In this episode of Decoding Membership, host Michael Skiados, MBA, CAE, CEO of the National Association of Professional Insurance Agents, leads a conversation on what really drives membership retention after renewal. Alongside expert panelists Nathan Chamberlain, CAE, Heather Harris, Ph.D., and Brittany Lancor, the discussion focuses on post-renewal engagement, behavioral signals, and how associations can use data, psychology, and smart design to keep members connected.Topics include behavioral segmentation, onboarding after renewal, recognizing early signs of disengagement, and using both high-touch and low-touch strategies effectively. This episode offers associations a fresh, actionable perspective on how to move beyond transactional renewals and build deeper member loyalty.
This episode explores video content strategies for associations, including best practices for creating engaging and accessible videos, tools and platforms to simplify production, and how to decide between outsourcing and building an in-house team.Hosted by Jenny Daigle, MS, Director of Communications, Association of Organ Procurement Organizations (AOPO), she speaks with Emily O’Connor, Content Production Manager, Society for Neuroscience & Taylor Johnson, Senior Manager of Multimedia, Society for Neuroscience.Podcast was created by the ASAE Communications Professionals Advisory Council: https://www.asaecenter.org/membership/rosters/communication-section-council
Everyone loves a good tech strategy session—but how do we make sure those plans don’t just sit on a shelf? We’re diving into the realities of making strategy happen. Join us for the second installment of Tech Strategy in Action, a series where we dive into exactly that. Today we will be discussing how CLIA has implemented their newly imagined website based on an enormous amount of user research, led by our guest Jill Straniero, SVP of Digital Solutions and Managing Director of Global Technology. We will discuss how deep user interviews and audience analysis revealed the need to shift from a department-focused approach to an audience-focused digital strategy. The findings helped streamline twelve websites into two distinct ones. The conversation highlights how user research is not just for usability—it’s a strategic tool for long-term organizational alignment and smarter tech investments Hosted by Norma Castrejon, Vice President, Information Technology at the American Osteopathic Association and Rhoni Rakos, Lead Consultant, Digital Strategy at Ellipsis Partners. Make sure to follow TPAC on LinkedIn: https://www.linkedin.com/company/asae-tpac/
Digital content hubs serve as centralized online platforms where related content on a specific topic is curated and presented. They function as strategic resource centers,bringing together articles, videos, infographics, guides, and other content formats to inform and engage audiences effectively. How do you determine whether a content hub is the right approach for a topic your association covers? This discussion delves into the key considerations for creating a content hub, including the decision-making process, content development, launch strategies, ongoing maintenance, and potential challenges along the way. Bridget FolliardTerrones, MBA: https://www.linkedin.com/in/bridgetfolliard/Nancy Driver, CAE: https://www.linkedin.com/in/nancy-driver-cae-21b7ba5/ Kathryn Hamilton, CAE: https://www.linkedin.com/in/kghamilton/CommunicationsProfessionals Advisory Council: https://www.asaecenter.org/membership/rosters/communication-section-council
We all love to talk strategy - especially tech strategy! But what happens when it’s time to move from planning to execution within our associations? Join us for Tech Strategy in Action, a three-part series where we dive into exactly that. In Part 1, we’ll explore how RAPS developed and implemented an outstanding data strategy, led by our guest Wendy Sahli, Director of Technology at RAPS. After a quick discussion on the fundamentals of data strategy and its role in a strong technology ecosystem, we’ll take a deep dive into RAPS journey – from where they started when Wendy joined, how their data strategy evolved, where they are today, and what exciting things are on the horizon. Wendy holds a masterclass in developing a data strategy and executing it to propel technology forward! Hosted by Norma Castrejon, Strategic Consultant at DelCor Technology Solutions and Rhoni Rakos, Lead Consultant, Digital Strategy at Ellipsis Partners. Make sure to follow TPAC on LinkedIn: https://www.linkedin.com/company/asae-tpac/
