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Welcome to the Audience Lab podcasts where we dive deep into all things related to engaging and developing audiences. Each season is based on an audience related theme. In season one, we are proud to present the 4-part series "Mediaucracy" with Dr. Irene Berkowitz. In our media crazy, borderless world, content isn't king: hit content is king. Dr. Irene Berkowitz interviews local creators about how they build global audiences of billions (or mere millions) and sometimes, the policies and bureaucracies that help or hurt.
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In this episode we turn the mic around. Dr. Robert Clapperton, Director of Audience Lab, takes a turn as host to chat with Dr. Irene Berkowitz about her book, which inspired this series of the Audience Lab podcast. Mediaucracy: Why Canada hasn’t made global TV hits and how it can is the story of the fiery collision between Canada’s national TV policy and the global, online era and has been called “an important roadmap to a much-needed policy update.” Dr. Berkowitz shares her research ...
“Radical authenticity creates radical universality:” that’s the mantra behind the Israeli TV industry’s success on the world stage. Despite language and subtitle barriers, millions have embraced foreign language series like Fauda, Lupin, Money Heist and Squid Game. In an era when the subtitle barrier has been broken, all these series are examples of local content becoming global hits. This episode we meet Ronit Weiss, the Israeli co-creator of one of Netflix’s latest forei...
When the pandemic canceled his stage career and his legacy broadcast show, our Guest pivoted to survive, and got 3 MILLION followers on TikTok by creating joy. We chat with the HILARIOUS, Darcy Michael (@thedarcymichael), Canadian comedian, Tik Tok sensation, and new media entrepreneur. We learn how, in just fifteen months, Tik Tok’s free, instant global export model allowed him to widen his national audience to a global audience of millions, and how working hard at being funny genera...
Kids songs…They’re catchy, soothing, great for putting kids to sleep, but what you might not think about is they’re also HIT CONTENT. When global hits are built on YouTube, the creative and business dynamics are fascinating. We chat with Morghan Fortier, CEO and co-founder of Skyship Entertainment, the company behind Canada’s #1 YouTube channel, Super Simple Songs. We hear about their journey toward 35 billion global views, how they stay #1, and why Morghan decided to advocate for hundreds ...
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