B2B Word of Mouth Marketing

boomtime’s VP of Operations, Alfonso Barreiro, an expert in design, joins JP Clement to discuss the differences between graphic design and web design. They discuss how these two types of design affect the user experience and are used to drive the customer journey on your website. Learn more about the strategy and analytics behind great design and how that ties into your overall marketing strategy to create a simple yet powerful experience for your prospects.   Please take a listen to the episode. Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement/ Connect with Alfonso: https://www.linkedin.com/in/alfonso-barreiro/

boomtime’s Director of Content, Kathy Watts, and Marketing Strategist Nick Martinez join JP Clement to discuss how content strategy informs content creation. We discuss the importance of having a content strategy and how content drives your messaging and helps maintain consistency across all touchpoints.  Please take a listen to the episode. Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement

boomtime Marketing Strategist Nick Martinez joins JP Clement to discuss Advertek and their success utilizing boomtime’s LinkedIn Connection Campaigns. We discuss how our Connect package helps grow connections and leads on LinkedIn with specific examples from Advertek’s success story to demonstrate how effective a LinkedIn Connection Campaign can be for your business.   Please take a listen to the first episode of our Client Success Stories podcast series.   Then visit our Resources page to learn more about the strategy behind Advertek’s LinkedIn success and see their results.   Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime   Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement Connect with Nick: https://www.linkedin.com/in/nicholasmtz/

Welcome to Week 8, the final episode of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts. This week, we discuss how to refine your funnel. We talk about why it’s essential to refine your funnel and the key strategies that make the most sense for B2B. We review some of the high-level KPIs to benchmark your overall performance and discuss the best tools for reporting and analyzing those metrics. We dive into how and when to refine your marketing techniques, along with other aspects related to this eighth and final stage of your digital marketing funnel. Please take a listen as we wrap up our Marketing Funnel Deep Dive podcast series.   Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement

Welcome to Week 7 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts.   This week, we analyze how things like customer satisfaction surveys, great UI/UX, and following the data are critical in the Advocacy process. Questions like, “what are the best ways to ask customers for reviews?” and, “what are the differences between affiliates, resellers, and referrals?” are covered, as well as many other aspects related to the seventh stage of your digital marketing funnel.   Please take a listen, and prepare for Week 8, where we will dive deeper into the Refining your funnel. We will be covering topics centered around metrics and data, depth and frequency, and favorite tools for analyzing and reporting metrics.   Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement

Welcome to Week 6 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we will discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts. This week, we analyze how things like customer satisfaction surveys, great UI/UX, and analyzing data are critical in the Retention process. Questions like, “how do I know if my customers are satisfied?” and, “what are effective ways to build customer loyalty?” are covered, as well as many other aspects related to the sixth stage of your digital marketing funnel. Please take a listen, and prepare for Week 7, where we will dive deeper into the Advocacy portion of your funnel. We will be covering topics centered around reviews, referral programs, and affiliate programs.   Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement Connect with Donnie: https://www.linkedin.com/in/donnievaldez

Welcome to Week 5 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we will discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts. This week, we analyze how things like customer satisfaction surveys, great UI/UX, and analyzing data are critical in the Customer Experience process. Questions like, “what is the best way to measure customer satisfaction?” and, “what role does data play in customer experience?” are covered, as well as many other aspects related to the fifth stage of your digital marketing funnel. Please take a listen, and prepare for Week 6, where we will dive deeper into the Retention portion of your funnel. We will be covering topics centered around contact points, email marketing, and landing pages.   Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement Connect with Donnie: https://www.linkedin.com/in/donnievaldez  

Welcome to Week 4 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we will discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts. This week, we analyze how things like customer service, sending great emails, and having dedicated landing pages are critical in the Conversion process. Questions like, “how important is customer service now?” and, “how important is email marketing in 2021?” are covered, as well as many other aspects related to the fourth stage of your digital marketing funnel. Please take a listen, and prepare for Week 5, where we will dive deeper into the Retention portion of your funnel. We will be covering topics centered around customer communication, loyalty, and encouraging repeat business.   Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement Connect with Donnie: https://www.linkedin.com/in/donnievaldez  

