Becoming a Hiring Machine

Nurture campaigns are how you stay top of mind with both clients and candidates in the in-between — so that you're always the first to come to mind when the time is right. Listen to the audio from our recent webinar, The Fast and the Follow-Ups and learn how to build effective nurture campaigns that keep both clients and candidates engaged. This episode will focus more on the prospect side of things, helping you grow your business. You’ll hear all about how to set up nurture stages in Loxo, move prospects into campaigns, and track them with statuses so nothing slips through the cracks. Whether you’re just getting started or ready to take your outreach to the next level, you’ll walk away with clear, actionable steps to strengthen your pipeline and stay top of mind.

Ah, a look ahead — and through the generational gap. In this episode, Sam sits down with Amarbir to explore the evolving expectations of Gen Z in the workforce as we look ahead to 2026 (because it'll be here before you know it).They discuss:The importance of transparency in compensationThe significance of work-life balance, andThe need for meaningful career progression At the end of the day, the conversation emphasizes how important it is to understand the unique values and preferences of Gen Z candidates in order to effectively connect them with the right job opportunities. But more than that? It's a reminder of the fact that, those each generation may have their own special interests or desires — we're really not that different. Explore all our episodes and catch the full video experience at loxo.co/podcastsBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

Nurture campaigns are how you stay top of mind with both clients and candidates in the in-between — so that you're always the first to come to mind when the time is right. Listen to the audio from our recent webinar, The Fast and the Follow-Ups and learn how to build effective nurture campaigns that keep both clients and candidates engaged.You’ll hear all about how to set up nurture stages in Loxo, move prospects into campaigns, and track them with statuses so nothing slips through the cracks. Whether you’re just getting started or ready to take your outreach to the next level, you’ll walk away with clear, actionable steps to strengthen your pipeline and stay top of mind.Explore all our episodes and catch the full video experience at loxo.co/podcastsBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this conversation, we're joined by Greg Fischer, founder of Well Oiled Machine — a direct hire recruitment firm specializing in recruiting "internal" offshore employees from every corner of the globe.Greg shares his journey from being a recruiter to becoming a successful agency owner, discussing the challenges and triumphs he faced along the way. Throughout, he emphasizes the importance of finding fulfillment in one's work, the power of niching down in recruitment, and the potential of offshoring as a strategy for growth.It's an inspiring episode on multiple levels — one that will have you thinking about your own path AND your agency's. A must-listen (I know; we always say that...but we really, really mean it!). Chapters:00:00 - From recruiter to global agency owner: The Greg Fischer journey03:20 - The two ingredients every recruitment agency needs for growth09:50 - Why global offshoring became the key to scaling14:50 - The mindset shift from recruiter to entrepreneur19:50 - The most unexpected lesson in scaling a recruitment agency25:20 - Defining your Ideal Client Profile (ICP) for your recruitment agency30:20 - The breaking point: Why he walked away from his recruiting job37:30 - Building a winning culture in a global, remote-first agency43:38 - The power of niching down: From generalist to industry authority51:45 - Reinventing recruitment with a global talent strategy56:50 - Greg’s final advice for ambitious agency owners.Explore all our episodes and catch the full video experience at loxo.co/podcastsBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this Tactical Tuesday episode, Sam and Vivien discuss five essential tips for successfully adopting new recruitment tools and platforms.Onboarding can make or break your team's experience using a new tool — and can be the biggest deciding factor between stellar user adoption and a tool no one actually uses.Throughout the conversation, Sam and Vivien emphasize the importance of conducting a discovery call, ensuring proper data migration, fostering team adoption through collaborative learning, maintaining a positive attitude, and understanding the onboarding timeline.One thing they all have in common? These strategies aim to simplify the change process and enhance user experience, ultimately leading to successful implementation.Chapters:00:00 - Mastering the switch to new recruitment tech01:50 - Defining your needs for the perfect recruitment software match04:48 - Your candidate data is gold: A guide to seamless data migration07:13 - From resistance to results: Driving recruiter adoption of new tech10:20 - The mindset for change: Leading your team through new tech adoption13:20 - Setting realistic expectations for your onboarding timelineExplore all our episodes and catch the full video experience at loxo.co/podcastsBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

