Behind the Numbers: an EMARKETER Podcast

In this podcast episode, we discuss retailers’ priorities this holiday period, how they can stand out from the crowd, and how to balance sharp pricing with creating an emotional connection that lasts beyond the season. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Senior Analyst, Zak Stambor.   To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-discounts-emotional-marketing-what-retailers-should-focusing-on-this-2025-holiday-season   © 2025 EMARKETER   DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.   Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.   Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.   Unique reach, at scale, across 20+ tactics and platforms. That's media built better!   Connect with us to learn more about how we're changing omnichannel advertising.   https://www.dgmedianetwork.com/  

On today’s podcast episode, we discuss how Americans view GenAI-made media, if the “AI concern gap” between AI experts and the general public will widen, and why some of GenAI’s negativity might not apply to ads. Join Senior Director of Podcasts and host, Marcus Johnson and Senior Analyst, Max Willens. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-public-opinion-on-ai-made-media-what-acceptable-what-crosses-line   © 2025 EMARKETER DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.   Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.   Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.   Unique reach, at scale, across 20+ tactics and platforms. That's media built better!   Connect with us to learn more about how we're changing omnichannel advertising.   https://www.dgmedianetwork.com/    

On today’s podcast episode, we discuss what will happen now that the new ESPN app has hit the market, if it can become the “default home” of sports, and what will happen to sports rights in the future. Join Senior Director of Podcasts and host, Marcus Johnson and Vice President of Content, Paul Verna. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-how-new-espn-app-will-change-tv-forever-behind-numbers   © 2025 EMARKETER DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.   Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.   Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.   Unique reach, at scale, across 20+ tactics and platforms. That's media built better!   Connect with us to learn more about how we're changing omnichannel advertising.   https://www.dgmedianetwork.com/  

On today’s podcast episode, we discuss why investors wanted to bring in an outsider to right the ship, what’s most to blame for Target’s recent struggles, and what should be top of the new CEO’s to-do list. Join Senior Director of Podcasts and guest host, Marcus Johnson, and Senior Analysts, Blake Droesch and Arielle Feger.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com   For more information visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-target-bet-right-on-its-new-ceo-to-do-list-that-could-make-break-brand   © 2025 EMARKETER DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.   Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.   Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.   Unique reach, at scale, across 20+ tactics and platforms. That's media built better!   Connect with us to learn more about how we're changing omnichannel advertising.   https://www.dgmedianetwork.com/  

On today’s podcast episode, we discuss Reddit’s most interesting recent development, if Snap’s emphasis on attention can help it bounce back, and whether Reddit can earn a permanent seat at the table for bigger brand budgets. Join Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Senior Analyst, Minda Smiley. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-other-social-platforms-pinterest-s-ai-push-snap-s-attention-bet-reddit-s-bid-ad-dollars   © 2025 EMARKETER DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.   Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.   Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.   Unique reach, at scale, across 20+ tactics and platforms. That's media built better!   Connect with us to learn more about how we're changing omnichannel advertising.   https://www.dgmedianetwork.com/  

On today’s podcast episode, we discuss the biggest discrepancy by device with regards to where we spend our time versus how many ad dollars are aimed there, why social players want to take a page from YouTube’s CTV playbook, and why sub OTT’s unusual path to advertising has created major misalignments. Join Senior Director of Podcasts and host, Marcus Johnson, Principal Forecasting Writer, Ethan Cramer-Flood, and Senior Analyst, Minda Smiley. Listen everywhere and watch on YouTube and Spotify.   Reports mentioned in this episode:  US Social Ad Spending vs. Time Spent 2025 US Time Spent vs. Ad Spending 2025   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-ad-dollars-attention-mismatch-the-big-screen-ad-spend-gap-youtube-ctv-edge   © 2025 EMARKETER   Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.

On today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, Arielle Feger, Becky Schilling, and Emmy Liederman (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Emmy Liederman will defend their list against Principal Analyst, Sky Canaves and Senior Analyst, Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com   For more information visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-unofficial-most-interesting-retailers-list-august-reimagining-retail     © 2025 EMARKETER   Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.

On today’s podcast episode, we discuss what AI Overviews are doing to search behavior, some potential new business models for the internet, and how much “AI slop” might encourage folks to decrease their time on the web. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Grace Harmon, and the CEO and Founder of CMO Huddles, and host of the Renegade Marketers Unite podcast, Drew Neisser. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-death-of-click-how-ai-reshaping-internet-business-model-with-drew-neisser   © 2025 EMARKETER   Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.

On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for the future of digital in 2026 and beyond. Why browsers will become the new AI battleground, what does it mean if agentic AI doesn’t take over shopping, and can GenAI actually lead to more of the jobs it can easily destroy? Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, Principal Analyst, Sara Marzano, and Vice President of Content, Paul Verna. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-what-if-future-of-digital-browsers-ai-battleground-agentic-shopping-behind-numbers   © 2025 EMARKETER   Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.

On today’s podcast episode, we discuss how to best decide who to partner with, the right conditions for a successful store-in-a-store relationship, and how to approach long-term partnerships versus one-off collaborations. Join Senior Director of Podcasts and guest host, Marcus Johnson, Vice President of Content, Suzy Davidkhanian, and the Founder and CEO of Mack Weldon, Brian Berger. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-reimaging-retail-partnership-playbook-how-choose-powerful-collaborations-mack-weldon   © 2025 EMARKETER   Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.

On today’s podcast episode, we discuss if the death of the Late Show is “the canary in the linear coal mine” and the biggest takeaways from the landmark NFL and ESPN deal. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Editor, Daniel Konstantinovic, and Vice President of Content, Paul Verna. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-late-show-canceled-nfl-espn-mega-deal-has-streaming-finally-beaten-linear-tv-behind-numbers   © 2025 EMARKETER Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.

On today’s podcast episode, we discuss how the world’s largest online retailer is weathering tariffs so far, the biggest takeaway from Prime Day, and why Amazon’s AI future could be wearables. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst, Rachel Wolff. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-how-amazon-weathering-tariffs-prime-day-s-surprise-ai-bracelet-of-future-behind-numbers   © 2025 EMARKETER   Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.

In this podcast episode, we discuss the difference between a real miss vs. sparking conversation, if there is such a thing as bad press, and what brands should do once a campaign doesn’t land. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Analyst, Arielle Feger.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-reimagining-retail-sydney-sweeney-american-eagle-ad-when-marketing-misses-brands-bounce-back   © 2025 EMARKETER   Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.  

In today’s episode, ​we talk about the promise and challenges financial media networks face in the burgeoning commerce media network landscape.​ Join the discussion with host and Head of Business Development Rob Rubin, ​Principal Analyst Sarah Marzano, and Senior Analyst Max Willens.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com   For more information visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-why-it-will-hard-fmns-play-same-game-other-commerce-media-folks-banking-payments-show   © 2025 EMARKETER   Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.

On today’s podcast episode, we discuss what to make of Meta’s ‘Superintelligence Labs’ unit, the unconventional ways young people are using Instagram, and the potential sleeping giant of WhatsApp’s ads. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Senior Analyst, Minda Smiley. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-meta-s-big-bets-superintelligence-gen-z-on-instagram-whatsapp-s-ad-goldmine-behind-numbers   © 2025 EMARKETER   Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.