DiscoverAsphalt Life Podcast
Asphalt Life Podcast
Claim Ownership

Asphalt Life Podcast

Author: Atlas Roofing

Subscribed: 6Played: 35
Share

Description

The Asphalt Life Podcast is where we “Live, Roof, Play” together.

As an extension of the Atlas Roofing blog, AtlasRoofing.com/AsphaltLife, our show is dedicated to helping contractors gain the knowledge, insight and inspiration to grow a successful roofing company.

If you’re looking for business-building tips, technical tricks and industry updates, then this is the podcast for you!

Have questions, comments or suggestions for the podcast? Email us at podcast@atlasroofing.com.
14 Episodes
Reverse
Episode 13 – Summer Recap

Episode 13 – Summer Recap

2019-09-1300:19:47

As summer 2019 winds down, Stan, Tiara and Alex chat about the highlights of the season and look ahead to fall. Everyone’s excited for football, back to school and upcoming events. The gang also discusses Atlas Roofing’s current promotions, which include a chance to win an ultimate Asphalt Life tailgate party as well as a trip to Toronto, Canada, to meet professional contractor and TV host Mike Holmes. Time to start cooling down!   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing Discussion topics: (0:23) End of summer = football! (1:49) Success of Atlas StormMaster® shingles built with Core4™ Technology (6:12) Back to school (10:50) What’s coming up + current promotions (16:21) Transition to fall (17:36) Closing thoughts
Whether you know a survivor or have lost someone to it, cancer has touched nearly every one of us. In this very special episode, Stan, Tiara and Paul share how cancer has affected their lives and loved ones.   And in honor of Breast Cancer Awareness Month coming up in October, we’re excited to announce a special-edition pink ribbon version of our Summit 60® underlayment. For every roll of Summit 60 (pink and regular designs) sold between Aug. 15 and Oct. 15, Atlas Roofing will donate $2 to Susan G. Komen.   Join us in supporting this great cause!   For more information, visit: https://asphaltlife.atlasroofing.com/article/summit-60-goes-pink-for-breast-cancer-awareness   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing Paul Casseri, product manager for Atlas Roofing   Reference: Susan G. Komen https://ww5.komen.org/   Discussion topics: (0:24) Welcome and introductions (1:29) Stats on breast cancer (3:18) Personal stories (6:15) Special-edition Summit 60® Pink underlayment (7:05) Creating awareness (8:34) Live, Roof, Play heroes (10:53) How to participate/contribute
In this episode, we took some of the best parts of our webinar on how to become a FORTIFIED Roof Certified Contractor. Fred Malik, managing director for FORTIFIED Building Products, and Mark Zehnal, senior roofing specialist for the Insurance Institute for Business & Home Safety (IBHS), enlightened us on everything from qualifying Atlas products to excellent homeowner incentives. Listen to learn more about this great program and how you can stand out from your competitors!   To watch the webinar in its entirety, go to: https://asphaltlife.atlasroofing.com/article/build-fortified-tough   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Alex Dale, regional sales manager for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing Paul Casseri, product manager for Atlas Roofing   Episode guests: Fred Malik, FORTIFIED leader Mark Zehnal, FORTIFIED trainer   References: FORTIFIED resources and training: https://fortifiedhome.org/roofers/   Read about Atlas Pro™ and FORTIFIED Wise contractor Ben Murphy: https://asphaltlife.atlasroofing.com/article/contractor-ben-murphy-honored-with-fortified-home-award   Enter the Roof It Right sweepstakes: https://www.atlasroofing.com/pro   Discussion topics: (1:12) Welcome (3:52) Roof It Right sweepstakes (6:32) Introductions (7:36) The effects of natural disasters (12:27) FORTIFIED in the market (15:09) Not just for hurricanes (16:58) Win at the kitchen table (17:41) Becoming a FORTIFIED Wise roofer (20:44) The two primary standards/versions of FORTIFIED (22:03) Kinds of properties eligible for FORTIFIED (23:05) Third-party certification (24:30) Components of/creating a FORTIFIED roof (27:41) Atlas products that meet FORTIFIED requirements (28:32) Proper underlayment (31:19) Handling high winds (33:33) Approved/compatible tape (34:57) Edge detailing and shingle products (35:46) FORTIFIED incentives (40:06) Cost considerations (43:12) Resources
In part one of this series, we talked about how to choose an SEO vendor. But what happens after you find one? In this episode, we cover three DIY ways you can leverage SEO on your website. Ethan Petroka, CEO of Omega SEO, joins Tiara and Alex for another great discussion. According to him, you shouldn’t consider Google to be a search engine, but a solution engine. Have a listen to learn more and discover how to be at the top of your SEO game!   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing   Episode guests: Ethan Petroka, SEO shark ep@omegaseo.co   Contact info: OmegaSEO.co | 203.349.9232   References: Google reviews plugin: https://wordpress.org/plugins/widget-google-reviews/   Roofing SEO: https://omegaseo.co/roofing-seo   Discussion topics: (0:24) Welcome and intros (2:34) Having relevant content on your website (7:02) SEO value for cities served (10:26) Strategy for backlinking (15:05) Having high-quality reviews with responses (20:26) Google reviews plugin (see link/URL above) (22:13) Google Guaranteed (25:26) SEO and YouTube (29:55) The power of videos (33:08) #AsphaltLifeChallenge (33:43) Wrap up
Episode 9 – Knock Knock