Retrieval-Augmented Generation (RAG) is an emerging AI approach that is gaining traction across industries. In this episode, hosts Mischa Getter, Heather Harris, PhD, and Afnan Waseem introduce RAG, explaining what it is and why organizations are increasingly adopting it. They provide a high-level definition of RAG and explore how it differs from traditional AI models, making it a valuable tool for improving response accuracy and reducing misinformation.The discussion delves into the mechanics of RAG, offering a straightforward explanation of how it retrieves external knowledge to enhance AI-generated responses. The hosts highlight real-world applications, showcasing how Big Tech and other industries are leveraging RAG to improve information quality. They also examine key benefits, such as enhanced response reliability and the ability to mitigate inaccuracies in AI-generated content.While RAG presents significant advantages, it also comes with challenges. The episode addresses concerns like knowledge gaps and hallucinations, explaining the risks and limitations that organizations must consider. The hosts explore how companies are navigating these challenges and why RAG remains a compelling choice for AI development. Tune in to gain a deeper understanding of this transformative technology and its impact on the future of AI.Misha Getter: https://www.linkedin.com/in/michael-getter/Heather Harris, PhD: https://www.linkedin.com/in/heatherdawnharris/Mohammed Afnan Waseem: https://www.linkedin.com/in/mohammed-afnan-waseem/TPAC on LinkedIn: https://www.linkedin.com/company/asae-tpac/
How can technology transform the way organizations plan and execute meetings and events? Join ASAE Tech Council member Vinnu Deshetty as she talks with Atul (AK) Srivastava, CIO of the American College of Emergency Physicians, about his groundbreaking work dismantling technology silos. Atul shares how his approach to breaking down barriers within the organization led to more efficient, innovative, and collaborative solutions for their meetings and events. Discover the strategies he implemented to streamline processes, enhance attendee experiences, and drive meaningful connections through technology. Packed with challenges, triumphs, and actionable insights, this episode is a must-listen for tech leaders and event professionals seeking to revolutionize how technology supports meetings and events. Make sure to follow TPAC on LinkedIn: https://www.linkedin.com/company/asae-tpac/ Artificial Intelligence (AI) was used in the editing of the podcast to remove "Umm"s and "Ahh"s, but all content was created by people!
In this episode of the Association Tech Insider podcast, hosted by Wes Trochlil, President of Effective Database Management and a member of ASAE's Technology Professionals Advisory Council (TPAC), Wes, accompanied by experts Amy Gavin, Monica Pemberton, and Adam Savino, discuss the intricate process of system selection for associations. They delve into two main categories: enterprise systems and applications. They explore identifying organizational needs, crafting requests for proposals (RFPs), evaluating vendor demonstrations, and negotiating contracts. The conversation offers insights into maintaining alignment with organizational strategy, the importance of stakeholder involvement, customer journey mapping, and ensuring post-implementation support. The guests share practical advice on building partnerships with vendors and leveraging internal resources like finance teams to manage application consumption effectively. They also emphasize the significance of detailed planning and transparency in the selection and implementation process.
This year the ASAE Technology Professional Advisory Council (TPAC) will host a series of podcasts in collaboration with ASAE Young Professionals Advisory Council on the upward mobility to the C-Suite. This podcast features a conversation between a young professional and a CEO about what it takes to climb the ladder to the C-Suite in the association world. Hosted by Michael Pereira, Marketing Manager at School Nutrition Association and featuring Sheri Sesay-Tuffour, PhD, FASAE, CAE, ICE-CCP, IOM the Chief Executive Officer at the Pediatric Nursing Certification Board. Make sure to follow TPAC on LinkedIn: https://www.linkedin.com/company/asae-tpac/
In this episode of Association Tech Insider, we share actionable tips for optimizing your organization's data collection and management. From asking the right questions to secondary data sources, these quick wins will help you streamline your data quality efforts - for organizations of all sizes!Hosted by Jenny Johnson, CAE, Senior Director, Enterprise Services at the American Psychiatric Association and Dana Karstensen, Data Governance Product Manager at the American Society of Anesthesiologists.
In this podcast, we will recap the recent AWTC Webinar “Unpacking Data Governance – Defining Roles, Processes, and Priorities” where guests and participants dove into three key pillars of good data governance: Data quality & tips for creating the “golden record” Creating a data glossary & defining what you need Creating a governance culture Hosted by Alex Mouw, Principal Strategic Advisor for Membership Organizations at AWS for Nonprofits and featuring Dana Karstensen, Data Governance Product Manager at the American Society of Anesthesiologists; Norma Castrejon – strategic consultant at Delcor, and Evan Reid, Sr Director of Analytics for the American Speech-Language-Hearing Association (ASHA). Want to know more about the ASAE Technology Professionals Advisory Council (TPAC)? Find us on LinkedIn.
