Audiology Mastery: How to Build Your Dream Practice

Feeling overwhelmed by the business side of running an audiology practice? Dr. Tiffany Ahlberg has been there, running her own private practice for nearly a decade. In this episode, Tiffany reveals her strategies for building a successful practice. She also discusses the value of marketing, community involvement, and counseling skills in audiology. Dr. Tiffany Ahlberg is the founder and lead audiologist at Ahlberg Audiology & Hearing Aid Services in Cleveland, Tennessee. She has over two decades of experience and started her private practice in 2015. In this episode, Kevin and Tiffany will discuss: - The inspiration behind starting Ahlberg Audiology - Lessons learned in the early days of her practice - Building strong patient relationships  - Why audiologists must have counseling skills - Strategies for managing walk-in patients - Minimizing the impact of third-party payers - Marketing with Google reviews and Google Ads - Strategies for effective hiring  - Practical steps for defining and living by your core values - And other topics… Dr. Tiffany Ahlberg is the founder and lead audiologist at Ahlberg Audiology & Hearing Aid Services in Cleveland, Tennessee. She has over 24 years of experience in the field and holds a Doctorate in Audiology from the University of Florida, along with Bachelor's and Master's degrees from the University of Tennessee, Knoxville. Dr. Ahlberg has been recognized with multiple Readers Choice Awards by the Cleveland Daily Banner and has been a leading figure in her community since opening her private practice in 2015. Connect with Tiffany: Tiffany’s Website: https://ahlbergaudiology.com Tiffany’s LinkedIn: https://www.linkedin.com/in/tiffany-ahlberg-76218813/  Resources Mentioned: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell: https://www.amazon.com/Buy-Back-Your-Time-Unstuck/dp/059342297X/  Verbal Judo: The Gentle Art of Persuasion by George J. Thompson and Jerry B. Jenkins: https://www.amazon.com/Verbal-Judo-Gentle-Persuasion-Updated/dp/0062107704  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Struggling to raise prices despite rising costs, build a cohesive team with shared values, or keep pace with technology? Ross Cushing has seen it all on his journey building one of America’s largest private audiology practices. In this episode, Ross shares his early mistakes and his best strategies for growing a successful audiology practice today. Ross Cushing is the founder and CEO of Live Better Hearing & Balance, with over 26 locations across multiple states. He is a sought-after speaker on practice management and frequently shares his entrepreneurial insights. In this episode, Kevin and Ross will discuss: - His journey to audiology - Challenges in the early stages of a practice - Building trust and team development - His early struggle to manage his practice’s cash flow  - Goal setting for sustainable practice growth - The value of developing relationships with physicians - Authentic marketing for private practices  - His approach to hiring  - Challenges and strategies for pricing hearing aids - Tips for building a cohesive work environment - How to capitalize on emerging trends in audiology - Networking and mastermind groups - And other topics… Ross Cushing is the founder and CEO of Live Better Hearing & Balance, one of the largest private audiology practices in the United States. He opened his first practice in 2007 after working for industry leaders. Under his leadership, Live Better has grown to over 26 locations across multiple states. Ross has also served as the state audiologist for Maryland prisons for 12 years. He is a sought-after speaker on practice management and frequently shares his entrepreneurial insights.  Connect with Ross: Ross’s LinkedIn: https://www.linkedin.com/in/rosscushing/  Resources Mentioned: Live Better Hearing Website: https://livebetterhearing.com/  Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996  Scaling Up: How a Few Companies Make It...and Why the Rest Don't by Verne Harnish: https://amazon.com/Scaling-Up-Companies-Rockefeller-Habits/dp/0986019526  Traction: Get a Grip on Your Business by Gino Wickman: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837  Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson: https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

From low reimbursement rates to complex administrative tasks, traditional managed care is rife with problems. But what if there was an alternative? Dr. Ron Gleitman and his team started Great Hearing Benefits to offer a more viable and profitable solution for audiologists. In this episode, Ron shares how this innovative model improves financial returns, simplifies administration, and ensures high-quality patient care. He also highlights effective digital marketing and practice management strategies. Dr. Ron Gleitman is the President of Great Hearing Benefits and a seasoned audiology expert with experience as a practice owner. He is also a specialist in practice development and operations.  