Behind the Spotlight

Breaking on our show: @vanessacoppes just dropped an exclusive on the September issue of @bellamediaco and let me tell you, it’s a statement. Cover line? "AI Can’t Do This”. A direct clap back to @voguemagazine ‘s all AI generated Fashion Spread by @guess . And here’s what you won’t see in the glossy pages: Vanessa was sick to her stomach making this call. She knew it would ruffle feathers. But guided by prayer and conviction, she chose the harder road the one that protects creativity over convenience. That’s what real confidence looks like: doing the hard thing, even when it scares you. This September, BELLA is planting a flag: fast isn’t better, real is. And speaking of real… Vanessa is also launching a beauty line “Hello Gorgeous” with anna.bellehedges finally, a makeup line that’s good for our skin, affordable, and easy to use. Because beauty shouldn’t be toxic, overpriced, or complicated. Catch Vanessa’s full take (and why this cover is more than just a headline).

She’s the queen of copy, the Tough Titties truth-teller, and the reason half the internet finally sounds like real humans instead of ChatGPT. This week, I sat down with Laura Belgray—award-winning copywriter, founder of @talkingshrimpnyc—to talk about how being “lazy” can make you rich, why your quirks are your cash machine, and what even most of us get wrong about being ourselves. We talk about: — The genius behind “strategic slacking” — Ditching robotic, 'professional' copy for the stuff that actually sells — Why your “weird” is the most bankable part of your brand — And what to say if you think you’re not interesting If you're ready to write like you actually talk—and get paid for being you!! Hit play, take notes, and then run (don’t walk) to get on the “talking shrimp nyc” waitlist. That copy of yours? It’s ready for shrimpclub.

She went from four years in bed with chronic illness… to becoming the secret weapon behind some of the world’s top experts.⁣ ⁣ Meet Maeve Ferguson — former private equity exec turned diagnostic funnel guru and the creator of the Impact Score Assessment. ⁣ She helps 7- and 8-figure entrepreneurs, bestselling authors, and high-level coaches turn their intellectual property into lead-gen machines that pre-qualify, segment, and sell — before the first sales call even happens.⁣ ⁣ Inside this interview: Maeve did a live breakdown of my framework to show how it could become a powerful diagnostic tool (you’ll want to take notes).⁣ ⁣ She also shares: - Her journey from bedridden burnout to business brilliance - Why infrastructure - influence if you want sustainable success - How assessments are reshaping the way experts attract aligned, ready-to-buy leads ⁣ Ready to see your own business through Maeve’s lens? Take her free quiz → https://www.impactscoreassessment.com/ ⁣ Listen to the full interview to see the magic in action and find out how to future-proof your lead gen strategy — without adding more to your plate.⁣

Join Ellen and I as we talk about the incredible bonus episode #62 @cubicletoceo where I reveal the exact pitfalls preventing you from turning podcast appearances into profit! Discover how my "Profitable Podcast Guest System" can transform your next interview into a $10K+ payday. This conversation is packed with actionable strategies you can implement immediately! P.S. You haven't lived until you've heard Mrs. Oregano (aka Ellen) drop her media wisdom too!

Going behind the spotlight to meet Vanessa Bruce, co-founder + CEO of Dough. Vanessa is an award-winning, patent holding, founder, operator, and designer passionate about transparent commerce, driving change with our purchase power, and financial independence. Dough was founded when Vanessa and co-founder Anna caught up over coffee and chatted about the struggles of being a female-founder. The conversation quickly led to late-night texts sharing articles on the capital gap (can you believe women receive only 2.7% of investment dollars?), the pink tax (did you hear women get charged on average 7% more products like razors?), and spending power (wait, we as women control 80% of consumer-driven purchases?). The duo thought, "What if we could direct spending dollars back to women-owned companies to create economic equity?"   Beth and Vanessa discuss: How her family inspired her to create her own path Conscious consumerism Creating Dough Transparency and some of Dough’s other company values How Vanessa balances family and business How Dough really embodies collaboration and community over competition What’s to come for the brand And more!   Vanessa’s work has been featured in Fortune, Bustle, and the New York Times as well as recognized by the Stevie Awards, Adobe Creative Jams and W3 – just to name a few. She believes in building a more inclusive, compassionate, and equitable community and volunteers as a mentor at Hack.Diversity as well as advises early stage DTC founders. She is a first generation college graduate, an alumni of Simmons University, a women's college in the heart of Boston, where she studied Design and Public Relations. Connect with Vanessa: https://www.joindough.com/ https://www.instagram.com/joindough/