In collaboration with ASAE’s Young Professional Advisory Council, the ASAE Technology Professional Advisory Council (TPAC) will host a podcast series focused on workforce development and career growth. This series address the pivotal question: “I want to be a CXO, how do I get there?” Each episode will feature a young professional interviewing an association professional in a C-suite role. In today’s episode, John Losh, Sr. Director of Membership & Customer Insights and past Chair of Young Professional Advisory Council leads a conversation with Chantal Almonord, CAE, Chief Information & Engagement Officer at ISPOR and Board Member at Association Women Technology Champions. Listen to Chantel as she shares her journey to the C-suite and provides actionable advice for association professionals looking to take a path to leadership. Make sure to follow TPAC on LinkedIn: https://www.linkedin.com/company/asae-tpac/
It's Halloween, and to celebrate the ASAE Technology Professionals Advisory Council brought together three council members to share their scary IT stories and the lessons learned! Hosted by Justin Burniske, Principal Consultant at Meta-Dao, he talks with Norma Castrejon, Strategic Consultant, Technology Consulting at DelCor Technology Solutions, Michael (Misha) Getter, Vice President, Systems and Technology at Global Cold Chain Alliance and Becky Breeden, Chief Executive Officer at Brightfind. They share stories of email outages, abandoned implementations and insecure data - OH MY! Hopefully you'll be scared into taking some extra precautions in any situations when you tackle future projects - particularly when it comes to identifying the best tools and partners to work with! Norma Castrejon Michael (Misha) Getter Becky Breeden Justin Burniske
On this episode of Association Tech Insider, we get an inside look at the ASAE Technology Professionals Advisory Council (TPAC), as last year's leadership team talks through the goals they had for their terms, what was accomplished, what challenges they encountered, and some thoughts on the future. This is a great listen for anyone who is either looking to take on a volunteer leadership role or who works with volunteers at their association. Justin Burniske - Principal Consultant and Co-Owner of Meta-Dao and the current chair hosts Carlos Cardenas, Senior Director of Information Technology at National Board of certification and recertification for Nurse Anesthetists, and Gretchen Steenstra - Director of Client Strategy at DelCore Technology Solutions, the two former TPAC Chairs. Carlos - https://www.linkedin.com/in/semperwifi/ Justin - https://www.linkedin.com/in/jburniske/ Gretchen - https://www.linkedin.com/in/gretchensteenstra/ Please follow us to get more Tech Insights on LinkedIn: https://www.linkedin.com/company/asae-tpac
Host Heather Harris, PhD - Principal Data Scientist at Herkimer Consulting - interviews Felicia Schwartz and Jenn Spykerman, co-founders of Bridgeway Digital Advisors about what association leaders can learn about AI adoption in other industries. Topics covered include model selection and implementation, quality monitoring, guarding against model degradation, and what to watch for at each step of the AI implementation process. Heather Harris - https://www.linkedin.com/in/heatherdawnharris/ Jenn Spykerman - https://www.linkedin.com/in/jenniferspykerman/ Felicia Schwartz - https://www.linkedin.com/in/felicia-schwartz/
The final podcast in our MMC+Tech Recaps - in this one we talk about being an Inbox Hero, and how associations can start to think more strategically about their emails. Hosted by Justin Burniske, TPAC Chair, this podcast features Amy Gavin, Director of Digital Strategy, American Society for Nutrition, Tadu Yimam, Vice President, Digital Engagement, National Association of College and University Business Officers (NACUBO), Adam Savino, Vice President, Technology & Organization Effectiveness, ASIS International, and Apryl Alexander-Savino, Senior Director, Events and Marketing, Plastics Industry Association. In an era of information overload, organizations must navigate internal inefficiencies to achieve effective external marketing and communications. This session covers "traffic cop" techniques to streamline coordination across teams and platforms. Discover strategic alignment, clear communication practices, and technological solutions that optimize engagement while curbing communication fatigue. Find our guests online! Amy Gavin - https://www.linkedin.com/in/amysgavin/ Tadu Yimam - https://www.linkedin.com/in/taduyimam/ Adam Savino - https://www.linkedin.com/in/adamsavino/ Apryl Alexander-Savino - https://www.linkedin.com/in/aprylsavino/ Justin Burniske - https://www.linkedin.com/in/jburniske/ Please follow us to get more Tech Insights on LinkedIn: https://www.linkedin.com/company/asae-tpac
