Aussie Online Growing on Shopify

This episode is a bit of a follow-up to a previous episode – here I share my real strategy for how to succeed with Meta Ads to grow your Shopify eCommerce store in Australia based on a daily Facebook Ads budget of $15 or $150+Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

If you’ve ever felt like you’re just handing over money to Meta without seeing results, you’re not alone. Before you rage-quit Ads Manager, let’s walk through the biggest culprits behind underperforming ads and what you can tweak to get things moving again. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.  👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!  🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧  🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – ou won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚  📞 Act Now!  Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.  Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist  https://www.aussieonlinegrowingonshopify.com.au/book-online

On every discovery call I have with Aussie eCommerce businesses, the same questions pop up lately. Running a Shopify store in Australia and trying to work out your next step? Whether you’re chasing your first $5K months or already past that milestone, the priorities are very different - and that’s exactly what we’re unpacking today.Some common questions from new clients:👉 Should I be spending on ads yet?👉 How important is email marketing for my stage?👉 Is branding and design worth it before I’m making consistent sales?👉 What’s the quickest way to drive more traffic to my store?This episode answers those questions with an Australia-specific lens, so you know exactly what to focus on at your stage of growth.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

If you’re running a small Aussie Shopify store and feel like your Meta Ads and organic content are stuck in neutral, this episode is for you. We’re diving into the untapped goldmine sitting right inside your account: Facebook and Instagram Insights. Instead of guessing what content works, your Insights data shows you exactly what the algorithm is pushing out — and how to use that to boost reach, engagement, and sales.What You’ll Learn in This Episode:How to read your Meta Insights.Why sorting by Reach reveals what the Meta algorithm already favours.How to double down on winning content (without creating from scratch every time).The power of rescheduling and reposting proven content to keep your audience growing.Practical tips for Shopify store owners in Australia to get more eyeballs on your brand with less effort. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 ⁠https://www.aussieonlinegrowingonshopify.com.au/book-online 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.  👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!  🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧  🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚  📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.  Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist  https://www.aussieonlinegrowingonshopify.com.au/book-online

In July 2025 I doubled my revenue! And my Meta Ad Spend ROAS was 2.5 across the month. This episode is a bit braggy… not my usual… but I hope it inspires you that growing in eCommerce is more possible today than ever before when you follow the creative path (yes that means running ads with lots of creative variations) and you don’t neglect your email marketing!Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

Not click bait... I have spend over a quarter of a million dollars in Meta Ad spend between my two eCommerce brands and my clients accounts - this is what I have learned in that time about Meta and how to spend your own marketing dollars wisely on the platform to get you more sales and more customers online.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

🎧 I walk you through Meta ad strategies for $15/day vs $150/day. Whether you run your ads solo or through an agency, this episode will help you stay ahead of the curve in 2025 and leverage Meta to win for your small Shopify business.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

🚨 Meta Ads Are Changing – Are You Ready? In this episode, we break down Meta’s biggest shift in years: the rollout of the new Andromeda AI ranking engine, major updates to Advantage+ campaigns, and what it all means for your eCommerce store.🎧 Plus – a sneak peek at next week’s episode where I’ll walk you through Meta ad strategies for $15/day vs $150/day. Whether you run your ads solo or through an agency, this episode will help you stay ahead of the curve in 2025.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

Feeling stuck, tired, or on the verge of throwing in the towel? This one’s for you. This episode is a reminder that the magic doesn’t happen at the starting line, or even at step 10. It’s in the messy, uncomfortable middle.I’m sharing a personal story from my Meta Ads journey, how I nearly quit, what finally clicked, and why leaning into what works (instead of forcing what I thought should work) changed everything. Plus, I’m diving into my favourite philosophy: you can’t skip from zero to 100. Everyone who made it took every single step in between.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

Meta isn’t a slow-burning campfire anymore—it’s a furnace. And if you want your ads to work, you’ve gotta keep tossing in creative fuel. But here’s the good news: fresh doesn’t have to mean from scratch.In today’s episode, I’m showing you how to take just one image and one short video and stretch them like elastic—into multiple ad creatives you can test, tweak, and re-use without breaking a sweat (or reaching for your camera again).📹 I filmed one 37-second brand video.🔥 Instead of treating it like a ‘one and done,’ I pulled it apart and turned it into scroll-stopping, algorithm-feeding variations.🎯 No reshoots. No meltdown. Just strategic reworking to keep the Meta machine happy—and your ad costs down.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

Meta isn’t a slow-burning campfire anymore - it’s a furnace. And if you want your ads to work, you’ve gotta keep tossing in creative fuel. But here’s the good news: fresh doesn’t have to mean from scratch. In today’s episode, I’m showing you how to take just one image and one short video and stretch them like elastic, into multiple ad creatives you can test, tweak, and re-use without breaking a sweat (or reaching for your camera again).📹I filmed one 37-second brand video.🔥 Instead of treating it like a ‘one and done,’ I pulled it apart and turned it into scroll-stopping, algorithm-feeding variations.🎯 No reshoots. No meltdown. Just strategic reworking to keep the Meta machine happy, and your ad costs down. Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-onlineThanks for watching! Rachel - Facebook Ads Specialist

