How does Taylor do it? The impact & influence she holds is UNMATCHED. Is this by accident or by design?Taylor Swift just pulled off an explosive announcement of her 12th album, Life of a Showgirl, with a “pre pre-order while supplies last” — and the world is thrilled!In this episode, I’m breaking down: • The psychological triggers behind the “pre pre-order” of her new album, Life of a Showgirl • How her branding psychology makes criticism feel like a personal attack • The Swiftie micro-culture (friendship bracelets, in-group language, and more) • Why hype marketing turns every launch into a frenzy • 3 ethical ways you can use these same tactics to grow your brand without manipulationWhether you love her, hate her, or just want to understand why she’s unstoppable, this is a PR and marketing breakdown you won’t want to miss.While you are here don't forget to like, subscribe, & give it a share!💥 Want to build your own hype-fueled, loyalty-driven brand?Work with me here → https://www.ashleybrianaeve.com/Grab your NEW merch from the store!!! https://ashleybrianaeve-shop.fourthwall.com/en-cad/collections/all
There’s a dangerous misconception in the Human Design space that being a Manifesting Generator means you’re supposed to bounce between ideas, pivot constantly, and stay in motion. But the truth is—when that energy goes ungrounded, it creates distraction, burnout, and brand fragmentation.In this video, I break down what aligned MG energy actually looks like through the lens of pop culture branding. We’ll analyze the brand trajectories of Blake Lively and Tony Robbins to show the difference between impulsive creativity and strategic expansion.If you’re a Manifesting Generator this is a masterclass in how to build a cohesive, magnetic brand without sacrificing momentum. Because alignment isn’t about doing it all—it’s about doing it right.Book a consulting session for your own brand here: https://www.ashleybrianaeve.com/storeGrab your spot in my self paced course BRAND (by design) 101: https://www.ashleybrianaeve.com/brand-by-design-101
BEWARE! Do not watch this if you are easily offended! This video calls out the mistakes you may be making & holds no punches in telling you how YOU hold the power to shift them!!If you are making these mistakes in your spiritual online brand you NEED to fix this issues before worrying about advanced Human Design/ BG5.After working with thousands of entrepreneurs in building, and scaling, personal brands these are the top 5 mistakes I see made!**This was a replay from Instagram: https://www.instagram.com/reel/DL2eYwVu4xW/?igsh=MTdyeWRqaXV4NW1v **Ready to book your own session for your brand?Brand Reboot Sessions are available now: https://www.ashleybrianaeve.com/offers/wAGzVXTm/checkoutBrand to Movement Accelerator Consulting: https://www.ashleybrianaeve.com/the-brand-to-movement-acceleratorOr check out my self paced Brand (by design) 101: https://www.ashleybrianaeve.com/brand-by-design-101#personalbrand
Tyson Ritter and The All-American Rejects pulled off one of the most iconic stealth comebacks of 2025—and it’s a branding masterclass in real-time relevance, nostalgia marketing, and public re-alignment.In this episode, we break down:How Tyson leveraged a surprise concert, Gen Z/ Millennial nostalgia, and real human connection to reignite the AAR brandWhy his “offbeat but authentic” presence is exactly what today’s audiences are cravingAnd how Blake Lively’s PR team keeps fumbling the bag—from SEO chaos campaigns to inconsistent branding, we unpack why her public image is spiralling in the opposite directionThis is not just celebrity gossip—this is a masterclass in brand archetypes, audience attunement, and what it takes to stay iconic in a post-trust era.Ready to book your own session for your brand?Brand Reboot Sessions are available now: https://www.ashleybrianaeve.com/offers/wAGzVXTm/checkoutBrand to Movement Accelerator Consulting: https://www.ashleybrianaeve.com/the-brand-to-movement-acceleratorOr check out my self paced Brand (by design) 101: https://www.ashleybrianaeve.com/brand-by-design-101
