Listen in as I talk about why it's important to have different marketing strategies for different customers if you want more conversions and better customer loyalty retention. Selling something to somebody you don't know, is completely different to selling something of a similar ilk to somebody that has already bought from you before. You'll have different client streams, and they're going to need different customer journeys. Come and join the discussion in The Strategy Lab Facebook Group or hope over to The Lab to create your own customer journeys which convert!
As a professional osteopath and holistic health practitioner, Genevieve Borys has always put the health of others first, taking immense care with her understanding of what makes us tick through the physical and emotional aspects of our bodies to help us heal. When faced with the pandemic and her practice closing, her first thoughts were for the people who wouldn't be able to access the resources they needed. So she stepped up to help us recognise the importance of our own self care. In this episode, Genevieve shares what she learned by putting herself at the top of the list as we go Behind her own Strategy of self care and how we can embrace that for ourselves. ------------------------------ Genevieve is a Manual osteopathic Practitioner, Multi-disciplinary clinic owner, Health professional mentor and Self care advocate. She uses holistic philosophies in medicine and business to inspire and impact all those in her circle and beyond. www.genevievezizzo.com
When you want a hearty debate, a deep discussion, or one of those chats when you put the world to rights. Rachel Goth is the person to call. She learned the hard way how your inner voice dictates your perception of the world, and the impact it has on our self confidence. An advocate for speaking up, speaking out, and doing it with confidence, Rachel shares how to make sense of what is holding us back as we go Behind her Strategy in this episode. ---------------------------- Rachel works with coaches and therapists who dislike their voice and helps them build their confidence so they learn to love it to speak up and share their message without changing the way they speak. https://www.rachelgoth.com/
Natalie is no stranger to confidence issues, low self esteem, and self acceptance. Like most of us, her experiences growing up with a turmoil of emotions about identity, formulated unhealthy attitudes to self care and beliefs about who we are, and who we can be. Working through her own pathway for a positive future led her to recognise she was certainly not alone, so prepare for some home truths and self love as we go Behind Natalie's Strategy in this episode. ---------------------------------------------- Natalie studied hard to become a Self-Esteem Coach, because she knows, and has felt, the crippling pain which low self-esteem can have on daily life. Helping her clients to form positive, healthy habits, and work through limiting, self-sabotaging beliefs, is her mission to help them learn to accept and love themselves. https://natalietrusdale.com
Such an honour to have the Queen of Being Seen as my podcast guest. Jenny is an advocate for acknowledging and accepting who we are, the struggles we face, and how to use that professionally to raise our visibilty in the online business space. She has a very calming approach, but as you listen, you realise there is fire and passion in her soul as she genuinely wants to see others succeed sharing what's Behind her Strategy with us in this episode. ------------------------------------ Jenny Kovacs helps business owners, speakers, authors, and professionals to become even more visible differently with confidence, credibility and impact through her visibility trainings, programmes, coaching and speaking. She's the creator of the Visibility Activator System™️,Presentations That Sell™️, Visibility For Difficult Conversations™️ and an Award winning Mentor, Speaker, Coach, and Visibility Queen. www.jennykovacs.com
If you need a boost of energy and positivity, look no further than having a Jo Wildsmith in your world! This woman is on fire! Her passion and creativity glow around her in abundance, and if you are in her presence for just a moment, you'll find yourself swept up in a flurry of ideas, possibilities and excitement. Life isn't always like that though, so buckle up for a peek Behind the Strategy with Jo as she tell us how it really is. --------------------------------------------- Jo is a global print on demand expert living in a major tourist attraction in central London with her partner, two dogs and one of her three grown up children. She helps savvy business owners to create their own merchandise collections so they can professionally promote and elevate their brand - without having to invest in stock or find somewhere to store it! https://www.brandedandcovered.com/