In this episode, Kevin and Ron will discuss: - Dr. Gleitman’s inspiring career journey - Balancing patient care and practice management  - Digital marketing and online reviews as key strategies for 2024 - The Great Hearing Benefits alternative to traditional managed care  - The value of peer support and professional networks - Effective consumer-focused marketing for practices - Building long-lasting patient relationships through excellent care - Increasing efficiency and profitability with audiology assistants - Data-driven decision-making for practice management  - And other topics…   Dr. Ron Gleitman is the President of Great Hearing Benefits, an innovative managed care program he helped start to provide a more viable and profitable alternative for audiologists compared to traditional hearing benefit manager (HBM) models. He holds a Ph.D. in Audiology from Purdue University and has significant experience managing audiology practices, including owning a multi-office practice in Chicago. Ron is also the Vice President of Operations at Beltone and was Director of Practice Development at Phonak​. Connect with Ron: Ron’s LinkedIn: https://www.linkedin.com/in/ronald-gleitman-950154125/ Resources Mentioned: Great Hearing Benefits: https://greathearingbenefits.com Beltone: https://www.beltone.com The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Hearing care providers often struggle to achieve balance, no thanks to the pressures of running a practice. Dr. Toni Galardi, once a successful psychotherapy practice owner, reassessed her path after near-death experiences. Recognizing her avoidance of necessary changes, she developed the LifeQuake™ Method to help others achieve fulfillment. In this episode, Toni offers strategies for audiologists to achieve balance, embrace change, and regain their passion for work. Dr. Toni Galardi is a licensed psychotherapist and career coach with over two decades of experience guiding individuals through significant life transitions. She is the author of The LifeQuake Miracle. In this episode, Kevin and Dr. Galardi will discuss: - The concept of "LifeQuake"  - Overcoming the fear of change  - Her 7-stage model for mastering change - Strategies for managing stress  - Aligning your work with your highest values - Practical tips for maintaining balance  - Recognizing the signs of needed change  - How boredom can be a catalyst for growth  - Mindfulness as a tool for navigating life transitions - Regaining passion for your career - The value of social support for navigating tough times - And other topics… Dr. Toni Galardi is an author, speaker, and coach specializing in change mastery. She holds a Ph.D. in psychology and has developed a unique approach to personal and professional transformation, which she calls the LifeQuake™ Method. She is the author of The LifeQuake Miracle: Awakening to Your True Purpose in Times of Personal and Global Upheaval. Her work combines traditional academic training with holistic practices, making her a sought-after expert in corporate and personal development settings​. Connect with Dr. Galardi: Dr. Galardi’s Website: https://drtonigalardi.com Dr. Galardi’s LinkedIn: https://www.linkedin.com/in/dr-toni-galardi-909a5a7/  Dr. Galardi’s Office Phone: 310-890-6832 Resources Mentioned: The LifeQuake Miracle: Awakening to Your True Purpose in Times of Personal and Global Upheaval: https://www.amazon.com/LifeQuake-Miracle-Awakening-Personal-Upheaval/dp/1627878025   BreastQuake: Ten Proven Steps to Healing and Preventing Breast Cancer Without Surgery, Radiation, or Chemotherapy: https://www.amazon.com/BreastQuake-Healing-Preventing-Radiation-Chemotherapy/dp/B0CZJDC8PD  Dr. Jennifer Simmon’s Book, The Smart Woman's Guide to Breast Cancer: https://www.amazon.com/Smart-Womans-Guide-Breast-Cancer/dp/B0D38MNWBK  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Many audiologists struggle to effectively communicate their unique value, often getting lost in a competitive market. But what if the solution starts with speaking at TEDx? Branding expert Bobby Umar understands how much an audiologist can enhance their influence by putting themselves out there and building their personal brand. In this episode, he offers actionable advice on using TEDx Talks, digital platforms, and networking opportunities to become a thought leader and grow your practice. Bobby Umar is a speaker, coach, and five-time TEDx speaker with expertise in personal branding, authentic connection, and leadership. Inc. Magazine recognizes him as one of the Top 100 Leadership Speakers in North America. In this episode, Kevin and Bobby will discuss: - The importance of personal branding for a fulfilling career - The role of brand clarity in building an A-team - Building a good patient base through networking  - How TEDx Talks can elevate your brand and influence - Where to get started as a first-time speaker - Strategies for creating a strong digital presence - Building patient trust by offering a stellar patient experience - Investing in personal connections for practice growth - Digital strategies for practice visibility  - The power of personal connection for patient loyalty - Networking strategies for audiologists - How to get started speaking at TEDx  - And other topics… Bobby Umar is a speaker, coach, and social media influencer with over half a million followers across social media. Named one of the Top 100 Leadership Speakers in North America by Inc. Magazine, he is renowned for his expertise in personal branding, authentic connection, and leadership. Bobby is a five-time TEDx speaker and has authored three books, including a number-one bestseller. Bobby is the CEO of DYPD (Discover Your Personal Brand), through which he helps individuals and organizations enhance their brand identity and effectiveness through targeted personal branding strategies. Connect with Bobby: Bobby Umar’s Website: https://www.raeallan.com  Bobby Umar’s LinkedIn: https://www.linkedin.com/in/bobbyumar  Resources Mentioned: Bobby’s Book, How to Network