Association Hub Podcast

In this episode of the Association Hub Podcast, Braden Clark, CEO of the Aotearoa New Zealand Association of Social Workers (ANZASW), joins as a guest to discuss the importance of a well-crafted member value proposition (MVP) statement. Braden shares his experience of reshaping ANZASW's MVP statement to make the association more relevant and engaging, especially for younger members. The team worked together to develop a new statement emphasising the association's role as a community of social workers, promoting, supporting and protecting the social work profession and advocating for social change and justice. The episode explores the power of inclusive language and how the MVP statement can be used in marketing communications. Tune in to this episode to learn actionable tips on crafting an impactful MVP statement that drives member engagement and growth. Discover how a clear and compelling value proposition can resonate with different audiences and effectively communicate the benefits of association membership. ANZASW's member value proposition statement: "Together, we are a community of social workers. Develop, support, and protect social workers. Enhance our professional identity. Promote the social work profession. Advocate for social change and justice. Together, we are ANZASW." For more information, visit the ANZASW website at https://www.anzasw.nz/.

As we close out 2024, Angela and Olena are here to bring you a fun and engaging year-in-review episode packed with the best moments from the past 12 months. If you missed any episodes, this is the ultimate recap you need! From incredible stories to inspiring leaders, we’ll highlight our top episodes and share powerful quotes, along with some funny behind-the-scenes moments that made this year unforgettable. Plus, we’ve recently revamped our website, making it easier than ever to explore episodes by topic — perfect for discovering content that speaks to you. What’s inside this special wrap-up episode? ✔️ Favourite episodes across marketing, leadership, advocacy, technology, and more. ✔️ Memorable quotes from association leaders that inspire and ignite action. ✔️ The most unexpected and funny podcast moments of the year. ✔️ A sneak peek into our big plans for 2025 — think innovation, connection, and global impact! 🎧 Tune in now to reflect, laugh, and get inspired for 2025. Don’t forget to subscribe, share, and leave us a review to let us know what resonated most with you this year! 🔗 All the holiday binge-worthy episode links are in the show notes! Strategy & Leadership: https://www.associationhubpodcast.com/Strategy-and-Leadership-in-Associations Marketing & Branding: https://www.associationhubpodcast.com/marketing Advocacy: https://www.associationhubpodcast.com/advocacy Membership: https://www.associationhubpodcast.com/membership Technology & Innovation: https://www.associationhubpodcast.com/innovation-technology Career in Associations: https://www.associationhubpodcast.com/career-in-associations Diversity & Inclusion: https://www.associationhubpodcast.com/dei Revenue Diversification: https://www.associationhubpodcast.com/revenue-diversification Community Building: https://www.associationhubpodcast.com/community

In this episode of the Association Hub Podcast, Olena sits down with Elaine Abery, Founder of Unraveling Red Tape, to explore how smaller associations can build effective advocacy strategies. Drawing from her extensive background in government relations, Elaine shares a practical framework designed to help associations set realistic goals, tailor their messages, and establish meaningful relationships with key stakeholders. With real-world examples and actionable advice, Elaine demonstrates that impactful advocacy doesn’t require a huge budget—just a smart approach. Tune in for strategies, inspiration, and a fresh perspective on advocacy that can make a difference for your association, its members and your industry as a whole. If you would like to reach out to Elaine and inquire about her services, visit her website https://www.unravellingredtape.com.au/, or reach out to her directly on her LinkedIn https://www.linkedin.com/in/elaineabery/.  

In this episode of the Association Hub Podcast, Olena is joined by Luke Achterstraat, CEO of the Council of Small Business Organisations Australia (COSBOA), to explore the vital role of collaboration in strengthening the voice of small businesses across Australia. COSBOA represents a diverse range of industries, from hairdressing and retail to licensed post offices and hospitality, serving as the united voice for millions of small business owners who form the backbone of the Australian economy.   Luke explains how COSBOA supports its members—associations of small businesses—by addressing critical issues like tax reforms, industrial relations, and red tape reduction, while also rolling out programs like CyberWardens to enhance cyber resilience for small business owners.   With a federal election on the horizon, Luke generously shares actionable insights into building strong relationships with policymakers, creating data-driven campaigns, and leveraging a collective voice to achieve meaningful outcomes.   If you would like to become part of the collaborative, visit COSBOA website at https://www.cosboa.org.au/ or reach out to Luke directly through his LinkedIn.