When Aidan agreed to join me in The Lab, I knew our conversation was going to be a rollercoaster of 'all the things'; his sense of humour literally has me clutching at my sides! But this guy is seriously not to be underestimated. The depth of his understanding into human behaviour, his desire to be the best person he possibly can, and the passion he exudes for lifting up others and bringing a certain kind of magic into all of our worlds, I can tell you this, exploring what is Behind his Strategy will literally challenge the whole concept of what Strategy is. ----------------------------------- Aidan is a magician and business coach who specialises in understanding human behaviour to help small business owners unlock massive growth, increase sales, and serve their clients more powerfully, without the need to ‘hustle’ their way to success. https://aidanthewizard.com/
I'm extremely honoured to have Sarah Oakley here in The Lab. Sarah describes herself as smiley, driven, talkative, fun-loving, and hopeful person. I agree, but I also see her as much more than that. She has passion. She's also kind, caring, and has a sense of calm about her that makes you take a deep breath, and just listen. Because what this amazing lady has to say will surely resonate, it certainly did for me. Exploring the guilt many of us feel having a family and a business; Sarah's insights are powerful as she shares what's Behind her own Strategy. --------------------------------------------- Sarah Oakley is an expat from Watford, now living in Mallorca, a pink sky lover, adventure seeker and carer to her husband and son with chronic health conditions. And she sells pants! Yes! Actual pants that are made of cotton, elastane, hope & bravery, and every sale directly supports the domestic abuse charity My Sisters’ House. Sarah is on a mission to inspire every day she-roes to find their bravery through hard times. https://bravebird.club/
I'm so excited to have Chris James as my first guest here in The Lab. He is honest, funny, and has the type of energy about him that you just want to be around. We explore what makes him tick, when he had that life changing wake up call, and what that means for him today; there's a lot we can learn from him. Asking for help often holds many people back from achieving their goals, not Chris, and he explains why as he shares what's Behind his own Strategy; --------------------------------------------- Chris helps small businesses generate and convert leads organically on social media since he shifted from agency work. Handling marketing accounts for large corporate giants gave him valuable insight into the dynamics and challenges of today’s social media, which gives his own clients a serious advantage for standing out above the noise. You'll find Chris here: https://www.chris-james.co/
Thank you, thank you, thank you, and what a great opportunity to tell you why I’m here! My goal is to reach one person, just one, not millions, I would like to make a difference to one person today. So, if you are that person, then you need to hear this, and my question to you, is this, who are you going to make a difference to today? I hope you enjoy this and please do share to someone who needs this message today. Thank you for listening.
In this thought-provoking episode of "Behind The Strategy with ADHD," Kate and Becky Jane Stephenson explore the deep connections between self-perception, self-worth, and self-image. This conversation is especially relevant for individuals with ADHD, as they often encounter unique challenges related to self-esteem and the external judgments that can influence their self-view. Becky offers insights into how these elements shape our interactions and overall happiness, providing actionable advice for fostering a healthier self-image. What You’ll Learn in This Episode With Kate and Becky: 🟠Understanding Self-Perception: Delve into how our self-perception affects not just how we see ourselves, but also how we present ourselves in personal and professional settings. This is crucial for those with ADHD, who may struggle with fluctuating self-esteem. 🟣The Role of External Judgments: Discuss the impact of external opinions on our self-worth and how individuals with ADHD can navigate these challenges. Becky provides strategies for minimizing the negative effects of such judgments and focusing on internal validation. 🟠Strategies for Enhancing Self-Worth: Learn practical ways to improve self-image and self-worth, with a focus on recognizing and embracing your intrinsic value. These strategies are tailored to help those with ADHD develop a stronger, more resilient sense of self. Join Kate and Becky for a deep dive into the complexities of self-worth and self-perception. Whether you're looking to better understand the psychological impacts of ADHD on self-image or seeking ways to enhance your self-esteem, this episode offers valuable perspectives and tools for personal growth. 🔸You can find Becky Jane Stephenson here: https://www.linkedin.com/in/beckys/ 🔸You can join The ADHD Business Lab here: https://adhdbusinesslab.com/ Please do subscribe and share this with someone who needs to hear this today 🙏