Anytime, Anywhere, with Anyone: Book 1: Live Events: https://www.amazon.com/How-Network-Anytime-Anywhere-Anyone/dp/1500817414  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Worried your small practice can’t keep up with the larger chains? The good news is as digital marketing rapidly evolves, automation and other cost-effective digital tools can level the playing field. Tucker Worster of HearWorks has successfully leveraged innovative marketing to drive substantial growth in the audiology industry. In this episode, he explains how strategic partnerships, savvy marketing investments, and a focus on patient retention can propel your practice ahead, ensuring you thrive in today’s dynamic market. Tucker Worster is the co-founder of HearWorks, a company that provides marketing, automation, and coaching services for hearing healthcare clinics. He has extensive experience managing various aspects of the hearing healthcare market, including multiple buying groups and hearing aid clinics. In this episode, Kevin and Tucker will discuss: - The evolution of HearWorks and its impact on audiology practices - Why transparency is crucial for building a loyal team - Why practice owners must invest in patient retention - Optimizing Google My Business to enhance patient walk-ins - High-impact, low-cost marketing strategies. - Enhancing the patient experience through automation - Adapting to the rapidly changing landscape of digital marketing - How flexibility contributes to a positive work culture - The benefits of audiology mastermind groups  - Emerging trends in audiology marketing - And other topics… Tucker Worster is a co-founder of HearWorks, a company that revolutionizes marketing, automation, and coaching for hearing healthcare clinics. Under his leadership, HearWorks went from struggling to generating $10 million in revenue within three years. The company was recognized on the Inc. 5000 list of America's fastest-growing private companies in 2022 and 2023. Tucker serves on the Ambassador Board at Baylor University’s Center for Professional Selling. He has extensive experience managing various aspects of the hearing healthcare market, including multiple buying groups and hearing aid clinics. Currently, Tucker holds ownership stakes in several hearing aid-related enterprises. Connect with Tucker: Tucker’s LinkedIn: https://www.linkedin.com/in/tuckerworster  Tucker’s Email: tucker@hearworks.com  Resources Mentioned: HearWorks Website: https://hearworks.com The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

If patients seem to leave as quickly as they come through your door, the solution isn’t a fancier coffee machine. Many practice owners understand the value of an inviting reception area but often miss the crucial element that can turn their waiting room into a conversion machine. That’s Michele Ahlman’s expertise. She works with practices to transform their awkward waiting rooms into revenue centers using the power of video. In this episode, Michele will help us understand the value of the waiting room for helping practices keep the patients who walk through their doors. She will also share insights into practice branding and patient journey maps. Michele Ahlman is the Founder & CEO of Citadel Holdings and ClearDigital Media. With over three decades of entrepreneurial experience, she has pioneered solutions in the digital signage software industry.   In this episode, Kevin and Michele will discuss: - The importance of coaches and mentors - How to enforce your brand ideals internally - The biggest misconception about financial management - Her lean approach to scaling  - Why cash flow is king - The importance of knowing your numbers - Patient journey mapping for struggling practices - The waiting room as the missing piece of the patient journey puzzle - The right content to show patients in the waiting room - How to serve the changing patient demographic - The ‘impact of brand’ as an emerging trend in audiology - The powerful impact of smell in your waiting room  - And other topics…   Michele Ahlman is the founder and Chief Growth Officer of Citadel Holdings, a digital signage platform. She is also the CEO of Clear Digital Media, offering digital content development services for independent healthcare clinics. Michele got her start when she joined her mother’s company, HITEC Group, in 1990. She rose to become VP of Operations, and in 2023, they established Clear Sounds Communications, a women-owned business focused on bringing innovative solutions to the market. In 2014, Michele launched Clear Digital Media in partnership with her father to address the need to improve the patient experience in hearing care. Connect with Michele: Michele’s LinkedIn: https://www.linkedin.com/in/ahlman/  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Hearing healthcare practitioners work hard to keep their practices busy. But more patients often equals less time for marketing, the very tool that brought them in. To avoid taking two steps back, practice owners must adopt smart marketing strategies instead of winging it. Having run and sold his successful practice, Brian Urban, President of CounselEAR, offers a unique perspective on the industry. In this episode, Brian will help us crack the code of sustainable practice growth. He delves deep into how to leverage marketing automation, tracking tools, and smart strategies to keep your practice growing, not scrambling. Brian Urban, Au.D., is the President of CounselEAR, an all-in-one system for practice management, reporting, record-keeping, and