Beth is joined by fierce coach, intensely driven entrepreneur and comically authentic speaker and connector, Melanie Curtis. Melanie has jumped out of an airplane over 11,000 times in over 20 years and has circled the globe as a headlining professional skydiver and eventually founded How to Fly, Inc. where she works with Type A high-achievers through fear and the feelings that come with it across widely varied life challenges and business pursuits. She helps her clients get through the super unsexy work of building the internal emotional skills external high-achievers so often lack and only realize when faced with a life challenge they can’t seem to figure out how to get through.  Melanie shares on: How she got into skydiving (and why she avoided it for many years before facing her fears) Some pivotal and transcendental moments in her life Holding positive space for clients Accountability and communication How she operates as a life coach Identifying fear, clarifying values and employing courage Tapping into ones creative abilities Melanie leads through her keynote speaking and significant online presence, extracting useful insight and inspiration for others in all the content she contributes to or creates. She has been featured in Fast Company, Elle Magazine, Give Me Sport, Ellevate Podcast, Success IQ and on numerous other podcasts and in other publications over the years.   Connect with Melanie: http://melaniecurtis.com/ https://www.linkedin.com/in/melanie-curtis-she-her-74ab3540/

Join Jacklyn Mellone and I talk all thing digital entrepreneurship. The pitfalls, the tragedy as well as the triumph.

Get your brand in the media in 5 easy steps.

Beth is joined by Founder of Blissful Eats, teacher, community leader and mom, Nicole Culver. Nicole helps influencers transform into successful digital product creators. She’s run two businesses for the past 9+ years and has helped hundreds of students step into their money making, freedom finding, inner CEO role. She’s spent the past years researching exactly what works to transform herself AND her students with the simplest strategies that work, so they can build a business they LOVE and have time to spend with family.  Beth and Nicole discuss: Nicole’s path from special education to online business Working closely with a spouse Evolving together and separately through career and personal growth Separating yourself from your business Following intuition Allowing and accepting our emotions Finding your zone of genius and sticking to Getting out of your comfort zone Nicole helps women figure out their goals and make a strategic plan to reach them. She also has a podcast, Blissful Bites: A Food Entrepreneur Podcast, which focuses on sharing the stories of successful women in the food industry. She is a New Yorker through and though since birth as well as a wife and mom of two girls, Olivia and Mila. She loves waking up early, at home fitness, coffee and writing to-do lists. Others obsessions include podcasts, spending time with my family (always my #1 priority!), online shopping, and meal planning and recipe creation.    Connect with Nicole: https://nicoleculver.co/ https://nicoleculver.co/facebook-map/

This week Beth is joined by Pam Christian to discuss mindset and changing our realities as a result. Pam has suffered devastating loss, trauma, and has dealt with countless struggles in her life and is proud to say, “I crawled out.” Now, she helps others stand up and move into a new light. She’s found clarity through self-exploration, self-examination, meditation, time alone with herself, as well as many other modalities.    Beth and Pam discuss: Pam’s personal journey to healing Her entrepreneurial journey from real estate agent to mindset coach Different modalities she implements daily that she contributes to changing her life How she instills knowledge in her kids and her clients Why self-love is the way forward societally-imposed programming   Pam believes each of us have the ability within ourselves to be and have anything we want in life. Her work is influenced by her personal experiences and professional knowledge and it truly comes from the heart.   Connect with Pam: https://thepamchristiangroup.com/ https://www.instagram.com/pamchristiann/ https://www.linkedin.com/in/pam-christian-489bb142/

In this episode Beth sits with Chic CEO, Stephanie Burns. In 2009 when all of her friends were getting laid off from their jobs, Stephanie was getting her MBA. Her friends assumed she was learning how to start a business which wasn’t quite the case but she started researching. She quickly found a lot of information telling her what was possible but not how to get there so she took measures into her own hands and now provides others with all of the info one needs to get a business off the ground and Chic CEO was born.   Beth & Stephanie discuss:  How Stephanie came up with the idea for Chic CEO and where she came up with the money to build the website  Finding her niche  The importance of infusing brand with personality Why the corporate path is not conducive to many women’s lifestyles Why she hates the term ‘work-life balance’ Her favorite part about working and running a business Why and how men are integral in the future of female entrepreneurship What’s to come with Chic CEO and how you can become    Connect with Stephanie: https://www.stephanie-burns.com/ https://www.chic-ceo.com/ https://www.instagram.com/chicceo/

