Claim OwnershipBE the Sought-After Entrepreneur Podcast
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Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!
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Are potential clients constantly telling you "let me think about it" or "I want to wait until after the holidays"? What if this waiting energy showing up in your business isn't about your messaging, positioning, or the quality of what you offer but rather a direct reflection of energetic incongruencies and strategic gaps you haven't yet identified? In this deeply revealing episode, I unpack the phenomenon of "waiting energy" and share my own journey discovering why prospects stayed on the fen...
What if your resistance to traditional business strategies isn't a mindset block to overcome, but actually your inner wisdom guiding you toward authentic success? In this raw and honest conversation, Creative Entrepreneur Coach Kellyn Bechtold (MBA/MPH, Wayfinder Certified Coach) shares her unconventional three-year journey of choosing self-discovery over self-discipline to build her coaching business, The Out Beyond, where she helps creative entrepreneurs grow businesses that function and fl...
Have you ever wondered why certain "proven" business strategies feel like nails on a chalkboard to you? What if your resistance to social media content creation, teaching curricula, or networking isn't a mindset block you need to overcome, but actually cosmic intelligence guiding you toward your zone of genius? In this deeply personal episode, I share how studying my astrological chart revealed why I'd been swimming upstream in my business for years. From discovering my empty 3rd house (expla...
Have you ever noticed that when you're feeling scattered internally, your business seems to attract the most chaotic clients? I used to think this was just bad luck until I started paying attention to the pattern. Every time I was overwhelmed, saying yes when I meant no, or neglecting my own basic needs, I'd somehow magnetize clients who did the exact same thing. It turns out there's something much deeper happening than just coincidence. This episode explores the concept of energetic incongru...
I caught myself doing it again. Scrolling through Instagram, seeing a post from someone I usually love, and thinking "I can't believe they just said that. That goes completely against everything I thought they stood for." Then it hit me—the massive hypocrisy I was living. Here I am, constantly talking about authenticity, encouraging people to show up as their fullest expression, to stop shrinking because someone criticized them... and in the same breath, I'm sitting here judging someone else ...
I spent eight months building the "perfect" business. Perfect logo, perfect colors, perfect fonts, perfect website, perfect brand. I had 50+ logo variations saved in Photoshop and spent hours on Pinterest creating mood boards for my brand aesthetic. Meanwhile, my mentor kept saying "Fail fast and fail forward, Kathryn. Just launch the offer." But I didn't listen. The safe place for me was staying in creative mode—playing with designs, tweaking copy, perfecting everything behind the scenes whe...
Everyone told me my quiz was too much. After creating what I called "one of the most epic quizzes the interwebs have ever seen" with detailed results pages that took months to develop, one person said it was "overwhelming, there was too much content there." My inner child started screaming. "Maybe I should take some content away... maybe I'm being too much again." Even though we'd received incredible feedback, that one comment had me second-guessing everything. But here's what I've learned…th...
Everyone told me I was crazy. I had a funnel that performed exceptionally for 2.5 years, 80% show-up rates on sales calls, 6-8x return on ad spend, metrics people would die for. But I felt like I always had my foot on the gas, never able to truly step away. My mentor kept showing me the data… "Kathryn, these numbers are exceptional!" But my system was screaming for something different. This episode is about those threshold moments where you choose alignment over metrics, integrity over extern...
When you're naturally a people-pleaser or perfectionist, it's so easy to flinch the moment someone gives you critical feedback. One complaint and suddenly you're questioning everything, ready to completely revamp your business to avoid future criticism. I spent years turning myself inside out every time someone wasn't 100% satisfied. The constant bracing for complaints kept me in an exhausting state of reactivity. So I developed a completely different approach to receiving feedback. One that ...
Most sales trainers tell you to "bust objections" and never take no for an answer. I always thought that approach was cringy and manipulative. But I struggled with how to handle money objections without being pushy. After being on both sides of sales calls that felt gross and transactional... I realized there had to be a better way. One that actually honors people's truth while still leading powerful conversations. So I developed a completely different method. One that creates space for genui...