counseling. He also ran an audiology practice in Evanston, Illinois, before selling it in 2014. In this episode, Kevin and Brian will discuss: - The challenges he faced in growing his practice - The importance of building a strong professional network  - The challenges of growing an audiology practice in 2024 - Extending a personal touch for patient retention - Seamless online scheduling with customization - How he stays on top of the latest audiology tech - Marketing essentials for practice owners  - CounselEAR’s time-saving marketing automation tools - Tracking marketing efforts to ensure they’re converting to cash flow - His unconventional friend network hiring method  - Tools for managing a remote workflow - The importance of working with trusted advisors when starting a practice - The value of mastermind groups - The impact of CounselEAR’s claims remittance feature - The importance of recurring revenue and diversified income streams - Starting a private practice with a clear value proposition - And other topics… Brian Urban, Au.D., is President of CounselEAR, an all-in-one system for practice management, reporting, record-keeping, and counseling. Previously owning an audiology practice in Evanston, Illinois, Brian has been active in the audiology field since 2000. He is a past president of the Academy of Doctors of Audiology and a distinguished fellow in the Audiology Academy of the National Academies of Practice. Brian has shared his expertise at many state and national conventions, covering topics such as patient counseling, documentation, HIPAA compliance, and physician marketing. Connect with Brian: Brian’s LinkedIn: https://www.linkedin.com/in/drbrianurban/  Resources Mentioned: CounselEAR’s website: www.CounselEAR.com Academy of Doctors of Audiology (ADA): https://www.audiologist.org/   The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Sometimes, you need to ask for help. Or just hire it. Nichole Kingham of Audiology Academy has developed a widely used audiology assistant training program, ensuring practice owners can capitalize on the growth benefits of getting help. In this episode, Nichole will explain her reliable processes and procedures for hiring and onboarding assistant audiologists. She will also share her playbook for practicing at the top of the profession and growing successful practices.  Dr. Kingham is the owner of Eastside Audiology and Chief Education Officer of Audiology Academy. She is passionate about developing practices and protocols, improving efficiency, marketing strategies, and training audiology staff.  In this episode, Kevin and Nichole will discuss: - How her family history of hearing loss led her to audiology - How burnout led her to start Audiology Academy - Protocols for adding an audiology assistant to your practice - Her transition from employee to practice owner - The top three challenges she faced as a new practice owner - Cultivating solid patient relationships following a practice takeover - Why hiring an audiology assistant is a no-brainer for profitability - What to look for in an audiology assistant - The challenges of owning a practice  - Her go-to marketing strategies  - How leaning on experts can benefit practices of any size - Going outside your comfort zone to grow your practice - Talk tracks for effectively communicating with patients - And other topics… Nichole Kingham is the owner of Eastside Audiology and Chief Education Officer at Audiology Academy, an online audiology business training platform for practice owners. She is the past president of Washington State Audiology Academy and was a member of the 2012 James Jerger Future Leaders in Audiology class. Nichole has worked in private practice since 2003, where she hired the first audiology assistant in Washington State. She has trained and promoted audiology assistants since 2009.   Connect with Nichole: Nichole Kingham’s Website: https://www.drkingham.com/  Nichole Kingham’s LinkedIn: https://www.linkedin.com/in/drkingham/  Resources Mentioned: Audiology Academy Website: https://www.audiologyacademy.com/      The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

If you’re stuck in a revenue rut, the culprit might be a need for better efficiency in your practice management. Office management software can simplify operations and enhance patient retention, yet the plethora of features may be daunting. Henrik Nielsen’s expertise and experience working with private practices make him an excellent guide for perplexed practice owners struggling to figure it out. In this episode, he shares solutions for optimizing practice operations and shares insights into the effective use of marketing automation for patient retention and revenue growth.  Henrik Nielsen is the president of Blueprint Solutions, a software services company providing clinic management solutions for hearing healthcare professionals.    