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Welcome to the B.E.A.M. podcast brought to you by Super League! Our host and company President, Matt Edelman, talks with marketing, innovation, creative, and strategic experts about how and why brands and IP owners are spending money to reach Gen Z and Gen A through immersive platforms and the 3D internet. In a digital landscape where more minutes are spent daily on Roblox than TikTok, B.E.A.M. is your #1 source to learn about what to Build, how to Engage users, how to Amplify your presence, and how to Measure results.
23 Episodes
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![[NEWS] Roblox and Fortnite's relationship with Social, AI health coach and how to get Gen Z off their phones](https://s3.castbox.fm/34/21/c4/421c9b6bc65a041b1080a74912d1b44e9f_scaled_v1_400.jpg "[NEWS] Roblox and Fortnite's relationship with Social, AI health coach and how to get Gen Z off their phones")
This week, we’re doing something different: Matt is flying solo to talk about the Top 3 news stories on all things immersive and next gen. First, Matt discusses the challenge brick and mortar retailers face to attract Gen Z customers and how they can embrace tech. Then, Matt delves into brands' relationship with platforms like Fortnite and Roblox. And finally, Matt reviews a story from The Verge about a new AI health initiative. Listen for insights at the intersection of next-gen marketing, immersive platforms and AI!
Links to stories discussed:
Forbes’ Megan Poinski on How to Make Gen Z Stop Scrolling and Pay Attention
Digiday’s Alexander Lee on Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences
The Verge’s Kylie Robison on Open AI and Arianna Huffington are working together on an ‘AI health coach’
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Welcome back! After taking a short break we’ve returned with a fresh batch of episodes. This week Matt is joined by John Rosenberg, President and Owner of gnet Agency. Gnet is a creative agency and production studio that has worked with companies like Activision, Bethesda, and Microsoft.
Together they discuss how marketing video games has changed over the last few decades. John shares how his background working in television led to his foray into game advertising. They also dive into how the modern landscape of gaming is forcing brands to evolve their marketing strategies. You won’t want to miss this conversation!
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Follow John here: https://www.linkedin.com/in/rosenbergjohn/
Join us for a riveting discussion with Maik Kaehler from Plan.Net Studios (formerly lili Studios) on the transformative impact of immersive digital experiences. Learn how our brains process vast amounts of subconscious information and the potential of spatial web technologies to revolutionize entertainment, e-commerce, and everyday digital interactions. Discover the future of instinctive and immersive digital engagement in this insightful episode.
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Follow Maik here: https://www.linkedin.com/in/maikkaehler/
In this episode, Matt talks with Brad Foxhoven, CEO and Founder of EverGame Media. EverGame is a creative gaming agency that works closely with global brands including Pepsi, Interscope Records, Claire’s and Visa. Matt and Brad discuss key developments that propelled gaming into becoming the fastest growing sector of the media biz. They explore why brands have increased their investment to engage with gamers, and the accelerating importance of having a presence on immersive platforms. You won’t want to miss their candid observations!
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Follow Brad here: https://www.linkedin.com/in/bradfoxhoven/
Follow EverGame Media here: https://www.linkedin.com/company/evergame-media/
In this episode, Matt chats with Erick Brownstein and AJ Hart of Shareability, experts in crafting and delivering successful social campaigns for brands such as YouTube, Mars and Adobe. They delve into the art of engaging consumers with compelling narratives, explore the evolution of branded content from short form to immersive formats, and share insights on tailoring content for diverse platforms. Don't miss out on AJ and Erick's valuable insights!
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Follow Erick here: https://www.linkedin.com/in/erickbrownstein/
Follow Shareability here: https://www.linkedin.com/company/shareability/
This week, Matt is joined by Super League’s SVP of Partnerships, Zach Hahn. Together, they explore the evolution of engaging new generations in the world of Sports through Gaming and E-sports. They discuss how brands in these spaces can adapt successfully to platforms like Roblox and Fortnite. Tune in for more insights from Zach and his experience in this fast paced industry.
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Follow Zach here: https://www.linkedin.com/in/zachdhahn/
Matt is joined by Super League’s SVP, Head of Sales, Nina Kammer. Together they discuss the evolution of online creators from the early days of Youtube to Twitch to the immersive web, sharing the power of numbers when it comes to storytelling - Numbers don't lie! Among other things they explore how fashion has expanded on immersive platforms with the power of UGC and the influence these creators have in the new landscape of social engagement.
