Claim OwnershipBehind the Fluff
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How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical discussions in the scholarly and academic communications community. You'll also find it home of our #Donein60Seconds podcast series. Have an idea for what we should cover - get in touch! team@internationalbunch.com
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We're so excited to have a new team member joining The International Bunch (IB) to cover maternity leave to ensure continued support. Davina is our new Marketing Specialist and will be covering Pamela and Emma while they are on maternity leave. She brings a fantastic wealth of experience - find out more about her following her first week in her new role.
Explore full transcript and links: https://www.internationalbunch.com/post/davina-bhanabhai-joins-the-international-bunch
Like most industries, ours moves fast, and it’s not just trends marketers need to keep up with. To stay relevant and competitive, it’s essential that we invest in ourselves by learning new and enhancing existing skills, regardless of career stage.
Join Hannah as she dives into the importance of upskilling and reskilling in our dynamic industry.
Explore full transcript and links: https://www.internationalbunch.com/post/upskilling-reskilling-to-stay-relevant-in-a-dynamic-world
Discover the latest in scholarly publishing and marketing with our monthly industry news update.
Explore full transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-may-2024-a-look-back-at-the-latest-news
Join Hannah as she explores some of the highlights of University Press Redux 2024.
Explore full transcript and links: https://www.internationalbunch.com/post/embracing-collaboration-at-university-press-redux-2024
How does a brand continue to engage and position itself to such a diverse user base?
Join Lou as she explores the post-digital world, generative vs regenerative AI, and how you can stay agile in a constantly changing technology landscape.
Explore full transcript and links: https://www.internationalbunch.com/post/staying-relevant-while-living-in-a-post-digital-world
What's been happening in marketing and schol comms over the past month? Join Emma for the latest news across our ever changing industry!
Explore transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-april-2024-a-look-back-at-the-latest-news
Hannah's coming to her first event as Director of Marketing Success at The International Bunch.
Make sure you say hi!
Explore full transcript and links: https://www.internationalbunch.com/post/meet-hannah-at-redux2024
You read that right - Hannah Baldwin is joining our team!
Learn all about our new Director of Marketing Success in her blog post.
Explore links and transcript: https://www.internationalbunch.com/post/hannah-baldwin-joins-the-international-bunch
What's been happening in marketing and scholcomms over the past month? Discover the latest news from Megan in this month's news update.
Explore full transcript and links: https://www.internationalbunch.com/post/monthly-hot-topics-and-industry-news-march-2024
Join data and accessibility expert Will Awad in this guest post to learn more about the European Accessibility Act (EAA).
Explore full transcript and links: https://www.internationalbunch.com/post/are-you-compliant-with-the-european-accessibility-act-the-2025-deadline-is-fast-approaching
Audio credited to Irina Kara.
More accessible content means improved engagement - a no-brainer, right?
So why do we have poor adoption of ALT text across the publishing industry - specifically in social media?
How can you write high quality ALT text? Join Lou for a deep dive in this episode.
Explore full transcript and links: https://www.internationalbunch.com/post/only-25-of-publishers-use-alt-text-in-social-media
Learn from the experts. Discover the people behind marketing in our industry.
Christina Emery joins us in discussing what being a marketer at Springer Nature is like.
Explore full transcript and links: https://www.internationalbunch.com/post/a-day-in-the-life-of-a-marketer-christina-emery
There are many great things about our industry, but the most incredible part is the people in it. We’re so lucky to work with so many exceptional people in our industry every day.
Join some of the great women in our industry as they share insights on lessons learned, career advice, who inspires them and top tips.
Explore full episode and transcripts: https://www.internationalbunch.com/post/celebrating-international-women-s-day-from-across-our-industry
Discover the latest in marketing and scholarly communications from February 2024 including:
the international journal Early Warning List
changes to Clarivate Impact Factor category rankings
sign ups for Bluesky opening to the general public
the latest news on marketing team skills gaps
...and more.
Explore full transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-february-2024-a-look-back-at-the-latest-news
Market segmentation is, for many marketers, an essential part of marketing success. But is it truly ethical?
Guest writer Tamilore Adeoye shares some insights into the ethics of market segmentation. Our CEO Lou mentors Tamilore through The Freelance Coalition for Developing Countries. Tamilore is based in Lagos, Nigeria and is a budding copywriter and student.
Explore full transcript and links: https://www.internationalbunch.com/post/the-ethics-of-market-segmentation
Your time is precious - we know you love to stay up to date and get all the important news and resources - all in one place. Replacing our weekly round-up, our new monthly update brings you the best from across the industry.
Explore the full transcript and links: https://www.internationalbunch.com/post/monthly-hot-topics-and-industry-news-january-2024
Find out in Sharnie’s own words about her new role as Inclusivity and Operations Manager, her experiences with a bilateral cleft lip and palate and the importance of DEIA.
Explore the full transcript and links: https://www.internationalbunch.com/post/howiamprioritizingdeiaatworkandimplementingitacrossasmallorganization
Discover the latest news in marketing and scholarly communications, including:
Website owners have been reporting a bug where Google has been de-ranking websites from search results throughout the weekend, only to be restored to normal on Monday
TikTok has been spotted testing 30 minute long uploads.
...and more.
Explore full transcript and links: https://www.internationalbunch.com/post/12-26-january-marketing-and-scholcomms-news-round-up
How can you stay up to date with ever evolving industry trends, while catching up with industry colleagues? Check out some of the key scholarly publishing events we might be attending and following throughout 2024 in this podcast episode.
Explore transcript and links: https://www.internationalbunch.com/post/8-exciting-scholarly-publishing-events-to-look-forward-to-in-2024
Is AI the key to worker productivity? OpenAI has announced a new product, ChatGPT Team, designed to be a collaborative workspace designed to improve worker productivity; A recent study has shown that 75% of consumers are concerned about fake reviews; Third-party cookies are being restricted in 2024. Right now, Google is offering reduced depreciation trials for sites that have functionality problems. Search Engine Journal shares more.
Discover news like this and more in this week's marketing and scholcomms news round up.
Explore the full transcript on our website.
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