In this episode, Kevin and Henrik will discuss: - Current challenges for the hearing healthcare industry - The rise of managed care - Managing the patient lifecycle with automation - Marketing automation for patient retention and increased revenue - The cost of no-shows - Effective marketing strategies that have worked for Blueprint’s clients - How practice owners can gain control of online scheduling - Strategies for growth and sustainability in 2024 and beyond  - How Blueprint Solutions is exploring AI - Efficient practice operations - And other topics… Henrik Nielsen is the president of Blueprint Solutions, a software services company providing clinic management solutions for hearing healthcare professionals. Originally from Denmark, he spent most of his career in the hearing healthcare industry, starting with Oticon where he managed IT and operations for five years. He has also worked at Bernafon, GN ReSound US, Resound Marketing, and Unitron Hearing. Connect with Henrik: Henrik’s LinkedIn: https://www.linkedin.com/in/henrik-nielsen-2b49762/  Resources Mentioned: Blueprint Solutions Website: https://blueprintsolutions.us/  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Some hearing care providers struggle to take the first step in starting their dream private practice, while others feel stuck, unable to grow their practices to achieve the balanced life they desire. The common problem? Difficulty in committing. This isn't a flaw but points to the need for a better understanding of effective commitment strategies. This is where Erik Sorenson, author of Commit First, comes into play. As a coach with experience working with over 1,500 businesses and a former practice owner, he knows firsthand how to leverage commitment for practice growth. In this episode, Erik shares his frameworks for achieving big goals and breaks down how commitment is the key to achieving extraordinary practice growth. Erik Sorenson is a former practice owner, human performance coach, and bestselling author of Commit First. As the co-founder of HearWorks and Platinum Partners, he is also involved in leadership summits, masterminds, and more to help practice owners cross the finish line of their growth goals. In this episode, Kevin and Erik will discuss: - Erik's journey of commitment to his book - Why asking “how” can lead to short-term tactics and setbacks - The importance of clarity in a practice owner's vision - The concept of creating your ‘possible impossible’ - Leveraging focus for growth - How failure can lead to success - The necessity of 'uncommitting' to small tasks - The fear of success vs. the fear of failure - The impact of wrong commitments on growth - The ‘gift’ of procrastination - Erik’s framework for deciding what aspects of practice management to focus on - Strategies for hiring people who will commit - How a long-term mindset leads to success - Why masterminds work - And other topics…   Erik Sorenson is a former practice owner, human performance coach, and bestselling author of Commit First. He is also the co-founder of HearWorks, a hearing healthcare marketing, automation, and coaching company listed among the Inc. 5000 Fastest Growing Companies in America for 2022. In 2021, HearWorks launched Platinum Partners, a program offering leadership summits, masterminds, and more to help practice owners cross the finish line of their growth goals. With a background in advertising, Erik has spent his entire career building businesses. Connect with Erik: Erik’s Website: https://www.eriksorenson.com  Erik’s LinkedIn: https://www.linkedin.com/in/eriklsorenson/  Resources Mentioned: Erik’s Book, Commit First: The Key to Unlock Potential, Break Through Obstacles, and Gain Unlimited Power: https://www.amazon.com/Commit-First-potential-obstacles-unlimited/dp/B0C2RRQDS8  The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey: https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/0743269519  How to Change: The Science of Getting from Where You Are to Where You Want to Be by Katy Milkman: https://www.amazon.com/How-Change-Science-Getting-Where/dp/059308375X  Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Drowning in data, but starved for insights? Chelsea Treseder co-founded My Vitals Pro to help practice owners simplify data analysis without significant time investment. In this episode, Chelsea dives deep into how her interactive KPI dashboard helps practice owners make sense of the data. She also offers practical strategies for growing private practices and highlights emerging trends in the audiology industry. Chelsea Treseder is a co-founder at My Vitals Pro and the Vice President of Business Development for Pivot Hearing, a practice development group dedicated to helping hearing industry practices achieve sustainable growth. She is a seasoned medical device sales, strategy, and marketing professional with experience working across diverse industries, including diabetes, dental, orthodontic, and others.  In this episode, Kevin and Chelsea will discuss:  - Why she co-founded My Vitals Pro - Insights from her family’s 90-year legacy in hearing healthcare  - Key metrics practices must focus on for sustainable growth - Maximizing marketing spend with My Vitals Pro - Better decision-making with My Vitals Pro - The role of coaches and advisors in contextualizing data  - Automation as a tool for increasing appointment rates - Emerging trends in the hearing healthcare industry - Her unique people-focused approach to building a team - And other topics… Chelsea Treseder is a seasoned medical device sales, strategy, and marketing professional. With a family legacy of 90 years in hearing healthcare, she co-founded My Vitals Pro to provide specialized business intelligence solutions for audiology and hearing aid practices. She helped launch Lyric, the world's first invisible hearing aid, as part of the team at InSound Medical. She has also worked in marketing roles across diverse medical device industries, spanning diabetes, dental, orthodontic, and others. Chelsea is the Vice President of Business Development for Pivot Hearing, a practice development group dedicated to helping hearing industry practices achieve sustainable growth. Connect with Chelsea:  Chelsea’s LinkedIn: https://www.linkedin.com/in/chelsea-treseder-88112422/  Resources Mentioned: My Vital Pro Website: https://myvitalspro.com/  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

