Attention: The Audience Growth Podcast
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Description
What if you could be on stage in front of thousands of your ideal buyers every single week?
What would you tell them if you had their undivided attention?
That’s the magic of having an audience.
Without an audience, you have to pay or beg to get in front of somebody else’s.
Because those with the audience have all the leverage.
But what does it actually take to grow an audience?
Let’s figure it out together.
What would you tell them if you had their undivided attention?
That’s the magic of having an audience.
Without an audience, you have to pay or beg to get in front of somebody else’s.
Because those with the audience have all the leverage.
But what does it actually take to grow an audience?
Let’s figure it out together.
33 Episodes
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Listen to hear what to expect to this show.
In this Episode, Dan Sanchez talks with James Carbary who is the CEO of Sweet Fish about the origin story about this podcast.
They cover:
The growing trend of audience growth
Why they think audience growth is the new marketing
The intentions for the show
In this episode, Dan Sanchez talks abou t the main problem behind most content channels that stops audience growth. He calls it the lack of the media/market fit.
Listen in to see how Dan applies a concept from the startup world to content channels to unlock growth.
In this episode, Dan Sanchez borrows an other concept from the startup world to uncover why audiences grow. He takes the popular company methodology of "product-first" and goes one step farther and applies the thinking to audience growth.
You'll learn about:
The pros and cons of being a "product-first" company
How starting a company with an audience-first mindset works better.
Practical steps to become more audience focused with your company
In this episode, Dan Sanchez talks abou t the internal framework that Sweet Fish uses to grow the podcast audience's of their customers.
This episode includes:
How to optimize content to increase it's stickiness
Where to advertise your show
How to insure new visitors subscribe and stay
In this epsidoe, Dan Sanchez shares one of his favorite content lessons he learned from Jay Acunzo that transformed how he approaches every content channel. It's what makes your content unique and it's the missing ingrediant you were looking for to make all of your channels remarkable.
In this episode, Dan Sanchez talks about the differences between audience growth and community building as well as how they can come together to serve eachother.
In this episode, Dan Sanchez shares his controversial point-of-view and challenges listeners with five reasons why they should consider building a second website for the bulk of their content marketing.
In this episode, Dan Sanchez talks abou t how the two channel rule has changed the game for his audience growth and why you should be serious about dropping all other channels but two.
In this episode, Dan Sanchez wraps up season one and previews whats to come with season two.
In this episode, Dan Sanchez talks to MJ Peters who is the VP of Growth at Refine Labs about whet her solo creators are strong audience builders than businesses.
Together they explore:
The pros and cons of each
How businesses can tap into the power of individuals
In this episode, Dan Sanchez talks to Elena Hengel who is the Director of Marketing at Marketing Architects about the importance of taking big swings with your content marketing rather than making continuous safe bets.
In this episode you will learn:
- How they took a break from social and blogging to write a book.
- The impact that book had on their content marketing.
- What they are now looking to accomplish next in the future.
In this episode, Dan Sanchez talks to Adam Shaw who is the Head of Demand Generation at Intentwise about paid media in audience growth.
You will:
- See how much budget to spend on paid for audience growth.
- Get some inspiration of what kind of creative to test.
- Grow your audience today with his best tip for getting started
In this episode, Dan Sanchez talks to Cassidy Shield who is the SVP Marketing and Sales of at Narrative Science.
In this episode we cover:
What you can expect with traditional media
What Narrative Science with a combo of paid ads, events, and organic social to build an audience
How owned media led to more earned media
In this episode, Dan Sanchez talks to Daniel Murphy who is the VP of Marketing at Privy.
We talk about:
What a winning distribution plan looks like
How to get the most out of what you currently have
In this episode, Dan Sanchez talks to Lisa Hackbarth who is a Senior Marketing Campaign Manager at ChaosSearch.
In the interview we cover:
- How her journey as a small business owner impacted her content marketing.
- What processes she uses now to deliver key results regularly
- The book that changed the game for her.
In this episode, Dan Sanchez talks to Caitlin Cassady who is the Director Of Strategic Communications at Formation.
They discuss:
- What to do rather than perfect your messaging
- How to collaborate with others without watering down the messaging
- How to integrate your message into your audience growth initiatives
In this episode, Dan Sanchez talks to Michael Hartmann who is the Senior Director of Marketing Operations at Informa Markets.
We talked about the most common obstacles around building an audience:
- Overcoming perfectionism
- How he collects feedback
- The process for getting better
In this episode, Dan Sanchez talks to Andie Ostrowski who is the Director of Marketing at Team Genius.
In the episode we talk about:
Her first failed attempt at turning her marketing department into a media company
What it takes to gain true traction on a channel
The story behind their success at Team Genius
In this episode, Dan Sanchez talks to Justin Schmidt who is the VP of Marketing at Capacity.
They discuss:
- The emerging trend of B2B companies actually becoming media companies
- Dan pitched his idea of having two separate websites to Justin
- Justin also shared some fantastic nuggets on how to convert more traffic
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