Beginners Guide to Design Thinking

In this episode Lucy and Tracy explore the multifaceted nature of innovation, emphasising the importance of iterative processes, understanding customer needs, and the role of design thinking in creating impactful solutions. They discuss concepts like painstorming and jobs to be done, highlighting how small changes can lead to significant value. The conversation also touches on the importance of inclusivity and delight in design, as well as the necessity of implementation for successful innovation.Chapters:00:00 The Essence of Innovation03:12 Understanding Innovation vs. Invention06:05 The Concept of Painstorming08:59 Jobs to Be Done: Adding Value11:54 Iterative Innovation and Customer Focus15:05 Design Thinking for Community and Sustainability18:01 Questioning Assumptions in Innovation21:31 Delight and Inclusivity in Design24:22 Implementation: The Key to Successful Innovation27:32 Learning from Past Innovations30:21 The Future of Innovation.Key takeaways:Innovation is about small, iterative changes rather than grand inventions.Painstorming focuses on understanding user pain points to drive innovation.Jobs to be done is a framework for identifying customer needs and adding value.Inclusivity and delight are essential in design to enhance user experience.Implementation is crucial; ideas without execution are ineffective.The right ecosystem can support innovative ideas and ensure their success.Assumptions in innovation must be questioned to avoid failure.Design thinking should be accessible and free from jargon.Iterative innovation allows for rapid testing and feedback loops.Understanding customer jobs leads to more meaningful innovations.

In this episode Lucy Patterson and Tracy Sharp explore the theme of vulnerability and its critical role in design thinking and creative spaces. They share personal stories of vulnerability, discuss the gender dynamics surrounding it, and emphasise the importance of creating safe spaces for open communication. The conversation also highlights practical tools and techniques to encourage vulnerability in workshops; ultimately linking it to innovation and authenticity in both personal and professional contexts.Chapters:00:00 The Power of Vulnerability in Design Thinking02:57 Personal Stories of Vulnerability06:02 The Impact of Vulnerability on Creativity09:08 Gender Dynamics and Vulnerability12:12 Creating Safe Spaces for Vulnerability 14:58 Tools for Encouraging Vulnerability in Workshops18:01 The Role of Vulnerability in Innovation21:28 Final Thoughts on Vulnerability and Design ThinkingKey takeaways:Vulnerability is essential for creativity and innovation.Personal experiences of vulnerability can shape professional practices.Creating safe spaces is crucial for encouraging vulnerability.Gender dynamics influence how vulnerability is expressed and perceived.Vulnerability is not a weakness; it's a strength in design thinking.Authenticity fosters connection and trust in workshops.Facilitators should model vulnerability to encourage others.Workshops can serve as rehearsal spaces for real-life vulnerability.Tools like anonymous contributions can help ease the fear of sharing ideas.Vulnerability allows for messy honesty, which is more relatable than perfection.

In this episode, Lucy and Tracy explore the transformative power of curiosity within the context of design thinking. They discuss the science behind curiosity, its role in personal and professional growth, and how it can be harnessed as a tool for innovation. The conversation delves into different types of curiosity, the importance of creating safe, bold spaces for exploration, and how curiosity can lead to meaningful life design. The hosts emphasise that while curiosity is essential, it must be paired with intention and clarity to drive effective outcomes.Soundbites: 'Curiosity isn't just a nice to have, it's built into our daily interactions like a cognitive superpower.''Curiosity lights up the reward circuitry of your brain like the billboards on Times Square.''You need to feed your curiosity.' Chapters:00:00 The Power of Curiosity01:27 Curiosity in Conversations05:15 Curiosity and Brain Science09:58 Curiosity vs. Chaos10:48 Types of Curiosity15:36 Making the Connection to Curiosity in Design Thinking18:29 The Power of Curiosity in Understanding Others19:46 Creating Safe Spaces for Exploration23:33 The Robot, Pirate, Ninja Framework28:28 Curiosity as a Life Design Tool33:35 Curiosity as a Superpower for Growth36:20 Practical Tips for Cultivating Curiosity39:14 Next Episode - Design Thinking & VulnerabilityTopics: curiosity, design thinking, personal growth, professional development, creativity, problem solving, brain science, safe spaces, life design, innovation.

In this episode, Lucy and Tracy explore the relevance of design thinking in the age of artificial intelligence. They discuss the historical context of AI, its integration into design processes, and the importance of maintaining a humanity-centered approach. The conversation emphasises the need for empathy, creativity, and the unique insights that only humans can provide; even as AI becomes a more prevalent tool in design thinking.Soundbites:7:24 - 'AI is like the Ozempic of the corporate world.'9:10 - 'Have we been mis-using design thinking in ways AIcan now replicate easily?'12:57 - 'How do we integrate it without losing thehuman magic? That’s the brief.'13:49 - 'It’s amazing for breadth, but it's got jack sh*t intuition.'23:15 - 'I basically work to the principal of AI fast, then human slow, and AI plus human intelligence is where the true magic lies.'28:59 - 'When we test with real humans, we spot the moments AI misses - that's the stuff that matters most. Design thinking is about empathy, creativity and testing. If we skip those steps, we’re not using AI, we’re just avoiding the hard stuff.'Key takeaways:Design thinking is still relevant despite AI advancements.AI has been in development for much longer than perceived.The integration of AI into design thinking should enhance, not replace, human creativity.Real design thinking involves messy, human processes that AI cannot replicate.AI can assist in initial research but should not replace human insight.The importance of empathy in design thinking cannot be overlooked.AI can help generate ideas but lacks intuition and context.Using AI responsibly requires understanding its limitations and biases.Collaboration between AI and human intelligence can lead to innovative solutions.Testing with real humans is essential to capture insights that AI misses.

In this episode, Lucy and Tracy delve into the critical role that empathy plays in design thinking; emphasising its importance in creating products and services that truly meet the needs of users. They discuss the consequences of neglecting empathy, share personal anecdotes, and provide practical tools and steps for fostering empathy in design processes. The conversation highlights the need for inclusivity and accessibility in design, encouraging listeners to reflect on their own biases and assumptions.Key takeaways:Empathy is essential in design thinking.Designing for the average ignores diverse user needs.Everyday experiences highlight the need for empathetic design.Empathy can improve product accessibility and inclusivity.Tools like the Wheel of Power and Privilege help identify biases.Recognising your starting point is crucial for progress.Engaging with users directly leads to better design outcomes.Design should be aspirational, not just functional.Small tweaks can make a big difference in inclusivity.An empathy audit can help reflect on biases and assumptions.Sound bites:"Empathy isn't just a nice to have.""We need to be asking them, the users.""Recognise where you are. Start from there""Design for aspiration as well as function."Chapters:00:00 Welcome Back and Season Three Introduction01:08 Understanding Empathy in Design02:28 The Importance of Empathy in Design Thinking03:28 The Consequences of Lacking Empathy07:20 Empathy in Everyday Life and Design09:41 Tools for Enhancing Empathy14:39 Practical Steps to Foster Empathy19:56 Empathy Audit and Conclusion