to new opportunities and growth. If you try new things, even if you fail, you will learn and move forward.Working with others and building a strong team helps you achieve more than working alone. You do better when you share ideas and support each other.Creating spaces and projects that people can use and enjoy is more important than just making something look perfect. When you focus on real needs, your work has a bigger impact.—Click here to connect with Carl on LinkedIn 🤝Click here to learn more about Turner.Works 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture Business Blueprint 🎁Follow or Connect with Jon on LinkedIn 🤝—👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

Jon chats with award-winning architect Carl Turner, founder of Turner.Works. Carl shares the first part of his career journey. From his beginnings as a mature student to building an amazing reputation for residential projects. He won a string of prestigious awards along the way. Several of Carl’s projects have featured on TV shows like George Clarke's Ugly House To Lovely House & Grand Designs. In 2013, Carl’s own home, Slip House, won the RIBA Manser Medal, and in 2021, Hove House won Grand Designs House of The Year. Carl talks about the benefits of hands-on construction for building designers, the importance of teamwork, and his itch to make a larger impact through public architecture. Plus the ups and downs of running his own firm straight out of university and the valuable lessons learned along the way.Today’s GuestCarl Turner is the founder of Turner Works, an architecture and urban design studio specialising in the early activation of sites and the meanwhile use of buildings. Carl has founded and set up several meanwhile projects, including Pop Brixton, Peckham Levels and Ashford Coachworks. The building of his own Brixton home was filmed by Grand Designs, and Carl has gone on to feature on Channel 4's 'Ugly House To Lovely House' as an expert in low-cost, high-impact design.Episode Highlights00:00 Introduction01:07 Meet Carl Turner03:53 The Importance of Taking Breaks06:36 Carl's Early Career and Starting Turner.Works11:14 Hands-On Construction Experience26:01 Building a Reputation and Winning Awards29:47 The Desire for Public Projects31:25 Transition to Community Development31:50 Conclusion and Next Episode TeaserKey TakeawaysGet Involved and Learn by DoingYou learn a lot when you get your hands dirty. If you help build things yourself, you understand how buildings really work. This makes you a better designer because you know what is possible and what is hard to do.Take Breaks and Make PlansYou need to take breaks and step back sometimes. When you do this, you can see things more clearly and make better choices. If you just keep working without stopping, you might miss out on good ideas or make mistakes.Work Together and Help OthersYou do better when you work as a team. If you help other people and listen to their ideas, you can finish projects more easily. It is not just about you; it is about everyone working together to make something great.Click here to connect with Carl on LinkedIn 🤝Click here to learn more about Turner.Works 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture Business Blueprint 🎁Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an...

Only 17% of small teams write down what they do. Most just try to remember everything, which leads to stress and feeling overwhelmed. Layla Pomper, CEO of ProcessDriven and a systems expert, talks about how to build strong systems in your business. She shares her own journey from running a carpentry business with her husband to helping over 2,100 clients and 119,000+ YouTube followers. Layla explains the difference between good tools and good systems, and why writing down what you do is so important. She also discusses common mistakes teams make, like relying too much on software. This episode of Architecture Business Club will help you understand why better systems are key, not more tools.Today’s GuestLayla Pomper is the CEO of ProcessDriven® and the go-to expert on systemizing small team operations. Since 2018, Layla has been using software, process documentation, and storytelling to guide over 2,100+ clients and 119k YouTube subscribers to “enjoy the process” so they can delegate, grow, or simply relax. Creator of the Systemization Snapshot™— an operations audit and report that has benchmarked the operations of hundreds of teams—Layla’s mission is to turn “build your business systems” into a game that small teams can win in any industry.Episode Highlights00:00 Introduction00:50 Meet Layla Pomper: CEO of ProcessDriven02:25 Layla's Journey from Carpentry to Systems04:26 The Importance of Documenting Business Systems05:48 Why Systems Matter More Than Tools07:17 The Pitfalls of Relying on Software12:52 Learning from Other Industries14:30 Defining Good Systems vs. Good Tools21:32 The Benefits of Writing Down Processes27:07 Tool Switching: Does It Solve Real Issues?29:27 Practical Steps to Improve Your Systems30:54 Final Thoughts and Takeaways34:50 Layla's Favourite Place and Closing RemarksKey TakeawaysWrite Things DownYou should not try to remember everything in your head. When you write down what you do at work, it helps you and your team know what needs to be done. This makes your job less stressful and stops you from forgetting important steps.Don’t Let Software Decide How You WorkIt’s easy to think that new tools or apps will fix your problems. But you should first decide how you want to work, then pick tools that fit your way. If you let the software choose for you, you might end up working in a way that does not suit you.Learn from OthersYou can learn good ideas from people in your own job and from other jobs too. Ask others how they do things and share what works for you. Sometimes, a simple trick from another business can help you do your work better.Connect with Layla on LinkedIn 🤝Click here to get your Free Operations Audit and Identify Your Team's Biggest Bottleneck in Minutes - take your Systemization Snapshot today. 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture Business Blueprint 🎁