In this episode, Olena sits down with Stuart Lamont, CEO of the Caravan Industry Association of Australia, to uncover the secrets behind building powerful advocacy and consumer campaigns that drive value for the entire industry. Whether it's holding direct conversations with Prime Minister Anthony Albanese and Treasurer Jim Chalmers, garnering personal support for his campaign from Scott Morrison, or inviting John Howard to speak at his conferences, Stuart seems unstoppable. His approach reflects a unique mindset: “The answer is always ‘yes’ until it’s ‘no’.” This relentless optimism fuels initiatives like the wildly successful “Road to a Million” campaign on Channel 7, incentivising Australians to explore the outdoors. Stuart’s approach is refreshingly straightforward: “Give policymakers a reason to fund you. Don’t chase money; chase solutions that make an impact.” From actionable advice on building authentic relationships with the government to unique member-value strategies, Stuart offers a practical roadmap for association leaders eager to elevate their influence. This episode is packed with inspiration for those looking to amplify their advocacy, provide real member value, and make a lasting impact on their industry at a national scale. And if you'd like to hear from Michelle Weston, CEO of the Caravan Parks Association of Queensland on how state associations put consumer-centric strategy into life, listen to our episode #29.

In this episode of the Association Hub Podcast, Olena sits down with Paul Zahra, outgoing CEO of the Australian Retailers Association (ARA). Known for his transformative leadership, Paul reflects on his five-year tenure, where he helped the ARA navigate a turbulent era marked by the COVID pandemic, economic shifts, and changing consumer behavior. He shares insights on the power of community in associations, the importance of understanding diverse member needs, and how tailored resources can drive engagement and value. Paul also offers valuable advice for association leaders on the keys to resilience and strategic growth in a fast-changing landscape. As Paul moves on to new opportunities, he provides a glimpse into the ARA’s future as it transitions into the Australian Retail Council, a consolidation aimed at enhancing the industry's voice and impact. Whether you're an association leader or a retail industry professional, Paul's insights on handling change, embracing challenges, and delivering member value make this a must-listen episode.

In this episode of the Association Hub Podcast, Olena chats with Rob Di Leva, Chief Operating Officer at Speech Pathology Australia, to explore the positives and challenges of exponential growth within associations. Over the past decade, Speech Pathology Australia has doubled its membership, and Rob takes us behind the scenes to discuss the necessary changes driven by the recent remarkable expansion. He'll cover everything from adapting to external factors like the NDIS and increasing public awareness to enhancing internal strategies in advocacy, professional development, and strategic marketing. While growth is often celebrated, it also brings its fair share of challenges. Rob opens up about the operational pressures that come with rapid scaling, how to manage resources effectively, and the pivotal role technology plays in supporting organisational change. He also shares his experience balancing forward-thinking leadership with the practicalities of day-to-day management, offering advice on when to take bold steps and when to focus on preparation and risk management. Rob also emphasises the importance of remaining true to your organisation’s core purpose, even when opportunities for expansion arise. This episode is packed with actionable advice and thoughtful perspectives for association leaders at any stage of their growth journey. Don’t miss out – listen in, subscribe, and share it with your colleagues!

If you're looking for a leader in the association sector who has tackled it all—rebranding, skyrocketing membership, launching a Registered Training Organisation (RTO), and spearheading advocacy—you won’t find anyone better than Michelle Blicavs. In this episode of the Association Hub Podcast, Olena chats with Michelle, CEO of Surveyors Australia, about her dynamic journey in transforming a long-standing association into a thriving, forward-thinking organisation. From an ambitious rebrand to hands-on member engagement and securing a seat at the advocacy table in Canberra, Michelle shares her recipe for success. Hear how she grew the association's membership by personally visiting hundreds of organisations across Australia and how that boots-on-the-ground approach led to remarkable growth. Michelle also opens up about the bold decision to start a Registered Training Organisation (RTO) to address Australia’s surveyor skill shortages, despite many peers in the sector advising against it. Plus, learn how she navigated the often daunting world of advocacy, proving that even small associations can have a big voice. This episode is packed with real-world insights, actionable advice, and stories that showcase the power of passion and perseverance in the association sector.

It was International Podcast Day on September 30, and association podcasters from around the globe have come together for an epic mashup! Get ready for a fun, insightful, and slightly chaotic episode where top association podcast hosts share their stories, tips, and a few behind-the-scenes bloopers. Featuring: Cecilia Sepp from Radio Free 501C Ben Muscolino from The Association Podcast KiKi L'Italien from Association Chat Mallory Mejias from Sidecar Sync Podcast Vy Le from Humans of Authenticity Elisa Pratt from Association Transformation David Coriale from Reboot IT Mike McAllen, the podcasting expert from Podcasting for Associations and of course Olena Lima and Angela Shelton from the Association Hub Podcast Whether you're already a podcast enthusiast or thinking about starting a podcast for your association, this episode has everything—from inspiration and tech tips to future trends and hilarious bloopers. Listen in for an engaging chat, unexpected moments, and some expert advice on making your association podcast stand out. If you would like to learn more about the world of associations, subscribe to the Association Chat Top Pod Playlist on Spotify. Updated weekly, this list brings you the most engaging, insightful, and relevant podcasts from across the association space.

