Behavioural Science for Marketers

This Podcast is designed to equip individuals and businesses with skills to increase sales and profitability by aligning products with shopper motivations. Key concepts include differentiating shoppers from consumers, applying psychological principles across various shopper missions and behaviours, and utilising the "See, Appeal, Engage, Buy" model to optimise in-store interventions. The session also examines how to leverage multi-sensory communication, category-level psychology, and brand-level psychology to enhance product visibility, attractiveness, and conversion, offering practical "hacks" for aspects like pricing and promotions.

A Podcast the explains the power of shopper psychology, emphasizing its importance for business growth and customer retention. It explains the "See, Appeal, Engage, Buy" model to help listeners dissect and understand the customer journey, detailing how to capture attention, create emotional appeal, and drive engagement through various multi-sensory techniques and an understanding of human evolution and brain function. The session also discusses optimising sales performance by recognising different shopper types and marketing approaches, and explores the impact of cognitive biases, pricing strategies, and effective communication on purchasing decisions. Ultimately, this Podcast highlights the emotional drivers behind buying behaviour and offers practical "hacks" to improve shopper interactions.

Here's a Podcast that specifically focusses on prices and promotions. It explores how shoppers process information using System 1 (fast, intuitive) and System 2 (slow, analytical) thinking, and how this impacts their decision-making in retail environments. Key topics include optimising promotions for attention, understanding the brain's relationship with numbers and pricing, and combating choice overload through strategic offers. The session also details various cognitive biases like hyperbolic discounting and loss aversion, the use of decoys to influence perception, and practical presentation hacks for promotional materials to enhance perceived value and drive sales.

This Podcast focuses on shopper psychology, specifically how cognitive biases influence consumer behaviour and purchase decisions. It explains what cognitive biases are, why they exist due to human evolution and brain processing (System 1 and System 2), and their importance for brands and retailers. The session explores various types of biases, including social, memory, decision-making, and probability biases, demonstrating their application in marketing and retail strategies like Prospect Theory, social proof, loss aversion, and processing fluency. Ultimately, the course aims to equip professionals with the knowledge and tools to leverage cognitive biases for increased sales and improved brand performance through effective communication.

This professional Podcast covers shopper psychology, a discipline focused on understanding consumer behaviour to enhance business growth. Specifically it explores and explains various aspects of effective communication with shoppers, including how human vision and emotional responses influence purchasing decisions. The session emphasises the power of images over words, the strategic use of biomimicry, and the impact of multi-sensory experiences. Furthermore, the materials explore the psychology behind copy, fonts, numbers, promotions, colours, and shapes.