Declutter Your Mind with Bullet Journaling! Jon shares how bullet journalling can help you reduce mental clutter and focus on what’s important. John, who has been using the bullet journal method for over a year, explains how it works and debunks common myths about it needing to be artistic. He highlights the ease and flexibility of this analogue method, making it a better alternative to digital tools that can be distracting. Jon provides simple instructions on getting started and the benefits of incorporating bullet journalling into your daily routine.00:00 Introduction01:18 Exploring Bullet Journaling02:32 Debunking Bullet Journaling Myths05:27 Jon's Bullet Journaling Journey13:38 Getting Started with Bullet Journaling18:33 Bullet Journaling Tips and Tricks20:44 Conclusion and Final Thoughts—Key TakeawaysYou can use bullet journaling to clear your mind. Writing things down helps you stop worrying about forgetting ideas and lets you focus on what matters.You do not need to be artistic or make your journal look perfect. Bullet journaling is for everyone, and you can keep it as simple as you like.You can use your journal to plan, keep track of your tasks, and look back at what you have done. This helps you see your progress and remember your small wins.—Visit the BuJo (Bullet Journal) WebsiteLiked our guest? Click here to connect with them 🤝Click here to learn more about [our guest’s services] 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture Business Blueprint 🎁Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.Next EpisodeNext time, Jon is joined by Layla Pomper to uncover why you need better systems, not more tools.

Jon chats with Susie Lober, a marketing expert with over 20 years of experience working with architects. Jon and Susie discuss the pressures and challenges of modern marketing for architecture practices. They highlight the importance of focusing on quality over quantity and avoiding common marketing time wasters like chasing trends, fixating on social media metrics, producing content without strategy, endlessly tweaking websites, and ineffective networking. Susie emphasises the need for a sound marketing strategy, following up on networking efforts, and building trust with potential clients. The conversation underscores the value of intentional and consistent marketing efforts.Today’s GuestSusie Lober helps architects harness the power of marketing to get more of the work they want. If you're feeling overwhelmed by all the different marketing tools and tactics, Susie will help you identify what's most relevant to your business with down to earth practical advice. She is a Fellow of the Chartered Institute of Marketing with over 20 years experience marketing for architects both in practice and independently. She is also an editor of the RIBA publication ‘Cambridge Architecture’.Episode Highlights00:00 Introduction00:44 Meet Susie Lober02:30 Biggest Marketing Time Wasters02:56 Chasing Trends in Marketing07:22 The Pitfalls of Social Media Metrics11:20 Creating Purposeful Content14:17 Website Tweaks and Their Impact29:10 Effective Relationship Marketing36:54 Consistency in Marketing Efforts46:16 Final Thoughts and Takeaways48:20 Travel and Personal Recommendations49:48 Conclusion and Contact InformationKey TakeawaysFocus on What Matters, Not Just TrendsYou don’t need to follow every new marketing trend. Instead, think about where your audience is and what they care about. If your customers aren’t on a certain social media platform, you don’t have to be there either.Quality Over Quantity in ContentIt’s better to share helpful and interesting content than to post all the time. You don’t have to post every day. Make sure what you share is useful and fits your business. This way, people will remember you for the right reasons.Build Real Relationships and Keep in TouchMeeting people is just the start. You need to follow up and keep in touch with them. This helps you stay in their minds, so when they need your help, they will think of you first. Little and often is better than doing a lot all at once and then stopping.Click here to connect with Susie on LinkedIn 🤝Click here to learn more about Susie’s marketing workshops 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture Business Blueprint 🎁Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you...

