We thought it would be useful and fun (is there a better combination?) for a few of our researchers to answer some research related questions. Kind of like an advice column. But for research. In audio form. And without the relationship help (although I’m sure they’d be more than happy to oblige). Have you got a question that you’d like our researchers to answer? If so, send it to hello@watchmethink.com and we'll take it from there.
What’s the difference between a Discussion Guide used in a focus group or shopper immersion and a one that is used in mobile ethnography? Does it really matter? - Why do the different methodologies require different designs/means of extracting information?