The Truth About Being a Multi-Passionate Entrepreneur: Why It’s Not the Reason You’re StuckAre you telling yourself you can’t build a clear brand because you’re “multi-passionate”? Let’s call that what it really is: a sneaky self-sabotage pattern, especially when you’re this close to real success.In this video, I break down the real reason multi-passionate creatives stay stuck — and it’s not because you “do too many things.” I’ll show you how to build a cohesive, aligned brand without cutting off pieces of yourself. Yes, you can be clear, bold, and multi-dimensional at the same time.✨ Plus, I share an exact example from one of my clients — how we rebranded her from “dog trainer” to personal coach for you and your pup, with a message that honours her full vision.Don’t miss this — and if you’re ready to turn your multi-passionate brilliance into a movement, check out my Brand to Movement Accelerator (special offer running today only on my IG stories!):https://www.ashleybrianaeve.com/brand-you-done-for-you
If your brand feels a little… fuzzy, this is your wake-up call.In today’s episode, we use Justin Baldoni’s ‘Man Enough’ brand as a live case study to explore what makes a brand clear, trustworthy, and positioned for sustainable growth—and what causes even purpose-driven platforms to lose momentum.We’ll unpack:– The branding archetypes Baldoni leaned on—and where they got muddy– The BG5 (Human Design for business) profile that sheds light on his leadership + marketing style– Key mistakes in brand messaging, positioning, and platform alignment– How public perception shifts when your brand identity isn’t cohesive– And most importantly, what you can take away to tighten up your own brand for clarity, resonance, and conversionWhether you’re building a personal brand, podcast, or purpose-driven business—this episode gives you real-world branding strategy through the lens of pop culture, psychology, and energetic alignment.📍Pop culture meets precision strategy. Let’s get into it.#BrandStrategy #ManEnough #JustinBaldoni #MarketingCaseStudy #BG5Business #HumanDesignForBusiness #BrandArchetypes #BusinessPodcast #EntrepreneurTips
If you’re stuck in an endless cycle of launching, pivoting, and reinventing your brand every month—this episode is your reality check and your roadmap.We’re breaking down:Why winging it is killing your growth (and sanity)The psychology behind powerful, profitable brands like Taylor Swift and AppleWhat went wrong with Peloton and BlackBerry—and how to avoid itThe real reason structure = freedom in businessActionable tips to build brand clarity, consistency, and scale without burnoutPlus, I’m dropping a big announcement: my signature branding mastermind officially opens tomorrow. Normally it launches in January—but this year, grief came first. And I’m finally ready to lead again, this time with even more depth.Whether you’re a coach, creative, or multi-passionate entrepreneur—this episode will help you stop chasing your tail and start building something iconic.Ready to scale your brand in a way that fits your lifestyle? Learn more about me here: https://www.ashleybrianaeve.com/
Are you tired of blending in online? In this episode, I share my exclusive BLA Framework to build a category-of-one personal brand that gets you paid for what you’re best at.We’ll cover how to align your BG5 "Success Codes", leverage your Gene Keys Life Work, and choose your perfect Brand Archetype so you can build a values-driven business that feels aligned AND profitable.Whether you’re just starting your personal brand or scaling an existing business, this is the exact process I use with my private clients to create iconic legacy brands.You’ll learn: • How to combine BG5, Gene Keys, and brand psychology for ultimate clarity • The real secret to building a business that feels easy AND profitable • Why values-driven brands win in 2024 (and beyond)Subscribe, screenshot, and tag me on IG @ashleybrianaeve if this episode hits home for you!Ready to work together on your personal brand? Check out: https://www.ashleybrianaeve.com/ or email support@ashleybrianaeve.com to discuss the BG5 Success Codes Package!Learn more about Gene Keys here: https://genekeys.com/ref/1717/
