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Basic Bananas

Basic Bananas
Author: Basic Bananas
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Discover new marketing and business strategies for small business.
Learn the finest of details when it comes to tried and tested marketing strategies which generate new customers.
Christo and Franziska the founders of Basic Bananas generously share their knowledge and interview other successful businesses owners to learn from their results.
Basic Bananas purpose is pretty simple: we’re here to create positive ripple effects by providing the most effective marketing mentoring on the planet. Changing the game for business owners since 2009.
Learn the finest of details when it comes to tried and tested marketing strategies which generate new customers.
Christo and Franziska the founders of Basic Bananas generously share their knowledge and interview other successful businesses owners to learn from their results.
Basic Bananas purpose is pretty simple: we’re here to create positive ripple effects by providing the most effective marketing mentoring on the planet. Changing the game for business owners since 2009.
248 Episodes
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In this episode, Ameen Nassiri shares how top luxury brands like Louis Vuitton and Gucci evolve with shifting customer expectations. With 24 years leading SPS Worldwide, Ameen reveals how authenticity, emotional connection, and innovation drive lasting brand relevance. Tune in to learn his best lessons on brand activations, industry lifecycles, and the future of luxury marketing.
The post S15 EPISODE 19: Brand Activations, Industry Lifecycles & Creating Authentic Experiences with Ameen Nassiri first appeared on Basic Bananas.
Why do so many women feel uncomfortable talking about money? What if money didn’t have to be stressful? In today’s empowering episode, we’re joined by Jen Richardson, founder of 123 Financial Group and Got Money Honey. Jen is on a mission to help business owners and women rewrite their money stories and create lasting wealth […]
The post S15 EPISODE 18: Money Mindset Makeover: How to Build Wealth, Confidence and Financial Freedom With Jen Richardson first appeared on Basic Bananas.
Discover how your senses influence mood, focus, and creativity. Learn simple ways to design spaces that boost wellbeing, performance, and inspiration.
The post S15 EPISODE 17: Come to Your Senses – Mastering Sensory Wellbeing for Life and Business With Ngahina Richards first appeared on Basic Bananas.
Is your marketing turning heads, but not converting? In a world of flashy funnels and endless ads, the real magic happens after someone clicks. In this energising episode, we chat with Brendan Lee, founder of Be Digital Group and Freedom Bunch member, about the powerful intersection of numbers, narrative, and conversion. From tailoring lead magnets […]
The post S15 EPISODE 16: How to Turn Clicks into Clients: Conversion Marketing with Brendan Lee first appeared on Basic Bananas.
Ever feel like you’re spinning your wheels, stuck in a loop of self-doubt and second-guessing? Suzy Jacobs has been there, and now she helps others break free. Self-employed since 19, Suzy transformed her own story and now empowers business owners to do the same. In this episode, she shares how to understand your story to […]
The post S15 EPISODE 15: How to get unstuck with Suzy Jacobs first appeared on Basic Bananas.
Feeling overwhelmed by the constant pressure to be “busy”? 😩 Ever catch yourself reacting to emails and notifications instead of focusing on what actually matters? In this energising episode, Kevin sits down with high-performance coach Jay Pottenger to blow up the myth that burnout equals success. You’ll get simple (and science-backed) habits to boost focus, […]
The post S15 EPISODE 14: High-Performance Habits for Business Owners with Jay Pottenger first appeared on Basic Bananas.
In this inspiring episode, we explore why women often take a unique approach to building business relationships and business collaborations, how shared values can make or break a collaboration, and why regularly refreshing your strategy keeps you ahead of the game! In this episode, you’ll discover: 🌱 The importance of adopting an abundance mindset when […]
The post S15 EPISODE 13: How to Build Powerful Business Collaborations and Reach the Female Market with Lisa Sweeney first appeared on Basic Bananas.
What’s your end game? Whether you’re aiming for a strategic sale, a financial windfall, or a smooth succession, this episode dives deep into the business exit process, packed with practical advice on how to exit with confidence and maximise value—and what happens post-exit. In this episode you’ll discover: How to define your end goal and […]
The post S15 EPISODE 12: How to Plan a Successful Business Exit with Bruce Eckfeldt first appeared on Basic Bananas.
Still clinging to outdated B2B sales tactics that just don’t cut it? Most businesses are stuck following so-called ‘proven’ strategies that actually sabotage their success. In this episode, we shake things up with sales expert Richard Walton, who exposes the biggest sales myths, most costly mistakes, and the game-changing ways to fire up your team. […]
The post S15 EPISODE 11: Mastering B2B Sales with Richard Walton: The Myths, The Mistakes, and The Motivation first appeared on Basic Bananas.