In this engaging episode of "Behind The Strategy with ADHD," Kate joins Jo Howarth to delve into the transformative power of mindfulness and resilience in navigating life's challenges. This conversation is especially poignant for listeners with ADHD, focusing on practical mindfulness strategies and the importance of building emotional resilience. Jo, founder of the Happiness Club, shares her insights on how a mindfulness approach can significantly benefit individuals with ADHD by enhancing focus, reducing impulsivity, and fostering a greater sense of calm. What You’ll Gain from This Episode With Kate and Jo: 🟠Mindfulness Techniques: Jo provides actionable mindfulness techniques that are particularly beneficial for ADHD brains, helping to manage common symptoms like distraction and hyperactivity. Learn how these practices can ground you, reduce stress, and improve your overall mental clarity. 🟣Building Emotional Resilience: Discover strategies to enhance your resilience, allowing you to better handle the emotional ups and downs that often accompany ADHD. Jo discusses how resilience can be a buffer against the stressors of daily life, providing stability and a pathway to recovery during challenging times. 🟠Navigating Life's Challenges with ADHD: Jo and Kate explore the unique challenges faced by those with ADHD, offering advice on how to use mindfulness to enhance personal and professional relationships. This discussion is crucial for anyone looking to better understand how to harness their ADHD traits positively and productively. Join Kate and Jo for a conversation filled with real-world advice, laughter, and profound insights into managing ADHD through mindfulness and emotional resilience. Whether you’re someone dealing with ADHD or just interested in mindfulness, this episode will equip you with the tools to lead a happier, more focused life. 🔸You can find Jo Howarth here: https://www.linkedin.com/in/jo-howarth/ 🔸You can join The ADHD Business Lab here: https://adhdbusinesslab.com/ Please do subscribe and share this with someone who needs to hear this today 🙏
In this enlightening episode of "Behind The Strategy with ADHD," Kate dives into a conversation with Marc Hogan about the importance of authenticity in communication, especially for those with ADHD. They discuss the challenges and rewards of public speaking and interpersonal communications, focusing on how being genuine can improve both personal and professional relationships. Marc shares actionable insights that are particularly valuable for listeners with ADHD, who often face unique challenges in communication. What You'll Discover in This Episode With Kate and Marc: 🟠Overcoming Impostor Syndrome: Marc discusses his own experiences with feeling like an impostor, a common issue for individuals with ADHD. Learn strategies to embrace your unique perspective and communicate with confidence. 🟣The Role of Humor and Personality in Business: Explore how humor and a vibrant personality can be powerful tools in overcoming communication barriers often faced by those with ADHD. 🟠Authenticity in Professional Growth: Discuss the importance of being true to oneself in professional settings, which can be particularly challenging for those with ADHD due to societal pressures to conform. Join Kate and Marc for a conversation that promises practical advice and motivational insights, geared specifically towards enhancing communication skills for individuals with ADHD. 🔸You can find Marc Hogan here: https://www.linkedin.com/in/marchoganexecutivecoachandspeaker/ 🔸You can join The ADHD Business Lab here: https://adhdbusinesslab.com/ Please do subscribe and share this with someone who needs to hear this today 🙏
Kate and Des delve into the essentials of personal branding and the importance of authenticity in this episode of "Behind The Strategy with ADHD." For individuals with ADHD, who often struggle with consistent self-representation due to the dynamic nature of their symptoms, Des's insights into maintaining a genuine and consistent brand are invaluable. This conversation focuses on how to effectively communicate your true self in a way that resonates with your audience. What You'll Discover in This Episode With Kate and Des: 🟠Consistency in Branding: Learn how people with ADHD can leverage their unique traits to create a consistent and authentic brand, despite the challenges of fluctuating focus and energy levels. 🟣Authenticity Over Perfection: Des emphasizes the power of genuine connections over trying to project an image of perfection, which can be a relief for those with ADHD who may struggle with perfectionism. 🟠Navigating the Pitfalls of Over-Branding: Gain insights into how to avoid overthinking your branding efforts, a common pitfall for those with ADHD, by focusing on what truly matters—authenticity and clarity. This episode is a must-listen for anyone with ADHD interested in personal branding and the nuances of presenting oneself authentically in the digital age. 🔸You can find Desislava Dobreva here: https://www.linkedin.com/in/desdobreva/ 🔸You can join The ADHD Business Lab here: https://adhdbusinesslab.com/ Please do subscribe and share this with someone who needs to hear this today 🙏
