Dans cet épisode de Clienteling Unveiled, Claire reçoit Meiling Fournier, Vice-présidente chez BSPK, pour explorer l’équilibre essentiel entre expériences client personnalisées et préoccupations liées à la protection des données dans le retail. Découvrez pourquoi l’hyperpersonnalisation est un véritable levier pour engager les clients et augmenter le chiffre d’affaires, tout en abordant les défis et solutions pour gérer les données des consommateurs de manière responsable. Obtenez des conseil...
In this episode of Clienteling Unveiled, Host Katie Tame is joined by Meiling Fournier, VP of Sales at BSPK, to explore the crucial balance between personalized customer experiences and privacy concerns in retail. Discover why hyper-personalization is a game-changer for engaging customers and boosting revenue, while also delving into the challenges and solutions for managing consumer data responsibly. Get expert insights on implementing effective personalization strategies without compromisin...
Dans cet épisode de Clienteling Unveiled, l'animatrice Claire reçoit Guillaume spécialiste du clienteling, pour explorer le marché de la revente en pleine expansion, et voir comment le clienteling transforme la manière dont les marques interagissent avec les consommateurs. Découvrez comment un engagement personnalisé rend le processus de revente plus rapide, plus simple et plus fiable pour les clients. Restez à l'écoute pour comprendre pourquoi le clienteling est la clé du succès dans l'aveni...
In this episode of Clienteling Unveiled, host Katie Tame sits down with Alexis Dulin, a clienteling specialist, to explore the rapidly growing resale market and how clienteling is transforming the way brands engage with consumers. Discover how personalized engagement is making the resale process faster, easier, and more trustworthy for customers. Tune in to learn why clienteling is the key to success in the future of fashion!BSPK is a leading innovator in retail technology, empowering busines...
Dans cet épisode de Clienteling Unveiled, Claire reçoit Meiling Fournier, VP chez BSPK, pour discuter de l'importance du clienteling et de la personnalisation pour les marques de luxe dans un marché en pleine mutation. Alors que les prévisions indiquent un ralentissement des ventes de luxe en 2024, Meiling partage ses conseils sur la manière dont les marques peuvent adopter des stratégies personnalisées afin de fidéliser leur clientèle et de renforcer leur succès. Écoutez cet épisode pour déc...
In this episode of Clienteling Unveiled, host Alexis Dulin is joined by Meiling Fournier, VP of Sales at BSPK, to explore how clienteling and personalization are crucial for luxury brands facing a challenging market. With luxury sales predicted to slow down in 2024, Meiling shares insights on how brands can use personalized strategies to build customer loyalty and drive success. Tune in to discover how to turn challenges into opportunities in the luxury retail sector.BSPK is a leading innovat...
Is Clienteling Just Another CRM?Description: In this episode of Clienteling Unveiled, host Katie Tame sits down with Meiling Fournier, VP of Sales at BSPK, to discuss the differences between clienteling and traditional CRM systems. Discover why clienteling is more than just managing customer data—it's about creating personalized, high-touch experiences that foster loyalty and drive sales. Tune in to learn how luxury brands can leverage clienteling to stand out in a competitive market.BS...
Episode Title: The Shifting Role of Brick-and-Mortar LocationsDescription: In this episode of Clienteling Unveiled, host Katie Tame is joined by Meiling Fournier, VP of Sales at BSPK, and Nico Alfonso, Account Executive at BSPK, to explore the evolving role of brick-and-mortar stores in today’s retail landscape. As physical retail faces unprecedented challenges, our guests discuss why brick-and-mortar locations remain crucial and how they are adapting to new consumer preferences.Discover insi...
Clienteling Unveiled - Episode: The Power of Experiential and Personalized RetailHost: Zuzanna KusznirGuest: Meiling Fournier, VP of Sales at BSPKWelcome back to Clienteling Unveiled! I’m your host, Zuzanna Kuszkir, and today’s episode dives into the transformative world of experiential and personalized retail. We’re thrilled to have Meiling Fournier, the VP of Sales at BSPK, joining us to share her expertise on this exciting trend.In this episode, Meiling and I explore how retail brands are ...
Description:In this episode of Clienteling Unveiled, host Alexis Dulin delves into one of the most crucial decisions luxury brands are facing in 2024: should they build their own clienteling platform from scratch, or invest in a ready-made solution? Joining Katie Zuzanna Kuszkir, a talented engineer from BSPK—who will share insights on the pros and cons of both approaches. From the cost and complexity of building in-house to the benefits of leveraging industry expertise with a proven solution...