In this episode of the Association Hub Podcast, we look into the critical and often overlooked topic of cybersecurity. As technology continues to evolve, associations, like all businesses, face increasing threats that could jeopardise their operations and the sensitive data they hold. With special guest Andrew Lawrence from de.iterate, we discuss the most common misconceptions around cybersecurity and explore essential strategies that associations can implement to stay secure. Andrew shares practical insights on fostering a security-first culture, password management, the role of cybersecurity insurance, and much more.   Episode Highlights: Cybersecurity Misconceptions Common Cybersecurity Mistakes Data Protection Best Practices Cybersecurity Insurance Practical Tools for Associations  Andrew also shared some hands-on tool and checklists you can use for your association's cybersecurity. Find them here: https://deiterate.com/data-privacy-cyber-security-for-associations/ Listen in and arm yourself with the knowledge to keep your organisation and your data safe - this episode is packed with expert advice on staying ahead of potential cyber threats! -- Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family. We want to hear your story about how our podcast fits into your life and what makes it special for you.  Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience. Thanks for being awesome and taking the time to help us grow! ⁠⁠⁠⁠Take the survey here!

In this episode, we catch up with Jane Carey, Head of Membership, Marketing & Communications of The Law Association of New Zealand, who led a significant transformation in the association. Jane walks us through how the organisation rebranded from the Auckland District Law Society, introduced a new CRM system, and switched to a firm-based membership model—all while keeping members informed and engaged. Jane shares practical insights on how her team approached these big changes and why clear, consistent communication with members was key to their success. Whether you’re considering a rebrand, updating your membership models, or implementing new technology, Jane’s experience offers valuable takeaways. Tune in to hear how they managed these transformations, what worked well, and why having a strong team and a solid plan makes all the difference. -- Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family. We want to hear your story about how our podcast fits into your life and what makes it special for you.  Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience. Thanks for being awesome and taking the time to help us grow! ⁠⁠⁠Take the survey here!

In this episode of the Association Hub Podcast, Olena and Angela share their experiences and insights from attending the 2024 ASAE Annual Meeting in Cleveland, Ohio. As first-time attendees, they were struck by the scale of the event, which drew over 5,000 association professionals from around the globe. The episode offers a glimpse into the vibrant atmosphere of the conference, highlighting key moments such as networking with international colleagues, attending engaging sessions, and the memorable opening ceremony featuring a performance by Nelly. They also provide practical tips for future attendees, covering everything from travel logistics to maximising networking opportunities. The episode is filled with personal anecdotes and reflections, making it both informative and entertaining for association professionals. -- Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family. We want to hear your story about how our podcast fits into your life and what makes it special for you.  Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience. Thanks for being awesome and taking the time to help us grow! ⁠⁠Take the survey here!

Join us for this episode of the Association Hub Podcast as we explore the inspiring work of The Diversity Agenda with Programme Director, Charlotte Downes. Discover how this award-winning initiative, founded by the Association of Consulting and Engineering, Engineering New Zealand, and the New Zealand Institute of Architects, is transforming the architecture and engineering industries. Charlotte takes us through The Diversity Agenda's journey, highlighting their mission to create diverse, equitable, and inclusive workplaces through empowerment, awareness, and action. Learn about their unique approach to driving change, including the establishment of the Diversity Agenda Accord, where nearly 60 industry leaders commit to measurable success in diversity, equity, and inclusion (DEI). In this episode, Charlotte emphasises the crucial role of data, the importance of setting clear targets, and how success measures are used to track meaningful progress. She shares the achievements made through the collective power of industry collaboration. Tune in to find out how associations, businesses, and individuals can join the movement to make these industries more inclusive and sustainable for future generations. 🌎 Check out The Diversity Agenda strategy and plan 💡Insights: 2024 Insights Report - The report highlights that we closed the pay equity gap. This demonstrates the power of the collective! 📌Become a Diversity Agenda champion: Join - The Diversity Agenda 👉Connect with Charlotte Downes on Linkedin -- Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family. We want to hear your story about how our podcast fits into your life and what makes it special for you.  Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience. Thanks for being awesome and taking the time to help us grow! ⁠Take the survey here!

