This week, I’m diving into one of the most game-changing aspects of running a service-based business: working with your perfect fit clients. If you’ve ever found yourself falling out of love with your business, chances are the clients you’re working with are playing a big role in that. In this episode, I unpack: Why chasing any client can leave you drained and unmotivated. The danger of convincing clients to work with you—and how it leads to burnout. How shifting your energy from convincing to leading attracts clients who are ready to go. The incredible joy (and results!) that come from working with clients who light you up. I also share a sneak peek into my upcoming programme, The Expert Edge, where I teach you how to attract perfect fit clients through powerful messaging, expert identity work, and a whole lot of confidence. JOIN THE EXPERT EDGE WAITLIST! If you’re ready to stop second-guessing yourself and build a business filled with clients who energize you, this episode is a must-listen.
I’m joined by the fabulous Lisa Newport, a personal style expert who helps women go from being just “fully dressed” to unapologetically fully expressed. Lisa shares her insights into how personal style isn’t just about what you wear—it’s about how you feel, how you show up, and how you communicate your identity to the world. We discuss: The science of personal style, including how what you wear affects how you feel and show up in your business and life. How to create a wardrobe that aligns with your personal and professional identity. Overcoming the fear of standing out when you’re ready to step up your style game. The connection between personal style and self-worth—and how your clothes can tell the story of who you’re becoming. Lisa also introduces her Project Fab framework, a transformative four-step process to help you define and embody your next-level identity through style. If you’ve ever stood in front of your wardrobe feeling stuck or struggled to feel confident in how you present yourself, this episode is packed with practical tips and powerful insights. Links and Resources: Download Lisa’s book chapters for free: Visit LisaNewport.com/freebies. Connect with Lisa on Instagram @lisanewport_fab/
In this episode, I’m diving into a topic that hits close to home for so many of us: imposter syndrome. It’s that nagging feeling that you’re not good enough, experienced enough, or qualified enough to do what you do. Sound familiar? You’re not alone. Here’s the thing—I believe imposter syndrome is a sign you’re pushing your boundaries and growing. If you don’t feel like an imposter from time to time, you might not be stretching yourself enough. We’ll cover: Why feeling like an imposter is actually a good thing—it means you’re levelling up. How to own your expertise, even if you don’t have years of experience or formal qualifications. The difference between imposter syndrome and genuinely being unprepared—and how to tell the difference. How to lean into your unique skills, life experiences, and talents to claim your seat at the table. Why your ideal clients don’t care if you’ve been in the game for six months or six years—they care that you can deliver. I also share my personal experiences with imposter syndrome (spoiler: I’ve been there more than once!) and how I’ve learned to embrace it instead of letting it hold me back. If you’ve ever felt like you don’t belong, this episode is your reminder that you absolutely do. If you're ready to step into and own your Expert Identity and go from overlooked to the obvious choice, get yourself on the Expert Edge Waitlist. We're launching the next cohort in early 2025! Click here for more details.
This week, I’m talking about one of the most important aspects of running a successful business—your messaging. I know firsthand how easy it is to focus on being visible, but visibility alone isn’t enough. You need to be noticed by the right people, and that’s where your messaging comes in. In this episode, I dive into: Why your messaging is the key to cutting through the noise and attracting your perfect-fit clients. The biggest mistakes I see people making—like trying to replicate someone else’s messaging or speaking to the wrong version of their ideal client. How clarity, confidence, and knowing “who the f*** you are” completely transforms the way you show up online. Why empowered clients (those ready to take action) are the only ones you should be speaking to—and how to connect with them. The deeper work behind messaging: understanding not just your clients’ problems, but their behaviours, desires, and subconscious thoughts. I also share the details of my brand-new two-week live training, The Client Connection Code, kicking off on 2nd December. This isn’t your typical cookie-cutter “ideal client” training—it’s an intensive designed to help you refine your messaging, speak directly to those perfect-fit clients, and create content that actually converts. If you’ve been struggling to get consistent inquiries or feel like your content is blending into the noise, this is the episode for you. Let’s get your messaging working as hard as you do! Want more details on 'The Client Connection Code'? CLICK HERE
Ever feel like you’re shouting into the void, trying to attract clients who actually get you and are eager to work with you? Today, I’m diving into what it really takes to connect with those *perfect-fit clients*—the ones who make working together feel effortless and energising, rather than transactional or exhausting In this episode, I’ll break down why the classic “ideal client avatar” approach often falls flat and how you can shift to speaking directly to those action-takers who don’t need convincing. We’ll cover the difference between clients who are just aspirational and those who are truly ready for the transformation you offer. I’ll also walk you through why *leading* beats *convincing* every time, and how understanding your clients’ journey—from where they are now to where they want to be—is the secret to creating messaging that actually resonates. If you’re ready to stop attracting “okay” clients and start calling in the ones who are a perfect fit, this episode is for you. And for those who are ready to take this work even further, I’ll be introducing *The Client Connection Code,* my two-week mini-course that’s designed to help you crack the code on attracting your dream clients. You’ll learn how to understand your clients on a whole new level, craft transformational messaging, and connect with people who are ready to say “yes” without hesitation. CLICK HERE TO FIND OUT MORE ABOUT THE CLIENT CONNECTION CODE!
