Azeem Digital Asks - The All-Round Digital Marketing Podcast

In this episode, I interview Amy Hopper, a sociologist and CEO of TOA Group, about the wellbeing challenges faced by agencies and software houses. The conversation highlights the importance of communication, collective wellbeing, and implementing processes for better flow of work, as well as viewing wellbeing as an investment rather than a cost. As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠ My Twitter page: ⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠ My website: ⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠ Amy's LinkedIn: ⁠https://www.linkedin.com/in/amyhopper/

In this episode, I interview Ryan Jones, the marketing manager at SEOTesting, about SaaS content marketing. We discuss the definition of SaaS and how marketing for SaaS differs from traditional marketing. Ryan shares his experience of increasing organic clicks by focusing on content, educational blog posts, and building customer relationships. We also talk about the different stages of the marketing funnel and the importance of top-of-funnel content. Ryan emphasises the need to talk to customers, build relationships with others in the industry, and continuously test different strategies. As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠ My Twitter page: ⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠ My website: ⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠ Ryan's LinkedIn: https://www.linkedin.com/in/ryan-g-jones/

Reema Vadoliya kicks off S6, join us as we explore how AI is reshaping businesses, highlighting both the upsides and challenges. We discuss the importance of making data more accessible to combat bias in AI systems and the hurdles companies face in this effort. Reema describes herself as a passionate business founder, storyteller, and advocate for inclusion in data. She has extensive experience in data strategy, analytical exploration, data collection, and governance. She's on a mission to challenge the perception of data as a dreary necessity and draw out the real human stories that organically empower intentional inclusion in data and beyond. As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: https://podcasters.spotify.com/pod/show/azeemdigitalasks My Twitter page: ⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠ My LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠ My website: ⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠ Reema's LinkedIn: ⁠⁠https://www.linkedin.com/in/reemavadoliya/

What Fiona Bradley doesn't know about organic LinkedIn success, probably isn't worth knowing in my opinion. This episode will not teach you how to grow on LinkedIn by posting about the injured dog that you ignored on the way to a job interview, only to find out the dog WAS the interviewer. Instead, Fiona helpfully shares tips and advice on post formats, how to engage, and being authentic to achieve growth on the platform - you definitely don't want to miss this one. Fiona describes herself as a content master, business owner, slow runner, bendy yogi and writer. She runs a Leeds-city centre-based boutique Content Marketing Agency "FB Comms" with a sense of humour, who's mission it is to create killer content with service that slaps.. not in the way that hurts. In this episode, we discuss: Key factors to LinkedIn growth, organically Biggest mistakes people make on LinkedIn Balancing sharing valuable content for audiences vs self promotion Which types of content perform best How to build meaningful professional relationships, and get opportunities from the platform How important consistency is for growth What she feels the future holds for LinkedIn ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠https://anchor.fm/azeemdigitalasks⁠⁠ My Twitter page: ⁠⁠https://twitter.com/AzeemDigital⁠⁠ My LinkedIn: ⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠ My website: ⁠⁠https://www.iamazeemdigital.com/⁠ Fiona's Twitter: https://twitter.com/fbcommsagency Fiona's LinkedIn: ⁠https://www.linkedin.com/in/fiona-content-marketing/ FB Comms: https://fbcomms.co.uk/

