Beauty Behind The Brand

<p>The Beauty Behind the Brand Podcast is a weekly series where your host, entrepreneur Nicole Manion, gives listeners a behind the scenes and #unfiltered look at what it takes to run your own business. You'll hear from all types of business owners and how they turned their dream into a successful brand.</p>

Know Your Numbers: Are You Actually Making Money in Your Spa or Salon?

Send us your feedback about the episode! Today on Beauty Behind the Brand, Nicole dives into one of the most overlooked parts of running a spa or salon — your numbers. 💰 You might be fully booked, but are you actually profitable? Nicole shares how to break down your service costs, product margins, and hidden expenses so you can see where your business is truly thriving (and where it’s quietly losing money). From understanding your cost per service to setting healthy markups on retail, this ep...

11-03
29:30

Why Enforcing Your Cancellation Policy Will Save Your Business

Send us your feedback about the episode! Today, Nicole dives into a must-listen topic for every spa & salon owner: cancellation policies. As we head into the busy season, it’s more important than ever to stand your ground and stick to your policies — it can save you money, time, and a serious headache down the road. Nicole shares: Why knowing your worth mattersHow to stop people-pleasing and enforce boundariesSimple scripts you can use to confidently communicate policieTips from 10+...

10-27
17:36

Feeling Overstimulated? Break Through the Wall with Practical Salon Business Tips

Send us your feedback about the episode! Running a salon business can feel like a constant juggling act — and when the pressure builds, it’s easy to feel stuck. In this episode of Beauty Behind the Brand, Nicole Manion shares practical, real-world tips to help you push past the frustration and tackle the overwhelm head-on. Whether you're struggling with time management, team challenges, or just feeling burnt out, Nicole offers simple strategies to help you regain control and keep moving forwa...

10-21
17:01

Gift Card Marketing Secrets to Boost Revenue & Word of Mouth

Send us your feedback about the episode! This episode of Beauty Behind the Brand, Nicole Manion pulls back the curtain on one of the most powerful — yet often overlooked — tools in your salon business: gift cards. Nicole shares her favorite marketing tips and creative tactics to make gift cards work for you — not just during the holidays, but all year long. You'll learn: 💳 Smart strategies for offering gift card discounts and value-adds 📈 How to track and pay yourself back using savings accou...

10-14
10:29

Why Spending Smart Pays Off: Our Warehouse Journey One Year Later

Send us your feedback about the episode! In this episode, Nicole shares the behind-the-scenes story of how investing in a warehouse changed the game for Miskoka Beauty. From streamlined order fulfilment to more efficient inventory management, she dives into the real, tangible ways this move has improved operations. You’ll also hear her honest take on what it really means to spend money wisely in your business — and why some expenses are actually long-term investments. If you're scaling your b...

10-07
25:10

A New Chapter: Motherhood, Belonging & the Unknown

Send us your feedback about the episode! After three months off the mic, host Nicole Manion returns for an intimate solo episode of Beauty Behind the Brand—this time with a whole new perspective. Nicole opens up about one of the biggest transitions of her life: becoming a mom. In this raw and vulnerable conversation, she shares what it’s been like stepping into motherhood while navigating the familiar uncertainty of entrepreneurship. From spending her 20s building a brand and often feeling li...

09-08
10:41

Look and Feel the Part – Stepping Into Your Spa CEO Energy

Send us your feedback about the episode! In this empowering episode, Nicole Manion shares the mindset shifts and daily habits that help you truly embody your role as a spa CEO—from the inside out. It’s not just about running the business; it’s about showing up as the face of it. Nicole dives into the importance of elevating your personal presence—whether it’s spending a few extra minutes on your hair and makeup, curating a professional and confidence-boosting wardrobe, or upgrading to flatter...

05-27
15:00

Why Mangomint Will Change Your Business for the Better

Send us your feedback about the episode! In this episode of Beauty Behind the Brand, Nicole Manion dives into a game-changing tool that’s transforming the way beauty businesses operate—Mangomint. And no, this isn’t a sponsored episode—we just believe in giving you the best tools to grow, scale, and stand out in today’s competitive beauty market. Tired of the manual guesswork that slows you down? Struggling to streamline your booking, manage your team, or elevate your client experience? Mangom...

05-20
35:01

Making Marketing Matter with Mckenna Smalley of Howdy Studio

Send us your feedback about the episode! In this episode of Beauty Behind the Brand, we're sitting down with Mckenna Smalley—owner of Howdy Studio and a creative force in the marketing world—to unpack what it really means to see a return on investment when hiring a marketing specialist. From making social media actually fun again to strategically attracting your dream clients, Mckenna shares her fresh take on how salons and spas can grow online while staying true to their brand. She dives int...

05-13
38:21

From Room Rentals to Real Growth: Robyn’s Business Makeover

Send us your feedback about the episode! In this episode, host Nicole Manion sits down with her longtime friend and inspiring entrepreneur Robyn Hobbs to talk all things business. Robyn shares the journey of transforming her spa from an employee-based model to a thriving room-rental business, all while moving into a bright new space in her hometown of Espanola, Ontario — just north of Sudbury. With her calendar booked out months in advance, Robyn has built more than just a successful spa — sh...