When a private practice starts to gain momentum, there’s often a scramble to keep up with growing demand. Jason Leyendecker, the owner of Audiology Concepts and the president of ADA, experienced this firsthand as he grew his practice to seven locations throughout Minnesota. In this episode, you’ll learn how Jason upheld his practice culture and patient relationships as he scaled his practice. He'll also reveal his top secrets for revolutionizing your marketing strategy and keeping abreast of industry trends to grow your practice. Jason Leyendecker is the president of the Academy of Doctors of Audiology (ADA). He owns Audiology Concepts, a hearing healthcare practice with seven locations throughout Minnesota. He’s also the owner of the Tinnitus and Hyperacusis Clinic. In this episode, Kevin and Jason will discuss:  - Why Jason became an Audiologist - How to strengthen your practice’s culture and philosophy as you grow - The mindset challenges Jason faced as he grew his practice - The hardest part about growing your practice in 2024 - Why you should focus on one niche within audiology - Jason’s secrets to building lasting patient relationships  - How to leverage data automation - Marketing strategies for different patient demographics - Why you should switch to online scheduling - The benefits of joining audiology groups  - And other topics… Jason Leyendecker is the owner of Audiology Concepts, a hearing healthcare practice with seven locations throughout Minnesota. He’s also the owner of the Tinnitus and Hyperacusis Clinic and serves as the president of the Academy of Doctors of Audiology (ADA). He graduated from A.T. Still University in 2010. He started working with Audiology Concepts as a student under Dr. Paula Schwartz in 2008. In 2017, he bought the practice and plans to continue the legacy Dr. Schwartz created. He is also on the board of Minnesota Sight and Hearing. Connect with Jason: Jason’s Website: https://www.audiologyconcepts.com/amo-team/dr-jason-leyendecker/  Jason’s LinkedIn: https://www.linkedin.com/in/jason-leyendecker-00613190/  Jason’s Email: dr.leyendecker@audiologyconcepts.com  Resources Mentioned: Academy of Doctors of Audiology (ADA): https://www.audiologist.org/  Selling With a Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/1118408098   Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business by Patrick Lencioni: https://www.amazon.com/Death-Meeting-Leadership-Solving-Business/dp/0787968056  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Feeling perplexed by the business side of the hearing industry? First-timers may feel confused about making partnerships work, while experienced practice owners might feel lost in managing a growing practice. Dr. Amit Gosalia, a seasoned and business-savvy audiologist, has been through it all, from buying and exponentially growing a practice to selling it at a good price. In this episode, he shares his top strategies for building a successful practice, highlights challenges in managing growth, and discusses the art of fostering long-lasting relationships with patients.  Dr. Amit Gosalia is a business-savvy audiologist who has extensive experience running successful private practices. He has held leadership roles in audiology organizations and has received accolades from the American Academy of Audiology. He is also the co-founder of AudBoss, an online community for private practice owners. In this episode, Kevin and Amit will discuss: - His journey to buying his first private practice - How he tripled the revenue at his first practice - His ‘SMART Ear Goals’ approach for laying out practice goals  - The importance of tracking KPIs - The impressive ROI from building relationships with physicians - His diversification strategy for staying busy independent of third-party payers  - Fostering interprofessional collaborations for referrals - How to clearly define roles and responsibilities in a partnership - His challenges in managing a growing practice - His advice for struggling practices - Breaking down patient anxiety - His personable approach to patient care that results in 5-star reviews - The lost art of bedside manner - Why the lab coat is such a bad thing - And other topics… Dr. Amit Gosalia is an audiologist specializing in hearing loss and tinnitus at West Valley Hearing Center in Los Angeles. He previously ran Audiology Clinic, Inc. in Vancouver, where he experienced significant growth before selling the practice in 2017. Known for his commitment to patient care, he holds a board certification in Audiology and has received accolades from the American Academy of Audiology. He has held leadership roles in audiology organizations and has actively contributed to non-profits. He is also the co-founder of AudBoss, an online community for private practice owners. Connect with Amit: Amit’s Website: https://www.drgosalia.com/  Amit’s LinkedIn: https://www.linkedin.com/in/amitgosalia/  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Madison Levine, the owner of Levine Hearing, rapidly grew a successful practice by leveraging the power of video. In this episode, she sheds light on her patient-centric approach and shares her strategies for growing her practice with effective video marketing. Madison Levine is the founder of Levine Hearing, an independent provider offering hearing and balance services. She manages a diverse business portfolio in healthcare and marketing, including a production company, Integrate Ideas. Actively involved in hearing healthcare advocacy, she is a board member at the Levine Senior Center and dedicates time to educating on hearing loss in local eldercare facilities.   