In this episode, I break down why it’s actually easier to sell premium $10K+ offers (especially with a small audience)—and I back it all with real behavioral psychology and business research.We’ll cover:Why high-ticket clients think + buy differently than low-ticket buyersThe toxic trap of high-volume, low-margin business modelsHow premium offers simplify your business + attract decision-makersThe exact psychological triggers that make high-ticket buyers easier, faster, and more loyalIf you’re done spinning your wheels for $97 sales and ready to claim Outlaw-level authority + freedom, this is the roadmap.Research studies referenced in this episode:Price-Quality HeuristicRao, A. R., & Monroe, K. B. (1989). The effect of price, brand name, and store name on buyers’ perceptions of product quality. Journal of Marketing Research.Decision Fatigue + Overchoice EffectIyengar, S. S., & Lepper, M. R. (2000). When choice is demotivating: Can one desire too much of a good thing? Journal of Personality and Social Psychology.Endowment Effect (Skin in the Game Psychology)Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1990). Experimental tests of the endowment effect and the Coase theorem. Journal of Political Economy.Loss Aversion (Behavioral Economics)Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica.Customer Lifetime Value (Business Scaling Principle)Harvard Business Review & Bain & Company Research: A 5% increase in customer retention increases profits by 25% to 95%.Ready to stop chasing crumbs and start scaling simply?DM me “SIMPLE SCALING” on Instagram or email through https://www.ashleybrianaeve.com/
Ready to turn your Human Design into your biggest business advantage?In this free workshop, I show you understand the foundations of how to leverage your Human Design (and the advanced business system BG5) to skyrocket your sales — without burning out or overcomplicating your strategy.This was originally a private bonus for my students, but I’m releasing it publicly because too many entrepreneurs are still trying to “fit the mould” — when the real power comes from building a brand aligned to who you actually are.Want to go deeper?Take my free Brand Archetype Quiz to find out how you’re naturally designed to create impact using branding Psychology— and get exclusive access to trainings and insights for building your brand with Human Design and BG5.Take the quiz here: https://form.typeform.com/to/v8UpCW75And if you are interested in learning more about how to leverage Human Design/ BG5 in building a personal brand that stands out & gets you paid for what you are best at- stay tuned as I am launching my 2025 round of BRAND (by design), my signature course, in May!Learn more about me here: https://www.ashleybrianaeve.com/
In today’s episode of Brand (by design), we’re breaking down a VERY popular form of marketing & PR currently being utilized by Ryan Reynolds & Blake Lively: "Flood the zone".I’m pulling back the curtain on what flood-the-zone PR actually is, the psychology behind why it works (even when it feels fake), and why — if their goal is long-term power and visibility — this is actually their smartest move right now.We’ll cover:The real difference between SEO flooding and SEO manipulationHow salience bias, cognitive fatigue, and narrative saturation are shaping public perceptionHow you can apply this to your next launch!If you love understanding the strategy behind visibility — not just the surface-level celebrity gossip — this episode is for you.https://www.ashleybrianaeve.com/Keywords:Ryan Reynolds PR, Blake Lively PR, Celebrity Branding, Flood the Zone, Media Strategy, SEO Flooding, Narrative Control, PR Strategy, Brand Positioning, Brand Psychology, Brand by Design Podcast
What happens when a brand built on humour, charm, and lightness suddenly pivots—and breaks trust in the process? In this episode, we dissect the Jester brand archetype through the lens of Blake Lively, Ryan Reynolds, and Justin Baldoni’s recent PR fallout. Whether you’re deep into branding psychology or just trying to keep up with celebrity strategy, this video breaks down: • How the Jester archetype wins (and loses) trust • What to do when you break audience trust during a brand shift • Why archetypes are more than aesthetics—they’re psychological contracts • And how to leverage them for aligned, long-term influencePacked with insights for creators, entrepreneurs, and pop culture nerds alike—this isn’t just gossip. It’s a branding masterclass.Take my BRAND Archetypes Quiz here: https://form.typeform.com/to/v8UpCW75Learn more about me here: https://www.ashleybrianaeve.com/