Episode 9 – Knock Knock

2019-06-1400:34:49

Spring has sprung — and so can your sales! In this episode, Stan and Tiara talk to Sam Taggart, founder of D2D, the No. 1 door-to-door sales consulting company in the country. Sam explains how he started his business when he was 11 years old, selling coupon books door to door. And while some may think door-to-door sales is beneath them, Sam explains how and why this simple sales strategy can generate millions — even billions — of dollars in revenue. In our digital world, where things like work ethic, communication and grit are often a rarity, Sam wants to inspire door-to-door sales professionals to hold their heads high — while also filling their wallets. He also discusses why roofing companies can greatly benefit from a door-to-door sales team.   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing   Episode guests: Sam Taggart, expert door knocker   D2D: https://thed2dexperts.com/ D2D Tribe: https://www.facebook.com/groups/D2Dcantknockthis/ Blacklist: https://www.salesblacklist.com/ D2D podcast: https://soundcloud.com/d2d-podcast   Discussion topics: (1:52) History of D2D (6:10) Relationships matter (10:11) Misconceptions about door-to-door sales (11:21) Tips for success (15:23) What’s the competition doing? (18:29) Training door-to-door salespeople (19:59) Overgeneralizing the generations (22:23) Integrating door-to-door sales into marketing strategies (24:29) D2D events (26:37) Online support (Facebook group, Blacklist, podcast) (32:28) The hardest door...
In this episode, Stan and Tiara chat with Joe Hughes of Contractor Dynamics, which helps construction companies improve their digital marketing to grow their businesses. Learn what a brand is — and, perhaps more importantly, what a brand is not. Discover the roles company culture, customer communication, pricing and perceived value play in building a successful roofing brand.   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing   Episode guest: Joe Hughes, brand boss   Contractor Dynamics: https://contractordynamics.com/   Discussion topics: (1:43) What is a brand? (4:37) Brand building for contractors (6:36) Tangible vs. intangible factors (7:31) Building a team/culture (10:54) Customer communication + key messaging (14:49) Go-to-market strategy + pricing (17:16) Best, better, good (19:51) Building company value + the power of consumers (22:44) Marketing language + perceived value (27:11) Starting simple (28:37) Free social media marketing (29:37) What is Contractor Dynamics?
Spring has sprung, and the warmer weather means more business — and more time being active outside. But the physicality of roofing isn’t enough to keep you in tip-top shape. In this episode, Stan and Tiara chat with Walter Romano and Jon Vitolo of RK General Contracting in Dover Plains, NY. Despite a scaffolding accident that left part of Walter’s face and tongue numb and caused six herniated discs in his back, the guys motivate each other to make strength and conditioning training a priority. Listen as they share tips for starting or upping your workout routine.   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing   Episode guests: Walter Romano, one tough cookie Jon Vitolo, needs more kettle bell   RK General Contracting: http://rkgeneralcontracting.com/   Discussion topics: (1:54) Meet Walter + Jon (6:55) Incorporating workout competitions into home shows (8:57) Getting started + finding your motivation (11:12) Cardio vs. strength/conditioning (12:41) Benefits of core work (14:47) Creating balance with various routines (18:16) Strength-training competitions (20:18) Find what fits you well (22:08) Diet + meal planning (26:37) Daily stretching/warmups (28:22) “World’s best anti-depressant” (30:26) Making exercise a habit (31:06) Your job is not keeping you in shape (32:06) Final thoughts