05-06
30:35

Stupid Simple Spa Success: Ditch the Noise

Send us your feedback about the episode! In this refreshingly real episode of Beauty Behind the Brand, Nicole cuts through the chaos of overthinking and constantly chasing the "next big thing" in the spa industry. Owning a spa doesn’t have to be complicated—and Nicole’s here to prove that keeping it stupid simple might be your smartest business move yet. She dives into how clarity and confidence—both in your brand and your team—can be the true game-changers. From questioning whether your mark...

04-29
12:38

Grow Your Spa Without Moving Walls: Maximizing the Space You Already Have

Send us your feedback about the episode! In this episode of Beauty Behind the Brand, your host Nicole gets real about growing your spa business—not by moving to a bigger location, but by reimagining the space you already have. She shares her personal journey of transforming two underused storage rooms into fully functional treatment areas, downsizing her waiting and retail space to create three new revenue-generating service areas, and how these small but strategic changes led to big growth. ...

04-22
18:58

Navigating Career Shifts in Beauty: Transform Your Skills into New Opportunities

Send us your feedback about the episode! In this episode of Beauty Behind the Brand, host Nicole Manion dives deep into the exciting world of career evolution within the beauty industry. Whether you're a beauty professional looking to pivot, grow, or transition into a new phase of your career, Nicole explores the endless opportunities available. From starting a beauty supply store and mentoring others to exploring franchise options or diversifying your services, Nicole shares valuable insight...

03-25
22:09

How ChatGPT is Revolutionizing My Spa & Beauty Business

Send us your feedback about the episode! In this episode of Beauty Behind The Brand, host Nicole Manion shares how she’s revolutionized her spa and beauty line business by integrating ChatGPT into her daily operations. From automating customer service and booking appointments to offering personalized product recommendations, Nicole dives deep into the practical ways she uses this AI tool to enhance customer experience, save time, and scale her business. Whether you're a small spa owner or par...

03-18
20:46

Clarity + Confidence: Boost Your Beauty Business Financial Health This Year!

Send us your feedback about the episode! Join Nicole Manion, host of Beauty Behind The Brand, as she takes a deep dive into the financial landscape of the first quarter of 2025. In this episode, Nicole unpacks the importance of reviewing your business finances early in the year and how to build a solid financial foundation for long-term success. With her expert insights, she’ll help you navigate the numbers that matter most to your beauty business, offering tips on budgeting, managing expense...

03-11
33:53

How to grow your salon / spa profits by 100k

Send us your feedback about the episode! In this episode of Beauty Behind the Brand, host Nicole Manion shares her expert tips on how to grow your salon or spa to an extra $100K in profit this year! Nicole dives into the importance of mindset and money beliefs, offering actionable strategies to shift your financial outlook and set your business up for success. She breaks down how to create more efficient schedules that maximize every minute of your day, making room for high-profit margin serv...

03-05
17:32

Embracing Change in Your Beauty Business (Product and Service-Based)

Send us your feedback about the episode! In this episode of Beauty Behind the Brand, Nicole, the founder of Miskoka Beauty, to discuss the big changes she recently made to her product line. From shifting her brand’s focus to introducing new products, Nicole shares the challenges, fears, and triumphs she faced along the way. She opens up about how embracing change and staying adaptable ultimately led to even greater success for her business. If you’ve ever faced uncertainty or hesitation about...

02-25
20:27

How to Build Multiple Income Streams in Your Beauty Business

Send us your feedback about the episode! In this episode of Beauty Business Mastery, host Nicole Manion shares actionable insights on how to create multiple streams of income in your beauty business. Whether you're a salon owner, makeup artist, esthetician, or beauty entrepreneur, Nicole dives deep into strategies that will help you build wealth and scale your business beyond just offering services. From launching your own product line and offering online training courses to building passive ...

02-18
24:21

Hiring for Values and Growth - Building Your Dream Team

Send us your feedback about the episode! In this episode of Beauty Behind The Brand, host Nicole Manion dives into the art of building a value-based team that supports your business vision and growth. Nicole shares her insights on how to attract and hire dream team members who not only bring the right skills but also align with your company’s core values. She discusses the importance of understanding your first key hire, creating a safe and comfortable interview process, and the power of pers...

02-11
36:07

Stepping Out & Leveling Up in 2025!

Send us your feedback about the episode! Are you ready to break free from your comfort zone and tap into your next level of genius? In this episode of Beauty Behind the Brand, host Nicole Manion dives into the power of pushing boundaries—both in life and business. From mastering new beauty skills and evolving your personal brand to optimizing your mindset and wellness, we’re uncovering the habits, strategies, and bold moves that will elevate you as a beauty entrepreneur in 2025. If you're cr...

02-04
26:55

Stella Wakip

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07-08 Reply

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