Claim OwnershipB2B Lead Roundtable
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B2B Roundtable Podcast brings you ACTIONABLE B2B marketing and sales lessons to help you get better results and drive growth.
Brian Carroll interviews the marketing and sales thought leaders on topics from B2B marketing, empathy-based marketing, account-based marketing (ABM), content marketing, B2B sales, new research, content marketing, storytelling, leadership and more.
Brian Carroll is the CEO and founder of markempa a firm that helps brands make powerful emotional connections, convert more customers, and drive growth. Brian is the author of the bestseller, Lead Generation for the Complex Sale, and the B2B Lead Blog which is read by thousands each week.
https://www.b2bleadblog.com/
Brian Carroll interviews the marketing and sales thought leaders on topics from B2B marketing, empathy-based marketing, account-based marketing (ABM), content marketing, B2B sales, new research, content marketing, storytelling, leadership and more.
Brian Carroll is the CEO and founder of markempa a firm that helps brands make powerful emotional connections, convert more customers, and drive growth. Brian is the author of the bestseller, Lead Generation for the Complex Sale, and the B2B Lead Blog which is read by thousands each week.
https://www.b2bleadblog.com/
21 Episodes
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In a recent Gartner survey, 75% of B2B buyers said they’d prefer a rep-free buying experience. That’s a wake-up call for sales and marketing leaders everywhere. So, is this the end of sales as we know it… or the start of something better? On this episode of the B2B Roundtable Podcast, I sit down with […]
Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.
We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful.
Learn how to find personal and professional happiness and establish work-life boundaries in this interview with author Carlos Hidalgo
Learn how to go beyond alignment and get sales and marketing operating as one revenue team rapidly in this interview with Heidi Melin, CMO of Workfront.
Learn how to drive innovation and creative demand generation strategies to get better results with Jeanne Hopkins, CMO at Lola.com
Learn how Conversational Marketing drives better demand generation and account based marketing results with real-time conversations not marketing campaigns.
Find out how to get better account-based marketing results now and get a checklist for building a strong account based marketing (ABM) foundation today
Learn how to apply empathy in sales and account based marketing to get better results, build trust, and get more closed more deals
Learn how the best companies are growing revenue through customer success so you can transform your sales and accelerate revenue growth today.
Learn how to help empathy drive sales [and marketing] success by helping customers on their buying journey by being more empathetic via Challenger Sale.
Learn how boost customer revenue via cross-selling and organic account growth in this in-depth interview with Brent Adamson, co-author of Challenger Sale
Find out how to get sales enablement and inside sales right and what can be done to raise sales team performance with actionable advice
Learn how customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they're your best source of leads)
Get better results and how to use the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey
Learn how to improve the quality and accuracy of your B2B persona and contact data in to get better lead generation results and drive demand
Learn how marketing purpose drives growth, increases revenue, and improves profit and get 4 steps to articulate your purpose quickly
Learn how to use empathy as part of your strategy because empathetic marketing is essential to connecting with your customers.
Learn how to get better at social selling for better demand generation, prospecting, and business development with expert Jill Rowley
How can you drive fast growth with marketing? Learn how in this in-depth interview with Jim Fowler, CEO of Owler on what he’s learned to drive fast growth
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