Welcome back to Sam's VERY tactical series on Account Based Prospecting for recruiters!This conversation dives deeper into the intricacies of ABP, focusing on building a sustainable business model through strategic engagement with prospects over a 12-month period. In it, Sam outlines a framework for nurturing relationships — one that includes providing valuable market insights, effectively responding to prospect inquiries, delivering value up-front, and selling the conversation. Chapters:00:00 - The 12-month blueprint for account based prospecting02:02 - Month 304:58 - Quarter 306:10 - Quarter 407:25 - Crafting replies that open doors, not close them11:38 - Multi-channel outreach: Orchestrating email, calls, and social17:16 - Recruitment KPIs: The metrics that truly measure ABP successExplore all our episodes and catch the full video experience at loxo.co/podcastsBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

Loxo's Founder & CEO, Matt Chambers, hosted a recent webinar on Natural Language Search — and it was so good, we had to share it on the pod.So...What is Natural Language Search (NLS)? Basically: Instead of writing complex Boolean queries, you can type exactly what you need in plain English, e.g “senior software engineer with Python and AWS experience in Austin.” From there, Loxo’s AI interprets your intent, searches your own database and our network of 1.2 billion professional profiles, and delivers the most relevant candidates — including hidden gems you might otherwise miss.Check out this episode to hear it from Matt directly — and listen as he conducts searches using NLS!Explore all our episodes and catch the full video experience at loxo.co/podcastsBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

It's part 2 of our expert-level playbook on Account Based Prospecting, where Sam outlines a tactical approach based on a structured four-week sprint.This framework is designed to establish credibility and earn recruiters conversations with cold prospects. In this episode, Sam details specific actions for each week to build trust, identify challenges, and ultimately secure meetings with potential clients. Get out a pen and paper because this is literally everything you need to know to start actioning an Account Based Prospecting play for your recruitment business today. Chapters:00:00 - The four-week sprint to landing new recruitment clients01:50 - Week 103:28 - Week 204:40 - Week 308:46 - Week 4Explore all our episodes and catch the full video experience at loxo.co/podcastsBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

We're all guilty of making generational assumptions... But in this episode, Lex has Loxo's Community Marketing Manager, Amarbir Sihota, on to debunk some of the common misconceptions about Gen Z in the workforce. Fans of Mythbusters (and of Gen Z) are sure to enjoy. Lex and Amarbir discuss myths such as Gen Z being lazy, not caring about company culture, and only wanting remote work — and then they have a good time debunking them, with Amarbir shedding a light on Gen Z's values and interests. The conversation also explores how recruiters can better engage with Gen Z by understanding their unique perspectives and needs.Chapters:00:00 - Unlocking the potential of Gen Z talent04:20 - The top Gen Z myths recruiters believe07:45 - Myth: Gen Z is lazy and unmotivated11:18 - The truth about Gen Z and company loyalty17:00 - Beyond remote: The new meaning of workplace flexibility21:18 - Is it job hopping or strategic career climbing?26:56 - How to successfully attract and engage Gen Z candidatesExplore all our episodes and catch the full video experience at loxo.co/podcastsBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this episode, Sam dives deep into Account-Based Prospecting (ABP) to help recruitment agencies move beyond the reactive "feast or famine" business cycle.Sam argues that by shifting focus from the 5% of companies actively hiring to the 95% who are playing the long game, recruiters can build lasting trust and become the go-to partner for future hiring needs. Throughout the episode, he outlines the core philosophy of ABP and breaks down the guiding principles of ABP — including: providing proactive value, earning the call, and focusing on business outcomes.You'll walk away with a practical guide for building your own Ideal Client Profile (ICP) and a SPINE framework for crafting specific and insightful market intelligence. That's a LOT for a 17-minute episode, if you ask us. Sam wouldn't say this, because he's humble, but it's a MASTERCLASS — and it's just part one of a series, so stay tuned. Chapters:00:00 - The account-based prospecting masterclass for recruiters04:17 - The mindset shift that ends the feast or famine cycle07:10 - Building your agency's ideal client profile (ICP)09:30 - The SPINE framework for attracting your ideal clients13:10 - Building your ABP playbook for consistent revenueExplore all our episodes and catch the full video experience at loxo.co/podcastsBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