In this episode Beth is joined by Jaclyn Mellone who helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, guac lover, and host of the Go-To Gal podcast. Jaclyn helps her clients get out of their own way, package their expertise to scale, position themselves as the go-to authority, and have their dream clients and opportunities landing on their lap!  Beth & Jaclyn chat about: The evolution of Jaclyn’s many businesses Following instinct and intuition Rebranding Why we should always be learning Understanding your strengths Her experience in launching a membership Managing motherhood and business And more! Jaclyn’s signature approach combines restructuring her clients’ business models, reframing their mindset, and revamping their marketing so that they become the go-to authority from the inside out. She has spoken at marketing conferences around the US, grown her social media channels to total over 50K followers and has been featured in Entrepreneur, Yahoo Finance, Reader’s Digest, Parents, Well + Good, and on dozens of podcasts and radio appearances. Jaclyn has proudly built the Go-To Gal empire in her slippers from her living room in Rochester, NY.   Connect with Jaclyn: https://jaclynmellone.com/ https://www.instagram.com/jaclyn_mellone/ https://www.instagram.com/go.to.gal/ https://www.facebook.com/groups/withjaclynmellone

In this episode Beth hosts a 1:1 coaching session with Claire Owen. For many years Claire thought of alcohol as a release, drinking 10 bottles of wine a week. She enjoyed a party lifestyle but felt trapped in a vicious cycle of drink-regret-repeat. After losing her friend to alcohol at the age of 52, Claire had a lightbulb moment and decided it was time to take action however she struggled with society’s portrayal of alcohol as synonymous with having fun.  Having experienced for herself the benefits of being sober, Claire is optimistic in turning the tide of popular opinion – to dispel the idea that sober is boring, that we deserve alcohol as a treat & that we need it to cope with our busy lives. She now helps others to reframe their perception of alcohol & to help them to discover healthier alternatives.   Beth and Claire discuss the pain points in Claire’s business and where she feels most challenged, where Claire should seek media and PR opportunities, actionable changes Claire can make immediately, and a reminder that it’s important to celebrate the big and small wins!    Connect with Claire: https://www.thesoberholic.com/

Beth is joined by business coach Cassie Howard. Cassie helps ambitious women create thriving online businesses, through digital marketing. She started her first online business when she was 18 years old, after being tired of working endless hours at the local coffee shop for minimum wage and then spent over a decade becoming completely self-taught in online sales & marketing.    Beth and Cassie discuss: Why Cassie made the decision to not finish school and how she got her parents on board Her entrepreneurial path that took her from blogging to business coach How she moves through fear A unique perspective on pain points Looking for and finding evidence and Abundance vs. lack mentality How she works with clients and helps them to achieve their goals Her best and worst experiences with online coaches And more!   Cassie has worked with hundreds of women to grow their online business (and a few men, too!) - and believes nothing is more satisfying than seeing someone go from feeling overwhelmed and stuck, to clear, focused, and hitting their money goals. Her mission is to help women create freedom by creating and growing a business that they’re wildly in love with. Connect with Cassie: https://www.instagram.com/cassiehowardbiz/ https://www.facebook.com/cassiehowardbiz/

Beth goes behind the spotlight with Professional Matchmaker Carmelia Ray. Carmelia is an internationally acclaimed matchmaker, award winning dating coach and global TV personality and since 1992, she has interviewed over 65,000 singles in her career as a matchmaker. Carmelia is one of the most successful matchmakers working with the world's leading entrepreneurs, corporate executives, notable celebrities and massive influencers. She is the host and associate producer of her own reality dating show "Mom vs Matchmaker" and has appeared on hundreds of major media platforms.    Beth and Carmelia discuss: Overcoming trauma and loss How Carmelia uses her experience to match others How she got into the matchmaking business What it’s like working with high-profile clients Going beyond looks and personality Her new matchmaking academy And more!   Carmelia recently launched a digital Matchmaking Academy to train new and existing matchmakers in the industry. The academy focuses on the entire business cycle of matchmaking and date coaching. Carmelia's advice can be found on platforms such as CNN/HLN, The Washington Post, Global News, The National News, USA Today, Elle, Cosmopolitan, YourTango, Huffington Post, The Refinery, OK Magazine, Hollywood Reporter, Netflix, Discovery, OUTTV, OWN Network and so much more. Connect with Carmelia: https://www.carmeliaray.com/ https://www.instagram.com/CarmeliaRay/ https://www.facebook.com/carmeliaraycoaching/ https://www.youtube.com/channel/UCc_EIZKrOB9LRQjdZX-O1SQ https://www.linkedin.com/in/carmeliaray/?originalSubdomain=ca FINDING THE ONE: The A-Z guide to Attracting and Keeping Your Soul Mate