Katy Powell, one third of the leadership team at Bottled Imagination shares her story on what it's like to be a female business founder in the marketing industry, as well as the challenges she has faced. Described as "an expert in all things PR, thinking up ideas that take over the internet and putting brands front and centre in trending conversations. Nothing distracts her when she’s in the PR zone - apart from a Britney Spears megamix" - you'll easily be able to see (and hear!) why this is one episode that's not to be missed. In the episode, we discuss: What inspired her to be part of the founding team of Bottled Imagination. Thinking of when she started, if she could change one thing about the whole process, what would it be and why. As a woman in a heavily male dominated industry, what are some of the challenges that she has faced in starting the business. As the only female in the leadership team, what unique perspectives does she feel that she brings to client challenges / day to day work. How has she found making the switch from a regular "9-5" into her current role, and how does she manage her workload now. Advice for women listening to this episode who are thinking about leaving the corporate world and potentially following in her footsteps. What sets their agency apart from others, and how does she communicate that to potential clients. ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠https://anchor.fm/azeemdigitalasks⁠⁠ My Twitter page: ⁠⁠https://twitter.com/AzeemDigital⁠⁠ My LinkedIn: ⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠ My website: ⁠⁠https://www.iamazeemdigital.com/⁠ Katy's Twitter: https://twitter.com/katyvpowell Katy's LinkedIn: ⁠https://www.linkedin.com/in/katy-powell-333717127/ Bottled Imagination: https://bottledimagination.com/

In this crossover episode between this and the Strategy Sessions podcast, myself and Andi Jarvis have a discussion around explaining where equality should fit in your marketing strategy along with a few tips of how everyone can make a difference, even if you don’t get involved in strategy. We also discuss where businesses have got it wrong, how to get it right - amongst many other things. Whether or not you attended our Equality session at BrightonSEO this summer - there is something in this episode for everyone. (Announcing the release of a podcast episode WHILST giving a conference talk on stage? Yes, I did.) In this episode, we also discuss: A brief explanation of marketing strategy The role of equality in your marketing strategy The pitfalls of adding equality to marketing tactics as an afterthought Progress towards diversity in marketing conferences and events The drawbacks of attempting to infer the opinions of your customers The benefits of actually talking with your customers and monitoring their actions Why using AI for customer research is a bad choice Methods to address wage and pay gaps How individuals at any career stage can effect changeand more! For those of you who don't yet know about Andi - he runs Eximo Marketing, a marketing strategy consultancy with locations in Belfast and Liverpool, as its Founder and Strategy Director. The consultancy's focus is primarily on aiding established manufacturers in expanding their businesses via direct-to-consumer channels. Andi also serves as the host of the Strategy Sessions podcast, which features interviews with top marketers from around the world. Along with an MSc in Marketing and the Marketing Week Mini MBA in Marketing, he also founded Eximo & Friends with Barnardo's, a fundraising project in which marketers volunteer their expertise to small businesses in exchange for a donation supporting refugees. Andi is known to enjoy conversing about topics such as fatherhood, BBQ, rugby league, boxing, and cricket. You can find Andi on Twitter and LinkedIn. FULL EPISODE TRANSCRIPT AVAILABLE AT: https://iamazeemdigital.com/blog/andi-jarvis-podcast-interview/ As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠https://anchor.fm/azeemdigitalasks⁠⁠ My Twitter page: ⁠⁠https://twitter.com/AzeemDigital⁠⁠ My LinkedIn: ⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠ My website: ⁠⁠https://www.iamazeemdigital.com/⁠ Andi's Twitter: ⁠https://twitter.com/andijarvis⁠ Andi's LinkedIn: ⁠https://www.linkedin.com/in/andijarvis⁠ Strategy Sessions Podcast: https://eximomarketingstrategy.com/podcast/

After a short break, I am back with Season 5 of the Azeem Digital Asks Podcast! In this episode, Jo Walters shares strategies for small organisations to compete with larger ones, highlighting the importance of identifying and leveraging unique strengths, amongst other pearls of wisdom. Jo is officially a freelance communications specialist at 25 Dots - unofficially you may know her as the wizard behind many of your favourite events social media posts, generating buzz and engagement online for large events in the industry. In this episode, we discuss all of the different ways smaller and scrappy organisations can compete with larger ones, as well as Jo's own advice drawing on her own experience - this is one episode not to be missed! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠https://anchor.fm/azeemdigitalasks⁠ My Twitter page: ⁠https://twitter.com/AzeemDigital⁠ My LinkedIn: ⁠https://www.linkedin.com/in/azeema1/⁠ My website: ⁠https://www.iamazeemdigital.com/ Jo's Twitter: https://twitter.com/jowalters

