Be you Brand - The Podcast

Tune in to this latest episode of the Be You Brand where Jen Vasques interviews me and we discuss how core values play a crucial role in marketing and personal branding, offering actionable tips for identifying and leveraging these values to grow a business. I highlight the significance of using feedback from others to refine one’s brand and the transformative power of understanding and accepting one's unique journey. We delve into my journey of pivoting my business to focus on women entrepreneurs, stressing the importance of understanding who you are, who you want to serve, and continuously refining your approach.  You will know the value of networking, attending in-person events, and leveraging social media for visibility, so listen to the whole episode.  Be inspired by our conversation, understanding How core values can make your marketing easier..  This was an inspiring conversation packed with practical insights for female entrepreneurs looking to enhance their visibility and impact.   About the Guest: Meet Jen Vazquez Founder + CPO (Chief Pinterest Officer) of Jen Vazquez Media and known to many as the Pinterest Queen. She guides hyper-busy female services providers to create ONE streamlined marketing workflow that increases efficiency, produces more significant returns, and honors their energy through her proven Pinterest Marketing Method and Workflow.    Connect with Jen: Social Media Handle: @jenvazquezmedia Email: jen@jenvazquez.com Website: https://jenvazquezcoach.com Podcast: https://jenvazquezcoach.com/podcast Pinterest https://www.pinterest.com/jenvazquezmedia + https://www.pintrest.com/jenvazquezphotography YouTube https://youtube.com/c/jenvazquez Facebook Group: https://www.facebook.com/groups/jenvazquezmedia/ Linkedin https://www.linkedin.com/in/jenvazquezmedia/ Pinterest marketing resources: https://thepinterestqueen.com/resources     CORE VALUES WORKSHEET https://atigbranding.myflodesk.com/corevalues FREE RESOURCES  FREE:  AUTHENTIC PERSONAL BRAND checklist download https://atigrinspun.com/free-resources/   FREE:  Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand. https://atigrinspun.com/quiz/   BOOK A DISCOVERY CALL WITH ATI https://calendly.com/atigrinspun/discoverychat Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!)   I answer to my DM's personally !   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