This video was recorded with personal brands and entrepreneurs in mind—but if you’re deep in the Ryan Reynolds, Blake Lively, or Justin Baldoni rabbit hole, you’re going to love this too! In this breakdown, I’m unpacking nostalgia marketing—what it is, how it works on your subconscious, and why it’s one of the most powerful (and manipulative) tools in marketing today. Using Ryan Reynolds’ recent “visit” to Kingston, Ontario and subtle alignment with The Tragically Hip, we’ll look at how public figures use nostalgia to build emotional trust, even when the connection isn’t fully real. We’ll also explore Taylor Swift’s multiple album re-releases and tour drops as a case study in identity marketing and emotional loyalty. You’ll learn: • What nostalgia marketing actually is • How it bypasses logic and sells through emotion • Ethical vs. manipulative uses of nostalgia • How to use it to revive your brand, reconnect with your audience, or launch something new with emotional precision Whether you’re a business owner, creator, marketer—or just someone fascinated by the celebrity PR machines behind Reynolds, Swift, and the It Ends With Us rollout—this video pulls back the curtain. Subscribe for more pop culture news as well as deep dives into power, marketing, and media manipulation! Learn more about me here: https://www.ashleybrianaeve.com/ Follow along on IG for more behind the scenes content: https://www.instagram.com/ashleybrianaeve/ #taylorswift #blakelivelyjustinbaldoni #popculturenews #popculturepodcast #celebritygossip #mediamanipulation
Does following your sacral response mean everything will always feel like a full-body hell yes? Spoiler alert: Not exactly. In this episode, we’re diving deep into the not-self themes of Generators and busting some of the biggest myths about alignment. You’ll learn: • What a real sacral yes feels like (hint: it’s not always fireworks and butterflies). • Why aligned decisions don’t always feel “good” in the moment—and why fear or discomfort doesn’t mean you’re off-track. • Practical tips to help you recognize and trust your sacral response, even when self-doubt creeps in. If you’ve ever questioned your alignment or felt frustrated trying to decode your sacral yes, this episode is for you. Tune in and get ready to cut through the noise, embrace the messy truth of alignment, and start making decisions with clarity and confidence. Want to go deeper? Check out my BRAND (by design) Podcast for over 200 episodes of insight into alignment & business! Check out ways to work together here: https://www.ashleybrianaeve.com/
Making aligned decisions using your Human Design Inner Authority isn’t about feeling good—it’s about inner truth. In this video, we’re breaking down why listening to your Inner Authority often feels uncomfortable, whether it’s anxiety from the Ajna, uncertainty with the undefined Solar Plexus, or survival fear from the Splenic Center. If you’re chasing comfort or control, you might be caught in the Not-Self. Discover how to navigate these feelings and trust your design to make truly aligned choices. 🌟 Perfect for anyone exploring Human Design, Inner Authority, and stepping out of the Not-Self mindset. Ready to decondition and take back the passenger seat of your life: https://www.ashleybrianaeve.com/the-shadows #HumanDesign #InnerAuthority #DecisionMaking #NotSelf #HumanDesignEducation #BG5 #SplenicAuthority #EmotionalAuthority #AjnaCenter
Are you stuck in the not-self? In this episode, we’re diving deep into the nature of the not-self through the lens of Human Design—and how all types resist being their true selves. Learn how a dysregulated nervous system keeps you out of alignment, forcing you to shore up weaknesses instead of embracing your unique strengths. I’ll break down the not-self for all four types, weave in practical tools for nervous system stabilization, and explore how impulsivity (hello, ADHD!) plays a role in staying stuck. Plus, discover why you can’t rest, digest, or surrender to strategy and authority when your nervous system is in fight-or-flight. By the end, you’ll walk away with actionable tips to reconnect with your design and start living in alignment. ADHD + Human Design Coaching CLICK HERE
