BOSSY

48 Episodes

Reverse

A Guide: Using Social Media Ads to Grow Your Business

2024-07-2523:56

In this episode: Tara shares the strategies she uses for targeting Facebook ads that can help you get customers for your business Why you especially need to know your numbers for ads How calculate ROAS for your ad-spend Figuring out which ads to use 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

Pulling Yourself Out of the Spin Cycle and Handling Difficult Clients

2024-06-0633:14

In this episode: Katie and Tara rant and reflect about their most annoying experiences dealing with clients and offer advice for each other for how to overcome those experiences Drawing the line with your clients (and teaching your staff how to do so as well) How to pull yourself out of the ‘Spin Cycle’ (aka stuck in your own thoughts) when negotiating with clients 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

Capturing Attention with Gary Vee

2024-05-2341:20

In this episode: Serial entrepreneur, OG content creator, and best-selling author Gary Vaynerchuck hops on the pod to talk about his new book, Day Trading Attention How Gary is constantly creating content— and how it helps grows his businesses Why you should focus on attention rather than content type Gary shares his insights about a world without TikTok…and what app is coming next PLUS Gary’s genius tips for hiring top talent 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

What Working at Twitter under Elon Musk Taught Dr. Rumman Chowdhury About Leadership

2024-05-1655:32

In this episode: Rumman Chowdhury, PhD, founder and CEO of Humane Intelligence, joins the pod to talk w/ Katie and Tara about the reality of running a nonprofit in tech Rumman shares stories from working at Twitter before and after Elon Musk took over and what it taught her about ethics in tech and AI Why Rumman chose to build a tech nonprofit instead of a for-profit company How to track KPIs, attract and retain top talent with a low budget You can read more about Rumman's work here: https://www.rummanchowdhury.com/ 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

Moving Beyond the Girlboss with Sophia Amoruso

2024-06-2729:03

In this episode of BOSSY: -Tara interviews Sophia Amoruso, founder, entrepreneur, bestselling author, to debrief on Sophia's life post Nasty Gal - The importance of saying ‘no’ and knowing where to focus your energy -The unintended consequences of ‘girlboss’ and why its current meaning doesn’t match the original intention Sophia set out… -PLUS: Sophia talks about how she’s embracing her personal life by going on trips to Europe, dating new men, and playing poker with Benny Blanco 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

Muse Cycles: Mapping Your Productivity to Your Health and Hormones

2024-06-1341:25

In this episode: If you or a loved one has been diagnosed with ‘womanhood’ then this episode is for you (sadly we cannot offer you any compensation) Cycle Syncing for Entrepreneurs: Tara shares the chart that helps her optimize her productivity to align with every phase of the menstrual cycle (believe it or not this has worked wonders for her business…) Learning to embrace your menstrual cycle, and the hormonal changes that come with it Link to Tara's coach: https://shararaqs.io/ 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

Reviewing Non-Traditional Business Models

2024-05-0947:23

In this episode: Katie and Tara review non-traditional business models, like non-profits and co-operatively owned businesses , to see how they compare against the standard model Knowing what business model is best for you Real world example of a bunch of employees who said fuck the big man and led to the formation of Defector Media Why you make more money at a nonprofit than at a corporation PLUS Tara and Katie answer an audience question on leveling up your mindset to earn 7 figures Show Notes: 1.) Defector Media's annual report: https://defector.com/defector-annual-report-year-three 2.) Buffer Resources: https://buffer.com/resources/profit-sharing/amp/ 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Stay Inspired When You're Not Feelin' It

2024-05-0251:50

In this episode: How to find your ikigai–a Japanese concept that helps you unleash your inner purpose Unlock Tara’s 6 levels of Self-Actualization Katie’s tips for avoiding decision fatigue and burnout Why being an entrepreneur is about prioritizing the journey over the destination PLUS Katie and Tara answer an audience question about coping with imposter syndrome as an entrepreneur 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

Confessions from a Forbes 30 Under 30 Alumna: Does Forbes 30 Under 30 Actually Help Your Career?

2024-04-2540:28

In this episode: Katie gets the scoop from Tara, a Forbes 30 under 30 alum, on how to actually make the list Tara’s experience with applying (and no she didn’t pay to get in) Why making the list isn’t all that as an entrepreneur How the 30 under 30 campaign is a money making machine for Forbes How to use your ego to drive growth for business in legal ways (unlike Sam Bankman Fried) 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

Business Debt 101: When to Use Debt, Equity Financing and SBA Loans to Scale Your Business

2024-04-1851:20

In this episode: Business Debt 101: when to use debt to scale your business Tara’s experience with debt and how Apple almost ruined her marketing strategy Debt vs Equity Financing SBA Loans: How to tap into Uncle Sam’s foolproof-ish loan program Invest, Acquire, Compete: Tara’s plan for taking on Elon Musk’s companies This video is brought to you by Walmart Business. Get all the things you need at low prices you love when you visit business.walmart.com 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

