Art Thinking

Art Thinking with Vadim Grigoryan explores the captivating intersection between the worlds of art and brands. 

In each episode Grigoryan investigates the (often notoriously tricky) relationship between art and brands. Speaking with artists, brand leaders, and creative thinkers, each episode delves into the artistic principles that inform and inspire brand building and marketing.

Experienced brand strategist Grigoryan uncovers their thoughts on what makes a successful cohesion between brand and artist across a multitude of industries (and what makes an unsuccessful one too).   

Using real life examples and experience, each episode dives into the idea of brands as cultural agents and looks at how art can act as a bridge between meaning and engagement. The podcast is accompanied by the newly published book Art Thinking, released in October 2025 

Grigoryan has worked with brands including Pernod Ricard and Cartier, and says: "I have witnessed the dazzling, the dull and the downright ineffective. And – having analysed those that succeed where others do not – I have come to realise that the common thread that sets those brand leaders apart is cultural agency."

Produced by Cultureshock

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