Claim OwnershipBehind the Brand with Bryan Elliott
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© 2024 Behind the Brand with Bryan Elliott
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Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand.
Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business. Why do this? I'm someone who loves to tell stories that I hope will inspire and educate others to find their reason for being. I basically invented the podcast I wish I had when I quit my corporate job and started my own business. I made a lot of mistakes and figured things out the hard way. I've been inspired by so many of my guests and I know you'll find a ton of value here as well. Podcast series / Marketing:
Executive Producer:
Bryan Elliott
https://thegoodbrain.com
E: producer@thegoodbrain.com
173 Episodes
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Founded by mother-son duo Maria Shriver and Patrick Schwarzenegger, MOSH is a mission-driven brain brand educating people about how what they eat today can impact their brain health tomorrow. While they sell protein bars, MOSH donates a portion of proceeds to the Women’s Alzheimer’s Movement (WAM) and have already donated over $100,000 toward WAM’s important Alzheimer’s prevention research. Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day an...
Greg Hahn is an advertising legend. From his bio:"Greg is the Co-founder and Chief Creative Officer of Mischief @ No Fixed Address. Greg is going to go rogue and move this missive to first person. I started Mischief because I wanted to create a place where people- both employees and clients- could come and do the best work of their lives, with less layers, pretense and other unnecessary complications. In 2022, less than two years into its existence, Mischief was named Agency of the Year by Ad...
It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn’t know why…My friend Robb Wolf who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists. I probably wasted at least $20,000 in time and medical expenses with not...
What’s holding you back from doing that thing?My guess is that it’s some form of fear. Having the right amount of fear is healthy and logical. It’s biological and we are hardwired to survive.But fear might also be keeping us playing small. In this episode I'm extending the invite to you to get out of your comfort zone in order to level up. I challenged one of my clients do this recently and they went for it. Instead of product-focused marketing, our creative idea was infusing some humor and ...
Ryan Norbauer designs and builds what might be the most exquisite keyboards on the planet. He is a self-described nerd but in the best possible way in terms of his passion for aesthetics, function and attention to detail.Would it surprise you to know that there's a large global keyboard community, where other fanatical folks gather to press the flesh and the keys of their favorite creators? How does Norbauer view this spirited subculture? Ryan writes:"Through the sense of touch, key...
For more than 100 years, Eddie Bauer has been outfitting people for adventures big and small - first through the small curated sports shop in downtown Seattle and eventually through the brand’s 268 stores across the US and their strong e-commerce platform. As CEO Tim Bantle is reaching the nearly two-year mark at Eddie Bauer, he has played a key role in leading the charge with unveiling a global rebrand under a new brand evolution strategy, aiming to shift the foundational narrative of t...
In 1995, Angie Hicks spent all of her time going door-to-door in Columbus, Ohio, trying to sign people up for a new home services referral business.Today, Angie's List, now rebranded to Angi™, is a household name, referring millions of members to plumbers, painters, and more. Want to read the feature articles I write for my Inc. Magazine byline?https://www.inc.com/author/bryan-elliottConnect with me personally on social media:Instagram: http://instagram.com/1goodbrainTwitter: https://twitter....
Chris Gallant is the CEO of Emma Chamberlain’s beloved Gen Z coffee brand, Chamberlain Coffee. Chris was able to land retail presence in over 9,000 stores in just one year and achieve monumental growth (with sales almost doubling over the last two calendar years). Chris is a highly experienced leader in his field with more than 15 years of knowledge launching, growing, and leading premium F&B and consumer brands, including Red Bull and Heineken. As the CEO of Chamberlain Coffee, Chri...
Mike Fata, a 25-year entrepreneur, shares his journey of personal transformation and the connection between health and business success. He emphasizes the importance of prioritizing health and wellness, as it directly impacts performance and effectiveness in entrepreneurship. Co-founding Manitoba Harvest Hemp Foods in 1998, and serving as Chairman of the Board and CEO until 2016, Mike helped guide the strategic sale of the company to Tilray for $419 million dollars in 2019. Since then, M...
