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Asphalt Life Podcast

Author: Atlas Roofing

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The Asphalt Life Podcast is where we “Live, Roof, Play” together.

As an extension of the Atlas Roofing blog, AtlasRoofing.com/AsphaltLife, our show is dedicated to helping contractors gain the knowledge, insight and inspiration to grow a successful roofing company.

If you’re looking for business-building tips, technical tricks and industry updates, then this is the podcast for you!

Have questions, comments or suggestions for the podcast? Email us at podcast@atlasroofing.com.
17 Episodes
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Today, we’re introducing the first of many episodes highlighting some of our most loyal partners — our Diamond contractors, the heart of the Asphalt Life.   Atlas Pro™ Diamond status represents three consecutive years at the Platinum level. That means, in three years, a contractor has installed 300 Atlas Signature Select® Roofing Systems or 30,000 squares of Atlas shingle squares featuring Scotchgard™ Protector.   In this episode, Tiara and Alex talk to Jason Darnell, owner of Darnell Construction in Cedar Rapids, IA, who’s been in business for 15 years and sells 100% Atlas roofing systems.   Tiara also chats with Tony Moore, owner of TAG General Contractors in Orlando, FL. Tony’s had his business for nearly 20 years, but he’s been in the construction industry since 1980.   The guys share how they got into roofing and why they believe in Atlas products.   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing   Episode guests: Jason Darnell, loves commitment Tony Moore, puts the T in TAG   Discussion topics: (1:17) Jason Darnell (12:07) Tony Moore
 Do you explain the “why” to your homeowners? If not, you could be missing out on potential jobs! In this episode, pro contractors Mike Holmes and Mike Holmes Jr. cover this and several other strategies that can help you win with homeowners.   The audio comes from the awesome webinar we did with the HGTV and DIY Network hosts, who also tell us how they got into the construction industry and why they’re so passionate about what they do.   Wanna meet the Holmes crew? Go to the link below to enter the Roof It Right sweepstakes. Five lucky contractors will win an all-expense-paid trip to Toronto, Canada, where they’ll get to tour the Holmes facilities and shoot a 30-second promo video with Mike Holmes himself!   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing   Episode guests: Mike Holmes, new grandpa Mike Holmes Jr., expert bottle cap kicker   Enter the Roof It Right sweepstakes: https://www.atlasroofing.com/pro-rewarded   Discussion topics: (1:06) Introductions (3:19) Mike Holmes on working with his dad and “Making It Right” (6:08) Mike Holmes Jr. on getting into the industry (7:40) The importance of elevating the skilled trades (11:21) Educating and explaining the “why” (13:38) Walking your homeowner through the contract (15:02) Breaking down the price (17:40) Picking your battles (22:21) Upselling value (24:42) Factoring price into material selection (26:19) Being transparent (28:10) Technology’s role in educating your homeowners (29:12) Building a memorable brand (31:45) Deciding factors when choosing products for homeowners (33:12) Chance to meet the Holmes family (34:18) Q&A (46:47) Closing thoughts
We love our ProForce Elite sales reps — all 60+ of them! This incredible team of men and women works tirelessly across the country, building amazing relationships with our Atlas Pro™ contractors. So we’re dedicating time on the podcast to get to know some of them better.   In these first three segments, we talk to Cathy Acosta, regional territory manager for Pennsylvania and New York; Adam Stanley, territory sales rep for east Central Florida; and Josh Romano, territory sales rep for Oklahoma. We ask them what it’s like to work in their market, what they love about their job and what they do for fun.   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing   Episode guests: Cathy Acosta, lives and loves the Asphalt Life Adam Stanley, fishes and knows things (like how to work on a space shuttle, NBD) Josh Romano, balances work and family life   Discussion topics: (1:16) Cathy Acosta (9:42) Adam Stanley (19:02) Josh Romano
Episode 13 – Summer Recap

