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Baking For Business Podcast
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© 2025 Baking For Business Podcast
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The Baking For Business podcast is dedicated to helping you start and grow your home bakery business and scale and expand with digital products. We believe bakers and treat makers can earn money in multiple ways by sharing their gifts and talents.
Learn more at https://stan.store/amandaschonberg
99 Episodes
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Sally McKenney is the baker and blogger behind one of the biggest dessert blogs, Sally's Baking Addiction. Her work has been featured on Good Morning America, People Magazine, Taste of Home, and more. Today, Sally joined us to share all about her newest book and the journey that launched her blogging brand. In this episode, you’ll learn: • How Sally got started with her baking blog • How she turned to baking as therapy when she felt stuck in her corporate career • How she gr...
From landing $5k and $8k orders in her home bakery to evolving her brand and mission, My' Asia's journey with Linda Renee Sweets reveals the untapped potential many bakers miss when focusing solely on social media and individual clients. Named after her late mother and cousin, her Texas-based cottage bakery has transformed from a passion project into a thriving business serving major corporate clients like the Dallas Mavericks, banks, hospitals, and churches. In this episode, you will learn:...
In this special episode, I sit with the incredible Molly Yeh—Food Network star, New York Times bestselling author, bakery owner, and all-around creative force. Molly’s latest book, Sweet Farm, is a delicious celebration of life on the farm, sweet treats, and building a business rooted in joy. We chat about her journey from city life to farmland, what inspires her in and out of the kitchen, and the heart behind Sweet Farm. Whether you're a baker, a dreamer, or love a good success story, this e...
FREE training June 19th,2025, 6pm CST -"How I Doubled My Sales With Corporate Clients" click here to sign up. In this episode, you will hear from Kathryn of Bomb Babes on how she creates her amazing products, how her business is growing, and the success she has had with corporate clients since completing the More Dough course. Two ways I help my students earn $2-10k monthly👇? 1.) Grow your home bakery business inside The Entrepreneur Community by clicking here 2.) Learn to sell digit...
In this episode, we hear from Dani, the founder of DaniCakesAZ, as she shares her journey from starting her home bakery to digital product success.🎉 Ready to get started w/ digital products? CLICK HERE to join us inside of The Digital Product Community. Want to add cake sandwiches to your business? CLICK HERE to check out Dani's work and her course. Two ways I help my students earn $2-10k monthly👇? 1.) Grow your home bakery business inside The Entrepreneur Community by clicking here 2.) Le...
Baked By Caryn is a local bakery in Paducah, Kentucky. In this episode, you will hear how she stepped out on faith 🙏and grew her brand from 0 to hitting $10k + months.💵 Shop Caryn's delicious recipes by clicking here 🤤 Two ways I help my students earn $2-10k monthly👇? 1.) Grow your home bakery business inside The Entrepreneur Community by clicking here 2.) Learn to sell digital products inside Digital Product Community by clicking here
Have you ever wondered how a passion for baking can transform into a successful business? Meet Katelyn Brewer from Sweet Kate Bakery, whose journey from a childhood surrounded by family bakers to a thriving cake business in Utah is truly inspiring. Balancing a local business with an online presence comes with its own set of challenges and rewards, and Katelyn's faith-filled foundation provides the resilience and positivity needed to thrive in both arenas. Her infectious joy and courage...
Sometimes, you are just one sandwich away from finding your destiny.Prepare to be inspired as we chat with Owen Han, the charismatic "king of sandwiches," which takes us on a flavorful journey through his culinary evolution and previews his irresistible new cookbook, "Stacked: The Art Of The Perfect Sandwich." Owen does a little of everything, from making fresh breads and desserts to savory sandwiches. Owen's story is of cultural fusion, with his culinary roots deeply intertwined ...
Today's guest is sharing how offering local classes has helped their brand expand its business. Megan Brewer from Brown Butter Bakery returns to share her uplifting journey of the success her and her hubby have had by now offering community classes. In this episode, we discuss: What inspired them to start their brand as cottage bakersWhat steps did they take to incorporate local classes into their businessHow they manage to sell a single cookie for $10 with successHow they turned a love of cl...
Ever wondered how a simple hobby can turn into a flourishing career? Discover the incredible journey of Sarah Fennel, the brilliant mind behind Broma Bakery, as she shares her transformation from passionate food blogger to successful cookbook author. Sarah’s transition from blogger to cookbook author was not without its hurdles. She spent two years meticulously transforming her beloved online content and creating new recipes into a tangible book for her audience. With 100 recipes, including...