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Nina here: https://www.linkedin.com/in/ninakammer/
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Matt is joined by colleague Josh Neuman (President of Entertainment at Super League). They discuss how his background in the music industry prepared him for working in immersive experiences. They dive into the wonderful world of Roblox and the creative opportunities the platform provides. They also give advice to brands looking to break into the space.
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
This week, we're sharing a panel discussion from the "Naavik Gaming Podcast" hosted by David Taylor. Matt's joined by Harry Bienenstock, Head of Growth at Voldex, and Evan Zirschky, CEO of Turning Tables. It’s a great conversation about how brands and advertisers can engage with Roblox.
In 2023 alone, 240 brand activations took place on Roblox, doubling from the previous year. Gaming activations can produce a variety of results, so how can brands understand where it is best to navigate their innovative marketing budgets to reach specific goals on these platforms?
We hope you enjoy these highlights and make sure to check out the full episode on Naavik's podcast page here:
https://podcasts.apple.com/us/podcast/naavik-gaming-podcast/id1568736386?i=1000669436944
Learn more about the B.E.A.M. podcast and Super League here:
https://www.superleague.com/beam-podcast
Follow Matt here:
https://www.linkedin.com/in/mattedelman
This week we're sharing an interview Matt did on The Shorty Awards podcast, "It's No Fluke."
Learn more about how Matt has driven 20x revenue growth over four years, spearheaded multiple M&A transactions, overseen international expansion, and supported the company’s IPO while building a dedicated team of high-performing, talented individuals.
Hear about how Matt's background leading Endeavor’s digital and social media operation helped establish Marvel Comics' entertainment studio and launch Marvel.com!
We hope you enjoy this episode and check out the "It's No Fluke" podcast! See you next week for more episodes of B.E.A.M.
Listen to It's No Fluke here:
https://shortyawards.com/its-no-fluke-podcast
Learn more about the B.E.A.M. podcast and Super League here:
https://www.superleague.com/beam-podcast
Follow Matt here:
https://www.linkedin.com/in/mattedelman
On this week’s B.E.A.M. podcast, Matt talks about three news stories relating to immersive media, marketing and AI. Listen as Matt discusses how luxury brands can engage with the metaverse and how marketers should replicate their YouTube strategy on Roblox. Finally, Matt shares how Meta’s new AI tools have boosted their advertising. You won’t want to miss these key insights!
Links to stories discussed:
How brands are adapting to new luxury consumer demands
How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024
Meta's ad biz booms with AI
Learn more about the podcast and Super League here:
https://www.superleague.com/beam-podcast
Follow Matt here:
https://www.linkedin.com/in/mattedelman
This week, Matt is joined by Jacqui Bransky (VP of Web3 & Innovation at Warner Records). They discuss what’s broken about the music industry and how artists can leverage their presence in immersive spaces like Roblox and Fortnite. They also go in-depth on their collaboration for the Soundz experience with Bebe Rexha. Listen for great insights from Jacqui about the role music plays in the metaverse!
Learn more about the podcast and Super League here:
https://www.superleague.com/beam-podcast
Follow Matt here:
https://www.linkedin.com/in/mattedelman
Follow Jacqui here:
https://www.linkedin.com/in/jacqui-bransky-20324120/
This week, Matt is talking about the Top 3 news stories relating to marketing to Gen Z. Listen as Matt discussesAdidas’ new collaboration with Fortnite. Later Matt analyzes American Eagle’s new campaign. Lastly, he weighs in on Duolingo’s unique approach to notifications.Listen to the full episode for insights at the intersection of next-gen marketing, immersive platforms and AI!