Hosted by Stephen Gabriel, Senior Director of Technology at American Health Law Association, this podcast recaps the MMC+Tech Session Selecting a New Association Management System: Lessons from the Trenches featuring Wes Trochlil, Owner of Effective Database Management, and Shannon Ollikainen, Chief of Staff at National Association of Mutual Insurance Companies (NAMIC). The podcast discusses the seven key steps to an Association Management System (AMS) selection and implementation, why each step is so important, and uses NAMIC journey through the process to help illustrate how an association can manage each step. Wes Trochlil - https://www.linkedin.com/in/wes-trochlil-a17146/ Shannon Ollikainen - https://www.linkedin.com/in/shannonollikainen/ Stephen Gabriel - https://www.linkedin.com/in/stephen-gabriel-ab045a1b/ Please follow us to get more Tech Insights on LinkedIn: https://www.linkedin.com/company/asae-tpac
Get the inside scoop on how some associations are automating, augmenting, and accelerating marketing through AI. The conversation touches on some key considerations (DON'T COPY AND PASTE) as well as exciting innovations for associations as they look to deliver a better marketing experience to members. Featuring the ASAE Marketing Professionals Advisory Council (MPAC), this podcast is hosted by Laura Sparks, Senior Marketing and Web Manager at the Entomological Society of America and features Eric O’Connor, Chief Innovation Officer at the American Association of Nurse Anesthesiology and Andrea Huggins, Director of Marketing at the American Association of Colleges and Universities. Make sure to follow MPAC on LinkedIn: https://www.linkedin.com/company/asae-mpac/
Hosted by Wes Trochlil, Owner of Effective Database Management, this podcast recaps the MMC+Tech Session Unpopular Opinions: Challenging Conventional Thinking in Marketing and Technology featuring Laura (Sargent) Sparks, Senior Marketing and Web Manager at Society of Entomological, Rhoni Rakos, Director of Digital Strategy at fusionSpan, and Justin Burniske, Principal Consultant at Meta-Dao. The podcast dives into the unique format of the session where each speaker was asked to defend an unpopular opinion as voted on by the audience in an effort to challenge assumptions and encourage everyone to apply critical thinking to their decisions. Wes Trochlil - https://www.linkedin.com/in/wes-trochlil-a17146/ Laura Sparks - https://www.linkedin.com/in/lauraelizabethsparks/ Rhoni Rakos - https://www.linkedin.com/in/rhoni-rakos-0a02aa15/ Justin Burniske - https://www.linkedin.com/in/jburniske/ Please follow us to get more Tech Insights on LinkedIn: https://www.linkedin.com/company/asae-tpac
In our second episode in our recap series of TPAC sessions at ASAE's MMC+T Conference, Stephen Gabriel, Senior Director of Technology at American Health Law Association, talks with Rhoni Rakos, Director of Digital Strategy at fusionSpan about her session: Roadmapping Your Readiness for Emerging Technology! Your news feed is flooded with stories about the opportunities and risks of artificial intelligence. But many associations are experimenting not just with AI, but with augmented reality, cloud computing, blockchain, and more. We live in a world where the next big leap in technology is always just around the corner. There is a distinct lack of practical advice in this sea of solutions. How can your association best prepare for AI and other emerging technologies? What policies and systems do you need in place to successfully leverage emerging technologies? Is your data—the fuel for many emerging tech—ready? Rhoni Rakos - https://www.linkedin.com/in/rhoni-rakos-0a02aa15/ Stephen Gabriel - https://www.linkedin.com/in/stephen-gabriel-ab045a1b/ Please follow us to get more Tech Insights on LinkedIn: https://www.linkedin.com/company/asae-tpac