Episode 13 – Summer Recap

2019-09-1300:19:47

As summer 2019 winds down, Stan, Tiara and Alex chat about the highlights of the season and look ahead to fall. Everyone’s excited for football, back to school and upcoming events. The gang also discusses Atlas Roofing’s current promotions, which include a chance to win an ultimate Asphalt Life tailgate party as well as a trip to Toronto, Canada, to meet professional contractor and TV host Mike Holmes. Time to start cooling down!   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing Discussion topics: (0:23) End of summer = football! (1:49) Success of Atlas StormMaster® shingles built with Core4™ Technology (6:12) Back to school (10:50) What’s coming up + current promotions (16:21) Transition to fall (17:36) Closing thoughts
Whether you know a survivor or have lost someone to it, cancer has touched nearly every one of us. In this very special episode, Stan, Tiara and Paul share how cancer has affected their lives and loved ones.   And in honor of Breast Cancer Awareness Month coming up in October, we’re excited to announce a special-edition pink ribbon version of our Summit 60® underlayment. For every roll of Summit 60 (pink and regular designs) sold between Aug. 15 and Oct. 15, Atlas Roofing will donate $2 to Susan G. Komen.   Join us in supporting this great cause!   For more information, visit: https://asphaltlife.atlasroofing.com/article/summit-60-goes-pink-for-breast-cancer-awareness   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing Paul Casseri, product manager for Atlas Roofing   Reference: Susan G. Komen https://ww5.komen.org/   Discussion topics: (0:24) Welcome and introductions (1:29) Stats on breast cancer (3:18) Personal stories (6:15) Special-edition Summit 60® Pink underlayment (7:05) Creating awareness (8:34) Live, Roof, Play heroes (10:53) How to participate/contribute
In this episode, we took some of the best parts of our webinar on how to become a FORTIFIED Roof Certified Contractor. Fred Malik, managing director for FORTIFIED Building Products, and Mark Zehnal, senior roofing specialist for the Insurance Institute for Business & Home Safety (IBHS), enlightened us on everything from qualifying Atlas products to excellent homeowner incentives. Listen to learn more about this great program and how you can stand out from your competitors!   To watch the webinar in its entirety, go to: https://asphaltlife.atlasroofing.com/article/build-fortified-tough   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Alex Dale, regional sales manager for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing Paul Casseri, product manager for Atlas Roofing   Episode guests: Fred Malik, FORTIFIED leader Mark Zehnal, FORTIFIED trainer   References: FORTIFIED resources and training: https://fortifiedhome.org/roofers/   Read about Atlas Pro™ and FORTIFIED Wise contractor Ben Murphy: https://asphaltlife.atlasroofing.com/article/contractor-ben-murphy-honored-with-fortified-home-award   Enter the Roof It Right sweepstakes: https://www.atlasroofing.com/pro   Discussion topics: (1:12) Welcome (3:52) Roof It Right sweepstakes (6:32) Introductions (7:36) The effects of natural disasters (12:27) FORTIFIED in the market (15:09) Not just for hurricanes (16:58) Win at the kitchen table (17:41) Becoming a FORTIFIED Wise roofer (20:44) The two primary standards/versions of FORTIFIED (22:03) Kinds of properties eligible for FORTIFIED (23:05) Third-party certification (24:30) Components of/creating a FORTIFIED roof (27:41) Atlas products that meet FORTIFIED requirements (28:32) Proper underlayment (31:19) Handling high winds (33:33) Approved/compatible tape (34:57) Edge detailing and shingle products (35:46) FORTIFIED incentives (40:06) Cost considerations (43:12) Resources
In part one of this series, we talked about how to choose an SEO vendor. But what happens after you find one? In this episode, we cover three DIY ways you can leverage SEO on your website. Ethan Petroka, CEO of Omega SEO, joins Tiara and Alex for another great discussion. According to him, you shouldn’t consider Google to be a search engine, but a solution engine. Have a listen to learn more and discover how to be at the top of your SEO game!   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing   Episode guests: Ethan Petroka, SEO shark ep@omegaseo.co   Contact info: OmegaSEO.co | 203.349.9232   References: Google reviews plugin: https://wordpress.org/plugins/widget-google-reviews/   Roofing SEO: https://omegaseo.co/roofing-seo   Discussion topics: (0:24) Welcome and intros (2:34) Having relevant content on your website (7:02) SEO value for cities served (10:26) Strategy for backlinking (15:05) Having high-quality reviews with responses (20:26) Google reviews plugin (see link/URL above) (22:13) Google Guaranteed (25:26) SEO and YouTube (29:55) The power of videos (33:08) #AsphaltLifeChallenge (33:43) Wrap up
Episode 9 – Knock Knock