If you're tired of outdated corporate conditioning and ready to create sustainable growth in your business, this conversation is for you. You’ll discover what it really takes to transition from the corporate world to running your own business, especially as a woman. Del Parsons shares her personal story of overcoming burnout, embracing motherhood, and redefining her career on her own terms. We dive into practical strategies for attracting clients without chasing them, mastering your messaging, and building a personal brand that truly stands out. Plus, if you're in or around the Manchester area and you're free on 28th November then I highly recommend you get yourself to Del's upcoming Sales & Marketing Summit. She's even given us an exclusive 20% off when you use the code 'JENNA20' Click here to find out more! Check out the freebie link Del mentions is www.delparsonscoaching.co.uk/50ways You can also learn more about Del and the brilliant work she does at www.delparsonscoaching.co.uk
Welcome to this milestone 50th episode of the Because She Can podcast! Today’s episode is a celebration of the journey so far—reflecting on the highs, the challenges, and the big changes that have shaped both this podcast and my business. From the rebranding process to the launch of my new program, The Expert Edge, this episode is all about the power of showing up and the transformation that comes with it... In this episode, I dive into the core mission behind Because She Can: empowering women to step up, own their expertise, and become the go-to expert in their field. We’re talking visibility, beating imposter syndrome, and building that rock-solid mindset you need to stay resilient in business. Plus, I’m answering questions directly from you, my community, in an ‘Ask Me Anything’ segment! I’m tackling your biggest questions on visibility, finding your self-worth, and the importance of self-care when you’re running a business and showing up online. This episode is packed with real talk, practical advice, and a huge dose of encouragement. Thank you for being a part of this journey! Whether you’re tuning in for the first time or you’ve been here since the early days, I’m grateful to have you in this community. Here’s to many more episodes of empowering conversations and unstoppable growth! If you'd love to learn more about 'The Expert Edge' sign up to the waitlist and look out for an exclusive Black Friday offer at the end of November. And a quick thank you to our awesome Club members who submitted their questions for this episode. Go and show them some love... Sandra Postma - https://www.instagram.com/yourstorymentor/ Kayleigh King - https://www.instagram.com/wildkindphotography/ Ann Martin - https://www.instagram.com/annfionamartin/ Lyndsey Smith - https://www.instagram.com/838_digital/
Join me as we take a deep dive into the concept of "Expert Identity" and how it can be your secret weapon in the online business world. If you've ever wondered how to truly stand out, build authority, and become the go-to expert for your ideal clients, this episode is a must-listen. If you're tired of blending in and ready to step up as the expert you are, this episode is your roadmap. I'm sharing insights which will inspire you to harness your unique qualities and experiences, giving you the confidence to show up boldly and authentically. By the end of this episode, you'll have the tools you need to refine your messaging, boost your energy, and solidify your expert identity—so you can finally stand out from the crowd and attract the clients you’ve been dreaming of. Ready to play bigger and own your place as the go-to expert your clients can't resist? Discover how to work with me by visiting; https://www.becauseshe-can.co.uk/ P.S If you're loving the podcast, it would mean the world to me if you would rate and review it on Spotify or Apple Podcasts. Don't forget to like and subscribe too so you're the first to know when the next episode drops! And, if you're not there already, head on over to Instagram and give me a follow, I can't wait to connect with you!