In this episode of Clienteling Unveiled, host Katie Tame sits down with retail Customer Success expert Alexis Dulin to discuss the growing challenge of declining foot traffic and how retailers can stay connected with their customers through clienteling. Learn how personalized engagement, driven by comprehensive data and innovative technology, can turn this challenge into an opportunity for deeper customer connections and stronger loyalty. Whether you're dealing with fewer in-store visits or l...
In this episode of Clienteling Unveiled, host Katie Tame sits down with Zuzanna Kusznir, works in Engineering at BSPK, to discuss the transformative power of unifying customer data in the retail industry. Learn how BSPK's clienteling solution integrates data from multiple sources, creating comprehensive customer profiles that enhance personalized selling and improve operational efficiency. Discover why breaking down data silos is crucial for delivering seamless omnichannel experiences and dri...
In this quick episode of Clienteling Unveiled, host Katie Tame chats with Meiling Fournier, VP of Sales at BSPK, about why luxury brands are urgently seeking clienteling solutions in 2024. Discover the key factors driving this trend, from the rising demand for personalization to the need for seamless, omnichannel experiences. Whether you’re looking to differentiate your brand or enhance customer relationships, this episode offers valuable insights in just four minutes!BSPK is a leading innova...
In this episode of "Clienteling Unveiled," host Katie is joined by Meiling Fournier, VP Sales of BSPK Clienteling, to explore the immense economic power of Millennials and how retailers can effectively market and sell to this influential demographic. Discover the key preferences and behaviors of Millennials, such as the importance of authenticity, personalization, and convenience. Learn how advanced clienteling strategies, powered by AI and automation, can help you create personalized and sea...
In this episode of "Clienteling Unveiled," host Katie is joined by Henrique Cardoso and Zuzanna Kusznir who are both on the Engineering Team at BSPK. We will explore how AI and automation are revolutionizing the world of clienteling. Discover how these technologies enhance personalization, predict customer needs, and free up sales associates to focus on building meaningful relationships. Tune in to learn how AI-driven insights and efficient automation are transforming the customer experience ...
In this episode of "Clienteling Unveiled," host Katie is joined by Meiling Fournier, a seasoned expert in luxury retail and clienteling, to discuss the power of emotional connection in clienteling. Discover how personalized interactions, empathy, and genuine care can transform the shopping experience, drive customer loyalty, and boost sales. Tune in for insights, strategies, and real-world examples that highlight the importance of emotional connection in today's competitive retail landscape.R...
Welcome to another episode of Clienteling Unveiled! In this episode, we explore the dynamic world of Gen Z shoppers and how retailers can adapt their strategies to engage this tech-savvy, value-driven generation. Our host, Katie, is joined by retail strategist Alexis Dulin, Customer Success Manager at BSPK, to discuss key characteristics of Gen Z, the importance of seamless omnichannel experiences, and the role of social responsibility in capturing their loyalty. Discover actionable insights ...
In this episode of Clienteling Unveiled, your host Alexis Dulin sits down with Zuzanna Kusznir, an Engineer at BSPK who works in analytics, to explore the critical role of quality data in clienteling.Discover why accurate, complete, consistent, timely, and relevant data is the backbone of personalized customer interactions and how it can enhance your clienteling strategy. Learn about the five key attributes of quality data and how they translate into better customer experiences, increased sat...
42 Technologies & BSPK: Better TogetherWhen combined, the power of 42’s data analytics and BSPK’s clienteling capabilities is almost a cheat code for brands. Listen to another episode of Clienteling Unveiled where Host: Katie interviews Rita Berrada, VP of Sales from 42 Techonolgies and Meiling Fournier, VP of Sales at BSPK. Learn how retailers can use the detailed insights provided by 42 to inform their clienteling strategies that are then implemented through BSPK. For instance, dat...
Join Zuzanna on Clienteling Unveiled as she talks about every aspect of clienteling with Katie Tame, Strategic content creator for BSPK. Learn about why clienteling is important and hear real live examples of how it can work for you. Tune into Clienteling Unveiled and see what clienteling can do for your company, sales team and you. https://youtu.be/pKlkai5W9f8BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solut...