Episode 9 – Knock Knock

2019-06-1400:34:49

Spring has sprung — and so can your sales! In this episode, Stan and Tiara talk to Sam Taggart, founder of D2D, the No. 1 door-to-door sales consulting company in the country. Sam explains how he started his business when he was 11 years old, selling coupon books door to door. And while some may think door-to-door sales is beneath them, Sam explains how and why this simple sales strategy can generate millions — even billions — of dollars in revenue. In our digital world, where things like work ethic, communication and grit are often a rarity, Sam wants to inspire door-to-door sales professionals to hold their heads high — while also filling their wallets. He also discusses why roofing companies can greatly benefit from a door-to-door sales team.   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing   Episode guests: Sam Taggart, expert door knocker   D2D: https://thed2dexperts.com/ D2D Tribe: https://www.facebook.com/groups/D2Dcantknockthis/ Blacklist: https://www.salesblacklist.com/ D2D podcast: https://soundcloud.com/d2d-podcast   Discussion topics: (1:52) History of D2D (6:10) Relationships matter (10:11) Misconceptions about door-to-door sales (11:21) Tips for success (15:23) What’s the competition doing? (18:29) Training door-to-door salespeople (19:59) Overgeneralizing the generations (22:23) Integrating door-to-door sales into marketing strategies (24:29) D2D events (26:37) Online support (Facebook group, Blacklist, podcast) (32:28) The hardest door...
In this episode, Stan and Tiara chat with Joe Hughes of Contractor Dynamics, which helps construction companies improve their digital marketing to grow their businesses. Learn what a brand is — and, perhaps more importantly, what a brand is not. Discover the roles company culture, customer communication, pricing and perceived value play in building a successful roofing brand.   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing   Episode guest: Joe Hughes, brand boss   Contractor Dynamics: https://contractordynamics.com/   Discussion topics: (1:43) What is a brand? (4:37) Brand building for contractors (6:36) Tangible vs. intangible factors (7:31) Building a team/culture (10:54) Customer communication + key messaging (14:49) Go-to-market strategy + pricing (17:16) Best, better, good (19:51) Building company value + the power of consumers (22:44) Marketing language + perceived value (27:11) Starting simple (28:37) Free social media marketing (29:37) What is Contractor Dynamics?
Spring has sprung, and the warmer weather means more business — and more time being active outside. But the physicality of roofing isn’t enough to keep you in tip-top shape. In this episode, Stan and Tiara chat with Walter Romano and Jon Vitolo of RK General Contracting in Dover Plains, NY. Despite a scaffolding accident that left part of Walter’s face and tongue numb and caused six herniated discs in his back, the guys motivate each other to make strength and conditioning training a priority. Listen as they share tips for starting or upping your workout routine.   Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing   Episode hosts: Stan Bastek, national sales director for Atlas Roofing Tiara Searcy, content and digital marketing manager for Atlas Roofing   Episode guests: Walter Romano, one tough cookie Jon Vitolo, needs more kettle bell   RK General Contracting: http://rkgeneralcontracting.com/   Discussion topics: (1:54) Meet Walter + Jon (6:55) Incorporating workout competitions into home shows (8:57) Getting started + finding your motivation (11:12) Cardio vs. strength/conditioning (12:41) Benefits of core work (14:47) Creating balance with various routines (18:16) Strength-training competitions (20:18) Find what fits you well (22:08) Diet + meal planning (26:37) Daily stretching/warmups (28:22) “World’s best anti-depressant” (30:26) Making exercise a habit (31:06) Your job is not keeping you in shape (32:06) Final thoughts
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