Hustling isn't indicative of success. And I've got proof. I spent 12 months posting on Instagram five days a week, sending multiple emails, and following a framework that didn't feel authentic. Despite investing heavily, my online business wasn't paying off like my brick-and-mortar one. So I decided to try a different way. I threw out the hustle mentality completely. What happened next changed how I looked at business in general. This episode proves that hustling harder doesn't equal more suc...
High achievers often get caught in a pattern of hypercritical focus that prevents them from celebrating success. In this eye-opening episode, I reveal how our ability to spot improvements becomes our Achilles heel when we obsess over the 1% that isn't working instead of celebrating the 99% that is. I share my personal experience launching my AI-powered conversion copywriting system and the critical "silence" moment after launch where high achievers typically begin doubting themselves. I explo...
Creating success is about alignment, not just strategy. In this revealing episode, I share authentic client success stories from my Spellbound coaching program, demonstrating how genuine messaging and personal alignment collapse business growth timelines. Starting with the observation that both tangible results (sales, ROI) and intangible transformations matter equally, and illustrate how different entrepreneurs thrive using completely different approaches when they honor their natural streng...
From trauma to transformation, Dr. Natalie Green shatters the myth that healing happens only in our heads. Drawing from her harrowing personal survival story and 30+ years as a trauma expert, the bestselling author and Growing Tall Poppies podcast host reveals why so many high-achievers remain stuck despite years of talk therapy. Dr. Green illuminates how trauma fractures our internal communication system, disconnecting our thinking brain from our feeling heart and intuitive gut. Through her ...
"Trading is like the biggest personal development course you will ever take." This insight from bestselling author Anmol Singh reveals how market psychology mirrors entrepreneurial mindset challenges. Starting as an introverted college student in his dorm room, Anmol discovered that successful trading requires the same emotional discipline that drives business success. He shares how he developed "robotic indifference" – staying loyal to his predetermined plan rather than letting fear and gree...
"Money is energy, and we're either blocking it or attracting it." This powerful insight sets the tone for our conversation with Lisa Kalmin, who challenges conventional views on prosperity. Lisa shares profound insights about our relationship with money, time, and self-worth. She explains how cultural messaging and family patterns create "wealth set points" that limit our potential, while offering practical strategies to break free from scarcity mindsets. For 38 years, Lisa has supporte...
In this thought-provoking episode, we dive into the internal struggles that emerge when we feel pulled toward paths that seem to contradict our established values or public image. I’m sharing my personal journey with artificial intelligence, from initial resistance to curious exploration and how this evolution challenged me to examine the "all-or-nothing" thinking that often limits our authentic expression. Through vulnerable reflection, I reveal how an influencer's anti-AI stance triggered d...
In this illuminating conversation with Jayne, a sovereign Reiki reclamation mentor, we explore the profound disconnect many intuitive practitioners feel when trying to market their transformational work in today's digital landscape. Jayne shares her journey of dismantling what no longer serves her, and reveals how conventional marketing tactics left her feeling inauthentic and misaligned with her core values. Rather than continuing to contort herself into prescribed formulas, she chose to gro...
Building off last week's client story, this episode dives into the practical differences between marketing skills versus experiences and why most online marketing advice doesn't work for energy healers, Reiki practitioners, and transformational workers. I break down the fundamental shift from describing what you do to helping people feel what their life will be like after working with you, complete with real examples you can apply immediately. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE,...
In this powerful episode, I delve into the critical distinction between selling an experience versus teaching a skill or knowledge-based product and why traditional marketing approaches often fail for experience-based businesses. This insight is especially valuable if you're an energy healer, or someone who provides transformative experiences rather than teachable frameworks. I share a revealing client case study about a practitioner in women's holistic health who wanted to launch a new offer...
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