Ever felt like your perfectly crafted candidate email disappeared into a black hole? In this webinar, Loxo breaks down the real-world tips you need to make sure your emails actually get seen, opened, and replied to.Because when candidates engage with your messages, email providers take notice — and the more replies you earn, the more likely you are to land in inboxes instead of spam folders.Best of all, we don’t just tell you the rules of deliverability, we play them. This interactive, game-style session guides you through scenarios where you’ll guess the right answer, learn why it works, and walk away ready to put it into practice.Here’s what you’ll learn:✨ Subject lines that work. Stop writing throwaway lines that get ignored. Instead, discover how to create subject lines that spark curiosity and give recipients a reason to open.✨ The power of the hook. The first sentence of your email is prime real estate. Learn how to write openings that grab attention, set the right tone, and keep candidates reading.✨ Encouraging replies. Deliverability isn’t just about getting into the inbox — it’s also about engagement. We’ll show you how to frame your outreach so candidates actually respond (and boost your sender reputation at the same time).✨ Finding the right sending rhythm. Too many emails too often? You’ll end up in spam. Too few? You’ll get forgotten. Learn how to strike the balance that keeps you visible without being overbearing.And that’s just the start. Whether you’re a seasoned sourcer or just getting your recruiting feet wet, these proven tactics will help you connect with candidates more consistently — and land more replies.👉 Watch now and start sending emails that don’t just land in inboxes… they land you results.Chapters:00:00 - From ignored to inbox: Boosting your candidate outreach05:50 - Winning the inbox game: Unlocking candidate engagement40:50 - Solving your candidate outreach roadblocks: Audience Q&A

Loxo just unveiled Natural Language Search, which is already changing the way recruiters source top talent. In this Tactical Tuesday episode, Sam and Vivien dive into just how much of an impact NLS can have on how we search — especially when it comes to the distinction between hard and soft requirements.It all comes back to adaptability — and this conversation, like every Tactical Tuesday episode before it, will be another tool in your kit as you seek to adapt to the ever-changing world of modern talent acquisition.Chapters:00:00 - The future of AI sourcing: Loxo's Natural Language Search02:39 - Escaping the trap of the unicorn candidate search05:50 - Moving beyond boolean for your core requirements12:40 - How to find top talent despite inconsistent resumesExplore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

This week, we're diving into a viral LinkedIn post that challenges everything you thought you knew about recruiting. We’ll break down five key principles, starting with the art of the email. It’s not about you — it’s about the candidate. We'll show you why "selling the conversation, not the job" is a non-negotiable rule and how to craft a message that actually gets a response. We also tackle the sheer volume of outreach needed to succeed, and why getting your email deliverability right is more critical now than ever.We'll explain why candidates are most honest at the outset and how you can use that to your advantage. Most importantly, we'll talk about the power of listening. We make the case for why a recruiter should be listening for 27 minutes out of a 30-minute call, and how asking "Hot Ones"-quality questions can help you connect on a deeper level. Finally, we'll discuss why clear communication, not just speed, is the ultimate superpower in a competitive hiring market.Chapters:00:00 - Five recruiting strategies you can't ignore for 202502:50 - Why you should sell the conversation, not the job08:59 - Why volume is your friend and deliverability is your superpower10:53 - The initial screening call: what candidates are really telling you13:28 - The 27/3 rule: why great recruiters barely speak19:06 - How to create momentum without sacrificing the candidate experienceExplore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this Tactical Tuesday episode, Sam and Vivien explore how assumptions can limit candidate sourcing — and the importance of truly understanding candidate motivators. The conversation delves into the impact of job titles and company size on candidate perceptions, as well as the often-overlooked willingness of candidates to commute.In short: When you make assumptions, you may be missing out on great candidates. When you challenge those assumptions and think outside the box, you just may find the hidden gem you've been looking for. Chapters:00:00 - The AI search revolution that will redefine your sourcing strategy.02:59 - How to decode what a candidate truly wants.11:15 - Breaking your assumptions to find hidden talent.Explore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this episode, Sam chats with Loxo's CTO, Ilia Cheishvili, about something hyper-relevant: Natural Language Search. In case you missed it, Loxo just launched NLS — and it's already saving recruiters so much time and mental energy. Throughout the conversation, they explore how NLS allows recruiters to source candidates more intuitively, moving away from traditional Boolean searches that can exclude potential talent. The real kicker? It's becoming increasingly important for recruiters to acknowledge the importance of flexibility in candidate requirements — which leads to the need to cast a wider net in their initial sourcing efforts. As someone who has built the product from the ground up, Ilia shares insights on how NLS can surface the most relevant candidates and improve hiring outcomes — while also addressing common misconceptions about candidate filtering.Long story short: If you've been curious about all the buzz around NLS but need a bit of convincing before giving it a try yourself, you've come to the right place!  Explore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this Tactical Tuesday episode, Sam and Vivien dive into the art of crafting standout recruitment emails using the STAR Method. If you listen in, you'll discover how to capture attention and deliver value by structuring your candidate pitches around Situation, Task, Action, and Result. Whether you're a seasoned recruiter or new to the field, this episode offers actionable insights to elevate your email game and connect with hiring managers effectively. Tune in to learn how to make your emails not just seen, but impactful.Chapters:00:00 - Introducing the STAR method for recruiters02:55 - Breaking down the STAR method for email outreach10:00 - How to showcase impact and value in your email body Explore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