Jon is joined by Antoinette Chappell, an expert in executive thought leadership and content creation. They discuss the importance of standing out with original insights and effective content implementation. Antoinette shares her journey from translation to copywriting, and the necessity of strategic, long-form content to build authority in your field. They explore the role of thought leadership in career growth, the impact of AI on content creation, and the significance of having a strong content strategy. Also, Antoinette talks about Property Connect networking events and the value of face-to-face networking in the property and construction industries.Today’s GuestAntoinette Chappell has worked in two professions heavily transformed by AI and automation, yet has remained resilient and agile throughout. As a translator, she spotted automation trends early and pivoted into copywriting in 2019, ahead of the industry curve. In 2023, she wrote "Copy that!" to help fellow translators develop additional revenue streams, guidance that professional bodies are only now advocating. Antoinette now specialises in executive thought leadership, transforming busy leaders' insights into compelling long-form content. This forward-thinking approach exemplifies how she helps C-suite executives and founders lead industry conversations rather than reflect on what has been.Episode Highlights00:00 Introduction00:39 Meet Antoinette Chappell03:08 Becoming a Thought Leader05:32 Benefits of Thought Leadership08:13 Long Form vs Short Form Content11:07 SEO and Quality Content16:49 Strategic Content Planning20:30 Engaging Content for Professional Services22:31 Personal Touch in Professional Posts23:07 Consistency and Strategy in Posting23:43 Building a Recognisable Brand24:45 The Long-Term Benefits of Quality Content28:07 Evolving with Industry Changes32:46 Networking and Property Connect35:19 Final Thoughts and Takeaways36:15 Favourite Travel Destinations39:21 Conclusion and Contact InformationKey TakeawaysYou need to share your own ideas and stories to stand out. If you want people to notice you, don’t just copy what others say. Use your own experience and show what makes you different.You should have a plan for your content. Think about who you want to help, what they want to know, and when you will share your posts. If you post with a plan, more people will see you as an expert.You don’t have to be the best or have worked for many years to be a leader. If you look ahead, learn new things, and share what you know, you can help others and become someone people trust.Like our guest? Click here to connect with them 🤝Click here to learn more about Antoinette's services 🖥️Find your nearest Property Connect Networking Event 🏡Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture...

Jon welcomes Susanna Reay, the UK's authority architect and creator of the Spark process. They discuss the importance of building authority over visibility for sustainable business growth in architecture. Susanna shares her expertise on how architectural firms can effectively position themselves as the go-to experts in their field by focusing on their unique methods, offers, and distinctive content. The episode also highlights success stories of interior designers who transformed their businesses by uncovering their unique service premises. Through engaging examples and actionable insights, this episode provides a roadmap for architects and designers to build a credible and distinctive brand.Today's Guest...Susanna Reay is the UK's Authority Architect and creator of the SPARK Process™, dedicated to transforming brilliant but overwhelmed service providers into clear, confident authorities with scalable impact.Episode Highlights...00:00 Introduction00:46 Meet Susanna Reay: The Authority Architect04:26 Positioning Yourself as the Go-To Choice07:53 The Authority Spark Process11:15 Signature Methods and Unique Offers19:25 Real-Life Examples of Unique Service Premises30:47 Conclusion and Key Takeaways31:37 Final Thoughts and FarewellKey Takeaways...You don’t need to be everywhere to be successful.You might think you have to be on every social media platform and get lots of followers. But you don’t. It’s better to know what you want to be known for and build your skills and trust first. This helps you stand out without feeling tired or stressed.You have your own special way of doing things.Even if you learned the same things as others, you have your own method and style. When you find out what makes you different, you can use it to show people why they should choose you. Your unique way is your “calling card”.Share what you believe and what you care about.People want to know what you stand for. If you talk about your ideas and what matters to you, others will see you as a leader. This helps you become the go-to person in your field.Links Mentioned In The Episode...Connect with Susanna on LinkedInGet Susanna’s free resources to help position you as the go-to expert—--Want to launch a podcast?👉 Book a chat with Jon to explore working with him 📞Like to be a guest speaker on this podcast?👉 Click here to apply 📢Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And...

Jon shares practical tips for managing work and family life during the school holidays. Jon offers advice on how to maintain productivity by designing flexible routines, prioritising essential tasks, batching work, and using technology. He shares the importance of setting expectations with clients, involving children in planning, and taking care of your own well-being to avoid burnout. Jon also highlights the benefits of outsourcing and the value of connecting with peers for support and ideas. Tune in to learn how to create a balance that works for you and your family.Episode Highlights...00:00 Introduction01:23 Balancing Work and Family During School Holidays02:48 Practical Tips for Managing Work07:16 Deep Work and Breaks10:43 Outsourcing and Tech Solutions12:29 Self-Care and Community Support14:56 Final ThoughtsKey Takeaways...Redefine Productivity: You need to accept that your work efficiency will change during the school holidays. Focus on consistency rather than perfection and set realistic goals for yourself and your business.Plan and Communicate: Design a flexible routine that fits around your family. Let your family and clients know about any new arrangements, and feel free to adjust the plan as you go.Self-Care is Key: It's important to look after yourself. Make sure you get enough rest and take regular breaks. Balancing work and family is challenging, but your well-being should never be neglected.—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.In The Next Episode...Next time Jon chats with Susanna Reay about how to position yourself as the go-to choice.