In this episode of the Association Hub Podcast, Olena Lima sits down with Jess Donati, the Membership Manager at REINSW. Jess shares her journey at REINSW, highlighting the organisation's conscious decision to lead in technology and innovation within the real estate industry. Jess provides an in-depth look at REINSW's approach to digital transformation, particularly focusing on their impressive engagement scoring project, which significantly improved member retention and recruitment. The conversation also explores the groundbreaking use of AI at REINSW, including their AI Board Advisor and various internal and external bots that streamline operations and improve member support. Jess's insights into the challenges and successes of integrating AI provide valuable lessons for other associations looking to adopt advanced technologies. Tune in to hear about the innovative projects that have propelled REINSW forward and get inspired by Jess's practical advice on leveraging technology to enhance member engagement and operational efficiency. -- Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family. We want to hear your story about how our podcast fits into your life and what makes it special for you.  Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience. Thanks for being awesome and taking the time to help us grow! Take the survey here!

Uncover the secrets of member benefits that matter with Penny Cornah, CEO of the Master Plumbers' Association of Queensland (MPAQ). Discover how MPAQ offers an incredible array of benefits to its members, from contract preparation and accounting advice to workplace safety and technical support. Penny shares the whole process of member benefits development —from understanding member needs, to generating ideas, to developing industry partnerships and promoting benefits to members. Penny provides invaluable insights on how associations can develop and implement effective member benefit programs that truly add value and meet the needs of their members. Whether you're looking to enhance your own association's offerings or simply curious about the best practices in the industry, this episode is packed with actionable advice and real-world examples. If you need a bit of inspiration, visit MPAQ website for more details: www.mpaq.com.au/services.

Committee management doesn’t always come easy, but with the right strategies and insights, it can be incredibly rewarding. Join hosts Olena Lima and Angela Shelton as they welcome Lori Modde, CEO of Outdoors NSW & ACT, to the Association Hub podcast. In this episode, Lori shares her expertise on managing committees effectively, drawing from her extensive experience in the sport and outdoor industries. Learn how Lori successfully manages 10 committees with 53 members, ensuring productive meetings, clear communication, and engaged volunteers. Discover practical tips on setting up committees, maintaining motivation, and leveraging technology to enhance committee management. Whether you're looking to improve your committee management skills or curious about best practices in the association world, this episode is packed with valuable insights.

Join us on the Association Hub Podcast as we chat with Leisha Jordan, Marketing & Communication Manager at the Nursery & Garden Industry NSW & ACT Ltd (NGINA). Discover how Leisha led a groundbreaking campaign that revitalised the future of the nursery and garden industry by bringing in young talent and addressing significant skill shortages. With a budget of just $500, this campaign achieved a 1175% increase in enrolment for the CIII Nursery Operations TAFE NSW Course, ensuring the industry's sustainability. Tune in to learn how creativity, strategic targeting, and leveraging various communication channels can lead to extraordinary results. Don't miss this inspiring episode that showcases the true potential of impactful marketing on a shoestring budget! Key Takeaways: Even with a limited budget, creativity and strategic targeting can lead to significant results. Building trust with members and leveraging word of mouth can be highly effective in promoting a campaign. Utilising various communication channels, such as social media, email marketing, webinars, and published media, can significantly enhance effectiveness of marketing campaigns. Tracking and measuring the progress of a campaign is crucial for making adjustments and optimising results. Adapting the product or service to meet the needs of the target audience is essential for campaign success. See the marketing in action, and access NGINA's game-changing campaign here.

In this episode of the Association Hub Podcast, we're joined by John Chatterton, Chief Experience Officer of the Australian Computer Society. John shares how ACS has combined six key departments—Member Insights, Innovation and Product Development, Marketing, Events, Partnerships, and Member Services—with the sole goal of delivering exceptional member experience. Learn how they use data insights, personalisation, and technology to create a seamless and engaging journey for their members. Tune in to discover practical strategies that can transform your association.

Many of us never imagined a career in associations while growing up. Yet, some find their calling and passion in this diverse and dynamic field. Meet Joanne Phillips, a dedicated association executive who has navigated her career through vastly different industries — from healthcare and retail to law and education. In this episode, Joanne shares her unique journey, discussing the essential skills and experiences that have shaped her successful career. We'll also dive into the importance of the Certified Association Executive (CAE) certification and what it takes to excel in association management. Whether you're just starting out or are a seasoned association pro, this episode offers insightful perspectives on building a rewarding career in the association sector.

In this episode, join Angela Shelton for a deep dive with Donna South, a seasoned expert in the association world. Discover how Donna's journey into association professionalism unfolded by chance, offering a wealth of relatable stories, tips on leadership, and insights into the importance of adopting a growth mindset. Ideal for both experienced professionals and those new to the field, Donna's story provides plenty of inspiration and pragmatic tips for navigating and excelling within the ever-evolving association sector.  🔗 Connect with Donna: https://www.linkedin.com/in/donnasouth/