Welcome to Week 3 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we will discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts. This week, we analyze how things like generating reviews, defining differentiators, and constructing case studies are critical in the Consideration process. Questions like, “how can I get more Google reviews?” and, “how do I define my USP?” are covered, as well as many other aspects related to the third stage of your digital marketing funnel. Please take a listen, and prepare for Week 4, where we will dive deeper into the Conversion portion of your funnel. We will be covering topics centered around contact points, email marketing, and landing pages.   Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement Connect with Donnie: https://www.linkedin.com/in/donnievaldez

Welcome to Week 2 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts we will cover the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts. This week, we discuss how things like messaging, brand voice, and web copy are critical in the Discovery process. Questions like, “what is the importance of a powerful brand message?” and, “how do you approach landing page copy versus home page copy?” are covered, as well as many other aspects related to the second stage of your digital marketing funnel. Please take a listen, and prepare for Week 3, where we will dive deeper into the Consideration portion of your funnel. We will be covering topics centered around generating reviews, defining differentiators, and constructing case studies.   Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement Connect with Donnie: https://www.linkedin.com/in/donnievaldez

In this podcast series, we will cover the fundamentals of digital marketing and deep dive into 8 key sections of your company’s marketing funnel, covering one per week with a series of questions answered by boomtime marketing experts.   Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement Connect with Donnie: https://www.linkedin.com/in/donnievaldez

Bill Bice passes the leadership baton to JP Clement, who became the CEO of boomtime last month. In this episode, they discuss their favorite topics, word of mouth and digital marketing.   Website: www.boomtime.comLinkedIn: https://www.linkedin.com/company/boomtimeTwitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclementConnect with Bill: https://www.linkedin.com/in/billbice

A question we often get is should you focus on Linkedin or email marketing? The answer, like most things in life, is not a binary this or that. In fact, we believe you should focus on both, but the deeper question is, when do you focus on which one? That's what we explore in this episode of the podcast. Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflynn

As business owners and Marketers, what kind of impact do we have on society? How do our messages resonate and influence entire generations, as well as an individual's perception of themselves and their place in the world? Why is Diversity Marketing so important - and how will you be judged if you don't understand these concepts? Join us as we discuss the impact of our messaging and what you should be doing to better understand your audience and the unique times we are living in.   Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with Bill: https://www.linkedin.com/in/billbice Connect with Justin: https://www.linkedin.com/in/justin-e-butler

For those that tripled down on marketing during the pandemic, they are beginning to reap the rewards of their efforts. However, if you pulled back on your marketing budget, it's not too late. Listen to this episode to learn what to do now that the economy is coming back. Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflynn

Great work can still get done when remote. Sometimes, even better work can get done when you don't rely on the water cooler effect. Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflynn

Two strategists at boomtime sit down to discuss what they see in marketing their client's businesses in this unprecedented time. Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with Luc: https://www.linkedin.com/in/lucflynn Connect with Erin: https://www.linkedin.com/in/erinebarrio

With quarantine and shelter-in-place orders being observed across the globe, many are asking when things will ‘return back to normal.’ The truth of it is, there isn’t any going back - a new normal is going to be established and it’s going to be driven by the trends we were predicting would happen ten years down the line. The crisis has sped up our timeline and innovation is going to be a small and mid-sized business's core advantage over larger firms.   Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with Bill: https://www.linkedin.com/in/billbice Connect with Erin: https://www.linkedin.com/in/erinebarrio

Word of mouth marketing is working better than ever. We are aligned on what we want from businesses and our network. Listen to the latest episode to learn how you can make word of mouth marketing work for your business. Have a marketing question you want answered? Email us at podcast@boomtime.com. Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflynn

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ (The Essential Drucker) - It's never been easier to understand what marketing is, how it works, and how it will help your business. For example, right now it's crystal clear what every one of your customers wants from you - and how your marketing can give them this. Unsure what we mean? Find out in this episode. Have a marketing question you want answered? Email us at podcast@boomtime.com. Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflynn