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Basic Bananas

Author: Basic Bananas

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Marketing mentoring for small business
262 Episodes
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Building something these days is easier than ever, especially with AI. But how do you actually get people interested in what you’re creating? 👀 Franziska catches up with Nir Zavaro to talk about building in public, being real with your marketing, and sharing the journey behind your business. Nir shares how he’s building his new […] The post S16 EPISODE 22: AI Can Build Your Business, But Can It Get You Customers? with Nir Zavaro first appeared on Basic Bananas.
  What if your business could do more than make a profit? What if it could also create opportunities for your team and make a lasting difference? That’s exactly what Miren Oca has been working towards. Miren started teaching swimming lessons as a young single mum. Today, her business has grown to five centres, more […] The post S16 EPISODE 21: How Employee Ownership Builds a Lasting Legacy with Miren Oca first appeared on Basic Bananas.
What if the biggest thing holding your business back isn’t the market, your competitors, or even AI… but fear? 👀 In this episode, Franziska continues her conversation with Ryan Berman about courage, leadership, and what it takes to stop getting stuck in the weeds. Ryan shares why business owners need a bigger idea to rally […] The post S16 EPISODE 20: Stop Playing It Safe: Find the Courage to Grow Your Business with Ryan Berman first appeared on Basic Bananas.
What if your next marketing campaign… made history? 🏆 Not metaphorically. Literally. In this episode, Kevin sits down with Helen Taylor, co-founder of the Australian Book of Records, to unpack a wildly creative idea: using a world record attempt as a marketing strategy. Sounds crazy? Good. Because crazy gets attention. 😉 Helen shares how businesses, […] The post S16 E07: How Small Businesses Use Record-Breaking to Stand Out and Get Publicity with Helen Taylor first appeared on Basic Bananas.
What if our feelings could be measured as precisely as our physical performance? In this episode, Kevin dives deep into the rapidly evolving world of Emotion AI to explore the future of emotional intelligence with Nicole Gibson, the visionary founder of InTruth. For far too long, emotional health and wellbeing have been treated as entirely […] The post S16 EPISODE 06: Making Emotions Measurable: InTruth, Emotion AI & Emotional Health with Nicole Gibson first appeared on Basic Bananas.
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