It's no secret that AI has revolutionized the way we do business, from automating mundane tasks to creating personalized experiences. But as the AI revolution marches on, there's a growing misconception that human connections no longer matter. The truth is, these connections have never been more crucial. Join us for a thought-provoking exploration of the importance of embracing the H2H movement (Human to Human) in this age of AI, featuring our guest Bryan Kramer, the guy that wrote the book ...
Entrepreneurship can be many things: fulfilling, maddening, lucrative, demoralizing, exhilarating, lonely, etc., and community can help normalize the roller coaster ride. But simplification is the best tool to reduce chaos. That's why keying in on one thing at a time is such a valuable practice, and Terry Weaver has built an extraordinary community through events around that concept. Terry will be joining us on the next B2B Community Builder Live Show to talk about how he's built up his le...
Some companies are out there capturing demand from the market and doing it well. Then there are other companies that are doing things differently. Maybe it's an innovation the world hasn't fully understood yet. Maybe it's a break from the status quo in the industry that puts the client's needs first. These companies need someone that is championing the change they wish to make in the world, bringing "AHA" moments to folks that didn't realize there was a way to solve a pr...
LinkedIn has long been dismissed as just a site for recruiters. Then savvy business development professionals found success using it as a networking site - a digital rolodex for professionals. But what if we told you that LinkedIn is actually STILL untapped and underestimated platform for businesses to exponentially grow revenue? That's right, while everyone else is looking to grow their personal brand, you can take full advantage of LinkedIn by empowering your team to become evange...
Most people think they know what it takes to build a thriving online community. But most people get it wrong. That's why when I saw Suzanne Taylor-King building from scratch and hearing from everyone involved they knew this was different than what they had in mind (in a great way), I invited her onto the B2B Community Builder Show so we can dive into the nuances she intuitively understands that so many get wrong! Join us for an insightful, non-obvious discussion with someone who has harness...
Richard Branson famously said, "Communication is the most important skill any leader can possess," and conversations are the base of communication. But I've never seen any training on how to be a great conversationalist. That's why when Yurii Lazaruk reached out to ask me how I learned to interview people on my show, I knew it would be a great opportunity to share what I know about having easy conversations with anyone. This has been a lifelong obsession for me, and I hope to share: - How...
You're out there working your tail off to attract new clients, and even harder to keep them happy enough to refer you to their friends. But if you put that same effort into attracting talent, you can accomplish both those things more sustainably. That's what our next show is about! Join us for a live recording as we sit down with Ryan Englin, who was running marketing for construction companies when he discovered that the key to driving growth and profitability was not just in the ma...
Small business owners spend a lot of time thinking about how to gain a competitive advantage, and will spend hundreds of thousands of dollars on experts to help them do so. But no one knows your clients like your clients themselves. Therefore, listening to your clients is the best way to get that competitive advantage! That's why we're bringing Michael Haynes, author of Listen, Innovate, Grow and SME/SMB business growth expert to talk us through 3 different ways to listen to your market, ...
We all need to keep up with the high demand for fresh and engaging content, and have been told that Artificial Intelligence tools are the answer, but don't have time to test everything we hear about. That's why I'm bringing back Jon Briggs, the ultimate content hustler, to share the tips and tricks he's learned from his community of content creators that are working to make you look like a one person marketing department RIGHT NOW. Here are three things you can expect to learn from th...
Formalized evangelists are becoming a growing trend in B2B, and they are crucial for driving community, but you need more than one evangelist to drive community growth. That's why we're having Leslie Greenwood teach us how she was able to activate a whole community full of evangelists to grow one the most successful communities you've probably heard of, Pavillion (formerly known as Revenue Collective). Leslie will tell us all about: - What Evangelist-Led Growth means and why it's a powerfu...
The business closest to the customer wins. This is because if you can speak directly to your customers' pain points in their own language, they trust you have the solution they need. But businesses tend to spend the majority of their resources (time, money, attention) on activities that happen nowhere close to their customer. That's why the idea of Event-Led Growth is one you should consider. On this show, Mark Kilens, CMO of Airmeet, will teach you what Event-Led Growth means and s...
The easiest way to grow an audience is to leverage other audiences, and guesting on podcasts is a great way to do it. But most of the outreach I get to be on my show SUCKS. That's why I'm going to share what works. We're going to be sharing what has worked to get on my show, what has worked for our clients to get on other shows, and strategies that past guests of our show have used to promote themselves. This includes: - the 1 thing you should create first to help in all your outreach - ...
You work so hard on coming up with great ideas that can help people, but people will walk (or more likely scroll) right past them if they're not made in a way that hooks them in first. That's why I'll share 4 Hookpoint frameworks that will make people stop and listen to you more often, learn the concept you're sharing easier, and remember it better. On top of that, it will also help you create keynotes and content much faster than before. We'll go over: - why the hook is so importan...
Every week, after the live show, we go into an open mic session where our community shares speaking points and insights. This week led to a phenomenal conversation about the current state of the economy, marketing, and how SME's will share similar pain points as large enterprises. I'd love to have you as part of the next conversation on Mondays at 5:30 EST (right after the show) Register to join us tinyurl.com/B2BCB2023 Support the show
Here at Be The Stage, we've been touting the concept of "building relationships at scale" for 3 years, but it's really hard to explain. That's why when I saw Mike Grinberg of Proofpoint Marketing show a mental model of exactly how they do it, I knew we had to bring him on the show to talk about it. Join us as Mike talks us through: - why B2B is better off building affinity through people, instead of product - what the relationship pyramid looks like and how it's foundational to scaling rel...
To seed a successful community you need get insights about the people you are trying to help, and generate word of mouth about the value of bringing folks together on a mission. That is the job of an evangelist. But there are no playbooks for business evangelists, so I'm going to share the playbook that has worked for me not, multiple times. It worked for me early in my career when I needed to start over in Miami after a career in California- landing me in multiple magazines as a Top 20 Un...
Our experience has shown three groups of people are interested in community: marketers, community builders, and business leaders that want it as a strategic advantage. But few people have the experience to compare community as a strategy to other marketing plays. That's why having Jack Foster, VP of Marketing at WorkRamp, on the show will shine a new light on how you can understand if community is right for you. 17 years in marketing leadership roles have taught Jack that successful marke...
With McKenzie and Mark Schaefer officially deeming brand communities the best marketing strategy going into 2023, community building has officially gone beyond something that venture funded tech companies and influencers do. It is now something all businesses need to consider. But the average business is still having a hard time understanding the right way for them to get into it. That's why I'm going to break down these two seminal studies for you, and contextualize an clear path to build...
Given the elevated level of publicity that happens when you get written about in the best selling marketing book on Amazon right now (Belonging To The Brand, by Mark Schaefer), we wanted to give you an inside look into the story about the first community we built and how it happened. But instead of just telling you about it, we wanted to find a better way. That's why we are publishing the never heard before interview that Lemonpie did with me in order to plan a podcast tour around our the c...
There is a great book about the landscape of community for business out there already, and there is a great book out there on how to be a community manager. But understanding how to run a community works isn't what will drive mass adoption of it for business. Understanding how to profit from community is what will. That's why I'm convinced that Mark Shaefer's newest book, Belonging To The Brand- Why Community Is The Last Great Marketing Strategy, is the missing piece of the puzzle we neede...