If you’re not maximizing your website’s search engine optimization (SEO) efforts, you could be missing out on countless job opportunities. In this episode, Tiara and Alex talk to Ethan Petroka, founder of Omega SEO, who explains what to look for in an SEO provider. Learn the difference between black-, white- and gray-hat agencies. Plus, hear some best practices and long-term strategies for growing your roofing business. Stay tuned for Part 2 of this special series, in which the gang will share practical next steps for getting in the SEO game.   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing   Episode guest: Ethan Petroka, SEO shark   Contact info: OmegaSEO.co | contact@omegaseo.com | 203.349.9232   References: 5 Questions To Ask Your SEO Provider https://www.atlasroofing.com/download.php?uid=1841 Keyword Finder https://kwfinder.com/   Discussion topics: (4:12) What is SEO? (5:11) PPC ads vs. organic SEO results (7:04) Finding the right SEO agency + “hat” colors (7:56) Questions to ask (see doc link above) (11:04) In-house vs. outsourced work (13:14) Ranking results (14:58) Developing ranking methodologies (17:26) Source of search-volume estimates (19:49) Best practices for keywords, website updates and ads (22:48) Long-term strategy for growth (26:03) Contact info + last thoughts
Ready to get into the financing game? In this episode, Tiara shares clips of her webinar with Wade Davis, national contractor programs specialist for Atlas Roofing, and Dave Segur, national sales manager at GreenSky, a leading provider of consumer financing. The trio discuss how financing can help roofing contractors win more (and bigger) jobs and also answer some of the most common questions.   Watch the webinar in its entirety: https://asphaltlife.atlasroofing.com/article/how-to-offer-homeowner-financing-webinar   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode host: Tiara Searcy, content and digital marketing manager for Atlas Roofing   Episode guests: Wade Davis, the contractor whisperer Dave Segur, wizard of finance   Contact info: wdavis@atlasroofing.com or 919.685.7217 david.segur@greenskycredit.com or 404.832.4146   Financing 101 For Contractors: https://asphaltlife.atlasroofing.com/article/financing-101-for-roofing-contractors   Discussion topics: (2:17) Buying characteristics of the perfect homeowner (3:30) Types of homeowners and scenarios (9:16) Homeowner financial realities (11:34) Contractor realities (14:54) The problem solver (17:35) Scripting for contractors/how to win the job (20:10) The price fighter (23:53) The affluent homeowner (28:21) Insurance claims + GreenSky financing (32:13) Getting the bigger jobs (32:33) Types of financing (34:30) How to get started + contractor resources
We’re gonna blow your mind — with science! Specifically, the science behind our new Core4™ Enhanced Polymer Technology! Stan, Alex and Paul are back for a chat with special guest Hazem Shanab, director of research and development for Atlas. Hazam explains how Atlas has moved beyond SBS with an enhanced proprietary polymer that makes our asphalt shingles stronger and longer-lasting than those made with standard asphalt technology. The team also discusses how Atlas StormMaster® Shake and StormMaster Slate impact-resistant shingles with Core4 earned their UL 2218 Class 4 rating. Learn more about Core4 at AtlasRoofing.com/Core4.    Links: Core4™ Enhanced Polymer Technology https://asphaltlife.atlasroofing.com/article/atlas-introduces-core4-enhanced-polymer-technology   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing Paul Casseri, product manager for Atlas Roofing   Episode guest: Hazem Shanab, probably the smartest guy at Atlas   Topics covered: (2:06) What is a polymer? (2:47) History of polymer shingles (SBS) (4:28) Wind performance and nailing area (11:58) Anchor points and lifting (14:52) History of asphalt and polymers + R&D (18:16) “We are the skin” (19:58) FlexCore™ Technology + ThermalCore™ Technology (22:13) What happens to shingles without modified polymer (24:34) PolyCore™ Technology (25:42) Recycling opportunities (27:41) WeatherCore™ Technology (30:35) UL 2218 Class 4 Impact rating (35:24) Core4 availability (35:43) “The ultimate test”  
loading
Comments 
loading
Download from Google Play
Download from App Store