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Automation Unplugged Podcast
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Automation Unplugged Podcast

Author: Ron Callis

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Since its launch on Facebook Live in 2017, Automation Unplugged has become the leading podcast for AV and custom integration professionals. Now pre-recorded and produced in both audio and video formats, episodes are released across our website, social media, and all major streaming platforms. Our content spans engaging interviews with industry leaders, in-depth discussions with One Firefly’s marketing experts, and insightful education on marketing & business growth strategies. From industry trends and business development to marketing, hiring, and beyond, Automation Unplugged delivers the knowledge and perspectives you need to stay ahead in the ever-evolving technology landscape.
303 Episodes
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SHOW NOTESIn this episode, Ian and I discussed:The weekly business dashboard he built in Claude Cowork that lands in his inbox at 6:00 a.m. every Monday, covering KPIs, cash flow, backlog, and a 13-week forecast.Where AI shows up across his team, from technicians dictating daily project updates in Basecamp to project managers recording every walkthrough and QC.And Why his most effective prompt starts with "I don't know how to do this. Can you please help me?"Whether you're still writing the occasional email in ChatGPT or already building automations across your business, there's something here you can put to work this week. So settle in and enjoy my conversation with Ian Williams. Let's get started! To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au373
SHOW NOTESIn this episode, Curtis and I discussed:Why he believes overselling and overpromising is the industry's most damaging habit, and what it looks like from a technician's side of the businessHis take on CEDIA Expo this year, including the training gap he keeps running into when he brings new hires to the showAnd Why customers have started asking for less control instead of more, and why he thinks that's the industry's own faultWhether you're running a two-person shop or a team of fifty, Curtis brings the kind of perspective you only get from staying in the game long enough to see the cycles repeat. So settle in and enjoy my conversation with Curtis LeMaster. Let's get started!To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au372
SHOW NOTESIn this episode, Patrick and I discussed:The five sales roles every business has, and why an owner trying to cover all five statistically caps out between $1.5 and $2.5 millionHis sales certainty framework and the three things that get in the wayAnd why fewer than 5% of technology contractors have a sales playbook that is actually written down, and how AI has changed the way those playbooks get builtWhether you are the owner still closing every deal yourself or you are building out a sales team and trying to get everyone selling the same way, there is something here you can put to work this quarter. So settle in and enjoy my conversation with Patrick Martinez. Let's get started! To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au371
SHOW NOTESWe cover:Why landscape lighting is a natural extension of the custom integration business — and how dealers can add it without competing with builders or electriciansPractical design, installation, and sales strategies, including recurring maintenance opportunities, partnering with landscapers, and positioning yourself early in the construction processMarketing tactics to help dealers build awareness, educate homeowners, and generate new opportunities through websites, email, social media, SEO, and AI searchVisit the episode page on our website to get the audio recording and video of the original webinar. Now let's tune in and explore how landscape lighting can help you create unforgettable outdoor experiences while growing your business. Let’s get started!  To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au370
SHOW NOTES In this episode, Kayla and I discussed: The three Ps of event planning: planning, process, and promotion, and why most events fail on the first one How to set a real, measurable goal for an event before you touch a single logistics detail And why an omni-channel promotion strategy, not one email and a social post, is what actually fills the room Whether you're gearing up for Control4's C4Yourself event this October or planning your own customer or trade partner event, this conversation will change how you think about the investment. So settle in and enjoy my conversation with Kayla Steinberg. Let's get started!   To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au369
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