Struggle with getting clients to take a second look? Then this is for you. Unlock the secrets to creating captivating content that not only stops the scroll but also drives sales! Join us as we welcome back the brilliant Chef Irenia, a culinary maestro and American Cake Decorating Magazine columnist. She’s here to share her expert tips on mastering visual marketing to attract high-end clients. Whether you're a seasoned entrepreneur or new to the game, Chef Irenia’s insights on audience alignm...
Can a loaf of bread change your life? For Sarah from Sarah's Sourdough(@saradoessourdough), the answer is a resounding yes. Join us as we unravel Sarah's journey from an Australian stay-at-home mom in Oklahoma to a flourishing sourdough entrepreneur. Discover how Sarah managed to scale her home-based bakery from humble porch pickups to a thriving enterprise, thanks to a pivotal viral moment and a strategic focus on digital products. Sarah’s $20 ebook, "Sourdough for Beginners," became ...
Ever wondered how an Emmy Award-winning television host and a James Beard Award-winning culinary producer team up to create kitchen magic? Join us for an episode filled with laughter, empowerment, and culinary adventures as we welcome Tamron Hall and Lish Styling to the Baking for Business podcast. From the roots of their extraordinary friendship, this dynamic duo shares their journey of creating "A Confident Cook: Recipes for Joyous, No Pressure Fun in the Kitchen." Their collaborative...
Ever wondered how a platform can revolutionize the way home-based bakers and pop-up chefs operate? The new platform Hotplate is here to show us how. This episode uncovers how the challenges of COVID-19 led to a surge in home-based food businesses and how Hotplate evolved from a simple marketplace to an essential tool that automates orders, prep lists, and customer communication, helping thousands of chefs thrive. We explore the new landscape of home-based baking and pop-up models and how mor...
Preppy Kitchen is back to celebrate his new book, "Preppy Kitchen Super Easy: 100 Simple and Versatile Recipes." In this episode, you'll learn how to navigate a busy lifestyle while still whipping up delicious meals that accommodate your schedule. John’s innovative tips for customizing recipes with different spices, proteins, and cooking methods will empower you to make mealtime efficient and enjoyable. Join us on a heartwarming culinary journey as John recounts nostalgic moments of rec...
Ever wondered how a graphic designer morphs into a baking sensation? Join us as we chat with Renato, the mastermind behind the famed New York bakery Baked and the cozy Brooklyn cafe Ciao Gloria. Renato takes us on his unexpected journey from managing a coffee shop to co-founding Baked in 2005, where he honed his culinary skills and achieved remarkable milestones, including publishing cookbooks and launching products with major retailers. After parting ways with Baked in 2017, Renato opened Ci...
Imagine transforming a personal passion for fitness and baking into a flourishing business that tickles the taste buds without tipping the scales. That's precisely the journey Katrina Bland, the innovative founder of Sweet Benefits takes us through as she combines her expertise as a personal trainer with her culinary prowess to craft delectable, health-conscious treats. From overcoming the rigorous tests of culinary school to tweaking traditional recipes for a modern, health-focused audience,...
Crafting a cake empire is no easy task, but today's guest has done it flawlessly and left no crumb behind. Yolanda Gampp co-founded How To Cake It, an online educational brand dedicated to empowering and teaching baking enthusiasts through decorating videos and services. In this episode, we will learn: How she got started with her baking careerWhat inspired her to create her YouTube channelHow she is using collaboration to spread positivity and grow her brandWhat obstacles she has overcome w...
We all know we need to create content for our brand, but how can we create content that stands out? Today, I am sharing 3 lessons from my own content that has gone viral and how you can use them in your business. Gaining visibility on social media can be a challenge. However, whenever one of my pieces of content performs well I am always trying to study it to see what lessons can be learned and today I am spilling the beans with you. In this episode we will discuss: How to use your brand vo...
Looking to make changes in your business? If you want to change your niche, clientele, or processes, then this episode is for you. Join me as we navigate the transformative process of pivoting your bakery business with precision and passion. In this episode, we tackle the essence of strategic change and how it's not merely about immediate reactions but crafting a vision that propels your business forward. With three guiding questions and a trio of tips, I'm here to help you ensure...
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