***Introverts; this ones for you!*** Ever feel like visibility is a never-ending uphill battle as an introvert? You’re not alone, and that’s exactly why I’ve crafted this episode with you in mind! In this episode, I’m diving deep into the unique challenges introverts face when building an online presence - and, more importantly, how to overcome them without running yourself ragged. I’m sharing my own journey and spilling top tips on how to leverage your natural strengths, create impactful content, set boundaries like a pro, and stay laser-focused on your why. And let’s smash that myth once and for all: being introverted doesn’t mean you lack confidence when it comes to visibility. It’s all about pushing through the discomfort and embracing the power of being authentically you online. So, introverts, it’s time to shine in your own way - go ahead and take a listen! Ready to play bigger and own your place as the go-to expert your clients can't resist? Discover how to work with me by visiting; https://www.becauseshe-can.co.uk/ P.S If you're loving the podcast, it would mean the world to me if you would rate and review it on Spotify or Apple Podcasts. Don't forget to like and subscribe too so you're the first to know when the next episode drops! And, if you're not there already, head on over to Instagram and give me a follow, I can't wait to connect with you!
The feelings of success, the time freedom, the financial freedom we all seek lead to the same desire... HAPPINESS! I know for me, my measure of success comes down to how happy I am feeling, and I bet it's similar for you too. This week I am joined by the effervescent, Michelle Thomas, founder of the Happy Business Club to discuss the importance of happiness in business. Michelle emphasizes the need to prioritize happiness, pay attention to what brings joy, create happiness habits, and spread happiness to others. She shares her journey of embracing her introverted nature and finding confidence in being herself. Overall, our conversation highlights the power of self-love, authenticity, and creating a joyful business. Michelle is a cake obsessed, Happiness Expert and a qualified Stress Management therapist accredited in ACT who has a dream that heart led small business owners will lift the mood of the planet. She has been on the relentless pursuit of happiness for over 20 years and has learned a thing or two over the years - the HARD WAY. From accidentally publishing a monthly community magazine to collaborating with experts in creating EPIC events, she brings the fun, energy and creativity to everything she wants to share with the world. Tune in to discover how to create more happiness in your life and business. To find out more about Michelle and her community, check out the links below... https://thehappybusinessclub.co.uk www.instagram.com/thehappybusinessclub Ready to play bigger and own your place as the go-to expert your clients can't resist? Discover how to work with me by visiting; https://www.becauseshe-can.co.uk/ P.S If you're loving the podcast, it would mean the world to me if you would rate and review it on Spotify or Apple Podcasts. Don't forget to like and subscribe too so you're the first to know when the next episode drops! And, if you're not there already, head on over to Instagram and give me a follow, I can't wait to connect with you!
When it comes to standing out as the go-to expert in your field, authority is the key! It's all about showcasing your expertise, knowledge, and of course, RESULTS! Letting your ideal clients see what's possible for them when they work with you. Being the go-to expert means being the trusted authority for your specific niche, not trying to be the expert for everyone. And it's not just about how much you know, or the qualifications you have either, it's about showing up with powerful confidence, self-belief, and owning your expertise... Join me in this episode where I talk about how you can create more of that all important authority, you can stand out and become the go-to YOUR ideal clients are looking for... I'm sharing; Why building authority is crucial to becoming the go-to expert in your field. How to create authoritative content that demonstrates your expertise and helps your audience see another way. Why you should position yourself as the go-to expert by being the trusted authority in your niche. Ready to up your authority and stand out as the go-to expert your ideal clients can't resist? Book a free call with me today P.S If you're loving the podcast, it would mean the world to me if you would rate and pop a 5* review it on Spotify or Apple Podcasts. Don't forget to like and subscribe too so you're the first to know when the next episode drops! And, if you're not there already, head on over to Instagram and give me a follow, I can't wait to connect with you!