A very quick episode to say thank you for watching, listening, subscribing, and supporting the podcast in 2022. Your support has helped ensure this stays amongst the top 10 digital marketing podcasts in the UK, and top 20 overall. Back in 2023 with more content, and more things I'm keeping under wraps for now. Have a great holiday period with your loved ones. See you in '23! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: https://anchor.fm/azeemdigitalasks  My Twitter page: https://twitter.com/AzeemDigital   My LinkedIn: https://www.linkedin.com/in/azeema1/  My website: https://www.iamazeemdigital.com/ 

Imagine if you were able to learn more about Digital PR pitching from someone who has had experience in both PR, and journalism? Imagine no more - Surena Chande is here to teach you things that will help you get your pitches to land and to be more successful. The final (video) episode of 2022 is here, and Surena Chande - freelance journalist and copywriter for global brands, as well as being the SEO editor for a few big publications such as the Daily Mirror - joins me to share her tips to make you better at pitching. In this episode, we discuss: The biggest mistake people make when pitching to journalists. The one thing she wishes PR people would understand about pitching to journalists. How PRs can make their own lives easier. How journalists can make their lives easier. Having worked on both sides of the fence, the advice she can share with the audience. ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My LinkedIn: https://www.linkedin.com/in/azeema1/ My website: https://www.iamazeemdigital.com/ Surena's Twitter: https://twitter.com/SurenaChande

Want to get a headstart on Instagram marketing in 2023? This episode is packed full of useful tips and insights for you to become better at advertising on the platform next year.   Corrie Jones joins me on this episode. She's the founder of Untapped Digital, the 'award winning social media agency for ambitious brands'. She definitely knows Instagram well, having thousands of followers herself on the platform.   In this episode, we discuss:   - What she has seen on Instagram in 2022.  - For those who are new to Instagram and want to get started, where she recommends to begin.  - The biggest mistake she sees people making on Instagram.  - Her thoughts on whether brands should be on EVERY social media network or not.  - How Instagram marketing differs to other networks e.g TikTok.  - Her top tips to get Instagram right in 2023.  - If she could add a feature to make marketers lives better for IG, what it would be.  - If she could steal a feature from another platform for IG, what it would be.   ...& much more!   As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!   Useful links:   Podcast page: https://anchor.fm/azeemdigitalasks    My Twitter page: https://twitter.com/AzeemDigital     My LinkedIn: https://www.linkedin.com/in/azeema1/    My website: https://www.iamazeemdigital.com/    Corrie's Instagram: https://www.instagram.com/corriefjones/?hl=en

Marketers talk about strategy, tactics, engagement, execution - but where does culture fit into all of this? Gemma Houghton joins me on the show to discuss the importance of culture in marketing. Gemma is the director of marketing at Webcertain, and has multiple years of experience in the industry  - so there's nobody better placed to discuss this important topic. In this episode, we discuss: How is culture defined. Why culture is important. Where culture fits into marketing strategy and execution. The risks of not taking this into account. How to make sure culture isn't forgotten when executing a campaign. When people are learning about marketing, how can they ensure they also learn about culture. Where people can start with understanding and assessing their own company cultures. Her thoughts on companies that have good cultures. ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: https://anchor.fm/azeemdigitalasks  My Twitter page: https://twitter.com/AzeemDigital   My LinkedIn: https://www.linkedin.com/in/azeema1/  My website: https://www.iamazeemdigital.com/  Gemma's Twitter: https://twitter.com/GemHoughton Gemma's LinkedIn: https://www.linkedin.com/in/gemmahoughton/