AI is no longer the future—it’s happening right now, in fact, it has been for years:-). From kids creating books with a few clicks to businesses saving hours with smart tools, artificial intelligence is transforming how we work, create, and connect. In this exciting episode, Franziska sits down with the brilliant Kevin Bees to explore […]
The post S15 EPISODE 10: The AI Boom Is Here – What It Means for You as a Business Owner with Kevin Bees first appeared on Basic Bananas.
LinkedIn isn’t just a social media platform—it’s a 24/7 networking event that can transform your business. With over 52,000 followers, Joe Apfelbaum knows how to leverage LinkedIn to generate leads, make meaningful connections, and grow businesses strategically. In this episode, we’ll explore how to overcome the fear of posting, the power of AI in LinkedIn […]
The post S15 EPISODE 09: The Real Way to Use LinkedIn for Business with Joe Apfelbaum first appeared on Basic Bananas.
What makes a brand stand the test of time? Why do some businesses become household names while others fade into obscurity? In this episode, we dive deep into the art of branding with Tracey Felicidade Jones, a passionate brand builder and creative thinker who has worked with major companies before launching her own branding agency. […]
The post S15 EPISODE 08: The Power of Brand Archetypes with Tracey Felicidade Jones first appeared on Basic Bananas.
Ever wonder why some digital marketing strategies thrive while others flounder? The secret might just lie in nature—specifically, in the life cycle of a turtle. In this episode, we explore the brilliant Turtlehut Life Cycle Marketing Model, a fresh take on building and sustaining a powerful digital presence. Whether you’re starting from scratch or looking […]
The post S15 EPISODE 07: The Life Cycle for Smart Digital Marketing Success with Jim Mitte first appeared on Basic Bananas.
Did you know your business name could be one of your most valuable assets—but only if you protect it properly? In this episode, we’re diving into the fascinating world of intellectual property and brand protection with Simon Rowell, founder of the Innovation Liberation Front. Simon is on a mission to help great ideas thrive, and […]
The post S15 EPISODE 06: How to Protect and Commercialise Your Brand with Innovation Expert Simon Rowell first appeared on Basic Bananas.
Sales is the lifeblood of any business, yet many founders struggle to create a repeatable and scalable sales system. What if you had a playbook to generate a flood of qualified deals and close them with confidence? In this episode, we dive into the B2B Sales Playbook, a tactical guide to building a winning sales […]
The post S15 EPISODE 05: The B2B Sales Playbook with David Fastuca first appeared on Basic Bananas.
When your eCommerce or product-based business starts to grow, handling everything from order fulfillment to shipping can feel overwhelming. Whether you’re packing boxes or managing in-store merchandising, the key to scaling efficiently is outsourcing. In today’s episode, we’ll explore how outsourcing can be a game-changer for your business, scale fast, and help you focus your […]
The post S15 EPISODE 04: How Product-Based Businesses Can Scale Fast with Outsourcing with Rob Harris first appeared on Basic Bananas.
In today’s fast-paced digital landscape, how can businesses seamlessly integrate their marketing, sales, and customer support efforts to provide a unified experience? With the right tools and strategies, companies can take full control of their tech stack, creating a consistent and compelling customer journey from start to finish. Join us as we dive deep into […]
The post S15 EPISODE 03: Mastering Your Marketing, Sales, and Customer Support Tech Stack with Revenue Operations with Christian Geissendoerfer first appeared on Basic Bananas.
What does it take to successfully sell your business and move forward with confidence? For many entrepreneurs, selling their business is both an exciting and challenging transition. But there’s more to an exit than just the sale; the emotional journey can be complex. In this episode, Kim Withaker, a brilliant strategy consultant & researcher of […]
The post S15 EPISODE 02: How to Navigate the Emotional Journey of an Entrepreneurial Exit with Kim Whitaker first appeared on Basic Bananas.
Are you overwhelmed by all the data and metrics in your marketing? Wondering how to pinpoint which ones truly drive your business forward? In today’s episode, we dive into the world of marketing metrics with Ben Ridler, an expert with over 30 years of experience in taking products to market. Ben shares his insights on […]
The post S15 EPISODE 01: Mastering Marketing Metrics: How to Track What Really Matters for Your Business Growth with Ben Ridler first appeared on Basic Bananas.
Are you ready to unlock the secrets of successful business growth? In this episode, join Christo Hall as he sits down with business coach Athin Cassiotis to uncover practical strategies that can help you save time, become a more effective leader, and scale your business without sacrificing your well-being. Discover how top business leaders manage […]
The post S14 EPISODE 21: Unlocking Business Success: Time Management, Leadership & Scaling Tips with Athin Cassiotis first appeared on Basic Bananas.