I’m interviewing Abby Young, a  certified fashion stylist, about the importance of personal styling and dressing for confidence in your personal brand. Abby shared her top tips on  how she uses clothing to help clients feel confident and express their personal brand. We discussed the importance of dressing to highlight your best parts instead of hiding ( this was so good!) what you don't like and how to dress for different body shapes and colors.    Abby also shared tips for styling photo shoots and the different services she offers to clients. Overall, this episode emphasizes the power of personal style in building confidence and making a memorable impression for your clients. Find the best moments: 05:06 Dressing for Impact and Influence 10:26 Dressing to Highlight Instead of Hide how to 16:08 Working with a Stylist- what does it look like  18:28 Investing in Personal Styling- how much does it cost in average 25:13 Expressing Yourself Through Clothing - How to 26:58 Discovering Personal Style  29:51 Styling for Photo Shoots - Tips 31:53 Choosing Fabrics for Photo Shoots 34:19 Where to Find Abby Young  Connect with Abby:   Be You Brand podcast listeners receive 15% off their New Client Collection, which includes a Silhouette & Color Analysis, Closet Edit, Personal Shopping, & an At-Home Fitting. Book your first appointment with us over the phone, and mention Be You to receive the promotion!   Download Abby’s Free Style guide : https://abbyyoungstyling.com/styling-resources https://abbyyoungstyling.com/ IG: @abbyyoungstyling LI: https://www.linkedin.com/in/abbyyoungstyling/ | Pinterest: @abbyoungstyling       JOIN US for the STAND OUT 90 MIN MASTERCLASS July 1st 10am  On pre-sale get it https://atigbranding.thrivecart.com/standoutmasterclass/ FREE FREE:  AUTHENTIC PERSONAL BRAND checklist download https://atigrinspun.com/free-resources/   FREE:  Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand. https://atigrinspun.com/quiz/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!)   I answer to my DM's personally !   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Whether you're overwhelmed by creating content with little to no results or looking to enhance your business activities and nurture potential clients, this episode will give you valuable insights to help you achieve significant growth.   In this episode, I dive into the crucial strategies for closing clients faster without relying solely on social media where I share 3 transformative shifts that have proven effective in helping clients generate income and build their audience and authority from the start.   Don't miss out—listen now and take your business to the next level!           JOIN US for the STAND OUT 90 MIN MASTERCLASS July 1st 10am. Tix start at $33 On pre-sale get it https://atigbranding.thrivecart.com/standoutmasterclass/   READY TO WRITE A BOOK AND MULTIPLY YOUR VISIBILITY AND CREDIBILITY? Join our Ascension Mastermind 2025  Waitlist https://atigbranding.myflodesk.com/ascension DOWNLOAD FREE:  AUTHENTIC PERSONAL BRAND checklist download https://atigrinspun.com/free-resources/   FREE:  Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand. https://atigrinspun.com/quiz/ JOIN US LIVE IN VEGAS SEPTEMBER 2024: tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!)   I answer to my DM's personally !   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso... Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Welcome to our book Launch Series! Our Ascension Mastermind collective book is coming out August 1st eeeeekkkk! And we are so excited!  Each Book Launch series episode showcases a Mastermind client/author , their chapter, story and how writing a book has impacted their life, and what you can expect from reading their chapter. A very insightful discussion with Cat Coley where we explore the power and importance of storytelling, particularly through writing.  Cat shares her journey of writing her chapter, emphasizing the challenges and rewards of turning personal experiences into compelling narratives.  Cat Coley is a Storyteller Coach | Keynote Speaker | Story Strategist with an amazing an empowering story to tell, her chapter will captivate you and keep you to the edge of you seat. She embodies the resilience and spirit of turning hardship into purpose. Find Cat on Instagram  https://www.instagram.com/therealcatcoley/     READY TO WRITE A BOOK? Join our Ascension Mastermind 2025  Waitlist https://atigbranding.myflodesk.com/ascension   JOIN US for the STAND OUT 90 MIN MASTERCLASS July 1st 10am. Tix start at $33 On pre-sale get it https://atigbranding.thrivecart.com/standoutmasterclass/ DOWNLOAD FREE:  AUTHENTIC PERSONAL BRAND checklist download https://atigrinspun.com/free-resources/   FREE:  Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand. https://atigrinspun.com/quiz/ JOIN US LIVE IN VEGAS SEPTEMBER 2024: tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!)   I answer to my DM's personally !   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso... Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Such an exciting topic, moving from employee-mindset working on our business to becoming the CEO .   We talked about all the “un-sexy” topics that usually MAKE or BREAK your business like systems, delegating and building a business YOU LOVE not one that you are a slave to. Become the CEO of your business and regain your freedom with Amy Traugh.   Amy is a Business Strategist and  the Author of The CEO Method: An Entrepreneur's Guide to Business Success  , I read it and IT IS AMAZING and so many nuggets. you can grab a FREE copy ( how generous! ) HERE    Main topics in this episode:  How business owners can scale their businesses by adopting a CEO mindset. The importance of clarity and systems on desired business outcomes to ensure business success.   About Amy Traugh:   Amy Traugh is a business strategist, bestselling author, and the host of The Motivated CEO Podcast. Helps online service providers shatter their sales plateaus and generate consistent income by teaching them how to leverage data to drive decisions in their business using her signature CEO Method.   Connect with Amy:   Website: amytraugh.com Instagram: @amytraugh         JOIN US for the STAND OUT 90 MIN MASTERCLASS July 1st 10am  On pre-sale get it https://atigbranding.thrivecart.com/standoutmasterclass/ FREE FREE:  AUTHENTIC PERSONAL BRAND checklist download https://atigrinspun.com/free-resources/   FREE:  Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand. https://atigrinspun.com/quiz/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!)   I answer to my DM's personally !   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso... Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

 Do you know your numbers?  In the last few weeks 3 conversations, one with a client, one with a dear friend who also owns an online business and another friend who crossed the million dollar mark in 2023 and has not paid herself a salary the whole year, had me on fire for this episode. If you don’t know your numbers: 1- you are most likely making decisions in your biz from emotion and not data. You cannot grow like that…you will always be blindsided by your believes instead of what is TRULY happening in your business. 2- Your pricing as a service provider DEPENDS in the fact that you understand your cost, your hourly rate, so eventually you can start delegating. ( I know you probably hate that word right now, because you think you cannot afford it….that is because you dont know you numbers!) Reading the Book Profit First 4 years ago changed my life and the trajectory of my business it invited me to re-wire and reshape my relationship with Money and go deep in the Money trauma I was carrying. It MADE ME look at my money. Main topics in this episode :  👉What I did and you can do too, to  change your relationship with money NOW. once and for all and KNOW your numbers. 👉5 questions that will change your money perspective so you can GROW A TRUE PROFITABLE personal brand. Named on this episode: Porfit First by Mike Michalowicz : Amazon link The Psycology of Money by Morgan Hausel Amazon link High Yield savings account w/ Raisin :   Click here to open your own account  select a savings account or CD, and enter code andreag015264 during the quick sign-up process to be eligible. Terms and conditions apply. ( This are the highest returns I had found and I might earn a small comission at no cost to you for the referral) 💸Purchase the The 300k Blueprint masterclass : https://beyoubrandacademy.podia.com/300k-blueprint-masterclass 💸Want the full experience of breaking down your limiting believes and start the journey of money healing .👉Enroll into HIGHEST SELF HIGHEST INCOME : https://beyoubrandacademy.podia.com/1acda14e-f196-4342-8cd8-2629a6780443   FREE: Take the profitable personal brand quiz https://atigrinspun.com/quiz/ FREE: Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ? Download our Authenticity Self Discovery Checklist:   https://atigrinspun.com/free-resources/ Inquire about the Be you Brand academy https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...  

