Arming the Donkeys

Companies in the electric power industry want to keep their current customers and attract new ones. But when customers move to a new residence, they often switch providers. So, what’s the most effective way to convince these customers to switch back? A recent study suggests that goal-oriented go-getters are motivated not just by saving money, but by completing a task. Julie O’Brien, a research associate at Duke’s Center for Advanced Hindsight, talks with Dan Ariely about the "switching type” of personality and a novel way to appeal to customers.

Inheritance: What's a fair share? What’s the fairest way to divide an inheritance? Fifty-fifty? A larger share for one heir than another? Conor Artman, a research associate at Duke’s Center for Advanced Hindsight, joins Dan Ariely to talk about a recent experiment on inheritance, with interesting findings.o

Duke’s Dan Ariely talks with Erica Reischer, author and parenting coach, about how to raise respectful and responsible children.

Dan Ariely, Duke University

Dan Ariely, Duke University