Have you ever caught yourself thinking, "I'm just an introvert," or "I'm such a perfectionist"? Well, those labels might be doing more harm than good. Trust me, I’ve been there! In this episode, I break down how these identity labels —like being an introvert, perfectionist, or procrastinator—can seriously limit your actions and mindset. Imagine if you could shift those beliefs and embrace a new identity that aligns perfectly with your goals and aspirations. Sounds dreamy, right? Well, it’s totally doable! I’m here to guide you through understanding and changing those pesky labels that are holding you back. Listen in as I explore; How the labels and identities we carry have a significant impact on how we show up and achieve our goals. Labels like introvert, perfectionist, and procrastinator can limit your actions and mindset. Why understanding and changing our labels is a process that requires self-awareness and conscious effort. Ready to make this your summer of transformation? ...I’m looking for two ambitious women ready to dive into a 6-week journey of high-impact coaching! We’ll dig deep to uncover what it is that makes you and your business unique. Crafting your messaging so that it speaks directly to your ideal clients, making you truly irresistible. Your clients aren’t just looking for services – they’re looking for someone who embodies confidence, expertise, and authenticity. In these six weeks, we’ll focus on WHO you are and the presence you're creating, ensuring you show up with the authority and self-belief that sets you apart, showcasing your knowledge and expertise! And that’s not all... As part of this transformation journey, you’ll get an exclusive V.I.P day worth £897! This includes six hours of in-person 1:1 coaching, a sumptuous meal, and special treats in Manchester or Birmingham. Claim your spot and let’s make you the standout expert you’re meant to be. Book a call with me to learn more about this incredible offer and to see if it's the right fit for you.
In this episode, I'm diving into the not-so-secret secret to attracting more dream clients. Spoiler alert: it's all about your expert identity and how you communicate that to the world. If you’re struggling to bring in a steady stream of clients, this episode is packed with insights that can transform your approach and mindset. Who you are and how you show up as an expert is crucial, join me as I explain how your identity, confidence, and messaging play pivotal roles in attracting clients. I'm also sharing practical steps for improving your expert identity and messaging, including being more visible, sharing your opinions, and consistently showing up with confidence. Key Takeaways; How your expert identity is a blend of who you are, your unique skills, and how you communicate with your audience. Why confidence and clear, consistent messaging are crucial for attracting your dream clients. Why working on your subconscious beliefs can significantly impact how you present yourself as an expert. For further episodes where I go into more detail around expert identity, check out the following; Ep.36 Discover your true expert identity to stand out as the obvious choice...(Pt1) https://pod.link/1624919664/episode/5470fe4811c31a87bf90f126ef3b1fcf Ep.38 Discover your true expert identity to stand out as the obvious choice...(Pt2) https://pod.link/1624919664/episode/611580c851679a8c8c61329170e0aeba If you're an ambitious woman who's ready to stop holding yourself back and step into your true expert identity, then lets chat. Book a call to discuss how we can work together.
In this week's episode, I'm diving into the two game-changing questions I ask myself to stay productive, even when life throws a curveball—like the nasty cold I picked up at Atomicon last week 🤧😷 The past few days, I've felt like doing absolutely nothing! But as a business owner, there's no calling in sick. The show must go on! Colds aside, maintaining productivity can be a challenge, especially for us women who face energy fluctuations throughout our monthly cycle. That's why these two crucial questions are my go-to strategy to ensure I'm always showing up as my best self, whatever that may look like on any given day. Tune in to discover how these questions can transform your productivity too! Ready for your next level evolution? To step into your higher-self and create the identity of the woman who already has the clients, the money and the freedom your crave? Book a free call with me today P.S If you're loving the podcast, it would mean the world to me if you would rate and review it on Spotify or Apple Podcasts. Don't forget to like and subscribe too so you're the first to know when the next episode drops! And, if you're not there already, head on over to Instagram and give me a follow, I can't wait to connect with you!