In this episode, Kevin and Madison will discuss: - How she grew her practice quickly with video  - Efficient video marketing  - The value of regular structured meetings - Her approach to hiring the right people for her practice - Strategies for minimizing employee turnover - Her playbook for delivering a five-star patient experience - The biggest hurdle for practices starting now  - Her best-kept secret for bringing more people through the door - Her data-led approach to social media marketing  - Content optimization for different platforms and audiences  - Her method for fostering a positive work culture  - And other topics… Madison Levine is a second-generation hearing instrument specialist, serial entrepreneur, and social media influencer. She is the founder of Levine Hearing, an independent provider offering hearing and balance services with over 200 five-star Google reviews and an A+ rating from the Better Business Bureau. Madison manages a diverse business portfolio in healthcare and marketing, including a production company, Integrate Ideas. She is actively engaged in Listen Carefully, a national program advocating for hearing healthcare, and serves as a board member for the Levine Senior Center. Madison also dedicates time to educating on hearing loss and hearing aids in local eldercare facilities. Connect with Madison: Madison’s Website: https://levinehearing.com/  Madison’s LinkedIn: https://www.linkedin.com/in/madison-levine-2b961317/  Madison’s Email Addresses: madison@integrateideas.com, madison@levinehearing.com  Resources Mentioned: Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business by Patrick Lencioni: https://www.amazon.com/Death-Meeting-Leadership-Solving-Business/dp/0787968056  Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink: https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250183863  Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/1118408098  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

What if your practice isn’t worth what you think? Jesse Aldous often has to ask this question. He is an experienced acquisitions advisor and former practice owner with 14 years of experience and two successful exits under his belt. In this episode, Jesse shares key strategies for growing a practice exponentially and breaks down what it takes to achieve higher valuations.  Jesse Aldous is a former audiology practice owner and a seasoned broker. With experience transforming small practices into high-revenue ventures, he guides audiologists in valuing their practices for successful exits.   In this episode, Kevin and Jesse will discuss: - His experience growing small clinics exponentially - His journey from private practice owner to acquisitions expert - Mistakes costing practices higher valuations  - The numbers that affect a valuation - The benefits of a strong marketing campaign - Metrics for measuring practice success - Why practice owners should not be afraid to spend on marketing - Why practices are losing patients - The power of database marketing - Steps to selling a practice - Why practice valuations are low - Goal setting as a tool for practice growth - Why he’s optimistic about the industry - And other topics…   Jesse Aldous is a former audiology practice owner, independent broker, and business coach who has over 14 years of experience in the hearing industry. He specialized in identifying and growing small audiology practices, turning them into high-revenue ventures. Experienced in business development and acquisitions, he sold his multi-location retail operation and served as Vice President for a large private group. As an independent broker and business coach, Jesse leverages his extensive experience to guide practice owners, helping them appropriately value their practices and navigate successful exits.    Resources Mentioned: Jesse’s Website: https://www.audiologyacquisition.com/  Jesse’s LinkedIn: https://www.linkedin.com/in/jesse-aldous-91b1a39/  The Peter Principle: Why Things Always Go Wrong by Raymond Hull and Dr. Laurence J. Peter: https://www.amazon.com/The-Peter-Principle/dp The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone: https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603  Bristol Group Business Brokers and Merger and Acquisition Advisors: https://www.bristolgrouponline.com/  THE ONLY THING If you’re an audiologist who wants to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Are you losing patients to competitors with the latest tech? Staying on top of changing market dynamics can feel like trying to outrun a speeding train. To keep up, practice owners need a clear strategy to ensure growth and sustainability. Gary Rosenblum, President of Oticon, excels in driving innovation in the hearing care industry. In this episode, he offers insights gleaned from his extensive experience working with practices nationwide and shares proven strategies for how audiologists and hearing instrument specialists can set their practices apart and keep up in an ever-evolving marketplace. Gary Rosenblum has been President of Oticon since October 2016, driving forward the company’s leadership in innovation, product quality, and customer support. Before joining Oticon, he led medical