Bay to Bay: Decoding Marketing in China explores the evolution of global innovation, entrepreneurialism and leadership culture through the lens of U.S. and China relations. In this limited series, join host, Keso Kendall and guests, as we examine the knowledge gap between U.S. marketers and their understanding of marketing practices in China to offer expert insight on how brands can navigate the latest trends and opportunities to reach Chinese audiences.
This limited series podcast explores the evolution of global innovation, entrepreneurialism and leadership culture through the lens of US and China relations. Join host, Keso Kendall and guests, across a collection of episodes, as we examine the knowledge gap between U.S. marketers and their understanding of marketing practices in China. Get expert insight on how brands can navigate the latest trends and opportunities to reach Chinese audiences.