In this quick solo episode, Beth invites her listeners to get intentional and to connect! As she continues to grow her brand, business, and this podcast she wants to hear more from you and know what you want to learn and hear about, how she can better serve you, and ultimately get to know the real you.    Connect with Beth and let her know more about you at https://bethnydick.com/ or https://www.instagram.com/BethNydick/  

John Lee Dumas joins Beth (again) to discuss his new book, The Common Path to Uncommon Success. John interviewed hundreds of thousands of entrepreneurs and discovered the 17 core foundational principles that every successful entrepreneur has in common. He shares the common (but not complicated) path to uncommon success and how you can live in your zone of fire, identify your big idea, and find financial freedom and fulfillment every single day.    Pre Order The Common Path to Uncommon Success by John Lee Dumas https://www.eofire.com/

Beth goes behind the spotlight with Danielle Slagel. From Fortune 500 to Global, VP at a tech startup to entrepreneur, she resigned from a multi six-figure role, reporting directly to the CEO - because it left her feeling empty. Danielle knew she needed to do more and knew she deserved better. Problem? She had no idea what IT was but began taking imperfect action in order to help women run more profitable businesses through sales, strategy, and operations.   Beth and Danielle discuss: Vulnerability and credibility Skills and knowledge she learned from her tech startup job that she still uses today in her own business Investing into your business with strategy Why the inner-work is so important Being resourceful  Getting out of the “if, then” or “when this, then this” mentality And more!   Danielle believes women are innate salespeople! Through building relationships, listening, and seeking to understand what's missing, we just need to believe in our ability! As women we must show up and let others know our strengths and why they need our product/service. It's freeing to embrace the simplicity of sales, which is relationship building.   Connect with Danielle: www.danielleslagel.com https://www.instagram.com/danielle_slagel_/

Beth has a conversation with Sam Horn who is known for originating first-of-their-kind, evolutionary methodologies in the communications field. Sam is the CEO of the Intrigue Agency, a positioning/messaging consultancy, which helps people develop one-of-kind TEDx talks, keynotes, funding pitches, books and brands. She is also the CEO of Tongue Fu! Training Institute, a trade-marked communication skills approach, that teaches how to give and get respect at work, at home, online and in public.   Sam and Beth discuss: Repeatable and memorable slogans and soundbites Sam’s trademark training, Toung Fu  Putting ourselves in others shoes in order to respond with compassion instead of contempt Why the words ‘stop’ and ‘not’ actually reinforce unwanted behavior Turning your elevator speech into an elevator conversation’ Airtight soundbites Communication skills for business and everyday life   Sam is the author of nine books from major publishers and her work has been featured in dozens of publications. Sam has had the privilege of speaking to more than half a million people worldwide and for clients including Boeing, Intel, Capital One, Cisco, Nationwide, Four Seasons Resorts, Ernst Young, National Geographic, ASAE, American Bankers Association, ICF, State of Hawaii, Fidelity, and the U.S. Navy.   Connect with Sam: www.IntrigueAgency.com www.TongueFu.com

In this episode, Beth chats with Amanda Berlin. Amanda is a former corporate publicity strategist who now uses her powers for good! She helps business owners write their web copy, tell their story, and spread their message in the media. After more than a decade in the New York City PR world, she now helps entrepreneurs step into their presence and create a story that inspires others.  Amanda has created a library of template guides and trainings and works one on one with clients to guide them to strategic story-telling and media relations based on her 12 years of experience guiding strategy for major brands in the corporate world. Amanda and her clients have been featured in all types of media — from Business Insider to Entrepreneur on Fire and from WNYW Fox 5 to Bustle.com. She's the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill-set they need to go from hidden industry gem to recognizable trusted expert.   Beth and Amanda discuss: Growing up and feeling like you don’t always fit in Investing into business and trusting the energetics of money Creating a story that connects with an audience Finding your people (and not giving up until you do) The importance of support systems in entrepreneurship Working in PR How Amanda guides her clients to getting visible And more Connect with Amanda: www.amandaberlin.com pitch.school https://www.facebook.com/amandaberlincoaching/ https://twitter.com/amandaberlin https://www.instagram.com/amandagailberlin/