In this episode, I’m interviewing Amy Bartko, founder of Chatterbox PR and Marketing, and it was FIRE! She shares her expertise on PR and how to take your personal brand to the next level.    She emphasizes the importance of community and building relationships in the world of PR. ( can you see how it all comes back to the community ?) Amy Is walking you through step by step how to pitch yourself for the media and actually GET YOUR EMAIL OPENED!   What you can expect at every step of this episode:   14:50 Preparing for PR 17:30 When to Pursue PR 19:22 PR on a Budget 25:12 Building Relationships with Journalists 32:14 Crafting the Perfect Pitch 34:28 Subject Lines and Follow-Up 37:59 Online Places for Pitching 41:38 Pitch Template and Tracker 43:08 Cracking the Media Code Download your free Pitch template and tracker https://chatterbox.mykajabi.com/friends Amy is Launching her digital academy  " Crack the Media Code From Pitch to placement. Connect with Amy for full info: Email: amy@chatterboxbrands.com Instagram: https://www.instagram.com/chatterboxprandmarketing/ Facebook: https://www.facebook.com/profile.php?id=61553209820839 Linkedin: https://www.linkedin.com/in/amybartko/ Website: https://chatterboxbrands.com/   🔥Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ? Download our Authenticity Self Discovery Checklist:   https://atigrinspun.com/free-resources/   🔥Not sure if you are set up for success? Take the profitable personal brand quiz   https://atigrinspun.com/quiz/ 🎉Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/  🔥Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!) I answer to my DM's personally !   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...  

In this episode, Ati.G.Branding discusses the importance of living out your brand and bringing your message to the world. She emphasizes that your brand is the mark you leave in the world and that it's important to remember your why and the collective change we want to create in the world behind the why in your  your business.    Ati  shares strategies for connecting to your brand message and how to LIVE IT OUT. the episode highlights the significance of aligning your actions with your brand and leaving a lasting impact.   00:00 Introduction and Importance of Living Out Your Brand 01:54 The Role of Brand Strategy and Implementation 04:15 Helping Women Show Up Authentically 07:19 Discovering Your Brand Essence 14:17 Dressing for Success and Creating a Brand Image 23:16 Leaving a Lasting Impact with Your Brand         Ready to build a personal brand you are proud of:   Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ? Download our Authenticity Self Discovery Checklist:   https://atigrinspun.com/free-resources/   Not sure if you are set up for success? Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!)   I answer to my DM's personally !   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Welcome to the new episode of the Be You Brand Podcast! Today’s episode, Kirsten Zeigler joins me for an insightful discussion about hiring, managing employees and growing business. Kirsten shares her wonderful journey in  transitioning from solopreneurship to building a team. You'll hear practical advice on the importance of creating employee handbooks and SOPs, tips for hiring the right candidates, offering competitive benefits, and much more.   Tune in and take your business to the next level!   About the Guest:   Kirsten Zeigler is an HR expert and consultant with over a decade of experience across a variety of industries. She’s founder and principal at KDZ HR Consulting. Her expertise lies in the creation of inclusive cultures, protection of businesses, enhancing employee engagement, and establishing standards through comprehensive compliance programs. By offering expert HR support through energy, empathy & ethics, she enables business owners to concentrate on the growth and development of their company, empowering them to build their businesses with confidence!   Connect with Kirsten: Email: kirstendrewzeigler@gmail.com Social Media Handles: @kdz_hrconsulting Linkedin: https://www.linkedin.com/in/kirsten-zeigler-humanresources/ Website: https://www.kdzhrconsulting.com/         Ready to build a personal brand you are proud of:   Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ? Download our Authenticity Self Discovery Checklist:   https://atigrinspun.com/free-resources/   Not sure if you are set up for success? Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions send me a DM on instagram!)   I answer to my dm’s personally !   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