device and consumer healthcare ventures for Fortune 500 companies like Johnson & Johnson, Abbott Labs, and Pfizer. Starting his career in consumer healthcare, he now boasts 16 years of experience in the medical devices industry. In this episode, Kevin and Gary will discuss: - The current challenges for audiology and hearing aid practice owners  - The future of audiology and hearing aid practices - The KPIs driving success for audiology practices - Strategies for maximizing your practice’s profitability - How to set your practice apart with the concierge approach - Oticon’s approach to product development - Gary’s advice for keeping up with the latest hearing aid technologies - Strategies for growth and sustainability  - Lead generation through community building - Oticon’s initiatives for supporting practice owners  - How Oticon retains top talent - The promising future of the hearing aid industry - And other topics… Gary Rosenblum is the President of Oticon, a division of Demant, a leading name in hearing healthcare. Before joining Oticon, he led various medical device and consumer healthcare ventures for Fortune 500 companies such as Johnson & Johnson, Abbott Labs, and Pfizer. As Vice President at Johnson & Johnson, he managed medical devices, pharmaceuticals, and consumer products for hospital systems on the West Coast. Although he has accumulated 16 years of experience in the medical devices industry, he launched his career in consumer healthcare. Gary formerly served as Chairman of the Hearing Industries Association.  Resources Mentioned: Gary’s LinkedIn: https://www.linkedin.com/in/gary-rosenblum-a682494/  The Hearing Journal: https://journals.lww.com/thehearingjournal/pages/default.aspx  The Hearing Review: https://hearingreview.com/  Oticon Business Enhancement Support PLUS (BES+) Rewards Program: https://www.oticon.com/professionals/besplus-form  Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/ THE ONLY THING If you’re an audiologist who wants to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Running an audiology or hearing aid practice naturally involves navigating financial pressures. Yet, practice owners must be careful not to get caught up in crunching numbers at the expense of their passion for helping others hear better. Lisa Earle McLeod, the creator of the ‘noble purpose’ philosophy, advocates for a different approach that places purpose above metrics. She demonstrates that practices focusing on their noble purpose outperform the competition and retain patients. In this episode, Lisa delves deeper into this concept, offering actionable insights for establishing a thriving practice driven by purpose. Lisa Earle McLeod is a strategy consultant, executive coach, and keynote speaker known for her Noble Purpose philosophy. Ranked #3 Sales Expert globally by Global Gurus and listed among Marshall Goldsmith's 100 Coaches, she has worked with clients like Salesforce, Google, LinkedIn, Hootsuite, and Volvo. She is an accomplished author of five books, including the bestseller, Selling with Noble Purpose. In this episode, Kevin and Lisa will discuss: - Why you need a noble purpose mindset - How to define your practice’s noble purpose - Storytelling techniques to fearlessly offer patients life-changing solutions - The mindset of top-performing practitioners - Best practices for creating an engaging patient experience - The differences between transactional practices and noble purpose practices - Scaling through tough times with patient impact stories - Strategies for improving employee engagement - Interview questions for hiring employees who will carry your purpose - Lisa’s technique for realigning with your true north - How to create a noble sales purpose for your practice - And other topics… Lisa Earle McLeod is a strategy consultant, executive coach, and keynote speaker who has worked with notable clients like Salesforce, Google, and Volvo. With experience in sales leadership at Procter & Gamble and Vital Learning, she's recognized globally as a top thought leader and coach, named to Marshall Goldsmith's 100 Coaches, and ranked #3 Sales Expert by Global Gurus. She is an accomplished author of five books, including the bestseller, Selling with Noble Purpose, and contributes regularly to publications such as The Harvard Business Review, Forbes, and LinkedIn Learning.   Resources Mentioned: Lisa’s Website: https://www.mcleodandmore.com/  Lisa’s LinkedIn: https://www.linkedin.com/in/lisaearlemcleod  Lisa’s Book, Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/  THE ONLY THING If you’re an audiologist who wants to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Recent changes in Audiology have left many practice owners struggling to grow. With 3rd party payers becoming more prevalent and reimbursements going down, getting enough people through the door to grow your practice is more challenging than ever before. This podcast is designed to provide you with the resources you need to grow your practice. Host Kevin St.Clergy has been helping audiology and hearing aid practice owners grow for over 25 years. Having helped thousands of audiologists through his talks, books, and coaching programs, Kevin has discovered what works and what doesn't work from the best practices in the world.  Subscribe to Audiology Mastery to learn how to increase revenue, improve patient and employee satisfaction, and build a practice that provides for your life without consuming your life. Growing your practice does not have to be a mystery. This podcast will show you how.