Summary In this conversation, Mindy Maass shares her journey of building a successful boutique business, emphasizing the importance of community, resilience, and positivity. She discusses the challenges she faced, including personal struggles and the impact of charity events. Mindy highlights the significance of creating a positive experience for customers and the role of a lean team in her business model. She also explores the future of live selling, the integration of AI, and the importanc...
Summary In this conversation, Jeaneane Pennell shares her inspiring journey of founding Drop the Walls Boutique, a business that emerged from her struggles with mental health and a desire to empower women. She discusses the significance of her brand's name, her approach to building a loyal customer base, and the importance of authenticity in her interactions. Jeaneane emphasizes the impact of her boutique on her life and the lives of her customers, highlighting the deeper purpose behind her w...
How Retailers Can Use AI to Make Smarter Buys, Save Time, and Sell More | Behind Boutique Lines In this episode of Behind Boutique Lines, Chansey and Adeel break down exactly how boutique retailers can use AI tools like ChatGPT, Shopify Magic, and Fyxer to run smarter businesses—from pre-ordering at market to writing better product descriptions. You’ll learn how ChatGPT can analyze your past sales data and help you: Predict your next bestsellersIdentify underperforming SKUsMake data-driven pr...
📦 Description: Tariffs jumped from 10% to 145% almost overnight—then dropped back to 30% after a 90-day pause agreement between the U.S. and China. But what does that actually mean for boutique owners? In this episode, Adeel and Chansey break down the real impact of rising import tariffs on your buying strategy, pricing, and profitability. We’ll walk you through: ✅ How tariffs affect your landed cost and markup ✅ Why the 30% rate isn’t as temporary as it sounds ✅ What caused the ...
PODCAST EPISODE: How to Apply Profit First to Your Boutique Business (Without Losing Your Mind or Your Margin) Running a boutique can feel like a constant juggling act—between buying inventory, marketing, paying yourself, and somehow turning a profit. In this episode, we break down how to apply the Profit First method to your boutique business so you can stop living paycheck to paycheck and start building a brand that’s both profitable and sustainable. We’ll show you how to shift your mindset...
Thinking of expanding your boutique’s sales channels but not sure where to start? In this episode, we break down the pros, cons, and best use cases of selling on Amazon, Shopify, TikTok Shop, and Etsy—so you can make the smartest decision for your business. Whether you're a seasoned boutique owner or just getting started in retail, we walk you through how each platform works, what kind of products sell best, and what kind of boutique owner each one is really built for. 👉 You'll learn: Which p...
Want to stop guessing and start buying smarter for your boutique? In this episode of Behind Boutique Lines, we’re diving into proven inventory strategies that will help you maximize profits, minimize risk, and keep your customers coming back for more. 🚀 Here’s what you’ll learn: ✅ Follow the 80/20 Rule for Inventory – Keep 80% of your stock in bestsellers and 20% in trend-driven statement pieces to maintain steady sales while staying fresh. ✅ Use Data Over Gut Feelings – Track sell-through ra...
Adeel gives his 5 predictions for boutique owners after the first round of trade shows for the year. Podcasts for Boutiques, Retailers, Live Sellers, Brands, and Wholesalers Follow us on Instagram: https://instagram.com/graceandemma.wholesale Follow Adeel on Instragram: https://instagram.com/making.adeel Shop with us on Faire: https://faire.com/direct/adeel Join our Retailers Group: https://facebook.com/groups/sgwholesale
Get ahead of the fashion curve with this trend-packed episode of Behind Brand Lines! Hosts Adeel, Haley, and Chansey dive into the must-know styles, colors, patterns, fabrics, and silhouettes that will define Spring/Summer 2025. From the bold world of maximalism to the clean simplicity of minimalism, this episode explores how these aesthetics are shaping the season's hottest trends. Discover standout colors like Santorini blue and blush pink, timeless patterns like leopard print and polka dot...
In this heartfelt episode of Behind Brand Lines, Adeel, Haley, and Chansey tackle the tough but valuable lessons that come from closing a boutique. Inspired by the experiences of a boutique owner who shared her nine hard-earned insights, this episode is a must-listen for anyone navigating the highs and lows of running a business. From understanding personal liability with business credit cards and leases to the importance of hiring a great accountant and registering as a woman-owned business,...
In this episode of Behind Brand Lines, Adeel, Haley, and Chansey gear up for one of the busiest shopping events of the year: Black Friday! With fierce competition and shoppers starting earlier than ever, it's crucial for boutique owners to have a solid game plan. Adeel breaks down essential tips to help you succeed this Black Friday, from offering Buy Now, Pay Later options to strategic upselling and bundles. Learn why starting your marketing efforts early can make all the difference, ...
At ARRAY 30A, we've connected with some of the most inspiring boutique owners who have mastered the art of live selling. In this episode, we’re diving into their journeys to bring you the key takeaways that can transform your boutique and community. From being authentic and bold to building a loyal audience, we cover it all. Learn why rephotographing yourself, being the face of your boutique, and leveraging super fans can make all the difference. Discover how to educate, entertain, and create...
Welcome to the very first episode of Behind Brand Lines, the podcast by Southern Grace Family of Brands! In this episode, we're diving into the "why" behind our new podcast—why does a wholesaler need a podcast, and what’s in it for you? As consumer habits shift and small businesses face new challenges, we're on a mission to support our boutique partners in every way possible. Join us as we introduce Southern Grace Family of Brands, share our story, and explore how we can help your boutique gr...
Podcasts for Boutiques, Retailers, Live Sellers, Brands, and Wholesalers Follow us on Instagram: https://instagram.com/graceandemma.wholesale Follow Adeel on Instragram: https://instagram.com/making.adeel Shop with us on Faire: https://faire.com/direct/adeel Join our Retailers Group: https://facebook.com/groups/sgwholesale