Jon is joined by brand photographer Catherine Turner to discuss the vital role personal brand photography can play for architecture firms. They explore how showcasing the people behind the designs can build trust and differentiate firms in a competitive market. Catherine shares her insights on effectively using these photos beyond just the about page, choosing the right photographer, and understanding photo licensing. Additionally, she provides practical tips for making professional photos work as a powerful marketing tool. This episode is essential listening for architects and design professionals looking to enhance their brand presence.Today's Guest...Catherine Turner is a brand photographer and also co-host for the You Are The Media - London community events. She can help you have awesome photos, whether you shyly cringe or boldly perform while having them taken. She's based in the South East of England but travels the country with her kit, including an essential pop-up stool as she's a bit of a shortie! Catherine is also a wife, a bonus-mum and has a cockerpoo called Arthur.Episode Highlights...00:00 Introduction01:53 Meet Catherine Turner: Brand Photographer06:54 The Importance of Personal Brand Photos17:57 Using Personal Brand Photos Effectively21:54 Leveraging Personal Brand Photos for Marketing26:10 The Power of Personal Connections in Business26:53 The Impact of Visual Marketing30:38 Choosing the Right Photographer34:49 Understanding Photo Licensing40:52 Catherine's Favourite Travel Destination43:06 Final Thoughts and Where to ConnectKey Takeaways...Show your face: Personal brand photos are important. They help people remember you and know who they are working with. This builds trust, which can set you apart from others.Mix professional and casual shots: When using photos, don't just stick to professional headshots. Mix in some casual, everyday photos that show a bit of your personal life. This can make you more relatable and approachable.Choose the right photographer: Work with a photographer you feel comfortable with. This can make a big difference in how you feel about the photo session and the end results.Links Mentioned In The Episode...Visit Catherine’s WebsiteConnect with Catherine on Instagram—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural...

Jon is joined by the acclaimed writer Rachel Extance to discuss how architects can keep their practice websites engaging even between projects. They explore the concept of treating your website like a magazine, sharing six key blog ideas that can maintain interest and boost search engine rankings. Topics covered include case studies, unpacking key concepts, origin stories, sales page support articles, news stories, and event write-ups. Rachel also shares valuable tips for creating compelling blog content and the importance of tailoring content to the client's understanding level. And insights on effectively managing writing tasks. Tune in to learn how to make your architecture practice's website consistently dynamic and informative.Today's Guest...Rachel Extance has been writing professionally for more than 20 years, first as a journalist, and now as a copywriter and blogger. She’s always been interested in government, social justice, international development and sustainability so specialises in these areas. Her work is story-led, focused on people, and how our work interrelates to make an impact. Rachel excels at simplifying complex topics for the public and writing for different audiences.Episode Highlights...00:00 Introduction01:28 Meet Rachel Extance: Professional Writer03:46 Using Your Website Like a Magazine08:32 Six Blog Ideas for Architects09:36 Deep Dive: Case Studies13:23 Exploring Key Concepts19:12 The Importance of Origin Stories22:03 Introducing the Sales Page Supporter28:04 Using Pinterest for Your Architecture Business29:03 Sharing News Stories on Your Website30:48 Developing Case Studies and Interlinking Content33:32 Incorporating Events into Your Blog35:25 Tips for Writing Effective Blog Articles39:56 Travel Inspirations and Personal Insights41:30 Conclusion and Final ThoughtsKey Takeaways...Share Your Knowledge: You have lots of stories and experiences that can help others. Share them on your website in blog posts. This way, people can learn from you and trust you more. Explain Your Work: Many people don't understand what architects do. By writing about how you solve problems and create amazing designs, you can help clients see why they should choose you. Keep Your Website Updated: Adding new stories and news to your website shows that you are active and reliable. This helps you rank higher on search engines and keeps you in the minds of potential clients.Links Mentioned In The Episode...Learn more about Rachel’s Writing ClubConnect with Rachel on LinkedIn—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉

