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Beauty Blueprint Educators Edition
Beauty Blueprint Educators Edition
Author: Sophie Swinscoe
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I’m your host Sophie Swinscoe, an award-winning beauty educator with over 22 years of experience in the beauty industry and more than a decade of teaching. I’ve helped over 1,000 students, build successful beauty businesses of their own. and now dedicate myself fully to empowering beauty professionals through expert education.
Whether you’re a complete beginner, thinking about stepping into the world of beauty, or ready to start your own business, this podcast is for you! I’ll be sharing insider knowledge, industry insights, business growth strategies, and real-life experiences to help you build a successful career.
Whether you’re a complete beginner, thinking about stepping into the world of beauty, or ready to start your own business, this podcast is for you! I’ll be sharing insider knowledge, industry insights, business growth strategies, and real-life experiences to help you build a successful career.
34 Episodes
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Have you noticed your clients suddenly losing more lashes than usual? Or are you getting messages saying, “My lashes aren’t lasting like they normally do”?
Don’t panic autumn lash shedding could be playing a part.
In this episode, I’m talking all about the seasonal lash shed, why our natural lash cycle can change during autumn and what this can mean for eyelash extension retention.
I’ll also cover some of the other common causes of poor lash retention, from application and adhesive to aftercare, lifestyle and environmental factors.
Whether you’re a newly qualified lash tech or an experienced lash artist, this episode will help you understand the difference between normal lash shedding and a genuine retention problem so you can troubleshoot with confidence and give your clients the right advice.
Tune in for practical lash tech tips, education and advice from my 22+ years in the beauty industry.
You can reach out to me at https://www.instagram.com/beauty_by_sophie_nottingham/
www.beautybysophie.uk
What does my working week actually look like now that I’m no longer doing beauty treatments?
In this episode, I’m taking you behind the scenes of a very different chapter of my life and business.
After more than 20 years in the beauty industry and years spent juggling clients, a salon, training and family life, my weeks now look completely different. I’ve stepped away from treatments, but life definitely hasn’t slowed down!
I’m sharing a real week with me — from the school run, gym and boxercise, to 1-1 beauty training, supporting my students and running my training academy, alongside becoming much more involved in managing our property portfolio and HMOs.
I talk about everything that goes on behind the scenes of getting a five-bedroom HMO refurbished, compliant, advertised and ready for new tenants — the cleaning, furniture, viewings, tenancy agreements, maintenance issues and even spending three painful hours trying to get the internet back up and running!
There’s also the parts of my week that I’ve worked hard to create more space for — the gym, padel with the girls, my family and having more flexibility over how I spend my time.
My career hasn’t stopped — it’s evolved.
If you’re building a beauty business and wondering what the bigger picture could eventually look like, this episode is a reminder that the business you start doesn’t have to be the business you run forever. You’re allowed to grow, change direction and build a life that looks completely different from where you began.
You can find me @ https://www.instagram.com/beauty_by_sophie_nottingham/
Thinking about becoming a lash tech but wondering if you can actually turn it into a profitable career?
In this episode of Everything Beauty, I’m sharing my journey from starting out and building a loyal client base to creating a successful career in the lash industry.
We’re talking training, getting those first clients, building confidence, what you can realistically earn, pricing for profit and the steps that can take you from complete beginner to a fully booked lash tech.
With over 22 years in the beauty industry, I’m sharing the advice I wish I’d had when I started.
If becoming a lash tech has been on your mind, this episode is for you.
You can find me https://www.instagram.com/beauty_by_sophie_nottingham/
www.beautybysophie.uk
What happens when the business you once dreamed of building… no longer feels like the dream?
In this episode, I’m talking about something that I don’t think we speak about enough in the beauty industry — outgrowing the business you worked so hard to create.
After more than 22 years in the beauty industry, my business has changed so many times. I went from working full-time while building my client base, to being mobile, working from home, opening my own salon, becoming an educator and eventually making the decision to step away from treatments altogether.
And one of the biggest things I’ve learnt is this: you’re allowed to change your mind.
You can be incredibly proud of what you’ve built and still want something different.
In this episode, I talk about recognising when your business no longer fits the life you want, why changing direction doesn’t mean you’ve failed, letting go of the guilt that can come with moving on, and how my own priorities have changed throughout different stages of my career.
If you’ve been feeling restless, unfulfilled or wondering, “Is this really what I want to be doing for the next 10 years?” — this episode is for you.
Sometimes success isn’t about building bigger.
Sometimes it’s about having the confidence to admit that you’ve outgrown the version of success you once wanted.
You can find me https://www.instagram.com/beauty_by_sophie_nottingham/
www.beautybysophie.uk
After 22 years in the beauty industry, I’ve experienced the highs, the mistakes, the changes and everything in between. In this episode, I’m sharing the biggest lessons I’ve learned from building a loyal client base and running a salon to becoming an educator and knowing when it’s time to evolve.
If you’re building a career in beauty, these are the lessons I wish I’d known at the beginning.
You can find me at https://www.instagram.com/beauty_by_sophie_nottingham/
www.beautybysophie.uk



