Claim OwnershipB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups
Subscribed: 6Played: 29
Subscribe
© Ameya Deshmukh
Description
I interview seasoned marketing practitioners from in and outside the world of B2B SaaS & marketing savvy founders of B2B SaaS Startups to uncover practitioner level insights. I publish new interviews 1x week and solo episodes 1-3 times a week. For Marketing Leaders episodes share frameworks, tactics, and strategies from channel experts. For Marketing Teams episodes will show you how to drive revenue. For Executive Leaders episodes will teach you how to better align and work with your marketing leader.
57 Episodes
Reverse
After working with almost 20 companies, 6 of which where business of my own that failed or ran out of steam I've started to see 3 common mistakes that damned all of them. I cover at a high level what these mistakes are and introduce season 2 of AD4 B2B SaaS Startup Marketing
On this episode of AD4, I'm joined by Roger Dooley, Forbes Brainy Marketing CMO Council, author, marketing pro and international keynote speaker who's used Neuromarketing principles to create content that's built huge website audiences. His personal record is 3 million unique visitors/month. He's also the author of the 2 books Friction and Brainfluence, the host of the Brainfluence podcast which has featured Ryan Holiday, Guy Kawasaki, and nobel prize winner Al Roth. If that wasn't enough to convince you to hear him out he's also got decades of experience leading digital marketing organizations and currently runs his own Neuromarketing Consultancy.
In your journey in working at startups you may have to kiss a few culture frogs before you find a place where you really fit into the culture. When you do recognize it and make the most of it.
Pursuing a career marketing in the trenches in early stage startups means coming face to face with failure more often than many people in the business world. You can go through years of failure, 5 even 10 failed companies before you join a venture that is successful. When the success comes it'll come quickly suddenly and without warning. Keep your chin up until then & a chip on your shoulder!
In this episode I talk about trying to understand Gary Vs sayings around speaking your truth, loving the process, and document don't create. I also share some ideas around the importance of role models and rivals in the field of content marketing and why it's important to measure yourself against both.
In this episode I talk about how I started to learn through first hand experience how powerful giving value to others can be for marketing both for the way it makes you feel as a human being as well as for the chance it gives you as a marketer to make a positive impact on the world beyond growing a company or building a brand.
I had just finished watched 1917 by Sam Mendez and was blown away by the movie.
This is your brain on social media. Learn more about the effect social media has in dopamine and what it could be doing to your brain and how it could be getting in your way.
Sometimes we get caught in the work to become a better marketer to the point that we start to ignore the things that we do for fun. The truth is doing the things you enjoy will actually help you work harder at your career. I've been on both sides of this and here's a few things I've learned
Are you struggling with patience and being consistent with creating content?listen to this episode. In it I cover my struggles with patience, consistent content creation, and 4 tips for beating the Resistance and empowering the Muse. (I'll explain what those are in the episode as well) I also cover the neurological components of creating new skills and habits and how to transform your brain into a consistent content creating machine.
Go out and fail at more things. In this episode I talk about Homeshare a 1 person startup company (talk about early!) That I worked at briefly early in my journey. I go over the business what went wrong, what went right, share a Airbnb Craigslist growth hack I used involving mechanical turk, discuss what I might have done differently, and share lessons I learned from the experience.
If you've struggled with taking action on a creative idea like making a podcast or starting a business...anything listen to this episode! The only way forward is through but there are some obstacles that will get in your way. I know because they get in my way! Here's how I am working on overcoming them.
I tried to record a podcast episode today about millennials and the passion hypothesis and just failed at it. Even when you're struggling the important thing is to just do the work. Make the piece and put it out. It's just like when you have off days at the gym - finish the workout at 50% and get the reps in. Do the work
There's no other way to grow your brand or grow your business in 2020 than by putting out content. Its a skill many marketers wish they could master that some think they have mastered and most have not. The sheer volume and range of types of content a modern marketer needs to be able to produce is astounding. If you are getting your reps in your falling behind.
Have you ever felt bad about the amount of time you spend on Netflix, social media, or video games? Listen to this episode! Inside: how to play video games in an intentional manner, the dangers of social media, digital minimalism by Cal Newport, my experiments with digital minimalism, why deep focus is needed for the future of work in a world with AI. How social media companies are out to get you
Wow podcasting is fun! I went to Pacifica to drop off my rent, my landlord takes cash only haha, which was great because driving to San Jose takes an hour and I love cruising on 280 it's a great way for me to think. I had a few ideas I want to implement in 2020 in marketing you may find them useful! I also talk a bit about a group of overly concerned realtors on LinkedIn
In this episode I talk about patience, tell a story about a suicidal Catfish from the one time I went fishing, and share lessons I've learned from life in the trenches of content and SEO.
Marketing to a new audience is a challenge. You don't have the benefit of having produced lots of content and ran it against your hypotheses on what the audience cares about. You need to get to production fast as possible but you need to understand your audience before you can produce content for them. Here I talk through some general ideas that I use to guide me when preparing to create content for a new audience.
My first full time marketing job was being the marketing manager for Go Live Labs a fledgling user experience design firm ( team of 5 including myself) I was the entire marketing department and I made a huge mistake that ruined any chance at getting the business office the ground through marketing. It's a mistake lots of marketing professionals make especially early in their career. Although I've seen a lot of marketing leaders with 10 20 years into their career make this mistake too...and it'll ruin your chance at building brand audience and pipeline.
Hey welcome to the show! This episode I talk about: a cool opportunity for B2B brands to personalize the way they tell stories through emerging platforms, what sort of talent I think companies will need more of in the future, and 2 ideas for better email marketing that I'm going to experiment with in 2020.
Comments
Download from Google Play
Download from App Store
United States