Acquisitions can cause a lot of panic, uncertainty, and confusion. They never go smoothly, so what we talk about in this episode are things to keep in mind so that it goes more smoothly. From how and what to communicate to how to be a good team player, this episode will help both acquirers and acquirees. Episode Resources Connect with Brian Jones and Patience Jones: • https://www.graphicmachine.com/ • https://www.linkedin.com/company/graphicmachine/ • https://www.linkedin.com/in/brian-jones-graphicmachine/
The architect stereotype of a bespectacled, tote bag-carrying curmudgeon makes for great insider jokes, but that can seep into how prospective clients think about both your firm and the profession. In this episode, we unpack the architect stereotype, what's really behind it, and how to be aware of it so you can use it to your advantage. Episode Resources Connect with Brian Jones and Patience Jones: • https://www.graphicmachine.com/ • https://www.linkedin.com/company/graphicmachine/ • https://www.linkedin.com/in/brian-jones-graphicmachine/
There's currently no universally accepted definition of terms like "green" and "eco-friendly." This can lead to misunderstandings and project issues when clients interpret those terms to mean something that you don't. In this episode, we explain how to convey sustainability features in a way everyone can understand and why that trust is vital to your firm's success. Episode Resources Connect with Brian Jones and Patience Jones: • https://www.graphicmachine.com/ • https://www.linkedin.com/company/graphicmachine/ • https://www.linkedin.com/in/brian-jones-graphicmachine/
We're nearing what feels like perpetual award season. How can your architecture firm make the most of award opportunities? How do you know which ones to enter, and how do you maximize your chances of winning one? Most importantly, how do you keep award submissions from hijacking the rest of your firm's work? In this episode, we walk you through what you need to know. Episode Resources Connect with Brian Jones and Patience Jones: • https://www.graphicmachine.com/ • https://www.linkedin.com/company/graphicmachine/ • https://www.linkedin.com/in/brian-jones-graphicmachine/
More and more people are using AI to search for things. Does this mean "traditional," web-based search engine optimization is dead? In this episode, we explain why SEO is still important and the new functions it serves. Episode Resources Connect with Brian Jones and Patience Jones: • https://www.graphicmachine.com/ • https://www.linkedin.com/company/graphicmachine/ • https://www.linkedin.com/in/brian-jones-graphicmachine/
Visual content can be a headache for architecture firms and building materials. A lot of effort goes into one or a couple of "signature" images that can become stale quickly. While firms have a lot of work, they don't always have the variety and depth of visual content to "prove" it. Based on our knowledge of the needs firms have and the best ways to portray their work, we've developed a process by which firms are able to have exponentially more ways to showcase their work, with no extra effort from the firm and no AI. We call it Dynamist. Listen for more details. Episode Resources Connect with Brian Jones and Patience Jones: • https://www.graphicmachine.com/ • https://www.linkedin.com/company/graphicmachine/ • https://www.linkedin.com/in/brian-jones-graphicmachine/ • https://www.linkedin.com/in/patiencejones/
We are very pleased to welcome back Marion Weiss, FAIA, and Michael Manfredi, FAIA, Partners and Cofounders of WEISS/MANFREDI Architecture/Landscape/Urbanism. When we last spoke, WEISS/MANFREDI was a finalist for the Nelson-Atkins Museum of Art Expansion Competition. Since then, they won the competition and published a book: Drifting Symmetries: Projects, Provocations, and Other Enduring Models. In this episode, we talk with Marion and Michael about their unique approach to the practice of architecture, the reason they decided to highlight the work of other architects in their book, and why they continue to teach. Episode Resources: Connect with Marion Weiss, FAIA https://www.weissmanfredi.com/studio/people/94-marion-weiss Connect with Michael Manfredi, FAIA https://www.weissmanfredi.com/studio/people/92-michael-manfredi Read the Book https://www.weissmanfredi.com/research/3932-drifting-symmetries-projects-provocations-and-other-enduring-models Connect with Brian Jones and Patience Jones https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/
If you inwardly groan whenever social media is mentioned, this is the episode for you. We discuss how architects can use social media to grow their practices without being gross or becoming consumed by who liked what. Social media might not be your most favorite thing, but we'll show you how it doesn't have to be punishing. Episode Resources Connect with Brian Jones and Patience Jones: • https://www.graphicmachine.com/ • https://www.linkedin.com/company/graphicmachine/ • https://www.linkedin.com/in/brian-jones-graphicmachine/ • https://www.linkedin.com/in/patiencejones/
There are anywhere from two to four generations of people currently working for your client prospects. To have the best chance of winning projects, you need to be able to market effectively to each generation. What does each generation look for, and how can you deliver that information so it resonates with them? Episode Resources Connect with Brian Jones and Patience Jones: • https://www.graphicmachine.com/ • https://www.linkedin.com/company/graphicmachine/ • https://www.linkedin.com/in/brian-jones-graphicmachine/ • https://www.linkedin.com/in/patiencejones/