In this episode, I’m discussing  the importance of authenticity in personal branding and the dangers of perfectionism. Why you need to be true to yourself  and not be afraid to express opinions and unique perspectives. I will break down  the concept of authenticity and I’m giving you  practical tips for finding the balance between authenticity and striving for excellence.    We dove deep into:    00:00 Introduction: Authenticity versus Perfectionism 02:55 Defining Authenticity and the Dangers of Perfectionism 07:21 The Importance of Self-Discovery in Building an Authentic Personal Brand 31:44 Striking the Balance: Authenticity and High Standards 35:54  Conclusion: Bringing Your True Self into Your Personal Brand This episode is full of gems and I cannot wait to hear your main takeaways.       Ready to build a personal brand you are proud of:   Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ? Download our Authenticity Self Discovery Checklist:   https://atigrinspun.com/free-resources/ Not sure if you are set up for success? Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Inquire/ enroll on the  Be you Brand academy https://www.atigrinspun.com/beyoubrand ( Got questions send me a DM on instagram!)   I answer to my dm’s personally !   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

In today’s episode of the Be You Brand Podcast, join me and Angelle Ferrer in a discussion on career advancement, personal branding and leveraging digital tools to enhance your professional journey. Angelle shares her insight on the importance of positioning oneself effectively in the competitive job market through skills like LinkedIn optimization and networking. She touches on the evolution of the job search landscape, especially with the advent of modern technologies such as applicant tracking systems.    There’s so much nugget you can get from this episode so, tune in!   About the Guest:   Angelle Ferrer’s is a career coach and marketing strategist. Her mission is to educate professionals on the career Marketing Mindset, to market themselves as a product in competitive job markets.   She helps career changers discover transferable skills, strengthen their value proposition, and create a plan, which is the foundation where everything else is built– their resume, personal brand, LinkedIn optimization, networking strategy, and interview preparation.   She helps professionals increase visibility to compete for the jobs they want.   Connect with Angelle: Email: angelle@afcareermarketing.com LinkedIn: https://www.linkedin.com/company/af-career-marketing-strategies/ Instagram: https://www.instagram.com/angelle_ferrer?igsh=MXZsOGw3a2djbnNraw== Website: www.afcareermarketing.com     Ready to build a personal brand you are proud of: Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP   Use code BOOTCAMP to get special pricing of $33  (otherwise $111 and $333 after we finish the live training)   Save your spot here https://atigrinspun.com/brandingbootcamp   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/ Inquire about the Be You Brand Academy https://atigrinspun.com/contact/   Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/pers

I see these mistakes on clients and people I consult with all the time and I see so many people in my audience making them. These mistakes are so easy to avoid and the only reason you are making them is because nobody pointed them out to you…till now ... .hello it’s me Ati lol!   These 5 mistakes are killing your personal brand and reputation and your bottom line!       Ready to build a personal brand you are proud of: Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP   Use code BOOTCAMP to get special pricing $33  ( otherwise $111 and $333 after we finish the live training)   Save your spot here https://atigrinspun.com/brandingbootcamp   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Inquire about the Be you Brand academy https://atigrinspun.com/contact/   Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/pers

In this episode I am interviewing one of my favorite people on the planet!   Gabby Borrero is an amazing connector, host of the next generation network and one of the most giving people you will ever meet. She is an avid networker and we dove so deep on why building true relationships will skyrocket your business.   Listen to this weeks episode because the nuggets on how to find your tribe , your people and the best business connections are unreal! Key takeaways:   01:17 Helping women to find their purpose and their people 02:55 Deciding against a conventional career path 04:00 Recognizing your true calling – community and strategy 06:15 The significance of supporting your partner in pursuing their passion 09:47 Networking experiences in different states 18:11 Virtual networking and in-person events how to 21:35 How finding the right community can help you time and money 24:03 Self-Awareness and Understanding your “Value” 26:49 Community over Collaboration 30:59 Networking and personal branding for women in business About the Guest:   Gabriella Borrero is the owner of No Plan B Consulting and founder of The Next Generation Network. Gabby is a business strategist, business connector, and believes that no female entrepreneur should be left behind in their entrepreneurial journey. She teaches entrepreneurs how to build the foundation of their business and network. She offers biweekly virtual networking as well as in-person events along the East Coast to connect, educate, and empower female entrepreneurs of all ages and backgrounds.   Connect with Gabriella:   Email: gabby@noplanbconsulting.com Instagram: https://www.instagram.com/noplanbconsulting/ Facebook: https://www.facebook.com/noplanbconsulting Linkedin: https://www.linkedin.com/in/gabriellaborrero/     Ready to build a personal brand you are proud of: Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP   https://atigrinspun.com/brandingbootcamp   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Inquire about the Be you Brand academy https://atigrinspun.com/contact/   Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/pers   Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP      