Jon is joined by imposter syndrome life coach and fire engineer Jason McDaid. The discussion dives into the widespread issue of imposter syndrome, which affects 78% of professionals. Jason shares actionable strategies to combat this debilitating self-doubt, explains its core traits, and discusses the impact it has on individuals, particularly in the architecture and engineering sectors. He also opens up about his personal struggles and the coping mechanisms that people adopt. Additionally, the episode offers practical tools to reframe negative thoughts and underscores the importance of understanding that you're not alone in feeling like an imposter.Today's Guest...Jason McDaid is a fire engineer and a life coach specialising in imposter syndrome and the impact this is having on professionals working in the construction industry. He provides 1 on 1 coaching, and in-person imposter syndrome workshops called The 78% Club, 78% being the first stat that he heard about how many people experience imposter thoughts and feelings during their career.Episode Highlights...00:00 Introduction01:38 Meet Jason McDaid04:54 Defining Imposter Syndrome08:26 Why Imposter Syndrome is So Common11:52 Different Competence Types15:52 Coping Mechanisms and Their Impact20:16 Imposter Syndrome in Architecture and Engineering25:10 Competence and Mistakes in the Workplace26:01 Understanding Imposter Syndrome26:36 Healthy Self-Doubt vs. Imposter Syndrome29:19 Personal Story of Overcoming Imposter Syndrome32:10 Tools to Combat Imposter Syndrome33:27 Reframing Negative Thoughts39:13 Final Thoughts and Takeaways42:32 Travel and Nature Experiences45:50 Conclusion and Contact InformationKey Takeaways...Imposter syndrome is very common. You're not alone in feeling like a fraud sometimes; 78% of professionals experience similar thoughts at some point in their career. This realisation can help you feel less isolated.Imposter syndrome can show up in different ways. You might procrastinate, avoid putting yourself forward, or switch jobs frequently. Recognising how it affects you personally can be the first step in tackling it.Reframing your thoughts can help. Asking yourself questions to challenge negative thoughts can change how you see your skills and achievements. This can make a big difference in how you handle feelings of self-doubt.Links Mentioned In The Episode...Visit Jason’s Website—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating...

Jon addresses the challenging question of whether it's time for you to quit your architecture business. He explores indicators that might suggest it's time for you to step away, such as changes in the market, personal circumstances, and diminishing passion. He explores the emotional aspects of closing your business and reframes the concept of failure as a learning opportunity. Offering three potential paths—staying the course, stopping, or starting something new—Jon provides actionable insights and personal anecdotes, encouraging you to carefully consider your options before making any big decisions about your business.Episode Highlights...00:00 Introduction02:11 Signs It's Time to Quit Your Business05:15 Reframing Failure: Learning from Setbacks07:14 Evaluating Your Business: Freedom, Flexibility, and Fulfillment09:21 Options: Stay, Stop, or Start Something New10:44 Jon's Personal Experience: Struggles and Realisations17:01 The Power of Pivoting: Embracing Change22:42 Conclusion: Making the Right Decision for You24:16 Outro: Next Episode and Final ThoughtsKey Takeaways...Think About Changing:If your architecture business is no longer working and it's making you sad or tired, it might be time to think about changing something. This can mean trying a new idea or offering different services.Closing Your Business Is Not Failure:If you close your business, it doesn’t mean you failed. Think of it as learning from what didn’t work and moving on to something new. It’s okay to stop something that makes you unhappy.You Have Options:You can choose to keep your business going, close it, or start something new. It’s important to take time to think about what you really want and make a plan that is best for you.—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.In The Next Episode...Next time we’re joined by Jason McDaid to explore how we can normalise impostor syndrome.