Do you want more control over your career? Whether you're looking to climb your firm's leadership ladder, bring in new clients, or shift your career focus, people need to understand who you are. That's where personal branding comes in. In this episode, we talk about what personal branding is – and isn't - and how to get started. Episode Resources: Profile Elevation: Personal branding for architects Material Growth: Personal branding for building materials Focused Acceleration: Personal branding for construction Connect with Brian Jones and Patience Jones https://www.graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/
Kay Sargent, FASID, FIIDA, CID, LEED® AP, MCR.w, WELL AP, is a Principal at HOK and the firm's Director of Thought Leadership, Interiors. She has recently published her first book, Designing Neuroinclusive Workplaces: Advancing Sensory Processing and Cognitive Well-Being in the Built Environment, based on her extensive research and firsthand experience designing interior spaces. In this episode, Kay explains how her passion for the work led to the writing of a book and how she balanced that with her role as a firm leader. She also explains the approach behind neuroinclusive design and how to begin to optimize workplace environments. Episode Resources: Connect with Kay Sargent, FASID, FIIDA https://www.linkedin.com/in/kay-sargent-53b2431/ https://www.hok.com/people/leadership/view/kay-sargent/ Read the Book https://www.inclusiveworkplace.design/ Connect with Brian Jones and Patience Jones https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/
If the only contact a person ever had with the outside world was in browsing the internet, SEO (search engine optimization) would be enough. You could optimize your site and know that the right people would find you. But – hopefully – that isn't the only way people gather information. Social media, reviews, blogs, conferences, in-person meetings: they are all opportunities for prospective clients to find your firm. That's where discoverability comes in. How discoverable your firm is will directly impact its growth. Listen now to find out how to make your firm more discoverable. Episode Resources: Connect with Brian Jones and Patience Jones https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/
While the world of AI is still relatively new, it's spreading rapidly. From a quick search on ChatGPT to a batch of renderings generated with Adobe Firefly, people are already using AI in big and small ways. That's why it's more important than ever for your company to adopt an AI policy, even if that policy is simply "no AI." A clear, simple policy can protect your team, your clients, and your reputation. Tune in now to learn why having an AI policy isn't optional anymore. Episode Resources: Connect with Brian Jones and Patience Jones https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/
How does an architect become a firm leader without losing their passion for the work itself? Matthew Mueller, AIA, Partner at PBDW, shares his experience with work-life harmony and how three core firm values have kept him at the same firm for 25 years: thoughtfulness, mentorship, and hands-on involvement. Listen now to hear how Matthew shaped his career path and his firm. Episode Resources: Connect with Matthew Mueller, AIA https://www.linkedin.com/in/matthewhmueller Connect with Brian Jones and Patience Jones https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/
Too busy to attend New York Design Week? Maybe the crowds at NeoCon were just too much to handle this year. Or maybe you didn't know these shows existed at all. Whatever the reason, no worries, we went for you. Tune in to hear about this year's trends, standout products, and companies that truly know how to brand. Episode Resources: Connect with Brian Jones and Patience Jones https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/
In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with competition finalist Brian Butterfield of the firm WHY Architecture. Photo of Brian Butterfield courtesy of WHY Architecture This episode is part of the Nelson-Atkins Museum of Art International Design Competition Podcast Series, which is a 2025 W3 Silver Award Winner for Podcast, General Series - Cultural Institutions.
In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with competition finalists Marion Weiss, FAIA and Michael Manfredi, FAIA, of the firm Weiss/Manfredi. Photo of Marion Weiss, Michael Manfredi courtesy of Shuli Sadé and Weiss/Manfredi This episode is part of the Nelson-Atkins Museum of Art International Design Competition Podcast Series, which is a 2025 W3 Silver Award Winner for Podcast, General Series - Cultural Institutions.
In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with competition finalist Jeanne Gang, FAIA of the firm Studio Gang. Photo of Jeanne Gang © John David Pittman This episode is part of the Nelson-Atkins Museum of Art International Design Competition Podcast Series, which is a 2025 W3 Silver Award Winner for Podcast, General Series - Cultural Institutions.
In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Brian Jones and Patience Jones speak with competition finalists Elisabetta Trezzani and Kerry Joyce of the firm Renzo Piano Building Workshop. Photos of Elisabetta Trezzani and Kerry Joyce courtesy of Renzo Piano Building Workshop This episode is part of the Nelson-Atkins Museum of Art International Design Competition Podcast Series, which is a 2025 W3 Silver Award Winner for Podcast, General Series - Cultural Institutions.
In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with competition finalist Annabelle Selldorf, FAIA of the firm Selldorf Architects. Photo of Annabelle Selldorf © Stephen Kent Johnson courtesy of Selldorf Architects This episode is part of the Nelson-Atkins Museum of Art International Design Competition Podcast Series, which is a 2025 W3 Silver Award Winner for Podcast, General Series - Cultural Institutions.