The Uranus Opposition is not just another yearly cycle—it’s an energetic milestone that sets the stage for the second half of your life. In this episode, we’re diving deep into how this pivotal transition in Human Design and BG5 reveals your unique purpose and how your early years prepare you for this transformation. Discover: • What the Uranus Opposition represents in BG5 and Human Design. • How this shift moves you closer to fulfilling your purpose through your uniqueness and unusualness (the true essence of Uranus). • The transition in Profile (Public Role) and the life work theme in your Incarnation Cross. • Real-life examples, including my own journey through this transformative phase. Whether you’re approaching midlife or already navigating this shift, this episode is your guide to understanding how Uranus Opposition can help you align with your true potential and create a life that’s deeply fulfilling and aligned with your design. Tune in to explore how to embrace this shift and live your purpose with clarity, confidence, and authenticity. Explore deconditioning (and Uranus Opposition offers) here: https://www.ashleybrianaeve.com/thrive-in-life Explore business offers: https://www.ashleybrianaeve.com/thrive-in-business BG5 + Brand Archetypes Quiz (receive $100 off BRAND by design 101): https://zolf37ixhnt.typeform.com/brandarchetypes
Are you starting to resent your business? Dreading your morning routine? Or maybe you’ve noticed subtle signs like a higher heart rate on your Fitbit, restlessness at night, or feeling emotionally drained by your work. In this episode, we dive into the obvious and not-so-obvious signs that your business might be burning you out. We’ll explore three key areas to examine in your brand: 1. Targeting the wrong niche 2. The difference between high-value and high-volume business models 3. Simplifying and delegating for sustainable success You’ll walk away with practical solutions to realign your brand today—because burnout isn’t a dead end; it’s an invitation to rethink, realign, and reignite your passion. Interested in more? I’m offering $100 off my signature self-paced course, Brand (by design) 101, to help you rediscover your brand clarity and purpose. Receive the coupon code by completing my BG5 + Brand Archetypes Quiz HERE. And if you’re ready for a deep dive, check out my Brand VIP Days for a personalized, one-on-one experience HERE. Don’t wait to create a brand that fuels you instead of drains you! Instagram: https://www.instagram.com/ashleybrianaeve/
Do you have a personal brand and you are looking to stand out in your niche in 2025? Are you a spiritual entrepreneur, and while you appreciate business strategy you also appreciate the "energy" below why something does or doesn't work for you in business?! This video is for you! I talk about Human Design through the lens of BG5, which is the business application of the Human Design system. I am certified as a Business Consultant, Profit Potential Specialist, as well as Business Cycles Specialist. In this video I break down: ⚡️ How you are "designed" to make money ⚡️ Who you are "designed" to attract ⚡️ Why your openness in Human Design/ BG5 is a super power ⚡️ How to turn your openness into wisdom to sell to others! Want more? These slides are taken directly from my BRAND (by design) 101 signature branding course! I teach you everything from setting your business owners intent, powerful positioning, creating products, and selling through your openness in this EPIC 12+ module course! When you take my BG5 + Brand Archetypes Quiz you receive a $100 off coupon code as well 🎉🎉 Take the quiz HERE Youtube: https://www.youtube.com/watch?v=3JsX59kCnKE Instagram: https://www.instagram.com/ashleybrianaeve/
Are you living in alignment with your true motivation—or stuck in a conditioned pattern that’s holding you back? In this episode, we dive into the Motivation Variable in Human Design and explore how we often get off track from our natural motivation. Discover how this impacts your life, work, and the decisions you’re making every day. Learn how to identify and realign with your authentic motivation to create a life and business that truly resonate with who you are. Whether you’re navigating career choices, personal growth, or entrepreneurial challenges, understanding your motivation can unlock clarity, focus, and success. This video is perfect for anyone interested in Human Design, self-discovery, or improving decision-making. Let’s explore how to shift back to what truly lights you up and drives you forward! YouTube: Click here! Website: https://www.ashleybrianaeve.com/
Holly Barnett
I've been following Ashley for the better part of this year and am constantly impressed, amazed and inspired by the quality of her content! I've learned so much about myself, spirituality and now fitness through her work. I've honestly never come across anyone else like her. Tune in and start shifting already!