In this inspiring episode of "Behind The Strategy with ADHD," Kate chats with Adam Faulkner about the dynamism of the freelance world and how those with ADHD can thrive in it. They delve into how ADHD traits like hyperfocus and creativity can be leveraged for success in self-employment. Adam shares his experiences and insights on navigating the highs and lows of freelancing, making this a must-listen for anyone in the ADHD community looking to harness their unique strengths in the entrepreneurial world. What You’ll Learn in This Episode With Kate and Adam: 🟣Embracing the Freelance Lifestyle: Adam talks about the natural fit of the freelance lifestyle for individuals with ADHD, who often flourish in less structured environments that allow them to channel their energy and creativity more freely. 🟠Navigating ADHD Challenges in Freelancing: They explore practical strategies for managing common ADHD challenges like distractibility and time management, providing tips that are directly applicable to freelancing and self-employment. 🟣Leveraging ADHD Strengths for Business Success: Learn how traits often seen as hurdles in traditional careers can actually be competitive advantages in freelancing. Adam and Kate discuss how impulsivity can lead to bold business decisions and hyperfocus can drive intensive project completion. Join Kate and Adam for a conversation that not only demystifies freelancing with ADHD but also highlights how to use ADHD traits as assets in building a successful career on your own terms. Whether you're currently freelancing or considering making the leap, this episode offers valuable insights into making the most of your unique capabilities. 🔸You can find Adam Faulkner here: https://www.linkedin.com/in/adamjfaulkner/ 🔸You can join The ADHD Business Lab here: https://adhdbusinesslab.com/ Please do subscribe and share this with someone who needs to hear this today 🙏
Join Kate and the 'Visibility Queen' Jenny Kovacs in this episode of "Behind The Strategy with ADHD," where they explore the critical role of visibility and core values in business success. This discussion is especially relevant for listeners with ADHD, as Jenny provides strategies to enhance visibility while staying true to one's values, an often challenging task for those who experience the frequent shifts in focus and self-perception associated with ADHD. What You’ll Hear in This Episode With Kate and Jenny: 🟣The Impact of Core Values on Visibility: Discover how deeply-held values affect your visibility and how you can align your public persona with your true self, which can be liberating for those with ADHD. 🟠Overcoming Judgment and Impostor Syndrome: Learn from Jenny's experiences on how to deal with judgment and impostor syndrome, common concerns for those with ADHD, by fostering resilience and self-acceptance. 🟣Embracing Authentic Self-Presentation: Understand the importance of authenticity in how you present yourself, crucial for building trust and meaningful connections, particularly for ADHD entrepreneurs seeking to make genuine impacts. Tune in for an engaging and insightful discussion that will empower you to increase your visibility in ways that honor your unique ADHD traits. Whether you’re an entrepreneur, professional, or simply someone interested in personal growth, this conversation will provide valuable perspectives on making your presence known without compromising your core values. 🔸You can find Jenny Kovacs here: https://www.linkedin.com/in/jennykovacs/ 🔸You can join The ADHD Business Lab here: https://adhdbusinesslab.com/ Please do subscribe and share this with someone who needs to hear this today 🙏
Join Kate in this heartfelt episode of "Behind The Strategy with ADHD," where she chats with the charismatic Sandra Godley about the powerful role music plays in shaping identity. This episode resonates deeply with listeners who have ADHD, exploring how music can provide a unique avenue for self-expression and emotional regulation. Sandra shares her personal journey and insights into how music can be a transformative tool for personal and professional growth. What You’ll Hear in This Episode With Kate and Sandra: 🟣Musical Beginnings: Sandra reflects on how early musical influences shaped her personal development. For those with ADHD, understanding the impact of rhythmic and melodic elements can offer new ways to harness creativity and focus. 🟠The Power of Music in Shaping Identity: Discover how different genres of music influenced Sandra’s career and self-perception. This segment offers listeners with ADHD insight into how engaging with music can aid in managing symptoms and enhancing self-awareness. 🟣Music as a Universal Language: Learn about the universal appeal of music and its power to connect people across diverse backgrounds. For ADHD individuals, music can be a powerful medium for communication and understanding, helping to bridge the gaps that words sometimes cannot. Tune in for an inspiring discussion that blends music, storytelling, and personal growth. Whether you're a music lover or just someone interested in how art influences life, this episode with Sandra Godley offers a melodious perspective on overcoming challenges and finding your true self, especially tailored for those managing ADHD. 🔸You can find Sandra Godley here: https://www.linkedin.com/in/sandra-godley-obe-bcaa-ba-hons-b0707912/ 🔸You can join The ADHD Business Lab here: https://adhdbusinesslab.com/ Please do subscribe and share this with someone who needs to hear this today 🙏