Wouldn't it be great if there was a resource somewhere that helped you to fully understand TikTok, as well as its ranking factors to help you become more successful on the platform? Look no further - THIS episode has you covered.   Lidia Infante joins me on the show to discuss the above, and much more. She's studied TikTok in depth, published numerous articles, and even read the documentation about the ranking factors of the platform. She is the Senior SEO Manager and sanity.io, and has been seen at multiple marketing conferences sharing her knowledge.   In this episode, we discuss:   - How she finds search behaviour differs from TikTok and Google.  - Why she thinks TikTok is taking market share from Google.  - What types of behaviours has she seen users display on TikTok.  - How does TikTok impact SEO.  - What inspired her to release her study on the TikTok algorithm.  - What she learned about the algorithm.  - What the main ranking factors on TikTok are.  - The next steps she advises listeners or viewers to take after this episode.   ...and much more!   As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!     Useful links:     Podcast page: https://anchor.fm/azeemdigitalasks  My Twitter page: https://twitter.com/AzeemDigital   My LinkedIn: https://www.linkedin.com/in/azeema1/   My website: https://www.iamazeemdigital.com/      Lidia's Twitter: https://twitter.com/LidiaInfanteM TikTok SEO: Is TikTok Going to Replace Google?: https://moz.com/blog/is-tiktok-the-new-google TikTok SEO: Understanding the TikTok Algorithm: https://moz.com/blog/tiktok-algorithm-seo

The podcast is BACK! In this episode, aptly timed during Black History Month in the UK - the fantastic Fabio Embalo, CEO of Viaduct Generation joins me to discuss the lack of Black owned businesses in Google (and other search engine) results.   (As a reminder, you can also WATCH the podcast on YouTube, or on Spotify Video too) We discuss:   - How he discovered there was a lack of Black owned businesses in the SERPs?  - Why he thinks the number is so low?  - What the biggest barriers are for Black owned businesses to hit the search engine result pages?  - How can people/allies support the growth of this?  - Where can Black owned businesses start with their SEO journey?   ...and much more!   As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!   Useful links:   Podcast page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital   My website: https://www.iamazeemdigital.com/    Fabio's Twitter: https://twitter.com/FabioVG7 Viaduct Generation Twitter: https://twitter.com/Viaduct_Gen

Marketing doesn't communicate well with sales. Sales doesn't communicate well with Marketing. A common problem. Hear from industry thought leader Troy Sandidge on what both sides can do to become more aligned. Troy is known as the 'Strategy Hacker'. He works as a growth strategist & demand generation for startups, SaaS, & B2B, as well as speaking at lots of conferences, and runs his own podcast too! In this episode, we discuss: The biggest issue that sales teams have with marketing. The biggest issue that marketing teams have with sales. How the rise in remote working / less office time impacted this relationship. What both sides can do to improve the relationship. The benefits of aligned sales and marketing teams. ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks   My Twitter page: https://twitter.com/AzeemDigital   My website: https://www.iamazeemdigital.com/   Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/   Troy's Twitter: https://twitter.com/FindTroy Marketing O'Clock charity episode: https://buffalo.marketingoclock.com/

How can you find, and more importantly - keep hold of job satisfaction in the marketing industry? Jess Peace joins me on this episode to share really useful tips and advice on how to do just that, for people of all skill levels and experience. Jess is a copywriter and editor, and a content team lead at NeoMam. She's also a podcaster herself, which means this is one discussion you really don't want to miss. In this episode, we discuss: How to define job satisfaction. What differences there are in job satisfaction between junior and senior management roles. The impact that NOT having job satisfaction has. Her thoughts on those people who have the "Sunday Scaries" (dreading going into work the next week). How she thinks teams perform when everyone is satisfied and motivated within their jobs. What advice would she give to people who are looking for job satisfaction. ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks   My Twitter page: https://twitter.com/AzeemDigital   My website: https://www.iamazeemdigital.com/   Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/   Jess's Twitter: https://twitter.com/peaceyyy