Jon and special guest Heidi Suter, co-founder and CEO of Arkiste, discuss effective ways to build and maintain an online presence for architects and designers. They explore SEO tactics, the importance of having a detailed and updated portfolio, and using platforms like Pinterest for increased visibility. Heidi shares her journey into the architecture space and offers valuable tips for repurposing content and optimising your website. Jon provides insights into leveraging digital tools to avoid burnout while maintaining a strong online presence.Today's Guest...Heidi Suutari is the co-founder and CEO of Arkiste—a digital playground made just for design professionals, where architects and designers can show off their best work and get found by dream clients.Based in Helsinki but running an international crew, she’s a tech and marketing pro who’s obsessed with helping creative people win online. Heidi once got rejected from architecture school, but now she’s building Arkiste, so what goes around comes around. Always learning, and passionate about helping others succeed, Heidi’s here to make sure your work gets noticed onlineEpisode Highlights...00:00 Introduction01:18 Meet Heidi Suter: Co-founder and CEO of Arkiste02:25 Heidi's Personal Interests and Background04:07 Long-term Online Strategies for Architects07:31 SEO Tips for Architects17:10 Using Pinterest to Boost Visibility22:29 Importance of a Well-Designed Website27:22 Effective Social Media Strategies30:34 About Arkiste: A Digital Playground for Designers38:26 Final Thoughts and Favourite Places40:00 Conclusion and FarewellKey Takeaways...Use SEO to Stand Out: You need to use the right words on your website to help people find you. Make sure to describe your work well and use the words that your clients might use to search for services like yours.Share Your Work Online: Don't keep your amazing projects hidden on your computer. Share them online on platforms like Pinterest and your website. This way, more people can see your work and you can get more clients.Keep Your Website User-Friendly: Your website is the first thing many people will see about you. Make sure it is easy to use, loads quickly, and has all the important information about your projects and how people can contact you.Links Mentioned In The Episode...To start showcasing your work online head to arkiste.com & sign up (for free).—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the...

Jon is joined by leading architect marketing coach Richard Petrie. They discuss effective marketing systems tailored to consistently attract the right clients and projects for architects and design professionals. Richard, co-founder of the Architect Marketing Institute, shares insights into building a systematic approach to marketing, shares the importance of niche marketing and a consultative sales process. They explore specific strategies such as creating offers that appeal to clients at different stages of their readiness to hire an architect. Richard shares success stories and provides practical advice for transforming architecture practices through targeted marketing efforts.Today's Guest...Richard Petrie is the world’s foremost architect marketing coach & the co-founder of The Architect Marketing Institute - a leading provider of marketing training and resources for small-firm architects and building designers. Their mission is to enable motivated architects to find freedom and fulfillment through exceptional projects and exceptional income. Richard brings a high performance mindset to marketing for his architect clients all around the world. And he’s joined me on this episode to share some of his expertise with you.Episode Highlights...00:00 Introduction02:19 Introducing Richard Petrie05:13 Challenges Architects Face in Marketing14:32 High-Level Marketing Strategies For Architects18:50 Creating Effective Offers25:24 Common Pitfalls in Traditional Sales Approaches26:19 The Value of Paid Diagnosis and Research28:29 Four Offers for Different Client Stages30:50 Filtering Clients Through Offers31:24 Nurturing Clients Over Time33:34 Customising Offers for Specific Projects35:06 Case Study: Success with Niche Marketing39:52 The Importance of Marketing for Architects42:18 Final Thoughts and Key Takeaways44:39 Personal Insights and Travel Experiences46:54 Connecting with Richard and Show Wrap-UpKey Takeaways...You should have a clear target. Knowing exactly who your ideal client is will help you attract the projects you like. Imagine fishing with the right bait for the right fish.Use a step-by-step marketing plan. Create systems for marketing your services which involve several steps—like different offers for clients at various stages. This helps you guide them through their journey.Say no to bad projects. If you have plenty of good projects lined up, you can easily say no to the ones that don’t suit you. This way, you won’t feel stuck doing work you don’t enjoy.Links Mentioned In The Episode...Click here to learn more about The Architect Marketing InstituteRegister for AMI's free AI webinars, Six-AI & AI-Powered MarketingBook a free Gameplan Call with AMI—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 a...