In this episode of "Behind The Strategy with ADHD," Kate sits down with Sharon Louca to discuss overcoming the challenges of introversion in the business world. This discussion is particularly relevant for listeners with ADHD who might find social interactions and networking overwhelming. Sharon, with her insightful experiences and strategies, sheds light on how embracing vulnerability can transform one's approach to business interactions, making them more manageable and authentic. What You’ll Learn in This Episode With Kate and Sharon: 🟣Navigating Networking as an Introvert: Sharon shares her personal strategies for managing social settings, which can be daunting for those with ADHD. Learn how to engage in networking events authentically and comfortably, using methods that play to the strengths of an introverted or ADHD-influenced personality. 🟠The Role of Vulnerability in Business: Discover the power of opening up about your challenges, which can resonate deeply with others and build trust. This segment is crucial for those with ADHD who may feel the need to mask their struggles, providing strategies for using vulnerability as a strength. 🟣Personal Growth Through Authentic Interaction: Explore the benefits of genuine connections in business, which are often richer and more productive. This discussion is particularly beneficial for ADHD entrepreneurs who thrive on authentic interactions rather than forced conventional networking practices. Join Kate and Sharon for a conversation full of practical advice and empathetic insights, geared towards helping those with ADHD navigate the complexities of introversion and vulnerability in the business environment. Whether you're an entrepreneur struggling with networking or simply someone who cherishes deeper, more meaningful business relationships, this episode will provide valuable strategies and encouragement. 🔸You can find Sharon Louca here: https://www.linkedin.com/in/sharonlouca/ 🔸You can join The ADHD Business Lab here: https://adhdbusinesslab.com/ Please do subscribe and share this with someone who needs to hear this today 🙏
Kate dives into a heart-to-heart with DebRa Staniforth in this eye-opening episode of "Behind The Strategy." They tackle the heavy-lifters of entrepreneurship: the ‘shoulds’ and expectations that box us in. DebRa, with her rich background in NLP (Neuro-Linguistic Programming), shares insights on why we get hooked on these ‘shoulds’ and how to cut through the noise to find what truly resonates with us. It's all about finding your authentic voice in a world that often tells you how to be. If you're tired of the same old advice and ready for a refreshing take on personal and business growth, this chat's for you. What Kate and DebRa Get Into: 🟠The Weight of ‘Shoulds’: Explore how societal and self-imposed ‘shoulds’ shape our business actions and mental well-being. They discuss the fine line between helpful advice and burdensome expectations. 🟠NLP Insights: DebRa breaks down how NLP can be a game-changer in understanding and shifting our response to these pressures. They delve into the power of language and mindset in crafting a business that's true to you. 🟠Finding Your Authentic Path: This is for anyone struggling with the notion of authenticity online. Kate and DebRa share personal journeys and practical tips for aligning your business practices with your core values, not just what you're told to value. Buckle up for a session that not only challenges the norms but also provides tangible steps to embrace your unique business journey. 🔸You can find DebRa Staniforth here: https://www.linkedin.com/in/debrastaniforth/ 🔸You can join The ADHD Business Lab here: https://adhdbusinesslab.com/ Please do subscribe and share this with someone who needs to hear this today 🙏
Join us in this lively chat on "Behind The Strategy with ADHD," where I dive deep with Ari Scott into the real talk about staying true to yourself in the business world. We cover everything from the ups and downs of being authentic, facing off against judgment, and the real deal about showing up as your genuine self. This episode is all about the raw, unfiltered truths of mixing personality with professionalism and finding success on your own terms. What You’ll Get From This Episode: 🟠The Real You in Business: We get into the nitty-gritty of why being your true self is not just good for you but also great for your business. Discover how letting your personality shine can actually draw the right people and opportunities to you. 🟠Facing Judgment Head-On: Everyone has opinions, but what happens when they’re about you? We chat about handling negative feedback without losing your cool or your confidence. Learn tips on how to keep moving forward, even when faced with tough criticism. 🟠Owning Your Imperfections: Nobody’s perfect, and that’s okay! We talk about the power of showing up as you are, warts and all, and how this honesty can create stronger, more meaningful connections in business and life. Tune in for a dose of laughter, real stories, and insights with Kate and Ari. This episode is a heart-to-heart on making it in business by being unapologetically you. Whether you’re an entrepreneur looking for a confidence boost or just someone who appreciates a bit of authenticity, this conversation is for you. 🔸You can find Ari Scott here: https://www.linkedin.com/in/theadhdentrepreneur/ 🔸You can join The ADHD Business Lab here: https://adhdbusinesslab.com/ Please do subscribe and share this with someone who needs to hear this today 🙏