It's a bittersweet day as we wrap up our month-long series on Account Based Prospecting for recruiters — but we're closing it out strong with the one and only Jen Allen-Knuth, founder of Demand Jen and returning guest from episode 119.Sam and Jen dive deep into a pretty critical part of the sales cycle: closing the deal. Jen shares her expert insights on why most prospecting messages fall flat and how to approach outreach with a human-first mindset. We’re talking about moving beyond the "copy-and-paste" cold email templates and focusing on relevance, not just personalization. Jen also explains how she stopped trying to "win" arguments with prospects and instead started competing against the status quo by seeking to understand the buyer's challenges.And in a "can't miss" moment, she shares a powerful, three-step framework for getting deals across the finish line by being genuinely curious and empathetic, not pushy. Chapters:00:00 - How to get recruiting deals across the finish line with an industry expert03:14 - Why your mass outreach to clients is falling flat12:20 - Shifting from a salesperson to a strategic hiring advisor19:20 - Proving your value when a client thinks they don't need you29:40 - How genuine curiosity gets recruiting agreements signed faster than pressure35:54 - Using the client's 'cost of inaction' to create urgency42:50 - The final steps to getting your client contract signed45:10 - One key takeaway to improve your client closing rate todayExplore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this Tactical Tuesday episode, Sam and Vivien continue to share the ABP wealth — this time outlining a four-week nurture sequence designed to build trust and establish credibility with potential clients (or candidates). The biggest takeaways? The importance of adding value at every touchpoint, engaging prospects with evidence, and making effective follow-up communications. As always, you'll walk away with actionable tips & tricks you can put into practice today. Chapters:00:00 - How to build a four-week client nurture sequence04:40 - The power of leading with insight, not a sales pitch08:42 - Bridging the gap between data and client pain points12:17 - How to leverage case studies and social proof effectively18:05 - From warm lead to booked meeting: Making the final ask20:15 - Beyond email: A multi-channel outreach strategy that gets responsesExplore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

Today, we continue our Account Based Prospecting expert series — and this time, Sam interviews Morgan Ingram, founder and CEO of AMP Social. Anyone active on LinkedIn has probably come across Morgan's profile, and if you have, you'll understand why he's basically the unofficial king of social selling. In this episode, Morgan shares his 5 Cs of Social Selling — Clarity, Connection, Conversation, Comment, and Content — as a framework for building authentic relationships and driving business. Sam and Morgan also discuss how to prepare for and execute the first sales call, emphasizing the importance of doing thorough research and providing value to prospects. Morgan introduces us to his five-step process, including a "LinkedIn loop" to maintain engagement after the meeting.At the end of the day, the conversation highlights the value of personalized, human-centered outreach over generic, automated messages — demonstrating how a thoughtful approach can lead to better results in recruitment and sales.Another "can't miss" episode, filled with takeaways you can start implementing today. Chapters:00:00 - Meet Morgan Ingram: Social selling strategies for recruiters03:30 - The first C: Defining your Ideal Client Profile (ICP) for better targeting07:50 - Moving from a contact request to a meaningful connection10:25 - How to start sales conversations without being salesy21:33 - The power of LinkedIn comments for business development27:45 - A content strategy to attract high-value clients and candidates31:00 - How to execute personalized outreach that actually gets replies36:40 - A practical framework for closing more recruitment dealsExplore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

Are you that person in meetings who always has their head hunched over, frantically scribbling notes down? Are you the person who relies on the meeting notes that other person took? Either way, there's a better way. One of the perks of living in the bright & shiny future? AI notetakers. In this Tactical Tuesday episode, Sam and Vivien discuss the transformative power of AI notetakers in the recruitment process — from candidate interviews to calls with potential clients. The conversation emphasizes the importance of being present during conversations, leveraging AI for deeper insights, and using technology to streamline the recruitment process. That's a big ROI, especially when the AI notetaker of choice is free. Wink wink. Hint hint. (Sorry, Loxo just released our own AI Notetaker and we had to take the opportunity to brag about it just a little.) Chapters:00:00 - How AI is transforming the modern recruiting workflow02:28 - Boosting candidate experience: Focus on the human, not the keyboard06:34 - Using AI to win clients: The business development advantage19:10 - The one simple step to get started with AI notetakersExplore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co