If you've ever wondered what it takes to completely shift your identity and elevate your business, this episode is a must-listen! This week, I had the pleasure of sitting down with one of my brilliant clients, Cassie Evans, to chat about her incredible journey of self-discovery and business growth during our 6 months of working together. Exploring her journey from being a virtual assistant (VA) to becoming a business growth specialist, we talk about the challenges of stepping into a new identity, and the importance of growing in a way that feels authentic to who you are. Cassie opens up about the powerful transformation she has experienced not just in her business but on a deeply personal level as well. Here are a few of the highlights from our discussion; From VA to Business Growth Specialist: Cassie shares how she transitioned from a VA role to owning her expertise as a business growth specialist. She discusses the mindset shifts and challenges she faced while embracing this new identity. The Power of Market Research: Cassie emphasizes the crucial role of market research has played in helping her build a business that provides effective solutions to her ideal clients actual needs, wants and desires. Personal Transformation: Beyond business, Cassie talks about her journey to greater confidence and overcoming anxiety. She explains how this personal growth has fuelled her professional success. Successful Launches: Thanks to her newfound confidence and strategic approach, Cassie successfully launched her new offer and sold out spaces, proving the power of direct sales conversations and nurturing existing connections. To learn more about Cassie and her work as a business growth specialist, go and connect with her over on Instagram; https://www.instagram.com/cevansgrowth/ Ready to Transform Your Identity and Step into Your Expertise? If Cassie's journey resonated with you and you're eager to experience the power of identity transformation for yourself, let's chat! Discover how stepping into your true expertise can lead to real, impactful results in your business. Book a call with me today and take the first step towards your own incredible transformation. Book a free coffee chat! P.S If you're loving the podcast, it would mean the world to me if you would rate and review it on Spotify or Apple Podcasts. Don't forget to like and subscribe too so you're the first to know when the next episode drops! And, if you're not there already, head on over to Instagram and give me a follow, I can't wait to connect with you!
We all have opinions—some of us more than others (yep, I have loads). But when it comes to showing up and sharing those opinions online, it’s not always easy to be outspoken. Whether it’s the fear of offending someone, being told you’re wrong, or even losing followers, it can feel safer to keep your thoughts to yourself. But here’s where you’re missing a trick. Your opinions are important. As an expert in your field, your audience wants to know what you think. Sharing your opinions is a brilliant way to set yourself apart from the competition and attract more people who share your values and beliefs. In this episode, I’m diving deep into why sharing your opinions matters. I’ll also share a few of my own on various topics, including money milestones, transparent pricing, and jumping on trends. Tune in to learn how your opinions can impact business growth and help you stand out as the expert you are! Ready to take the next steps to show up as the expert and stand out as the obvious choice your ideal clients are looking for? Book a free call with me today P.S If you're loving the podcast, it would mean the world to me if you would rate and review it on Spotify or Apple Podcasts. Don't forget to like and subscribe too so you're the first to know when the next episode drops! And, if you're not there already, head on over to Instagram and give me a follow, I can't wait to connect with you!
Any experienced marketer will tell you about the importance of strong messaging, yet even the most seasoned entrepreneurs can still struggle to master it. Often it comes down to not knowing what you don’t know, and with the best intentions, it's easy to make simple mistakes. In this episode, I'm sharing three of the common mistakes I often see people making. These are the same mistakes I was once making myself, so I'm sharing these lessons from my own experience. Like why knowing your ideal client inside and out is absolutely crucial. I'll share practical tips on how you can truly get into their heads and craft messaging that resonates deeply. I'll explain how and why it's important to reframe your messaging, making your client the hero of your story, with you as their trusted guide. And forget the hard-sell tactics. I'm talking about the power of leading with value and building trust, making your audience eager to follow your lead without needing to be convinced. Ready to take your messaging to the next level? I offer personalised one-to-one coaching to help you craft messaging that not only captures attention but also converts. If you're struggling to connect with your audience or feel like your messaging could use a boost, don't hesitate to reach out. Book a call with me here. P.S If you're loving the podcast, it would mean the world to me if you would rate and review it on Spotify or Apple Podcasts. Don't forget to like and subscribe too so you're the first to know when the next episode drops! And, if you're not there already, head on over to Instagram and give me a follow, I can't wait to connect with you!