Jon is joined by marketing coach Maya Kovacic-Kalra, a former architect who provides a comprehensive guide on optimising LinkedIn profiles to attract more clients and better projects. The discussion covers essential elements like the importance of a compelling headline, an effective LinkedIn banner, a professional profile photo, and a strong about section. Maya stresses the importance of clear call-to-actions and using the featured section to enhance profile engagement. The episode includes examples and practical tips to help architects stand out on LinkedIn and make the most of their online presence.Today's Guest...Maja Kovacic-Kalra is a former architect turned marketing coach who spent over a decade in practice. Maja knows the pain of doing great work… and still feeling invisible. Relying on word of mouth. Taking on underpaid, uninspiring projects just to stay afloat. Working with difficult clients. But she’s also seen the difference when you're working on projects you actually enjoy, getting paid properly, and not burning yourself out in the process. Her mission is to help architects get more of the right work with clients who respect and value you. So you can work on projects you love and earn the money you deserve without working crazy hours.Episode Highlights...00:00 Introduction01:24 Meet Maya Kovacic-Kalra: From Architect to Marketing Coach03:54 What Makes Up A LinkedIn Profile?09:56 The Importance of a Strong LinkedIn Headline14:52 Crafting an Effective LinkedIn Banner18:28 Perfecting Your LinkedIn Profile Photo20:04 Maximising the Blue Link and About Section28:07 The Featured Section: A Key Element29:38 Maya's Favourite Travel Destination31:17 Conclusion and Final ThoughtsKey Takeaways...Make Your LinkedIn Headline Work for You Your headline should do more than just say your job title. Use it to tell people who you help, what you do, and how it helps them. Try a simple format like: “I help [type of person] do [what you do] so they can [benefit].” 👉 Focus on the first 45–60 characters—this is what people see first when you show up in searches or invites.Design a Banner That Tells Your Story Your LinkedIn banner is the big image at the top of your profile. Use it to grab attention and show: 📢 What you do and why it matters ✅ Proof of your work (like logos or quotes from happy clients) 👉 A simple message that tells people what to do next (like “Book a call”) Make sure the text is easy to read on both phone and computer, and check that nothing is hidden behind your profile photo.Use the ‘About’ and ‘Featured’ Sections to Show How You Help The ‘About’ section is a place to share your story—not just your CV. Talk about the problems your ideal client has, and how you help fix them. Keep it clear and friendly. In the ‘Featured’ section, add links to your best work or offers. Put the most important link first—the one you want people to click. This should match the call to action in your banner.Links Mentioned In The Episode...Grab Maja’s Free PDF Guide ‘Your Next Step to a Stronger LinkedIn Profile’Connect with Maja on LinkedInVisit Maja’s Website—--Want to explore podcasting for your business?👉 Book a chat with

Behind the Scenes of Podcast Production: Jon offers a behind-the-scenes look at the extensive work involved in relaunching CIAT's 'Where it's AT' podcast. The episode covers the planning, strategy meetings, content brainstorming, and technical setups necessary to reboot an existing show. Jon explains the importance of having clear goals, appropriate branding, and well-thought-out audio and visual elements. He also discusses the meticulous editing and promotional efforts required to produce quality podcast episodes. Jon also previews the next episode of 'Where it's AT' titled 'The Healing Power of Buildings,' set to release on May 30, 2025.Episode Highlights...00:00 Introduction01:39 What is the Where it's AT podcast?04:48 Podcast Relaunch Strategy13:28 Editing and Production Insights16:52 Conclusion and Next StepsKey Takeaways...Podcasting takes planning Making a podcast isn’t just hitting record and talking. You need a plan—what the show’s about, how it sounds, what it looks like, and who it’s for. It’s a bit like designing a building—lots of little parts need to work together.The stuff people don’t see matters There’s loads that goes on behind the scenes. From planning and editing to sorting out guests and sharing the show online, all these steps help your podcast sound and look professional.You don’t have to do it alone Getting help from someone who knows what they’re doing can save you time and stress. A podcast expert can help with everything from ideas to launch, so your show feels smooth and sounds great.Links Mentioned In The Episode...👉 CLICK HERE to subscribe to Where it’s AT: The Architectural Technology Podcast on your favourite podcast player—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.In The Next Episode...Next time, Jon chats with Maja Kovacic-Kalra about how to optimise your LinkedIn profile.

Jon shares tips on how to stay positive when feeling down about your business. Drawing from his 20+ years in architecture, Jon highlights common challenges and offers strategies to boost morale. He discusses the importance of changing perspectives, leveraging community support, utilising coaching exercises like the circle of control, and the benefits of networking and co-working. Jon also stresses the value of celebrating small successes and managing overwhelming to-do lists through bullet journaling. Tune in for practical advice to maintain a positive mindset in your entrepreneurial journey.Episode Highlights...00:00 Introduction01:20 Understanding Business Struggles02:24 Changing Your Perspective05:50 Circle of Control Exercise08:47 Environmental Changes and Networking13:30 Journaling and To-Do Lists15:38 ConclusionKey Takeaways...Change how you look at things When you're feeling low about your business, try to look at things in a different way. It’s easy to compare yourself to others and feel like you’re not doing enough. But remember – you don’t see their full story. Everyone has ups and downs. Try to spot the difference between what’s really true and what you’re just feeling in the moment.Don't waste energy on things you can’t change When everything feels too much, try this simple exercise to feel more in control:Draw three circles on a page:In the outer circle, write things you can’t control (like the news, the economy, or other people’s actions)In the middle circle, write things you can influence (like how you talk to clients or the way your team works)In the centre circle, write what you can control (like your daily habits, how you spend your time, and how you react)Spend most of your time and energy on the centre circle. That’s where real change happens.Small changes can lift your mood Feeling stuck? Try changing where you work – a coffee shop or coworking space can give you a boost. Get outside for a walk, or do something fun like kayaking or cycling. And even if you're an introvert, talking to others in your field can really help. You’re not alone – sometimes, a quick chat can give you a whole new idea.—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