Links to stories discussed:
ADIDAS ICONIC THREE-STRIPES LAND IN FORTNITE, BRINGING CUSTOMIZABLE IN-GAME COSMETICS TO PLAYERS GLOBALLY
AdAge’s Gillian Follett: HOW AMERICAN EAGLE IS TARGETING GEN ALPHA AND MILLENNIALS WITH ITS NEW BRAND PLATFORM
Business Insider’s Kelli Maria Korducki: The World’s Meanest App
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
This week, Matt has a conversation with co-hosts of the Beyond Pixels show Nodo Ivanidze (Metaviu) and Dan Barry (Web3 & Metaverse Marketing Network)! They talk about how the metaverse is the new social network. They discuss the future of companies like Roblox, Fortnite and Meta. They also analyze challenges from building environments to using tools like generative AI. Make sure to listen to this insightful episode!
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Follow Nodo here: https://www.linkedin.com/in/nodo-ivanidze/
Follow Dan here: https://www.linkedin.com/in/barrydaniel/
Watch the Beyond Pixels show here: https://www.youtube.com/@BeyondPixels_
In place of a BEAM episode this week, we’re sharing an interview Josh Neuman did on the Beyond Pixel show!
Listen to Josh Neuman discuss Super League’s Webby Award winning Imagine Dragons experience. Get the inside scoop about the Webby Awards: what goes into making the show and selecting the categories. This episode also features guests, Claire Graves (The Webby Awards) and Blake Behnam (Sawhorse).
We’d like to thank Dan & Nodo for graciously sharing this episode with us. Look forward to an upcoming conversation with them on BEAM!
Please note, this episode has been altered to fit the audio medium. To watch the original video conversation visit HERE
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Follow Josh here: https://www.linkedin.com/in/josh-neuman-2050216/
Listen to the Beyond Pixels show here: https://beyondpixels.show/
This week, Matt is joined by the founder of Ozz Marketing, Lon Schwear. They delve into how Claire’s Shimmerville celebrated the power of self-expression on Roblox. Hear about how Lon’s background in art and music informed his expertise in marketing. The two discuss how the brand world and advertising world are transitioning to immersive media. You won’t want to miss this episode!
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Follow Lon here: https://www.linkedin.com/in/lon-schwear-b878881/
On this week’s episode, Matt is joined by Kristina Lutz (EVP Marketing, GSTV) and Lane Soelberg (SVP Business Development, Super League). Together they discuss GSTV and its unique approach to marketing. They dive into their partnership together and the synergistic opportunities it provides their consumer base. Take a listen to learn about retail media networks, marketing across all funnels, and more!
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Follow Kristina here: https://www.linkedin.com/in/kristinalutz/
Follow Lane here: https://www.linkedin.com/in/lanesoelberg/
In this week’s episode, Matt is joined by James Young, EVP and Head of Digital Production for BBDO North America. BBDO is the world’s most awarded advertising agency servicing brands like Pepsi, M&Ms, and Meta Quest. They discuss how the creative process works in the agency world from ideation to production. The two talk about how brands are increasingly advertising in the metaverse. James also delves into how he’s implemented generative AI into his work, like for Pedigree Rescue Doodles. Their conversation brings home the point that you don’t have to be a game publisher to have a presence in the virtual space.
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Follow James here: https://www.linkedin.com/in/james-young-5557631/
This week we're doing something a little different. We're taking a short break to prepare for more episodes starting February 15th!
In the meantime, please enjoy this interview from The Growth Fire podcast hosted by past guest, Kevin Hourigan (President of Spinutech). Kevin interviews Super League's CEO and past guest, Ann Hand! It's a great conversation that provides more context to the conversations Matt had with both of them in weeks prior.
Take a listen to learn more about Ann's background from her childhood to her first job to leading a company! Enjoy this inspiring discussion from The Growth Fire podcast.
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Follow Kevin here: https://www.linkedin.com/in/kevinhourigan/
Follow The Growth Fire podcast here: https://www.spinutech.com/about/podcast/
Follow Ann here: https://www.linkedin.com/in/ann-hand-5453ab6/
On this week’s episode, Matt talks to Kevin Hourigan, President of Spinutech, LLC and host of The Growth Fire podcast! The two of them discuss their decision to start a podcast and the lessons they’ve learned along the way. They also examine the state of marketing these days and how brands are evolving with the emerging digital and virtual space. If you’re interested in starting a podcast for your business, you won’t want to miss this conversation.
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Follow Kevin here: https://www.linkedin.com/in/kevinhourigan/
Follow The Growth Fire podcast here: https://www.spinutech.com/about/podcast/
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