Have you ever looked at someone else and wondered how you can be more like them? I get it! I always felt like the shy and reserved person in the room, dreaming of becoming more confident and visible... In this episode, I share my personal journey from a withdrawn girl to a woman who confidently stands out. You might see echoes of your own story in mine as I talk about the transformative power of identity work. By reshaping my beliefs, habits, actions, and values, I've reinvented not just my persona but my entire life! This episode is all about showing up authentically and embracing the confidence that comes with it. Whether you're looking to overhaul your professional image or simply want to step into a more empowered version of yourself, you'll find actionable insights and inspiration here. Tune in to discover how you can start your own journey of identity transformation and become the person you've always wanted to be. This isn’t just my story—it’s a roadmap for anyone ready to make a profound change. Ready to take the next steps to show up as the expert and stand out as the obvious choice your ideal clients are looking for? Book a free call with me today P.S If you're loving the podcast, it would mean the world to me if you would rate and review it on Spotify or Apple Podcasts. Don't forget to like and subscribe too so you're the first to know when the next episode drops! And, if you're not there already, head on over to Instagram and give me a follow, I can't wait to connect with you!
***F-WORD WARNING*** Welcome to part two of this empowering series where we dive deeper into what it really means to discover your true expert identity to stand out as the obvious choice... In this episode, I'm unveiling the essential layers of expert identity that extend far beyond just content and messaging. Your ideal clients are looking for someone who doesn’t just talk the talk, but can walk the walk! They need to trust that you're the person that can help them, an expert in what you do! If you're ready to embrace your true expert self with energy, confidence, and unwavering identity, then this episode is for you. Join me as I break down the transformative six levels of neurological change necessary for lasting personal evolution. From tweaking your environment to aligning your deepest values and beliefs, every aspect is crucial in shaping the expert you aspire to be. This session is all about the real, raw shifts that will not only change how you see yourself but also how the world perceives you - especially your potential clients! Tune in to discover how to authentically embody your expertise and attract the right audience—those who aren't just interested in what you do, but who resonate deeply with who you are. Ready to take the next steps to show up as the expert and stand out as the obvious choice for your ideal clients? Book a free call with me today P.S If you're loving the podcast, it would mean the world to me if you would rate and review it on Spotify or Apple Podcasts. Don't forget to like and subscribe too so you're the first to know when the next episode drops! And, if you're not there already, head on over to Instagram and give me a follow, I can't wait to connect with you!
One of the hottest topics in the online space right now is ADHD, sparking many to question if the behaviours you once thought "well, it's just the way I am" might actually indicate something deeper. In this episode, I’m thrilled to be joined by Lauren Smy (@adhdbusybee), an ADHD coach who specialises in helping neurodivergent women navigate their unique journey with ADHD in the business world. Despite its growing recognition, ADHD in women often goes misdiagnosed or unrecognised, leaving many without the understanding or support they need. This conversation illuminates the crucial roles of self-awareness, self-acceptance, and self-compassion in managing ADHD Lauren shares her personal experiences and professional insights on how ADHD impacts entrepreneurship—where the dynamic and flexible nature of business can both challenge and champion the ADHD mind. Dive into this episode to understand the nuances of ADHD in women, the importance of a supportive diagnosis process, and the transformative power of embracing one’s neurodiversity. Whether you're someone with ADHD or a supporter, this conversation promises to enlighten and educate. If you want to take the online test to see whether you may or may not have ADHD, here's link to the WHO Adult ADHD Self Report Scale: https://add.org/wp-content/uploads/2015/03/adhd-questionnaire-ASRS111.pdf To learn more about Lauren and to access her free resources, head on over to her website; https://laurensmy.co.uk/index.php/resources/ **************************************************************** Join 'The Club' Today – (We're Not Just Another Networking Group!) Elevate your personal and business growth with 'The Club'—a community where it’s all about real connections and shared values, not just profit. We’re focused on YOU, the driving force behind your business, ensuring that when you grow, your business thrives alongside. Ditch the usual grind for our empowering monthly hot-seat sessions, laid-back coffee chats, and impactful Identity Shift sessions. All designed to maximise your potential and provide support through a community that understands and champions your ambitions. For just £47 a month, gain access to: Monthly accountability and goal-setting sessions Coffee chats and social events to build connections Expert-led Identity Shift sessions to redefine and empower your journey A supportive network of like-minded women ready to offer advice and insights Ready to transform your business and personal growth? Visit our website, sign up, and let’s grow together. The Club is waiting to welcome you… join the Because She Can community today! https://www.becauseshe-can.co.uk/theclub