Beauty Business School

96 Episodes

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E96. You Have 5 Seconds To Convince A Client You're Worth It - Client Journey

2026-09-1232:21

Send us Fan Mail Getting clients through the door is the easy part. Keeping them is where most beauty businesses lose money. If your clients stay for two or three appointments and then go quiet, that is not bad luck and it is not the economy. It is a gap in your client journey and it is showing up at the same point every single time. In part two of the client journey series, Kimberley breaks down the 10 areas that decide whether a client stays with you for years or leaves at the seven month m...

E95. Half Booked to Booked Out - Client Optimisation

2026-09-0832:50

Send us Fan Mail This is the FREE RESOURCE I promised "I need more clients" is the number one thing beauty business owners say to Kimberley. It is almost never the actual problem. Most of the businesses she works with sit at 50 to 60% booked. That gap is not a marketing problem. It is an optimisation problem, and it is far cheaper to fix than finding new people. Katie added $10,000 a month to her business without a single piece of external marketing, purely by looking at the clients she alre...

E94. Bonus Episode - Post Beauty Expo Debrief

2026-09-0635:15

Send us Fan Mail This one was meant to be about optimising the client journey. It turned into a full debrief instead. Kimberley is a week off the back of Beauty Expo, still tired, still processing, and she recorded this one exactly as it came out. What travelling every two to four weeks for a year actually costs. Why she was nervous going into Sydney again, and what made this year completely different. The students who walked into expo, got overwhelmed and went home. Then it turns into someth...

E93. 38 Bookings in 3 Days: How Rhiannon Launched a Salon in a Town of 1400

2026-08-3023:44

Send us Fan Mail Rhiannon Davis packed up her Queensland salon, moved her family to East Gippsland, and opened Skin Bar by Rhiannon in a town of 1400 people. She took 38 bookings in the first three days. She did not arrive with a client base. She did not know a single person there. She built the demand months before she unlocked the door. In this episode we pull the whole launch apart. The waitlist she opened on a whim that hit 11 signups on day one and 92 by launch. The local Facebook groups...

E92. How I Doubled My Price And Signed 2 Clients In 48 Hours

2026-08-2339:50

Send us Fan Mail This one was by request, and there was no plan. I had a tarot reading at a castle in Ballarat with a woman who did not know my name, could not have looked me up and proceeded to describe the exact thing I had not been able to put words to for six months. Then I had a second reading in Bali four days later and she said almost the same thing word for word. So this is the full debrief. What was said, what I have actually done about it and the business decisions that came out of ...

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