In this episode, I am going deep into  the importance of speaking directly to your ideal client and differentiating yourself from others in your industry. Why and how to make your ideal client problem aware and show them how you can solve their specific problem.  I actually “audit” and account ( Which I don’t disclose ) and thought it was so important to have this things talked about I shared What you need to be sharing so people are reaching out to work with you and why it works. Enjoy!    Key highlights to explore:   00:00 Introduction and Recap of Previous Episodes 02:14 Speaking Directly to Your Ideal Client 06:31 Differentiating Yourself in Your Industry 12:15 Creating Content that Solves Specific Problems 13:52 Embracing Your Unique Opinions and Perspectives 18:51 Giving Your Process a Name 20:10 Promoting the Personal Branding Bootcamp 22:10 Conclusion and Call to Action       Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP   I will show you: The success phases of building your PROFITABLE brand  The art of Attracting Your Dream Clients. Messaging and Positioning so when your client finds you, the immediately want to buy from you.. The Content strategy I used to create multiple 6 figures and grow. Register : https://atigrinspun.com/brandingbootcamp/   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Inquire about the Be you Brand academy https://atigrinspun.com/contact/ I have one 1:1 spot opening 4/15 to work with me https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

In this new episode of the Be You Brand Podcast, Lydia Bagarozza & Bridget Sicsko join me to discuss the strategic importance of public relations (PR) and media exposure for personal brands and businesses aiming to expand their reach beyond social media and personal networking.    We touch on the necessity of understanding one's unique value proposition and effectively communicating it to align with media interests and audience needs. We delve into the value of authentic and personalized pitching, leveraging existing content, the long-term benefits of PR for brand credibility and growth, and the importance of choosing the right media outlets for genuine engagement.   Through a strategic, patient approach to PR, businesses can enhance their market position, reach new audiences, and solidify their brand's presence in a competitive landscape.   Key points to discover in this episode:   00:00 Leveraging media exposure for business growth 02:31 Positioning personal brands for media and clients 04:32 The use of PR for Personal Brands, Entrepreneurs and Sustainable Growth 08:01 ​​Podcasting as a long-term marketing strategy 11:48 The potential of Micro-podcast for long-term success 13:05 The business perception gap between Social Media and the Reality 15:48 Time is a valuable resource to invest in business 18:40 The importance of education on pitching to the media 22:26 The effectiveness of paid press vs. organic press for coaches and entrepreneurs 26:02 PR best practices and authenticity in media pitches 31:26 Building a personal brand and media presence 35:34 Conclusion   About the Guests:   Visibility on Purpose is a PR and Media Company founded in 2022 by Publicist, Lydia Bagarozza and former Publisher, Bridget Aileen Sicsko. Their programs help authors, product-based companies and online business owners be known for the cool things they’re doing through teaching them how to secure TV interviews, podcast appearances and press features. Their students have been featured on media giants like Time Magazine, Yahoo, Fortune, mindbodygreen, Bustle, SheFinds, AskMen, Medium, and top podcasts. Individually, Lydia is responsible for over 4K pieces of press and is well known for her career supporting world-renowned musicians and lifestyle brands. Beyond her role as a former publisher, Bridget, is a speaker and has spoken nationally (& internationally) to over 3K people. She speaks on topics ranging from sales and visibility to human optimization, the yogic philosophy and the athlete mentality. Together, Lydia and Bridget are on a mission to revolutionize access to the media industry by elevating boutique brands and founders.   Connect with Lydia & Bridget:   Email: info@visibilityonpurpose.com Instagram: www.instagram.com/visibilityonpurpose Facebook: https://www.facebook.com/groups/toptiermedia Linkedin: https://www.linkedin.com/company/visibility-on-purpose/ Website: https://www.visibilityonpurpose.com/   Take the Media Personality Quiz by clicking the link below: https://www.visibilityonpurpose.com/media-personality-quiz         Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP   I will show you: The success phases of building your PROFITABLE brand  The art of Attracting Your Dream Clients. Messaging and Positioning so when your client finds you, the immediately want to buy from you.. The Content strategy I used to create multiple 6 figures and grow. Register : https://atigrinspun.com/brandingbootcamp/     Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Inquire about the Be you Brand academy https://atigrinspun.com/contact/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...