When I think of the luxury category, Mercedes-Benz is absolutely in that group of brands. In fact, after driving my Honda Civic for more than 250,000 miles I bought my first Mercedes in 2013 and I've been driving my C 250 with pride for more than a decade. Melody Lee and I met in 2015 when I had her former boss, the former head of BMW Uwe Ellinghaus on the podcast, who was recently tapped as the CMO at Cadillac. We've come full circle! I hope you enjoy--and steal a few pages from Melody's pla...
Mark Manson has sold more than 15 million copies of his iconic book, The Subtle Art of Not Giving AF. Check out Mark's Youtube channel with more insightful life advice and wisdom:Mark's website: https://markmanson.net/Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindth...
I sat down with performance, leadership training and culture expert Dr. Michael Gervais who added, "In every organization we belong to, we're (also) apart of a culture. And either you are contributing to that culture or you are allowing it to be what it is." Have a listen and let me know what you think!Check out more from Michael here:findingmastery.com/bookfindingmastery.com/morningmindsetWant to get a short note from me each week with what I've learned from interviewing some of the sm...
Recent college grad Sean Riley noticed that his Animal House-style apartment full of dudes needed some help with hygiene. It wasn't like there wasn't enough toilet paper -- it was the fact that some (okay most) dudes needed a lot more help keeping that undercarriage clean after they did their business. Some dudes used bought baby wipes but that didn't seem to fit and that sparked the idea for a grown up hygienic product strong enough and made just for men and Dude Wipes was born. Want to get ...
James Clear has sold an incredible 15 million copies of his bestselling book, Atomic Habits, which has 4.8 stars on Amazon with more than 120,000 reviews. Wow! In this episode of Behind the Brand Bryan and James talk about the proven way to build good habits and break bad ones.Check out Atoms, The official Atomic Habits app.Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access t...
Matteo is the Co-Founder and CEO of Eight Sleep, the sleep fitness company.Eight Sleep developed a proprietary technology which is redesigning sleep by developing cutting-edge AI and machine learning models to track bio signals during the night and optimizing body recovery and rest while asleep. The end goal of the Pod is to compress sleep and scan your body while asleep to monitor your health.Eight Sleep is currently used by pro athletes and top performers across multiple industries and was ...
Reed Duchscher is an American talent manager and investor. He is the CEO and founder of Night Media and talent manager of YouTube personality MrBeast and Minecraft content creator Dream. In this episode I talk to Reed Deucher who is famous for being the media company being MrBeast — who recently struck an Amazon deal for biggest competition series in TV history.The deal, worth possibly $100 million, will be the latest attempt by an internet creator to move to more traditional forms of en...
Noah Kagan was #30 at Facebook, #4 at Mint, and has since created seven million-dollar businesses (Kickflip/Gambit, AppSumo, KingSumo, SendFox, Sumo, TidyCal, and Monthly1k).He is the CEO of AppSumo.com, the #1 software-deals site for entrepreneurs, and has a popular YouTube channel, Noah Kagan. His new book is Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours.Want to get a short note from me each week with what I've learned from interviewing some o...
Hi everyone, welcome to another episode of the show, I’m your host, Bryan Elliott. I just wanted to take a moment to thank all of you for listening and helping to make this show what it is.We’ve had a rush of new fans and followers and I couldn’t be more excited to be on this journey with you. Behind the Brand started as a side hustle because in 2008 my little start up was in trouble. I had just resigned from a big brand marketing job at one of the biggest studios in Hollywood. My dream was t...
Ryan Serhant might be the king of East Coast real estate but he's also building a media empire. Why? The answer might not surprise you...Serhant is building a media empire on top of this real estate prowess for several reasons. The first reason is obvious: helping other real estate agents who he employs build a brand like Serhants is good business. Another reason building a brand matters is because clients now require it. That is, when Serhant or his agents do marketing for a property, the cl...
Sometimes you're just born with it. At least that's how it feels with the current G.O.A.T. of BMX lifestyle, Nigel Sylvester. Nigel was just a toddler on his little red tricycle when he was drifting around cones set up as race course by his cousin on his driveway. Admiring and modeling the great Dave Mirra growing up, Sylvester went pro at age 18 and was recruited by Mirra to rep his team. Flashforward 18 years later and Sylvester is still going strong but has expanded his brand into events, ...
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