Advisors, Peers and Community with Tech Founder Gina Bianchini

2024-04-1137:06

In this episode: Gina Bianchini, CEO of Mighty Networks, joins Tara and Katie to discuss the importance of building a community with your customers Community > content on social media platforms Advisory Boards 101: What to and (not to do) when starting a board for your business Tara’s learnings from building her own advisory board PLUS Katie and Tara share their dream inner circle for their businesses This video is brought to you by Walmart Business. Get all the things you need at low prices you love when you visit Business.Walmart.com. 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

Why CEO Isn't a Dream Job with the Millionaire Maker Danielle Leslie

2024-04-0436:06

In this episode: Founder and Creator of Course from Scratch (and Tara’s fashion inspo), Danielle Leslie joins Tara and Katie to talk about redefining the traditional CEO model WTF should I do as a CEO?! Why not everyone is cut out to be a CEO or lead large groups and why that is TOTALLY COOL Why being a CEO is out and being a CIO (Inspiration, Innovation, Investment) is in This video is brought to you by Walmart Business. Get all the things you need at low prices you love when you visit business.walmart.com. 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

How Better Booch Founders,Trey and Ashleigh Lockerbie are Taking Over the Kombucha Industry

2024-03-2856:50

In this episode: Trey and Ashleigh Lockerbie, founders of Better Booch, join Tara and Katie to talk about what it’s like to run a successful company with their partner Previous Lives: How Trey and Ashleigh went from being back-up singers for Lady A, Rihanna and Selena Gomez to taking over the Kombucha Industry Trey and Asheligh’s tips for starting and running a successful business with your partner The process of acquiring another company and why it helped Trey and Ashleigh scale Better Booch Invest, Compete Acquire: Trey and Asheigh reveal which wellness drink brands they would invest in, acquire or straight up compete with 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Secure Funding, Hiring Advice, and Building the Next Big Finance App with Lindsay Dorf

2024-03-2151:21

In this episode: Lindsay Dorf, founder of Fintech start-up Astor, joins Katie and Tara and opens up on challenges she experiences as a woman in fintech Why not all flops are failures Lindsay’s GENIUS way of hiring people Why securing funding is like dating Why some of Tara’s best mentors have been White Men PLUS the gang answers an audience question about needing momentum to start a business 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

How Confidence Can Impact Your Business’s Bottom Line with Rachel Rodgers

2024-03-1455:51

In this episode: Rachel Rodgers, CEO and Founder and best-selling author, joins Tara and Katie to talk about building courage and confidence as an entrepreneur Why confidence is an illusion How Tara builds her courage through her fashion choices Why being vulnerable is a strength PLUS, the gang answer an audience question about knowing when it’s time to take your side-hustle full time 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

Founder Therapy with Slutty Vegan Founder, Pinky Cole-Hayes

2024-03-0752:28

In this episode: Pinky Cole-Hayes, CEO and Founder of Slutty Vegan joins Katie and Tara in a special edition episode of BOSSY How Pinky went from being a TV producer to starting a 6 figure restaurant brand Beautiful Fear: Channeling fear and using it as a strength The importance of being IN IT as a CEO What parenting taught Pinky about being a better business leader Invest, Acquire, Compete: Pinky chooses 3 businesses she’d want to invest, acquire and straight up compete with 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

Asking Miss Excel about Her 15-Hour Work Week that Makes Millions

2024-02-2950:19

In this episode: Kat Norton AKA, Miss Excel, joins Katie and Tara to talk about top trends that you need to leverage for your business How Miss Excel works only 15 hours a week but makes 6 figures a month Kat Norton’s approach to social media made her go viral Why AI isn’t the villain PLUSSSS: The gang answers an audience question about social media and email marketing strategies 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

Scorecards 101: How to Track if You’re Crushing it or Messing Up

2024-02-1548:50

In this episode: Why you need to start implementing a scorecard ASAP! Tara’s scorecard template to set your team up for success How to get an instant promotion at work Tara and Katie answer an audience question about taking on other clients when you're starting out 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

Playbooks for Scaling Personal Brands to Millions, Celebrity Empires, and Emma Chamberlain’s Evolution

2024-01-1844:58

In this episode: Tara wants to executive produce reality television Katie breaks down Oprah’s empire What finally did “Jenny Craig” in Emma Chamberlain evolving beyond the universal editing style she created Huberman husbands (and other ‘high trust’ audiences) RuPaul’s franchise model What happens to a personal brand when you get sick of yourself or change Why you should infuse your brand with YOU 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

Where Entrepreneurs Put Their Money, How Tara & Katie Invest, and Risk Tolerance

2024-01-1152:48

In this episode: Katie asks Tara how much she pays herself and how much she spends Does Katie need a new tax strategy? Strategic planning for building generational wealth within families Katie tries to convince Tara to invest in the S&P 500 Why Tara is betting on herself Where entrepreneurs put their money more generally 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY on: Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

#box-pro-ellipsis-173242887401951{-webkit-line-clamp:2;}BOSSY