In this episode, I’m sharing an update to how I now work with clients — especially if you’re a small online business looking for support with marketing that actually moves the needle.I’ve refined my services into two clear focus areas: Facebook Ads Management and Klaviyo Email Marketing. I’ve also added a few optional Add-On’s that give you extra support depending on where your business is at and what kind of growth you're aiming for. It’s all about making things simpler, clearer, and more aligned with how I can best support you. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online⁠ 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost yourbusiness's marketing strategy.  👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!  🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧  🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚  📞 Act Now!  Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.  Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online 

If you’ve ever looked at your Meta Ads and wondered, “Why is this tanking all of a sudden?” - this episode is for you. This week, I'm diving deep into one of the most underrated and misunderstood metrics in Meta Ads: Frequency. It’s not just about how many people see your ad, but how often they see it - and spoiler alert: that difference is everything when it comes to diagnosing fatigue, wasted spend, and ad performance woes. Whether you're managing your own ads or working with a media buyer, knowing how to interpret frequency could save your budget and your sanity. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱  🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.  👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!  🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧  🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚  📞 Act Now!  Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.  Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist  https://www.aussieonlinegrowingonshopify.com.au/book-online  

"Is My Social Media Even Working?" Real Talk on Organic Reach & Engagement. In this episode, I break down what “good” actually looks like when it comes to organic reach and engagement on Facebook and Instagram. If you’ve ever wondered whether your posts are performing or just disappearing into the void—this one’s for you. In 2025 organic social media is more valuable work and use of your time than ever before – literally!Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online⁠ 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business'smarketing strategy.  👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!  🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧  🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚  📞 Act Now!  Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.  Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

You’re great at what you sell - but getting seen, clicked, and converting online? That’s where I come in. I help small ecommerce brands grow their visibility, email lists, and revenue through strategic Facebook Ads and Klaviyo Email Marketing - done with you or done for you. No fluff. No retainers. Just focused support that gets your marketing working harder.

In this episode, I’m sharing the behind-the-scenes updates I’ve made to my email marketing strategy to help improve engagement and clean up my list. From softening the tone in abandoned cart emails to segmenting more thoughtfully based on engagement levels, I walk through what’s working—and what’s not. I also talk about testing personalisation in subject lines and copy, trialling A/B testing on header images and CTAs, and introducing a standing offer for cold subscribers to try and win them back before regular list clean-ups every six months. Plus, we touch on the realitythat people are overwhelmed and skimming, so it’s more important than ever to show up beyond just email—on social media, in ads, and wherever your audience hangs out. If your open rates have dipped or your list feels stale, this episode will help you give your email marketing the refresh it needs.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱  🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.  👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!  🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧  🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚  📞 Act Now!  Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.  Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist  https://www.aussieonlinegrowingonshopify.com.au/book-online

In this episode, we’re talking about the sneaky side of ecommerce success—gray data. You know, the kind of sales that show up after a live or an email blast, but don’t get a high five from Shopify, GA4, or Meta Ads. I recorded this on a Tuesday, fresh off 5 Shopify sales from brand-new customers—hello, LIVE magic!We’ll chat about why those “non-attributed” wins matter, how I’m noticing more action on email and LIVE days, and why—if you’re not cracking $500K a year—you might want to hold off on the fancy third-party tracking tools.Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱  🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business'smarketing strategy.  👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!  🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧  🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚  📞 Act Now!  Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.  Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist  https://www.aussieonlinegrowingonshopify.com.au/book-online

I have a love-hate relationship with Meta Advantage + Shopping campaigns but in recent weeks (since mid March) have had great success with them in my eCommerce Shopify store. This type of campaign is a MUST to test and try if you sell online, it is the way Meta will continue to drive all advertising accounts - it is in your best interests to lean into it.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-onlineThanks for watching! Rachel - Facebook Ads Specialist

So, if you're thinking, "I’ve got $500 to spend on Meta Ads this month — where should I start?" Here’s what I recommend to make that budget work hard for you, especially if you’re a small eCommerce business.Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱  🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business'smarketing strategy.  👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your businessonline!  🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧  🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat! 🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚  📞 Act Now!  Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.  Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for watching! Rachel - Facebook Ads Specialist  https://www.aussieonlinegrowingonshopify.com.au/book-online

Let's put our customer hat on when crafting an offer for our customers and building the emails to communicate that offer. I recently had an offer that didn't land as well as I'd hoped with my customers and it prompted me to make this list of Must-Do's for building a high converting Klaviyo email campaign - keeping the offer and the email "skimable" and your potential customers saying Yes - being reassured in their customer journey with your Shopify small business.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online