Jon is joined by productivity and habits coach Haley Watts to discuss the psychology of habits and offer practical tips for small firm founders in architecture. They discuss the Four Tendencies of habit formation, strategies for managing to-do lists, and the importance of balancing work with personal interests. Haley also shares insights on creating small, actionable habits and provides advice on how to leverage energy levels for better task management. The conversation offers valuable guidance for anyone looking to improve productivity and achieve more freedom and fulfillment in their business.Today's Guest...Hayley Watts is a productivity and habits coach and trainer. She helps people who are juggling too much to get clear on their priorities, reduce their stress and help them grow their businesses. She has been delivering training around productivity and people management for the last 10 years, and now helps people who are running their own businesses to get focused.Episode Highlights...00:00 Introduction01:33 Meet Haley Watts: Productivity and Habits Coach03:36 Understanding Habit Formation06:50 Effective Use of Calendars and To-Do Lists11:26 Creating and Sustaining New Habits14:05 Managing Overwhelm and Prioritising Tasks24:10 Weekly Planning Strategies28:03 Final Thoughts and Takeaways31:32 Closing Remarks and Contact InformationKey Takeaways...Build small habits that stickStart with tiny steps you can do easily.Link your new habit to something you already do – like brushing your teeth or making tea.Celebrate little wins to help you keep going.Plan your day in a way that works for youUse a simple system to keep track of what needs doing.Start with the most important jobs, and think about when you have the most energy.You can use a calendar, a journal, or even post-it notes – whatever helps you stay on track.Stop feeling overwhelmedWhen your tasks are all over the place, your brain feels messy too.Keep everything in one spot and break big jobs into small steps.This makes things feel easier and helps you stay in control.Links Mentioned In The Episode...Visit Hayley’s WebsiteConnect with Hayley on LinkedIn—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.In The Next...

Jon chats with business coach and entrepreneur Ray Brown about a simple yet powerful business framework for architecture practices. They discuss the 'Four Ps' - Practice, Projects, People, and Perception - that can dramatically improve business results. Key insights include being intentional about business perceptions, understanding and managing project hours, the importance of clear roles and strategic hiring, and the value of a foundational business education. They also introduce ArchiBiz's new Business School for Architects. Ray underscores that architects must embrace basic business knowledge to ensure long-term success.Today's Guest...Ray Brown is a business coach and entrepreneur. Originally from Scotland & now based in Australia. Ray has coached everyone from startups to top executives of major companies. He is the founder ArchiBiz - a global company that helps ambitious architects build profitable and sustainable businesses without compromising design standards. Ray is our first returning guest, having featured on episode 31 of the podcast back in May 2024.Episode Highlights...00:00 Introduction01:31 Meet Ray Brown04:03 The Four Ps Framework for Architecture Practices06:33 Deep Dive into Practice and Projects16:17 People: Hiring, Training, and Utilisation22:47 Perception: Shaping Your Market Image28:43 Introducing the Business School for Architects35:46 Conclusion and Final Thoughts38:55 Travel Talk and FarewellKey Takeaways...Build Your Business Like You Build a HouseYou can be great at design, but without a strong business setup, your practice won’t run well. Ray Brown talks about using the “Four Ps” to keep things on track:🏢 Practice – how your business is set up📁 Projects – how you run your jobs👥 People – who you hire and how they work👀 Perception – how others see your businessKnow Where Your Time GoesYou only have so many hours in a day. Ray says it’s important to know how you spend them:⏱️ Time on client work you can charge for🧾 Time on project tasks you can’t charge for📋 Time on things not linked to any projectIf you don’t track this properly, you might end up working loads… but earning less than you think.Don’t Wait Too Long to Hire HelpHiring someone when you’re too busy can lead to mistakes. Ray says:👷 Hire before you're desperate📄 Give each person a clear job and role💰 Use the right team member for the task – the one who can do the job well without costing too muchThis way, your team works better, and your business makes more money.Links Mentioned In The Episode...Click here to join the Business School for Architects (for free)Click here to learn more about ArchiBiz—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects,...