BD Talks

In this month’s episode of BD Talks, Caitlin Roxburgh sits down with Eleanor Windsor, Director of Knowledge Management at Irwin Mitchell, to explore how a well-implemented knowledge management strategy can directly support and strengthen business development.  Eleanor navigates how to measure and capture tacit knowledge and how to balance this in light of AI prevalence in the professional services industry.

In this episode of BD Talks, Chris Pullen, Head of Business Development at Kennedys, joins our host, Caitlin Roxburgh, to discuss the role of Key Account Management (KAM) and its growing importance as a business development tool for professional firms. From exploring the role of personal and professional relationships in KAM to strategies for engaging risk averse partners, this episode is required listening for anyone leading Key Account programmes. 

Our latest episode of BD Talks sees Caitlin Roxburgh joined by both Rose Hall, Client Director, Strategic Projects in AI and Integration at HSF Kramer and Phil Tyler, Head of Digital Marketing at Lewis Silkin, discussing one of the most important topics for the industry: AI.  With insight on the value of AI collaboration, the human disconnect that could arise between firms and clients with increased AI use and the importance of upholding emotional intelligence, this conversation is a hugely instructive if you’re thinking about the pros and cons of AI at your firm.  Listen below to hear what this means for BD and marketing professionals. 

In this episode of BD Talks, Caitlin Roxburgh is joined by Charlotte Evans, a freelance Business Development & Marketing Consultant, with over 25 years of experience in the professional services sector. As those in professional services know, navigating bids and proposals is not a one-size-fits-all. Charlotte brings a fresh perspective and insight into how she generates and demonstrates ROI on proposals and nurtures the power of storytelling to win bids.

In this episode of BD Talks, Henry Maples, Partner at Murrells, joins Caitlin Roxburgh on BD Talks to explore what effective business development looks like for a specialist law firm. From building meaningful client relationships to concrete thought leadership, Henry offers a real-world perspective on the strategies that drive growth when you may not have the same resources as a larger firm. Discover how Henry’s approach to marketing and business development can reshape your own firm’s growth.