Beauty, Business, Marketing, January Promotions, Client Retention, Spa Services, Beauty Industry, Podcast, Business Strategies, Client Engagement Summary In this episode of the Beauty Pro CEO podcast, host Debbie Mulhall shares insights on preparing for a busy January in the beauty industry. She discusses the importance of creating irresistible offers, effective marketing strategies, and building strong client relationships. Debbie emphasizes the need for business owners to prioritize thei...
Ready to stop reactive discounting and start making real money from strategic launches? In this special behind-the-scenes episode, I'm pulling back the curtain on the exact launch strategy I've been using to generate massive cash injections in my clinic—including a recent $28K launch with ZERO paid ads. Whether you need to fund new equipment, cover payroll during slow months, or create automated holiday sales, this episode breaks down the framework that turned January from our slowest month i...
In this brutally honest episode, Debbie shares the story of 2025 - the year that nearly broke her 7-figure Urba Clinics. From losing 6 key team members in just months to battling a severe autoimmune flare, she reveals how robust systems and processes became her business lifeline. Despite being down 150K in revenue, Debbie explains why she's not panicking and how her rebuilt team has achieved something remarkable - full bookings across both clinics. This unfiltered behind-the-scenes look demon...
In this intimate episode, Debbie sits down with her close friend Gill Carroll, a successful restaurant owner who transformed her business through disciplined systems and processes. Gill shares her journey from young entrepreneur to business freedom, including how she built systems that allow her restaurant to run without her presence. The conversation covers their life-changing experience at Tony Robbins' Business Mastery event, the importance of knowing your numbers, and how Gill...
In this episode, Debbie Mulhall explores the concept of cycle syncing for female entrepreneurs, emphasizing how understanding the menstrual cycle can enhance productivity and well-being in business. She discusses the four phases of the menstrual cycle—inner winter, inner spring, inner summer, and inner autumn—and how each phase affects energy levels, creativity, and decision-making. Debbie encourages women to align their work tasks with their cycle phases to optimize performance and reduce ...
Ask, Show, Tell: A Powerful Framework for Leading Your Team with Confidence 💡 Leadership in the beauty industry isn’t just about giving orders—it’s about empowering your team to grow, perform, and thrive. In this episode, Debbie Mulhall introduces her powerful three-part leadership framework—Ask, Show, Tell—and explains how to use it to guide your team with clarity, confidence, and care. Whether you're training a junior stylist, managing a seasoned pro, or stepping into leadership yourself, t...
Pricing for Profit: How to Raise Your Prices with Confidence and Clarity 💡 Are you nervous about raising your prices? Wondering how to do it without losing clients—or your confidence? In this episode, Debbie Mulhall tackles one of the biggest challenges beauty professionals face: pricing. She breaks down how to price for profit, overcome fear and guilt, and set your services up for long-term success. What You’ll Learn in This Episode: - Why You Need to Raise Your Prices (And How to Know When...
From Burnout to Breakthrough: A Real Talk with Sonia Magnier on Business, Balance & Bold Moves 💡 In this heartfelt and empowering episode, Debbie Mulhall welcomes her very first guest, Sonia Magnier, a former salon owner turned coach and mentor, for an inspiring conversation about growth, change, and living in alignment with your purpose. Together, they explore burnout, fear of exiting, evolving values, and the freedom that comes when you finally create space for what truly matters. What...
The Silent Exit Crisis: How to Prepare Your Salon for a Profitable Sale (Before It's Too Late) 💡 Salons closing overnight. Owners burning out. Businesses sold for far less than they're worth—or simply shut down with nothing to show for years of hard work. In this eye-opening episode, Debbie Mulhall uncovers a growing crisis in the beauty industry: silent exits with zero return. Whether you're just starting out or nearing the end of your salon journey, this episode is a must-listen for long-te...
Empowering Your Team: Promotions, Growth & Career Pathways 💡 As your business grows, your team needs to grow with it. In this episode, Debbie Mulhall shares her approach to promoting team members, encouraging personal and professional growth, and creating a supportive, joy-filled business culture. Whether you’re navigating team promotions or wondering how to keep your staff engaged, this episode is full of practical strategies and inspiring insights. What You’ll Learn in This Episo...
Weathering the Storm: Leading Your Beauty Business Through Challenges Every business faces tough times—but how you handle them makes all the difference. In this episode, Debbie Mulhall shares real-life lessons from leading her beauty business through unexpected challenges. Using the metaphor of "weathering a storm," Debbie dives into leadership, decision-making, and profit protection strategies that every beautypreneur needs to know. What You’ll Learn in This Episode: Leading with Clarity in...
Therapists Going Solo: The Realities, Challenges, and Success Strategies Are you a beauty therapist thinking about going solo? Or a salon owner navigating staff transitions? In this episode, Debbie Mulhall shares expert insights on why therapists leave, the biggest challenges of working solo, and how salon owners can build a strong business ecosystem to protect against turnover. What You’ll Learn in This Episode: Why Therapists Decide to Go Solo – From rising costs to the desire for more fle...
The Truth About Salon Ownership: What Social Media Doesn’t Show You Ever feel like every salon owner on social media has it all figured out? Perfect posts, thriving teams, and endless success? In this episode, Debbie Mulhall pulls back the curtain on salon ownership and reveals the realities behind the polished Instagram feeds. What You’ll Learn in This Episode: Perception vs. Reality in Salon Ownership – Why a flawless social media presence doesn’t always mean a thriving business.The Compar...