As Built

While the world of AI is still relatively new, it’s spreading rapidly. From a quick search on ChatGPT to a batch of renderings generated with Adobe Firefly, people are already using AI in big and small ways. That’s why it’s more important than ever for your company to adopt an AI policy, even if that policy is simply “no AI.” A clear, simple policy can protect your team, your clients, and your reputation.   Tune in now to learn why having an AI policy isn’t optional anymore.    Episode Resources: Connect with Brian Jones and Patience Jones https://graphicmachine.com/  https://www.linkedin.com/company/graphicmachine/    https://www.linkedin.com/in/brian-jones-graphicmachine/  https://www.linkedin.com/in/patiencejones/

How does an architect become a firm leader without losing their passion for the work itself?  Matthew Mueller, AIA, Partner at PBDW, shares his experience with work-life harmony and how three core firm values have kept him at the same firm for 25 years: thoughtfulness, mentorship, and hands-on involvement.  Listen now to hear how Matthew shaped his career path and his firm. Episode Resources: Connect with Matthew Mueller, AIA https://www.linkedin.com/in/matthewhmueller  Connect with Brian Jones and Patience Jones https://graphicmachine.com/  https://www.linkedin.com/company/graphicmachine/    https://www.linkedin.com/in/brian-jones-graphicmachine/  https://www.linkedin.com/in/patiencejones/  

Too busy to attend New York Design Week? Maybe the crowds at NeoCon were just too much to handle this year. Or maybe you didn’t know these shows existed at all. Whatever the reason, no worries, we went for you. Tune in to hear about this year’s trends, standout products, and companies that truly know how to brand. Episode Resources: Connect with Brian Jones and Patience Jones https://graphicmachine.com/  https://www.linkedin.com/company/graphicmachine/    https://www.linkedin.com/in/brian-jones-graphicmachine/  https://www.linkedin.com/in/patiencejones/

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with competition finalist Brian Butterfield of the firm WHY Architecture.    Photo of Brian Butterfield courtesy of WHY Architecture

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with competition finalists Marion Weiss, FAIA and Michael Manfredi, FAIA, of the firm Weiss/Manfredi.   Photo of Marion Weiss, Michael Manfredi courtesy of Shuli Sadé and Weiss/Manfredi

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with competition finalist Jeanne Gang, FAIA of the firm Studio Gang.    Photo of Jeanne Gang © John David Pittman

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Brian Jones and Patience Jones speak with competition finalists Elisabetta Trezzani and Kerry Joyce of the firm Renzo Piano Building Workshop.    Photos of Elisabetta Trezzani and Kerry Joyce courtesy of Renzo Piano Building Workshop

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with competition finalist Annabelle Selldorf, FAIA of the firm Selldorf Architects.    Photo of Annabelle Selldorf © Stephen Kent Johnson courtesy of Selldorf Architects

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Brian Jones and Patience Jones speak with competition finalist Kengo Kuma of Kengo Kuma & Associates.    Photo of Kengo Kuma courtesy of J.C. Carbonne and Kengo Kuma & Associates

In the second episode of a new series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with Malcolm Reading, LVO, RIBA, Hon FRGS, Chairman of Malcolm Reading Consultants, about how the competition process works and what architects should consider when entering a design competition.    Photo of Malcolm Reading courtesy of Malcolm Reading Consultants

In the first episode of a new series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with Julián Zugazagoitia, the Museum’s Director & CEO, about the competition and the need for community involvement.    Photo of Julián Zugazagoitia courtesy of the Nelson-Atkins Museum of Art

Mark Wagner, AIA, is a Principal at Davis Brody Bond, a Page/ Company. Based in New York City, Mark has deep experience in the design of cultural and public spaces. His portfolio includes the National September 11 Memorial Museum, the World Trade Center Archive, the National Park Service Ellis Island Emergency and Long-Term Museum Collections and Storage, and the Hall of Gems at the American Museum of Natural History. In this episode, Mark talks with Patience Jones about the roles that empathy and memory play in the design of public cultural spaces. They also discuss Davis Brody Bond’s own history of work and founding architect J. Max Bond, Jr.’s role in designing the Martin Luther King, Jr. Center for Nonviolent Social Change in Atlanta. Highlights: What inspired Mark to become an architect A leadership view of the organizational transition when Davis Brody Bond joined forces with multidisciplinary design, architecture, and engineering firm Page/ How intentionality is expressed in design Managing dual states of empathy and emotional distance to achieve design goals The ways in which cultural buildings both reflect and shape our memories What public ownership of a space really means How cultural space design has changed over the last five years, and where it's headed in the next five Episode Resources: Connect with Brian Jones and Patience Jones https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/ Connect with Mark Wagner, AIA https://www.linkedin.com/in/mark-wagner-8a1242a/ https://www.davisbrodybond.com/mark-wagner Read More About Mark’s Work “Preserving Emotion and Memory: The Case for Combining Memorials and Museums” “Beyond the Rubble: How the 9/11 Museum Redefined Building Impact and Cultural Resonance”

Thinking about print and digital as two separate media formats that never overlap can shortchange the impact of both. In this episode, we talk about the ways in which digital efforts can support print marketing - and vice versa. Whether it’s a QR code for an ad or changing up your website to mirror editorial coverage, we help you find ways to connect the dots for your audiences. Highlights What it takes for a prospect to mentally connect your firm with its print coverage How to be consistent across media without being dull Working within advertorial parameters The different ways in which architects and clients view consumer publications Episode Resources: Connect with Brian Jones and Patience Jones https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/ 

Google has been found in violation of U.S. anti-trust laws, and now it’s time for ... “the punishment.” We walk through what the case means, what the Department of Justice is proposing for a penalty, and whether firms need to start changing their digital strategies in anticipation of the outcome. Highlights The four prongs of the DOJ’s proposed punishment The timeline for the court’s decision and implementation Why the ultimate outcome shouldn’t drastically impact marketing The importance of creating a good user experience and search optimization regardless of platform Why a “marketing mix” is vital for business growth Episode Resources: The Court’s decision in US v. Google Connect with Brian Jones and Patience Jones https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/ 

Considering a new firm name? Historically, whether to change – and what to change to – was impacted by a limited number of factors. Now that we live in a digital age, and as trends have shifted away from using principal names for the firm name, there are more things to consider: Is the name you want available as a domain name? How easy is it for people to spell and say the name? Does the proposed name make your firm more or less discoverable? In this episode, we outline modern criteria for architecture firm names and explain their importance. Highlights How a firm name can promote – or impede – firm growth The firm name as a tool for legitimizing the firm Avoiding confusion with competitors Helping your firm be more discoverable by ideal clients How to think about a URL What the increased use of vocal search means for firm names   Episode Resources: Firm naming checklist Connect with Brian Jones and Patience Jones https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/  https://www.linkedin.com/in/patiencejones/